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Meetings – now liberated from the constraints of the schedule

How Allego accelerates meeting of the minds via user-generated video   Sometimes, a text message is the perfect way to communicate. Particularly when the issue is fill-in-the-blank simple: “Chinese or pizza?” Other times you need something with more depth. An email might be better if there’s important detail to consider, or a phone call if back-and-forth discussion is the best way to get on the same page. And then there are those times that call for face time, whether in person or via Skype. Sometimes – say, a job interview – the... Continue Reading

Why Consistency Matters

One of the biggest opportunities for sales teams to differentiate themselves in the marketplace is the delivery of a powerful, consistent message. There are several reasons why companies spend billions of dollars a year trying to establish a consistent message in the market. One of the key reasons is the value of consistency to your brand. The essence of branding is a promise. The reason people pay a premium, whether for Starbucks coffee or an Apple product, is the value that is placed on the consistency of the experience in receiving what... Continue Reading

Fix the Leaky Faucet of Sales Training

‘Tis the season for sales meetings, training and various kick-off events.  It’s the time of year when most companies invest a great deal of time and money to bring the team together, learn new sales messaging, introduce new products and provide the knowledge and support sales teams need to be successful. Drip…Drip…Drip… That is the sound of leaking knowledge – the training, information and skills that are NOT being retained or reinforced when everyone is back “in-the-field” consumed with their day-to-day selling responsibilities. Research indicates that without systematic, ongoing learning and reinforcement,... Continue Reading

5 Ways to Ensure the Best Q1 Sales Kickoff Ever!

If you’re like most sales executives, you’re planning an annual sales meeting in the coming months.  You’ll recognize your leaders for their work last year.  You’ll communicate the direction and strategy for the upcoming year, and you’ll include some sales, product, market, and competitive updates in the form of education sessions.  And you’ll want to know that your team is engaged! An Enterprise Video and Knowledge Management Platform provides 5 big opportunities to ensure your team is getting the most out of the meeting and leveraging it when they are back in... Continue Reading