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A Medical Device Maker Turns Budget Cuts into Better Sales Training Using Sales Readiness Technology

Man working on a laptop
We don’t normally think of budget cuts and belt-tightening as good things. Less may be more in fields like architecture and design, but in sales training, less money translates into fewer services and smaller (overworked) staffs. But when the sales training team at one medical device maker was facing budget cuts, they decided to respond differently. Instead of scaling back, they moved forward. By adopting Allego, they were able to dramatically improve the company’s sales enablement program with fewer resources—to achieve the fabled goal of “doing more with less.” Additional Challenges “We... Continue Reading

Mobile Video Sales Certifications Open Doors for Pharmaceutical Companies [Case Study]

mobile_video_sales_coaching_pharma
Chris Gish had a problem. The Vice President of Sales at a global pharmaceutical company needed to certify the sales force on a new indication (read: usage) for one of the company’s drugs. On one hand, learning about the new indication wouldn’t require that much training. On the other, the firm’s 140 reps were scattered across the country, so flying everyone to HQ for a relatively short meeting would be a waste of both human and financial resources. In the past, Gish would have simply resorted to using video conference software to... Continue Reading