The Allegories Blog

Posts by Alex Salop

Mobile Videos: An Engaging Substitute For Mandatory Conference Calls

Ryan Junius isn’t nearly as famous as Jaime Lannister, the “Kingslayer” from Game of Thrones, but he is far more popular than Jamie ever was, especially among sales reps. That’s because Junius, a sales training executive at Legg Mason Asset Management, was responsible for “slaying” the dreaded but mandatory 7:30 a.m. conference calls with Allego mobile videos, earning him the nickname, “The Conference Call Killer.”  And he isn’t alone. When it comes to keeping sales reps updated on the latest market news and trends, content creators at other financial services firms also... Continue Reading

Avoiding Product Launch Failures: Overcome Time Constraints and Ineffective Training

In Part 1 of this article, we saw how new technologies can reduce training costs and improve learning outcomes. In this part, we’ll look at how modern learning tools help you overcome the two other big obstacles to a successful product launch: time constraints and ineffective training methods. The Achilles Heel of Training and Enablement Teams When it comes to product launches, time is the Achilles heel of training and enablement teams. We have short deadlines to develop content, which often has to be prepared far in advance of product launches. This... Continue Reading

Using Allego for Marketing: An Inside Perspective

As Director of Product Marketing at Allego, I have found our platform to be an invaluable asset for marketers. Once you read the rest of this post, I think you’ll agree with me. Because Allego is a growing software company in a dynamic industry, we constantly need to understand what’s going on in the market and be responsive to the needs of our sales force.  It’s often difficult to obtain this information from them via face-to-face communications, web conferences, or even email because they’re busy, they travel, or are located remotely. Sometimes... Continue Reading

Capturing the ROI of Sales Training

Effective training is critical to the success of your salespeople, so it’s important to understand whether you’re getting the kind of return you expect from your training efforts. But assessing the ROI of sales training is often a challenge because the “R” (return)  part is hard to measure. It’s easy to figure out the “I” because the investment is a tangible dollar amount that is budgeted and spent.  That may be why many companies don’t bother to track the return on their training investments. They know it’s a good idea because they... Continue Reading