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The Allegories Blog

Posts by Henry Bruckstein

Know Your Prospect and Speak to Their Concerns

We’re pleased to feature this guest blog by our partner, Campaign Stars. In this article, they discuss the importance of ensuring sales teams effectively articulate the right messaging and ABM strategy throughout the sales cycle. For more on this topic, and some great examples in action, register here for their upcoming webinar “Eliminate mediocre sales call -boost Sales & ABM results with better customer conversations”.   Last month, we discussed “Data and the Future-Proof Marketing Machine,” and how finding the right buyer reliably and repeatedly can feel like a full-time job. We laid... Continue Reading