Bridging the Gap:
Aligning Comms, Marketing & Sales for Revenue Growth

Join us: June 26 at 10:00am ET

Misalignment between corporate communications, marketing, and sales is more than just a disconnect—it’s a revenue risk. Studies show that up to 65% of marketing content goes unused by sales, leaving high-value opportunities untapped.

Join Richard Higham, Founding Director at Sales Fitness Group, and  Tim Field, Director at Instinctif, for an eye-opening session where we’ll uncover how leading organizations are closing this gap by aligning top-of-funnel messaging with on-the-ground sales execution.

You’ll learn:

  • Why alignment matters—and where most companies go wrong
  • The systems, skills, and strategies that unify teams and boost ROI
  • Real-world tactics that drive consistent messaging across the buyer journey

Plus, hear the inside story of how one company tripled revenue in a key account—from $2.1M to $6M—by breaking down silos and creating tighter integration across teams.

Whether you’re in marketing, communications, or sales leadership, this webinar will give you actionable takeaways to drive alignment and accelerate growth.

 

Watch it live!
If you can’t make it, sign up, and we’ll send you the recording.

 

Speakers:

 

Richard Higham, Sales & Marketing Director at Sales Fitness Group

Richard Higham has been helping businesses sell well in a changing world for over thirty years.  He has worked with some of the world’s largest financial institutions and some of the fastest startups and he applies his depth and breadth of experience to an exciting future of sales. He combines challenging thinking with effective doing that generates significant and sustained results.

 

A man with short light brown hair, a beard, and blue eyes smiles while wearing a gray suit jacket, white shirt, and navy blue polka dot tie, embodying a professional Marketing persona against a plain white background.

 

Tim Field, Director at Instinctif

Tim is a proven communications strategist with nearly two decades of specialized experience across energy sector communications and as a crisis management expert. Leading Instinctif’s corporate energy team, he provides strategic counsel and develops campaigns that help clients shape public discourse on energy transition, decarbonization and sustainability. Previously the UK & European Head of Communications for Energy Networks Association, Tim navigates complex communication challenges with strategic precision.

A crisis specialist, Tim brings extensive insight into managing high-stakes situations, combining sector knowledge with sophisticated media and stakeholder engagement strategies and first-hand experience to help organizations effectively navigate complex challenges.

 

See What Else Allego Has to Offer

Request Demo