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Posts by Kaitlyn McCabe

Despite Cool New Sales Learning Tools, Content is Still King

This blog is written by Kaitlyn McCabe, a member of Allego’s award-winning Customer Success team. Thanks to the digital revolution of the last 30 years, the average sales trainer can now access the kinds of cool communication and content creation tools once reserved for newspaper publishers, film studios and TV production companies. Unfortunately, people sometimes get so enamored of these new tools that they forget to focus on the actual content. Your messages are just as important – if not more important – than the media you use to convey them. Desktop publishing,... Continue Reading