In a world where B2B buyers are more self-guided and selective than ever, product marketers are being called to do more than just create great content—they need to activate it in the sales process. Enter the Digital Sales Room (DSR): a modern, dynamic hub that helps you and your sales team deliver the right message, to the right stakeholder, at exactly the right time.

In this session, we’ll explore how product marketers are using DSRs to bridge the gap between marketing and sales, ensuring that curated, approved content is not only accessible, but also impactful. We’ll also explore how DSRs serve as a powerful bridge between traditional sales strategies and the demands of today’s hyper-informed, self-guided buyers.

And see how analyst relations and product marketing professionals are leveraging DSRs as analyst portals to stay top-of-mind, provide timely and relevant insights, and scale engagement across multiple firms—without burning out.

You’ll walk away with a clear understanding of how DSRs help product marketing teams to:

Deliver consistent, on-brand messaging through approved, seller-ready content
Streamline event and campaign follow-up with tailored, trackable digital experiences
Support analyst relations and executive engagement with curated resource hubs
Unlock content engagement data to refine messaging and accelerate decision-making

Backed by compelling research—including findings from Allego showing a 21x increase in engagement and a 50% reduction in sales cycles—this session will leave you with a clear understanding of how DSRs can be a game-changer for your go-to-market strategy.

Who should attend:
Product marketers, sales enablement leaders, and go-to-market teams looking to drive better engagement and alignment through the buyer journey.

Watch it live!

If you can’t make it, sign up, and we’ll send you the recording.

Speakers:

Deniz Olcay, VP of Marketing at Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.

Barry O’ Leary,Sr. Product Marketing Manager at Allego

Barry brings 10+ years of experience in Competitive Intelligence and Product Marketing, with past roles at Tripadvisor, Zillow, and Dell. He also founded his own business, helping companies expand into the U.S. with differentiated marketing strategies and market entry plans. Barry thrives on uncovering what sets a company apart and driving clear, impactful messaging across customer-facing teams.