What You Missed at Allego’s Sales Success Summit (S3) 2018
On April 31st – May 1st, Allego held its second annual Sales Success Summit (S3) customer conference at the Revere Hotel in Boston, Massachusetts. Allego customers and partners came from all over the country to share ideas on how to best train and enable their sales teams.
Setting the scene
The theme of this year’s Summit was revolution, mirroring what experts see as an impending revolution in sales learning as individuals and organizations adapt to the technology era. This made the Revere Hotel a perfect fit for the S3 Conference with its murals of American Revolution battles and rooms named after teas thrown overboard during the Boston Tea Party.
Monday’s activities kicked off early for the S3 attendees who participated in the pre-summit workshop. Participants in this hands-on session learned the Allego Complete Blueprint for Success, focusing on how to scope, implement, and expand new Allego use cases at their own organizations.
Workshop participants joined other conference attendees for a kick-off lunch before the welcome and keynote sessions.
Laurie Long, Allego’s VP of Customer Success, led the charge with welcoming remarks, thanking the S3 sponsors GP Strategies, SPASigma, Maximum Impact Partners, Greene Consulting, INhouse Videos, and Matrix Achievement and setting the stage for the first Keynote presentation by Yuchun Lee, Co-founder and CEO of Allego.
The State of Sales Learning
Yuchun opened by recapping the success and growth that Allego enjoyed in recent months, including achieving 54% year-over-year growth, 202% CAGR over 4 years, 117% employee growth, a 7.5 factor increase in platform usage between 2015 and 2017, in addition to repeated recognition by industry analysts as leaders in the emerging space of sales learning and coaching technology.
Yuchun then shifted gears to discuss how modern learning maps to the way today’s consumers prefer to interact with the world. Modern learning is a force that:
- Powers informal learning
- Is continuous and bite-sized
- Incorporates reinforcement learning
- Is personalized “just-for-me”
- Features content that’s easy to create, absorb and access on any device
Yuchun concluded by pointing out that Allego’s mission to help professionals succeed through the effective sharing, accessing, mastering, and utilization of knowledge reflects the mounting shift in the state of sales learning.
2018-2019 Product Roadmap
Yuchun then introduced Andre Black, Allego’s Head of Product, to share Allego’s 2018-2019 Product Roadmap. With future updates focusing on coordination, content, and data clarity, Andre unveiled a slew of new Allego features that will further equip organizations with what they need to adapt to the new era of modern learning. Continuous learning, reinforcement, informal learning, “just for me” content, and the ease of content creation and accessibility have all shaped the changes and additions featured in Allego’s upcoming 5.x releases.
Conquering the Content Challenge
Andre passed the baton to the session’s fourth and final leg, Allego Co-founder and President Mark Magnacca, who unveiled Allego’s new strategy in Conquering the Content Challenge.
Mark started by pointing out society’s growing need for content, the necessity for businesses to procure and create their own content, and the various new business challenges this new dynamic creates.
The core problem? A flawed mindset that sales training, sales enablement, and L&D teams are the only ones responsible for content creation and procurement. With the massive burden of content falling on the shoulders of a specialized few, it is difficult for any organization to systematically create relevant, quality content.
Mark introduced a new approach: a modern learning content creation model which addresses our need for content but circumvents the pitfalls of the legacy model.
Instead of creating content themselves, sales enablement and training managers in the modern era act as directors, orchestrating both the content creation of internal subject matter experts (SME’s) as well as the curation of content from external SME’s. This modern model opens up the content creation process and solves the ‘content bottleneck’ problem that plagues many organizations.
Mark closed out the Keynote Session by imploring attendees to push the modern learning strategy beyond the scope of sales learning. Across many roles, divisions, companies, and industries, the ways we capture, disseminate, and consume content are changing forever.
S3 Day 2 commenced with breakfast followed by a total of 16 breakout sessions on onboarding, expanding Allego use cases, measuring the ROI of training, and more. These sessions featured 29 speakers from 24 different companies, allowing attendees to hear firsthand the multiple applications of Allego and varying in format from presentations to customer panel discussions to product implementation explorations by both Allego customers and internal experts.
One highlight was Tableau’s Michael Carpenter case study on how he and colleagues mapped employees’ Allego usage and performance to the Kirkpatrick Model, quantifying and tracking changes in employee behaviors and improvements in business outcomes.
Final Keynote Presentation
Just a short while after breakout sessions concluded Principal Analyst at Forrester Research, Mary Shea, delivered the final Keynote Session: B2B Buyers Have Changed, Are Your Sellers Ready?
Mary led her presentation with statistics that established one thing in particular: modern B2B buyers act more like consumers than ever. Furthermore, modern buyers want to buy from modern sellers; they want to interact fluidly across channels and expect to have a consistent brand and engagement experience while doing so. B2B companies that fully embrace this shift will thrive, and those who delay risk disintermediation from competitors and/or buyers themselves.
After the Keynote Session wrapped up, Laurie Long announced that BlackRock was the recipient of the 2018 Trailblazer Award for their innovative use of Allego to transform their sales enablement and training programs. Other Trailblazer finalists included Becton Dickinson, Apptio, and Tableau. Laurie then brought the 2018 Sales Success Summit to a close by thanking the attendees, staff, sponsors, and presenters for a wildly successful conference. We look forward to seeing everyone at S3 2019!