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The Allegories Blog

Posts by Alex Salop

Using Allego for Marketing: An Inside Perspective

sales_marketing_alignment
As Director of Product Marketing at Allego, I have found our platform to be an invaluable asset for marketers. Once you read the rest of this post, I think you’ll agree with me. Because Allego is a growing software company in a dynamic industry, we constantly need to understand what’s going on in the market and be responsive to the needs of our sales force.  It’s often difficult to obtain this information from them via face-to-face communications, web conferences, or even email because they’re busy, they travel, or are located remotely. Sometimes... Continue Reading

Capturing the ROI of Sales Training

ROI_Sales_Training
Effective training is critical to the success of your salespeople, so it’s important to understand whether you’re getting the kind of return you expect from your training efforts. But assessing the ROI of sales training is often a challenge because the “R” (return)  part is hard to measure. It’s easy to figure out the “I” because the investment is a tangible dollar amount that is budgeted and spent.  That may be why many companies don’t bother to track the return on their training investments. They know it’s a good idea because they... Continue Reading

Modern Sales Onboarding Bridges the Gap Between Training and the Field

Bridging the gap
Here are two pretty important facts about B2B sales:  You need to train your new reps to enable their success, and training isn’t over when your new reps start selling.   If you’re looking at how you can improve your onboarding approach, you should consider what modern sales onboarding looks like. Modern Sales Onboarding Sales organizations always want their onboarding processes to be effective at creating productive reps, but also efficient at getting them out into the field quickly. The challenge is that traditional training methods–concentrated events packed with lengthy content and... Continue Reading

Webinar Replays Killed the Video Star

Years ago, a research analyst determined that when it comes to retention, one minute of video is equal to 1.8 million words.  Since then, everyone has jumped on-board the video train, and now you know whom to blame the next time you suffer through an hour-long webinar replay or half-hour video missive on filing expenses.   When video content creation became economically viable for virtually anyone, many people assumed it would magically increase interest and retention in whatever subject was being presented.  Video can be transformative when used correctly, but improper video... Continue Reading