Allegories Blog

Viewing posts in the Sales Learning tag

Reinvent Sales Training or Risk Wholesaler Irrelevance

The asset management industry’s ongoing evolution is creating significant change for distribution leaders.  Fund wholesalers in particular are under enormous pressure. A recent Ignites newsletter article ‘Wholesale Change: Skilled People ‘Are Going to Have to Reinvent Themselves’ summarized how funds’ data-driven sales processes, growing product/platform complexity, increasingly time-pressed advisors, and the internet’s erosion of wholesalers’ information advantage make a hard job even harder. To survive, wholesalers must broaden and deepen their knowledge as well as master new skills so that they can bring personalized, strategic insight to conversations with advisors. “The product... Continue Reading

The State of Sales Training ROI

First in a series of posts about the ROI of sales training.   As mobile video-based sales learning platforms move beyond visionary early adopters and into the mainstream, Allego has been working with customers to more thoroughly capture and measure the business impact of investments in sales learning. At last June’s Sales Success Summit, our customer conference, attendees chose ROI as the topic they most wanted us to cover. Since the data and best practices we collected apply more broadly than to just Allego customers, we’re sharing them through a series of... Continue Reading

Sales Learning Survey Results: Reps vs. Managers

Ever get the feeling your salespeople aren’t quite seeing the importance of something you know is crucial? Many of us have experienced it. Misalignment is an ever-present issue in business.  Managers are battling it constantly — like Thor and Loki, or Listerine and bad breath.  Fortunately, a recent survey by Allego and the Sales Management Association (SMA) sheds some light on misalignment in the realm of sales learning. Where Opinions Differ A gap exists between what sales managers and reps view as important.  Training topics are bound to hold different meaning for... Continue Reading

Learning Strategies: Chasing the Elusive Millennial

Like Jeff Corwin slogging through the Everglades in pursuit of some exotic bird, today’s sales leaders are on a desperate quest to find the right learning strategies to capture the attention of the most elusive cohort in the workforce: the Millennials. Millennials surpassed Gen Xers and Baby Boomers in 2015 as the largest generation in the U.S. workforce according to the Pew Research Center.  This has far-reaching implications for business leaders of all functional areas, and is of particular significance to sales organizations.  One question on everyone’s mind is this: how will... Continue Reading