Bridging Clinical Expertise & Storytelling: A Guide to Success in Medical Device Sales
Join us: November 5 at 11:00am ET
In medical device sales, every conversation counts. Imagine your sales team stepping into a meeting with a busy physician or a high-stakes procurement committee. They need more than just facts—they need stories that resonate, that simplify the complex, and that build trust in seconds. It’s not just about selling a product; it’s about understanding the needs of healthcare professionals to share stories that illuminate how your solutions truly make a difference.
But how do you help your team master this balance between clinical depth and the art of storytelling in sales?
Join Doug Hutton, EVP of Customer Experience at Corporate Visions, and Barry Jass, Senior Director of Global Training Operations at Medtronic, as they explore how to bridge the gap between clinical expertise and sales effectiveness. They’ll share strategies that empower your team to turn technical knowledge into engaging stories that create stronger connections with healthcare professionals.
What You’ll Learn:
– Integrated Sales Strategies: Uncover how to blend clinical expertise with effective storytelling techniques for both consultative and transactional selling.
– Balanced Training Approach: Equip your team not just with knowledge, but with stories that make their conversations more impactful and memorable.
– On-Demand Training Solutions: Discover how to offer flexible, situational training content that helps your team continuously refine their storytelling skills alongside their technical knowledge.
Leave this session with insights and tools to help your team craft stories that stick, deepen relationships, and ultimately drive revenue growth in the competitive medical device market.
Watch it live!
If you can’t make it, sign up, and we’ll send you the recording.
Don’t miss this opportunity to elevate your sales team’s conversations from informative to transformative.
Speakers:
Barry Jass, Former Sr. Director of Global Training Operations, Medtronic
Barry was responsible for guiding all aspects of learning design and deployment including strategy, finances, team management, systems applications, technologies, and digital content development.
Following retirement from Medtronic, Barry served as the Senior Director of Global Programs Teams at Children’s Heartlink (CHL). He was responsible for the progression of 20 partner hospitals in India, Brazil, Malaysia, Bangladesh, Vietnam, and China toward becoming CHL Centers of Excellence in pediatric cardiac care. He worked with 12 volunteer teams in the United States, Canada, and Europe to develop blended learning experiences that advance clinical and organizational capacity, quality improvement and patient and family centered care.
His expertise is connecting the dots between strategy and implementation so that complex ideas become a reality for large and culturally diverse audiences. This skill was demonstrated when he led the design and execution of the international award-winning Ventilator Training Alliance App (VTA) powered by Allego. The app was downloaded by over 60,000 users in 195 countries during the Covid-19 pandemic.
Barry holds a Master of Science in Education from the University of Scranton and a certificate of non-profit management. He has been an educator for over 40 years. Barry loves to golf and play pickleball. He and Cheryl enjoy their five children and 10 grandchildren.
Doug Hutton, EVP Customer Experience, Corporate Visions
Doug serves sales, marketing, and customer success teams in their pursuit of winning every commercial conversation. He believes every commercial function should be driven by decision science and what buyers ACTUALLY do, not by what they SAY they will do. From executive simulations to live field testing, B2B organizations can find the winning message, content, and skills to build more pipeline, close more deals, and expand customer relationships.