Allegories Blog

Viewing posts in the forgetting curve tag

Microlearning for Sales Effectiveness in the Mobile Era

People using microlearning for sales training reinforcement
Knowledge is a salesperson’s currency. Successful customer conversations depend on persuasive arguments for picking your solution over the rest. But in the age of the enlightened buyer, a prerequisite for persuasiveness is knowledgeability. Using microlearning for sales training reinforcement is an effective way to bootstrap knowledge retention and get your reps internalizing the things you train them on. “Well, um… ah…” Skipping out on sales training reinforcement is like buying a Maserati and cheaping out on oil changes. If you’re investing in your sales force’s success it’s crazy to neglect seeing it... Continue Reading

One Reason Sales Training Misses (But Doesn’t Have To)

We know sales training is critical. Experience, as well as actual studies, tells us that investing in training improves sales performance. Yet companies battle the perception that their sales training programs stink. An incredible 96% of reps and managers we surveyed felt their company’s program was ineffective (ouch). Why? Are we not investing enough? Are we investing in the wrong places? The answer lies in why companies spend so much more on training for sales than for other functions. Marketing Training? Finance Training? …Not too Often Selling is the lifeblood of any... Continue Reading