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How the Forgetting Curve Saps Sales Effectiveness

Understanding and Overcoming
the Top Barrier to Sales Learning

Sales training initiatives frequently fall short of the goal because of a well-researched phenomenon known as “the forgetting curve.” However, simple and proven techniques exist to overcome this challenge and deliver the sales effectiveness improvements leaders and trainers seek. This white paper describes the science behind why people forget so much of what they learn in training.

Download the white paper to discover eight data-driven techniques organizations can employ to reinforce learning so that sales training will lead to better customer conversations.

Download the paper!