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January 24, 2019

Our Top 5 Sales Events in 2019

These days, some folks have sworn off events due to the opportunity cost of time spent out of the field, and the difficulty justifying the expense. At Allego, however, we’ve had great success driving meaningful business from event activities.  Event participation is even more important for us in advancing our account-based marketing (ABM) efforts because we get to meet our buyers face-to-face at event venues.

But because there are so many upcoming events, we thought we’d highlight a few of our favorites.  By attending, you’ll get to network with some great folks who can advance your career, hear some really inspirational keynotes, participate in informative sessions, and learn how to sell better and drive more revenue.

Here are the 5 events that we think are a must-attends this year. We hope to see you there!

Top 5 Sales Events in 2019

  1. Sales Team Alpine Retreat (STAR): A Frost & Sullivan Executive MindXchange

Date: February 11 – 13th | Location: Lake Tahoe, Nevada

An incredible retreat full of leaders and visionaries, this Frost & Sullivan event shouldn’t be missed.  Over 80% of the sessions are collaborative and interactive, so you’ll really be immersed in the subject matter. The event should produce a handsome ROI and help you forge great business relationships.  

Speakers Include: Rakhi Voria (Chief of Staff, Inside Sales, Microsoft), Keith Hartley (SVP Sales, Americas, ServiceMax), Cynthia Barnes (Founder, National Association of Women Sales Professionals), Shari Levitin (Owner and CEO, Shari Levitin Group)

  1. Unleash 2019

Date: March 10 – 12th | Location: San Diego, California

Unleash 2019, sponsored by, is all about becoming invincible and rising from impossible circumstances. This event will feature industry-leading innovators delivering awe-inspiring keynotes, and it will incorporate  training sessions to help you exceed your sales goals. As big users of Outreach here at Allego, we are really excited to hear about all of the new product capabilities they’ll discuss at the show. From my perspective as a sales leader, I also love this event because I get to network with and learn from people who do what I do for a living.  

Selected Speakers Include: Jamie Buss (VP Sales, North America, Zendesk), Jennifer Brandenburg (Vice President, Inside Sales, ServiceMax), Jack Moore (Sr. Product Manager LSS, LinkedIn), Jake Reni (Head of Adobe Academy, Adobe)

  1. SiriusDecisions Summit

Date: May 6-9th | Location: Austin, Texas

SiriusDecisions Summit is the must-attend event for innovators and trendsetters in B2B marketing and sales. This year, the event has a brand-new agenda that will help attendees understand the concept of working together for brighter business outcomes and accelerated growth in 2019. I attended last year’s Summit, where I not only met some amazing people with whom I continue to stay in touch, but also thoroughly enjoyed the audacious Halloween costume party.

Selected Speakers Include: Not Yet Announced for 2019

  1. Gartner CSO & Sales Leader Conference

Date: September 17 – 19th | Location: Las Vegas, Nevada

Sales leaders face extraordinary changes in customer expectations, available technology, and the talent needed to drive results. At the Gartner CSO & Sales Leader Conference, sales leaders focused on sales operations and enablement will learn from the latest research covering sales talent, customer buying behavior, account-based marketing strategies, and taking advantage of digital channels.

Speakers Include: Christina Gomez (Managing VP, Gartner), Brent Adamson (Distinguished VP, Gartner), Danielle Henneberger (Sr. Principal, Gartner), Scott Collins (VP Advisory, Gartner)

  1. Dreamforce

Date: November 19 – 22nd | Location: San Francisco, California

Save the date for Dreamforce 2019. Dreamforce is Salesforce’s must-attend conference and is guaranteed to be a ton of fun. Each year, tens of thousands come to learn more about the latest Salesforce innovations, gain insight into new sales and marketing practices, and hear great keynotes–all while learning and collaborating with a wide variety of peers.

This will be my 4th Dreamforce in a row and nothing really compares to this event. It is a great place to meet with prospects and customers. Nearly all of our customers in the software industry have a presence at this event, and we always enjoy hosting a happy hour and executive dinner while we’re there.

Selected Speakers Include: Not Yet Announced for 2019

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