Allegories Blog

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One Reason Sales Training Misses (But Doesn’t Have To)

We know sales training is critical. Experience, as well as actual studies, tells us that investing in training improves sales performance. Yet companies battle the perception that their sales training programs stink. An incredible 96% of reps and managers we surveyed felt their company’s program was ineffective (ouch). Why? Are we not investing enough? Are we investing in the wrong places? The answer lies in why companies spend so much more on training for sales than for other functions. Marketing Training? Finance Training? …Not too Often Selling is the lifeblood of any... Continue Reading