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Structure Your Sales Coaching For Greater Impact

The role of a sales leader is to manage a business’s sales operations and take responsibility for the sales team’s overall performance. It may involve sales planning, sales reporting, recruitment, careful management of certain sales processes and activities, as well as leadership by example. However, another crucial aspect is the development of sales talent. Salespeople are not resources that can be “managed”, as such, so they must instead be “coached” to maximise their full potential. Understanding Coaching Sales coaching involves the development of sales staff through the use of metrics and meaningful... Continue Reading