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Viewing posts in the Message Consistency category

Why Consistency Matters

One of the biggest opportunities for sales teams to differentiate themselves in the marketplace is the delivery of a powerful, consistent message. There are several reasons why companies spend billions of dollars a year trying to establish a consistent message in the market. One of the key reasons is the value of consistency to your brand. The essence of branding is a promise. The reason people pay a premium, whether for Starbucks coffee or an Apple product, is the value that is placed on the consistency of the experience in receiving what... Continue Reading

Consistent Brand Messaging … Is your Sales team telling your story the right way?

Keeping your sales team on track with your most important messages   As a marketing professional or sales executive, the last thing you want to hear is your sales team ‘winging it’ when it comes to explaining who your company is.  You’ve worked hard to fine-tune the words and messages that you want your customers, prospects, and investors to associate with your brand.  You have the ability to see where the market is going and know what messages will work best now to get you where you need to go.  When your... Continue Reading

5 Ways to Ensure the Best Q1 Sales Kickoff Ever!

If you’re like most sales executives, you’re planning an annual sales meeting in the coming months.  You’ll recognize your leaders for their work last year.  You’ll communicate the direction and strategy for the upcoming year, and you’ll include some sales, product, market, and competitive updates in the form of education sessions.  And you’ll want to know that your team is engaged! An Enterprise Video and Knowledge Management Platform provides 5 big opportunities to ensure your team is getting the most out of the meeting and leveraging it when they are back in... Continue Reading