# Allego

> The Allego Sales Enablement blog contains best practices, research, webinars and insights from sales enablement leaders

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## Pages

- [Revenue Enablement Software and Sales Training Platform | Allego (V2)](https://www.allego.com/): Allego is the leading sales enablement platform combining sales training, coaching, content management, and digital selling to drive sales
- [Privacy Policy](https://www.allego.com/privacy-policy/): Allego's privacy policy discloses the privacy practices of Allego, Inc. and its affiliates, including but not limited to Refract Software Ltd
- [For Your Objective | Scale Coaching & Collaboration](https://www.allego.com/solutions/sales-coaching/): Sales coaching software platform empowers teams to excel with Allego’s AI. Offer personalized feedback and insights at every stage
- [Sales Enablement Platform](https://www.allego.com/platform/sales-enablement/): Boost your sales with Allego's leading sales enablement software platform. Empower your team and close more deals.
- [Product | Analytics](https://www.allego.com/platform/sales-analytics/): Allego’s sales enablement analytics combine intelligence with action. Analyze sales content, coaching, and competencies to maximize revenue
- [Revenue Enablement Platform](https://www.allego.com/platform/revenue-enablement/): Allego's revenue enablement software elevates performance empowering reps with the training and content they need to close deals
- [AI Solutions](https://www.allego.com/ai-sales-coaching/): AI Sales coaching accelerates onboarding, automates more efficient launches, aligns objection handling, and generates data for managers
- [Sales Enablement and Training Software Pricing | Allego](https://www.allego.com/pricing/): Allego's sales enablement pricing works for every team's budget. Explore our competitive rates and find the perfect trainings software plan
- [Digital Sales Revolution Book | Allego](https://www.allego.com/dsrbook/): Discover the future of sales with Allego's Digital Sales Room Revolution Book. Your free copy unlocks key sales strategies and insights
- [About](https://www.allego.com/about/): Elevate sales enablement with Allego: our mission is to ensure that people have the skills and knowledge they need to succeed.
- [Schedule a Demo](https://www.allego.com/schedule-a-demo-of-allego/): Discover how Allego's Sales Enablement platform can help you revolutionize sales training, content management, and coaching with a FREE Demo
- [TAKE A 2-MINUTE TOUR <br>Allego Modern Revenue Enablement Suite](https://www.allego.com/content/take-a-2-minute-tour-allego-modern-revenue-enablement/): A 2-minute, self-guided tour of Allego Modern Revenue Enablement. Ready your teams. Curate your best content. Engage your buyers.
- [Allego Referral Program](https://www.allego.com/referral/): With the Allego Referral Program you can get a 10% reward for every successful referral you make to Allego, the #1 sales enablement platform
- [TAKE A 2-MINUTE TOUR <br>Conversation Intelligence](https://www.allego.com/content/take-a-2-minute-tour-allego-conversation-intelligence/): Embark on a self-guided tour of Allego's Conversation Intelligence. Pinpoint where revenue is won and lost and supercharge sales readiness
- [TAKE A 2-MINUTE TOUR <br>Readiness, Learning and Coaching](https://www.allego.com/content/take-a-2-minute-tour-readiness-learning-and-coaching/): A 2-minute, self-guided tour of Allego Modern Learning. Reinforce training and scale coaching for long-term success.
- [Solutions | Transportation](https://www.allego.com/solutions/transportation/): Our transportation enablement equips agents & crew with digital-first content, training, & analytics. Win sales & service with Allego
- [TAKE A 2-MINUTE TOUR <br>Allego Modern Content Management](https://www.allego.com/content/take-a-2-minute-tour-allego-modern-content-management/): A 2-minute, self-guided tour of Allego's Modern Content Management software. Equip sales reps with a single source of truth for content
- [Website Terms of Use](https://www.allego.com/terms-of-use/): The Allego Acceptable Use Policy outlines unacceptable terms of use for Allego Software-as-a-Service (SaaS)
- [Customer Support](https://www.allego.com/support/): To receive support, email support@allego.com or complete the form below. If you need to talk to a representative call +1.781.400.2453
- [Capabilities & Services | CRM Integration](https://www.allego.com/platform/salesforce-integration/): Allego Salesforce Integration enables sellers in CRM with the data, content, training, and messaging they need to accelerate sales
- [Solutions | Overview](https://www.allego.com/solutions/): Sales enablement and Training Solutions for the modern mobile and remote workforces. Coach, collaborate and connect from anywhere
- [TAKE A 2-MINUTE TOUR<br>Allego Digital Sales Rooms](https://www.allego.com/content/access-now-proallego-digital-sales-room-tour/): Take a 2-minute, self-guided tour of Allego Digital Sales Rooms. Delight buyers with a personalized yet asynchronous buying experience.
- [Blog](https://www.allego.com/blog/): The Allego Sales Enablement blog contains best practices, research, webinars and insights from sales enablement leaders
- [Professional Services Sales and Client Engagement Solutions | Allego](https://www.allego.com/solutions/professional-services/): Sales enablement and client engagement for professional services sales teams transforms relationship and elevates sales performance
- [Solutions | Life Sciences](https://www.allego.com/solutions/life-science-sales-enablement/): Allego’s sales enablement for pharma enhances rep training, coaching, and performance with AI-driven insights in a software platform
- [For Your Industry | All Industries](https://www.allego.com/solutions/all-industries/): Give sellers the ability to outmaneuver every competitor. Customized, comprehensive and agile sales enablement solutions from Allego
- [Industry | Life Sciences | Pharma](https://www.allego.com/solutions/pharma/): Accelerate pharmaceutical sales training with Allego. Empower pharma sales reps with pitches that are on-label and in compliance
- [Solutions | Sales Enablement](https://www.allego.com/solutions/sales-enablement/): Allego’s AI-powered sales enablement platform solutions drive better sales results, improve sales learning and maximize revenue
- [How We Help | Enable Company-Wide Learning & Development](https://www.allego.com/solutions/company-learning-and-development/): Enable enterprise learning and development with Allego. Manage and scale your training efforts with modern learning and enablement solutions
- [Allego Trust Portal](https://www.allego.com/trust/): The Allego Trust Portal explains our security and compliance standards as well as our privacy and legal requirements
- [Challenge Accepted: Transform Your Sales Team Into a Selling Powerhouse - OD](https://www.allego.com/challenge-accepted-transform-your-sales-team-into-a-selling-powerhouse-od/): 
- [Financial Services Sales Training and Enablement Solutions | Allego](https://www.allego.com/solutions/financial-services/): A sales enablement platform built for financial services teams to transform client relationships
- [Right Content, Right Time: Debunking the 3 Biggest Sales Content Management Myths - OD](https://www.allego.com/right-content-right-time-debunking-the-3-biggest-sales-content-management-myths-od/): 
- [What You Need to Know About the New Virtual Sales Cycle - OD](https://www.allego.com/what-you-need-to-know-about-the-new-virtual-sales-cycle-od/): 
- [How to Mobilize Marketing and Sales to Support Retention and Expansion - OD](https://www.allego.com/how-to-mobilize-marketing-and-sales-to-support-retention-and-expansion-od/): 
- [The Subtle Art of Empowering Sellers Through Content - OD](https://www.allego.com/the-subtle-art-of-empowering-sellers-through-content-od/): 
- [Evaluating Highspot Competitors](https://www.allego.com/highspot-competitor/): Looking for alternatives to HighSpot? Allego is the top Highspot competitor. See both platforms compared and find your HighSpot alternative
- [How to Develop a Team of Sales Superstars - OD](https://www.allego.com/how-to-develop-a-team-of-sales-superstars-od/): 
- [Future-proof Your Manufacturing Sales Engine - OD](https://www.allego.com/future-proof-your-manufacturing-sales-engine-od/): 
- [How to Power Up Prospecting During Challenging Times - OD](https://www.allego.com/how-to-power-up-prospecting-during-challenging-times-od/): 
- [Agile Content Strategies to Win Both Your Buyers and Sellers - OD](https://www.allego.com/agile-content-strategies-to-win-both-your-buyers-and-sellers-od/): 
- [Inspire Delivers Personalized Sales Training Using Allego](https://www.allego.com/case-study/inspire-delivers-personalized-sales-training-using-allego/): Inspire Medical Systems transformed sales content management and improved sales training using Allego Sales Enablement
- [ResMed Optimizes Onboarding with Data Using Allego](https://www.allego.com/case-study/resmed-optimizes-onboarding-with-data-using-allego/): ResMed optimized onboarding program for their distributed sales team using industry leading enablement from Allego to optimize onboarding
- [Enovis Adapts to a Fast-Changing Environment Using Allego](https://www.allego.com/case-study/enovis-adapts-to-a-fast-changing-environment-using-allego/): Enovis medical device company transformed sales content management and improved virtual selling capabilities using Allego Sales Enablement
- [J&J Vision Turns Directed-Learning Into Learner-Driven Using Allego](https://www.allego.com/case-study/johnson-and-johnson-vision-turns-directed-learning-into-learner-driven-using-allego/): Johnson & Johnson Vision transformed training and sales onboarding for a global sales force using Allego Sales Enablement
- [Corporate Visions Drives Content Engagement with Internal Teams and Clients Using Allego](https://www.allego.com/case-study/corporate-visions-drives-content-engagement-with-internal-teams-and-clients-using-allego/): Corporate Visions optimized new hire onboarding, training and personalized sales content using Allego Sales Enablement
- [Strategic Financial Solutions Improves Productivity by 20% Using Allego Conversation Intelligence](https://www.allego.com/case-study/strategic-financial-solutions-improves-productivity-by-20-percent-using-allego-conversation-intelligence/): Strategic Financial Solutions optimized sales training and saw higher conversion rates using Allego Conversation Intelligence.
- [International Consulting Firm Leyton Sees 97% of New Hires Hit Target Using Allego Conversation Intelligence](https://www.allego.com/case-study/international-consulting-firm-leyton-sees-97-percent-of-new-hires-hit-target-using-allego-conversation-intelligence/): Leyton consulting sales saw faster new hire ramp times, more sales meetings, and higher conversion rates using Allego sales enablement
- [OneAmerica Masters Virtual Selling Using Allego](https://www.allego.com/case-study/oneamerica-masters-virtual-selling-using-allego/): OneAmerica Retirement Services transformed sales content management and improved virtual selling capabilities using Allego Sales Enablement
- [S&P Dow Jones Indices Customizes Sales Content Using Allego](https://www.allego.com/case-study/s-and-p-dow-jones-indices-customizes-sales-content-using-allego/): Learn how S&P Dow Jones Indices transformed sales content management and improved virtual selling capabilities using Allego Sales Enablement
- [Fidelity Launches Metrics-Driven Sales Training Powered by Allego](https://www.allego.com/case-study/fidelity-launches-metrics-driven-sales-training-powered-by-allego/): Allego helps Fidelity's sellers improve their capability and support their customers in their buying journey.
- [Partner Ecosystem](https://www.allego.com/partner-ecosystem/): Allego's Partner Program connects individuals and organizations who provide unmatched content, services, and support to our customers
- [Allego Sales Tools and Platform Integrations | Allego](https://www.allego.com/platform/integrations/): Allego fits into your tech stack, with out-of-the-box integrations. Integrate with your CRM, marketing automation system, LMS, and more
- [Schedule a Demo of Allego](https://www.allego.com/content/request-demo/): Allego is trusted by over one quarter of Dow Jones Industrial Average companies. Schedule a personalized demo of Allego today
- [Platform | Modern Learning Product](https://www.allego.com/platform/modern-learning/): Allego: a modern sales learning platform using personalized learning, AI-powered microlearning, and reinforcement in the flow of work
- [How We Help | Equip Sellers | Activate Channel Sellers](https://www.allego.com/solutions/channel-sales/): Maximize channel sales success with Allego. Train and motivate channel sellers to engage buyers, gain mindshare, and drive channel revenue
- [How We Help | Connect Sellers & Buyers](https://www.allego.com/solutions/buyer-engagement/): Deliver engaging virtual sales experiences for better B2B buyer engagement Drive better buyer retention and prepare sellers with Allego
- [Solutions | Manufacturing](https://www.allego.com/solutions/manufacturing/): Our manufacturing sales enablement platform equips reps and distributors with digital-first sales content, training, and analytics
- [Platform | Product | Customer Success Services](https://www.allego.com/platform/customer-success-services/): Empower employees with Allego's modern sales enablement and our expert customer sales enablement success team
- [How We Help | Connect Sellers & Buyers | Capture Conversation Intelligence](https://www.allego.com/solutions/call-and-deal-intelligence/): Close more deals with data-driven insights into seller behavior from every sales call and meeting. Gain deeper deal intelligence with Allego
- [How We Help | Connect Sellers & Buyers | Create Digital Buyer Experiences](https://www.allego.com/solutions/digital-buyer-experiences/): Create digital buyer experiences that are relevant, convenient, and customized for the digital buyer's journey. Learn how with Allego.
- [How We Help | Connect Seller & Buyers | Prospect & Sell Virtually](https://www.allego.com/solutions/virtual-sales/): A virtual sales enablement program equips sellers with tools to prospect and sell online with Allego virtual sales enablement solution
- [How We Help | Train & Coach Sellers | Onboard & Train Sellers](https://www.allego.com/solutions/sales-training-and-onboarding/): Increase new hire engagement and success with interactive training, sales onboarding, and reinforcement software from Allego
- [How We Help | Train & Coach Sellers](https://www.allego.com/solutions/sales-training-and-coaching/): Deliver high-impact, AI-powered digital sales coaching and training with Allego and develop a top-performing sales team
- [Product | Sales Content Management](https://www.allego.com/platform/sales-content-management/): Discover how Allego’s sales content management platform empowers sellers with AI-driven insights, personalized content, & real-time analytics.
- [Conversation Intelligence Software to Win Sales | Allego](https://www.allego.com/platform/conversation-intelligence/): See how conversation intelligence and analytics software powers sales enablement, boosts revenue, and unveils crucial sales coaching insights.
- [Product | Channel Sales Enablement](https://www.allego.com/platform/channel-sales-enablement/): Channel sales enablement platforms equip channel reps with skills and content they need to perform like your top sales reps
- [How We Help | Train & Coach Sellers | Collaborate Virtually](https://www.allego.com/solutions/virtual-sales-collaboration/): Virtual sales collaboration software enables maximum productivity, enhances learning, and improves teamwork with asynchronous video
- [How We Help | Equip Sellers | Manage Sales & Marketing Content](https://www.allego.com/solutions/marketing-sales-content-management/): Create, organize, and deploy marketing content, assets, and training material from anywhere with marketing content management with Allego
- [How We Help | Equip Sellers With Content](https://www.allego.com/solutions/sales-content/): Equip your team with a sales content solution to sell confidently, efficiently, and effectively. Learn about Allego's sales content solution
- [Refract AI Software Is Now Allego Conversation Intelligence](https://www.allego.com/refract-allego-conversation-intelligence/): Refract AI software is now Allego Conversation Intelligence. Explore new valuable call recording, analytics, and conversational intelligence
- [For Your Objective | Launch Products & Processes](https://www.allego.com/solutions/product-launch-training/): Scale product launch sales training for both virtual and in-person sales reps. Allego's product launch training solution drives rollouts
- [Tripadvisor’s Enablement Team Drives Sales and Marketing Alignment Using Allego](https://www.allego.com/case-study/tripadvisor/): Allego's sales enablement platform helps Tripadvisor's gain sales and marketing alignment. Learn how in this case study
- [Platform | Digital Sales Rooms](https://www.allego.com/platform/digital-sales-rooms/): Create personalized and convenient buying experiences with Allego’s Digital Sales Rooms – communicate, share content, and align
- [Allego vs. Seismic Head-to-Head](https://www.allego.com/seismic-competitor/): Considering Allego or Seismic? Here's a not completely unbiased look at how Allego and Seismic stack up.
- [Allego vs. Showpad Head-to-Head](https://www.allego.com/showpad-competitor/): Considering Showpad or it's competitor, Allego? Here's a not completely unbiased look at how Allego and Showpad stack up
- [Mindtickle Competitors: Find a Better Alternative | Allego](https://www.allego.com/mindtickle-competitor/): Looking for Mindtickle competitor alternatives? Allego is a top-ranked Mindtickle competitor. Learn why you should choose Allego.
- [The Complete Guide to Conversation Intelligence](https://www.allego.com/content/the-complete-guide-to-conversation-intelligence-fb/): Get our new eBook to learn how Conversation Intelligence can help improve sales coaching, content, and training and power up performance
- [AssetMark Sustains Collaboration In a Virtual World Using Allego](https://www.allego.com/case-study/assetmark/): Allego enables AssetMark employees to engage in peer-to-peer learning, coaching and other professional development activities.
- [Case Study | Veritas](https://www.allego.com/case-study/veritas/): Veritas' sales team rolled out the Allego Sales Enablement platform and identified opportunities to improve the company’s competitiveness
- [Case Study | Baxter](https://www.allego.com/case-study/baxter/): Since rolling out Allego, Baxter has seen accelerated engagement, cross-organization viral adoption, and improved sales performance.
- [Using Allego, AmeriSave Trains More New Hires, More Efficiently, With Dramatically Better Results](https://www.allego.com/case-study/amerisave/): Allego helped AmeriSave improve interactions with customers and empowered them to quickly master the company’s technologies.
- [Case Study | Lincoln Financial](https://www.allego.com/case-study/lincoln-financial/): Learn how Lincoln Financial used Allego to help ensure their wholesalers were comfortable presenting and selling virtually
- [Learning Center](https://www.allego.com/learning/): From sales coaching to virtual selling to the sales enablement industry - stay up to date on the latest topics and technology with Allego
- [6 Priorities of a Modern CLO](https://www.allego.com/content/6-priorities-of-a-modern-clo-g/): 
- [Call Me Al](https://www.allego.com/call-me-al-g/): Oh, hello there! My name’s Allego. But you can call me Al. I'm perhaps the most successful piece of sales content of all-time! Here's my story...
- [The Essential Guide to Virtual Selling](https://www.allego.com/content/the-essential-guide-to-virtual-selling-m/): Download the Essential Guide to Virtual Selling to learn how to master virtual selling and stay ahead of your competition.
- [6 Disruptive Trends Shaping Modern Corporate Training](https://www.allego.com/content/6-disruptive-trends-shaping-modern-corporate-training/): Get a copy of our new eBrief to learn how to prepare for six important training trends shaping corporate learning and development today.
- [Platform | Sales Content Management](https://www.allego.com/platform/sales-content-management-solution/): Learn about sales content management, and how to improve content management among your team to grow sales and improve customer relations.
- [Is Your Sales Enablement Stuck in a Bubble?](https://www.allego.com/content/burst-your-sales-enablement-bubble/): Is Your Sales Enablement Stuck in a Bubble? You share, but the chances of anyone finding it later are slim. It doesn't have to be this way!
- [Call Me Al](https://www.allego.com/al/): Oh, hello there! My name’s Allego. But you can call me Al. I'm perhaps the most successful piece of sales content of all-time! Here's my story...
- [Platform | Artificial Intelligence](https://www.allego.com/platform/ai-sales-enablement/): Supercharge reps with AI Sales Enablement: Combine human touch with artificial intelligence to redefine AI enablement for sales teams.
- [Platform | Conversation Intelligence](https://www.allego.com/platform/conversation-intelligence-2021/): See how conversation intelligence software can power sales enablement, give deeper visibility into sales calls and coaching, and turn insights into action.
- [6 Priorities of a Modern CLO](https://www.allego.com/content/6-priorities-of-a-modern-clo/): 
- [The Essential Guide to Virtual Selling](https://www.allego.com/content/the-essential-guide-to-virtual-selling/): 
- [The Future is Here: Learning Strategy 2021](https://www.allego.com/content/the-future-is-here-learning-strategy-2021/): 
- [Content Management: Agile, Optimized, and Activated](https://www.allego.com/content/content-management-agile-optimized-and-activated/): Allego can help align your sales and marketing teams to streamline your content and ensure reps have engaging materials in the buying process.
- [The Adapter's Advantage Podcast](https://www.allego.com/podcast/): The Allego Adapter's Advantage podcast offers advice from industry thought leaders and Allego President and Host Mark Magnacca
- [Platform | Sales Content Management](https://www.allego.com/platform/sales-content-management-2021/): Drive alignment with a people-powered solution that ensures every rep finds and properly uses relevant and compelling content
- [Solutions | Marketing](https://www.allego.com/solutions/marketing/): Allego fosters sales and marketing alignment. Create, curate, and manage marketing sales content that maximizes seller adoption and ROI

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## Posts

- [Inside Sales Success Summit 2025: AI, ROI, and Strategy](https://www.allego.com/blog/sales-success-summit-2025/): Discover what’s ahead at Sales Success Summit 2025—AI innovation, ROI frameworks, and strategies to amplify your sales enablement impact.
- [7 Proven Ways to Increase Sales Productivity Across Your Team](https://www.allego.com/blog/increase-sales-productivity-strategies/): Discover 7 proven strategies to increase sales productivity, reduce admin work, and help your reps spend more time selling and closing deals.
- [Sales Videos for Training: Equip Reps Faster with Real-World Content](https://www.allego.com/blog/sales-videos-for-training/): Discover how peer-created sales videos for training equip reps with timely, real-world insights that improve onboarding and performance.
- [5 Sales Training Ideas to Boost Sales Rep Productivity in 2025](https://www.allego.com/blog/sales-training-ideas/): Discover 5 sales training ideas to boost rep productivity, improve performance and deliver real results—without taking reps out of the field.
- [Why Marketing and Sales Alignment Is Your Biggest Revenue Opportunity](https://www.allego.com/blog/marketing-sales-alignment-productivity-revenue/): Learn how marketing and sales alignment boosts productivity, improves win rates, and drives scalable revenue across your sales organization.
- [8 Essential Use Cases for AI-Powered Sales Enablement Solutions](https://www.allego.com/blog/top-8-use-cases-for-sales-enablement-solutions/): Explore 8 essential use cases for AI-powered sales enablement solutions that boost productivity, improve buyer engagement, and drive revenue.
- [How to Boost Sales Productivity: A Practical Checklist for GTM Leaders](https://www.allego.com/blog/sales-productivity-checklist/): Boost sales productivity with this practical checklist for GTM leaders. Streamline processes, align teams, and empower reps to sell smarter.
- [Can Your Tariff Sales Strategy Handle Today’s Volatility?](https://www.allego.com/blog/tariff-sales-strategy/): Discover how to build a resilient tariff sales strategy amid shifting policies, rising costs, and ongoing global trade volatility.
- [The B2B Buying Process Has Changed—So Must Product Marketing](https://www.allego.com/blog/b2b-buying-process-product-marketing/): Learn how product marketers can align sales content with the B2B buying process to drive engagement, enable sellers, and boost revenue.
- [What Is Sales Enablement? Your 2025 Guide to Strategy & Tools](https://www.allego.com/blog/what-is-sales-enablement/): Discover how sales enablement empowers teams with tools, training, and content to improve buyer interactions and drive business success.
- [6 Strategies to Help SDR Leaders Drive Sustainable Team Growth](https://www.allego.com/blog/sdr-leaders-strategies/): Discover 6 strategies SDR leaders use to drive sustainable team growth through trust, skill development, and smarter leadership practices.
- [Overcoming Sales Objections: 3 Coaching Strategies That Work](https://www.allego.com/blog/3-coaching-tips-to-help-reps-overcome-sales-objections/): Learn 3 proven strategies for overcoming sales objections with coaching, role-play, and AI tools to boost conversions.
- [10 Common Mistakes That Prevent Reps from Closing Sales Deals](https://www.allego.com/blog/closing-sales-deals-mistakes/): Learn how to identify the 10 common mistakes that stop reps from closing sales deals—and how to coach your team to win more, faster.
- [How the Right Content for Sales Helps Reps Sell Faster, Win More](https://www.allego.com/blog/how-the-right-content-for-sales-helps-reps-sell-faster-win-more/): Struggling to engage buyers? Learn how content for sales can activate sellers, improve productivity, and drive revenue in high-tech sales.
- [5 Common Mistakes Salespeople Make when Delivering their Value Proposition (And How to Fix Them)](https://www.allego.com/blog/common-mistakes-that-weaken-your-sales-value-proposition/): Struggling to make your sales value proposition resonate? Learn 5 common mistakes that weaken your pitch—and how to fix them.
- [Sales Certification in the Digital Age: How Technology Changes the Game](https://www.allego.com/blog/sales-certification-in-the-digital-age/): Discover how technology is transforming sales certification with AI, video learning, and digital assessments
- [The Hidden ROI of Sales Training: What Sales Leaders Fail to Track](https://www.allego.com/blog/hidden-roi-sales-training/): Discover the hidden ROI of sales training—from rep retention to risk reduction—and learn how to measure its full impact on business success
- [How Observational Learning Helps Sales Reps Learn Faster and Sell More](https://www.allego.com/blog/how-observational-learning-helps-sales-reps-learn-faster-and-sell-more/): Discover how observational learning helps sales teams develop skills faster and close more deals with smarter training strategies.
- [Why Your Sales Enablement Plan Isn’t Working—And How to Fix It](https://www.allego.com/blog/5-steps-to-building-a-high-impact-sales-enablement-plan/): Struggling with sales performance? It’s likely because your sales enablement plan isn’t working. Learn how to fix it and improve win rates.
- [5 Practical Tips for SDR Leaders to Stay Focused and Drive Growth](https://www.allego.com/blog/5-practical-tips-for-sdr-leaders-to-drive-growth/): Discover 5 practical tips for SDR leaders to stay focused, coach effectively, and drive growth. Use them to improve organization and results.
- [How to Manage Underperforming Sales Reps and Boost Team Success](https://www.allego.com/blog/how-to-manage-underperforming-sales-reps/): Learn how to manage underperforming sales reps in 6 proven steps to boost performance, increase revenue, and build a stronger team.
- [Sales Training That Sticks: How Reinforcement Learning for Sales Improves Performance](https://www.allego.com/blog/how-reinforcement-learning-drives-sales-performance/): Reinforcement learning for sales teams helps retain skills, boost performance, and close more deals. Make your sales training stick!
- [The Secret to Sales Success Is Personalized Learning for Sales Teams](https://www.allego.com/blog/secret-to-success-is-personalized-learning-for-sales-teams/): Discover how personalized learning for sales teams boosts engagement, shortens ramp time, and drives higher sales performance. Learn more.
- [Top Sales Enablement Trends of 2025: How AI and Buyer Expectations Are Changing the Game](https://www.allego.com/blog/top-sales-enablement-trends-2025/): Discover the top sales enablement trends of 2025. Learn how AI, data, and digital-first strategies are reshaping sales success.
- [Why GenAI for Sales Training Is a Game Changer for Enablement](https://www.allego.com/blog/why-genai-for-sales-training-is-a-game-changer-for-enablement/): Learn how GenAI for sales training helps enablement create, personalize and scale content faster—keeping reps competitive in changing markets
- [How I Booked 10 Sales Meetings in My 3rd Month as an SDR (and How You Can Too)](https://www.allego.com/blog/how-to-book-more-sales-meetings-as-an-sdr/): Learn how to book more sales meetings as an SDR with these 7 proven habits, including time management, follow-ups, and smarter outreach.
- [B2B Sales Training That Works: 10 Best Practices to Boost Performance](https://www.allego.com/blog/b2b-sales-training-10-best-practices-to-boost-performance/): Boost sales success with B2B sales training best practices. Learn strategies, tools, and expert tips to train high-performing sales teams.
- [Channel Sales: How to Build a Winning Partner Program](https://www.allego.com/blog/channel-sales-how-to-build-a-winning-partner-program/): Learn how to build a successful channel sales program, engage partners, and leverage technology to drive revenue and expand your market reach
- [Sales Gamification: The Secret Weapon for High-Performing SDR Teams](https://www.allego.com/blog/sales-gamification-the-secret-weapon-for-high-performing-sdr-teams/): Discover how sales gamification boosts SDR motivation, enhances performance, and turns daily sales tasks into engaging, competitive challenges
- [Top Sales Enablement Trends Reshaping the Future of Selling](https://www.allego.com/blog/top-sales-enablement-trends-reshaping-the-future-of-selling/): Discover top sales enablement trends shaping the future. Learn how AI, continuous learning, and personalized coaching drive sales success.
- [Breaking the 90-Day Mold: How to Build a Learning Culture That Drives Sales Success](https://www.allego.com/blog/how-to-build-a-learning-culture-that-drives-sales-success/): Discover how to build a learning culture that drives sales success with continuous learning and personalized training strategies.
- [6 Common Sales Objections: What They Mean and How to Respond](https://www.allego.com/blog/6-common-sales-objections-and-how-to-respond/): Learn how to handle common sales objections with proven strategies to build trust, demonstrate value, and close more deals confidently.
- [What Is Sales Prospecting? A Comprehensive Guide for 2025](https://www.allego.com/blog/what-is-sales-prospecting/): Master sales prospecting with proven techniques to find and engage potential customers. Refine your strategy and boost your sales today.
- [How to Manage a Sales Team: Strategies to Build and Lead High-Performing Teams](https://www.allego.com/blog/how-to-manage-a-sales-team/): Learn how to manage a sales team with proven strategies for team building, coaching, and leadership to drive high performance.
- [What Is Cold Calling? Tips, Techniques, and Benefits](https://www.allego.com/blog/what-is-cold-calling/): Learn why cold calling remains vital in modern B2B sales. Discover its benefits, strategies, and how to connect with prospects effectively.
- [Sales Certifications: The Key to Thriving in Complex Markets](https://www.allego.com/blog/sales-certifications-medtech-strategies/): Learn how sales certifications equip teams with skills, compliance, and confidence to thrive in competitive, complex industries like MedTech.
- [Sales Methodology 101: How to Select the Right Approach for Your Team](https://www.allego.com/blog/sales-methodology-101-select-the-right-approach-for-your-team/): Discover how having the right sales methodology drives success for your team. Learn about popular sales methodologies like SPIN and Challenger
- [A Complete Guide to Using AI in Sales Enablement to Close More Deals](https://www.allego.com/blog/ai-sales-enablement-guide/): AI sales enablement equips sellers to refine personalization and boost efficiency. Learn how to leverage AI enablement to close more deals.
- [What’s Next for Sales Enablement in 2025?](https://www.allego.com/blog/sales-enablement-trends-2025/): Allego’s leaders predict what will happen with sales enablement in 2025. Stay ahead by leveraging these sales enablement trends in 2025.
- [5 Best Practices for Using AI to Supercharge Your Sales Coaching](https://www.allego.com/blog/best-practices-using-ai-sales-coaching/): Sales coaching AI boosts your sales team’s performance with real-time feedback and data-driven insights. Get AI sales coaching best practices
- [5 Steps to Accurately Measure the ROI of Sales Training](https://www.allego.com/blog/how-to-measure-roi-of-sales-training-5-steps/): Learn how to measure and prove the ROI of sales training by setting clear objectives, using key metrics, and leveraging modern tools.
- [Continuous Learning for Sales: The Secret to High-Performing Teams](https://www.allego.com/blog/importance-of-continuous-learning-for-sales/): Research shows companies with continuous learning for sales are more likely to see stronger sales growth, lower turnover and higher engagement
- [Top Sales Enablement Conferences to Attend in 2025](https://www.allego.com/blog/top-sales-enablement-conferences-2025/): Sales enablement conferences are great for learning trends, networking, and more. Explore the top sales enablement conferences in 2025.
- [Essential Negotiation Skills Every Sales Rep Must Know](https://www.allego.com/blog/sales-negotiation-skills-every-rep-must-know/): Don’t let sales deals fall through due to poor negotiating skills. Learn the sales negotiation skills your reps need to succeed.
- [7 Steps for Creating a Winning Sales Kickoff Meeting](https://www.allego.com/blog/how-to-create-sales-kickoff-meeting/): Sales kickoffs can recharge your sales team to hit the ground running in the new year. Learn how to create a successful sales kickoff meeting
- [LMS Software vs. Sales Enablement Platform: Which Do Sales Teams Need?](https://www.allego.com/blog/lms-software-vs-sales-enablement-platform/): LMS software alone isn’t enough. Sellers need a sales enablement platform for real-time sales learning, coaching and content to drive success
- [15 Sales Skills Every Sales Rep Needs to Be a High Performer](https://www.allego.com/blog/sales-skills-every-rep-needs/): Train your sales reps effectively by learning the 15 sales skills reps need and how to develop them through effective sales skills training
- [3 Critical Sales Coaching Challenges—and Solutions](https://www.allego.com/blog/critical-sales-coaching-challenges-and-solutions/): Effective sales coaching techniques have an undeniable impact on business. Let’s discuss 3 critical sales coaching challenges and solutions.
- [Unlock the Power of ChatGPT for Sales Discovery Calls](https://www.allego.com/blog/chatgpt-sales-discovery-calls/): Using ChatGPT for sales discovery calls helps sales reps conduct successful calls. Learn to use the AI for call prep, execution and follow-up.
- [3 Tips to Elevate Your Medical Device Digital Sales Strategy](https://www.allego.com/blog/medical-device-digital-sales-strategy-tips/): Learn how to thrive in medical device digital sales. Discover best practices for digital selling, virtual coaching, and buyer engagement.
- [7 Tried-and-True Best Practices for Virtual Selling (2025 Update)](https://www.allego.com/blog/tried-and-true-best-practices-for-virtual-selling/): Virtual sales interactions are preferred by 92% of buyers. Discover virtual sales best practices proven to improve buying experience
- [How AI Is Transforming Sales Enablement in Financial Services](https://www.allego.com/blog/ai-sales-enablement-financial-services/): AI is transforming sales enablement in financial services. Discover the benefits of AI in sales enablement for financial services.
- [7 Proven Sales and Marketing Alignment Best Practices](https://www.allego.com/blog/tips-for-sales-and-marketing-alignment/): Align marketing and sales to increase efficiency, reduce costs, and drive revenue. Discover best practices for sales and marketing alignment
- [3 Ways Sales Enablement Technology Can Power DE&I](https://www.allego.com/blog/sales-enablement-tech-powers-dei/): Diversity, equity, and inclusion (DEI) is a priority for many companies. Learn how sales enablement technology can power DEI initiatives.
- [Consultative Selling: How to Transform Your Reps into Trusted Advisors](https://www.allego.com/blog/consultative-selling/): Consultative selling is about understanding buyers’ needs and personalizing the sales process. Learn how to adopt this sales approach.
- [Traditional Sales Learning Is Failing Manufacturing Sales Teams. Here’s What to Do About It](https://www.allego.com/blog/modern-sales-learning-replacing-traditional-sales-in-manufacturing/): The needs of manufacturing sales have undergone a digital sales transformation. Learn why modern sales learning replaced traditional learning
- [The Hidden Costs of Sales Enablement Tech Stacks for Companies in Europe](https://www.allego.com/blog/hidden-costs-of-sales-tech-stacks-for-european-companies/): Sales tech stacks can be pricey. Learn about the many benefits companies achieve by consolidating their sales enablement tech stack
- [4 Sales Tech Strategies to Improve Sales Rep Productivity](https://www.allego.com/blog/sales-tech-strategies-to-improve-sales-rep-productivity/): Improve sales rep productivity and help reps increase their selling time with sales tech strategies shared by Jim Lundy and Deniz Olcay
- [3 Things Top Sellers Always Do During Sales Calls](https://www.allego.com/blog/sales-call-tips-from-top-sellers/): Learn top sales call tips based on insights from top sellers as analyzed by Allego and Sales Insights Labs by analysis of 24,000 sales calls
- [Best Sales Training Software for 2025](https://www.allego.com/blog/best-sales-training-software/): Effective sales training is crucial. Learn how the best sales training software can boost sales performance, win rates, and revenue
- [Why Sales Consistency is Key to Driving Revenue Growth](https://www.allego.com/blog/why-sales-consistency-is-key-to-driving-revenue-growth/): Sales consistency ensures a consistent brand experience and can significantly boost win rates across your sales teams
- [The Adapter’s Advantage: Mary Shea on AI and the Future of Revenue Enablement](https://www.allego.com/blog/adapters-advantage-mary-shea-ai-future-revenue-enablement/): Mary Shea of Hirequotient discusses embracing the use of AI in revenue enablement to maintain competitive and modern sales strategies
- [Sales Training Programs: What’s Changing in 2025?](https://www.allego.com/blog/sales-training-programs-2025/): Discover top trends shaping sales training programs in 2025. Learn how AI, hybrid learning, & buyer-centric training can enable success.
- [13 Great Sales Discovery Call Questions That Will Close More Deals](https://www.allego.com/blog/great-discovery-questions-for-sales/): Sales discovery questions help sales reps understand prospects and convert them to buyers. Here are the best sales discovery call questions
- [17 Types of Sales Enablement Assets and Content That Closes Deals](https://www.allego.com/blog/17-essential-sales-enablement-assets/): When sales teams can access timely and relevant resources, they can better hit targets. Learn the top 17 types of sales enablement assets.
- [4 Proven Sales Enablement Strategies for Driving Success](https://www.allego.com/blog/proven-sales-enablement-success-strategies/): Learn about proving the ROI of sales enablement efforts, and more. Discover 4 proven sales enablement success strategies.
- [Top 5 Conversation Intelligence Software in 2024](https://www.allego.com/blog/top-conversation-intelligence-software/): Conversational analytics software analyzes sales calls to optimize buyer interactions. Discover the top conversation intelligence tools.
- [3 Sales Enablement Trends Shaping Seller and Buyer Experiences](https://www.allego.com/blog/sales-enablement-trends-shaping-seller-buyer-experiences/): Sales enablement trends are being driven by the 3 Cs of Sales Enablement, convenience, customization, and comprehensive technology
- [Breaking Down Silos: How to Align Sales, Marketing, and Customer Success to Drive Revenue](https://www.allego.com/blog/align-sales-marketing-customer-success-drive-revenue/): Drive recurring revenue by aligning sales, marketing, and customer success teams. Strategies such as call listening change the game
- [7 Steps to Create an Effective Digital Selling Strategy](https://www.allego.com/blog/steps-create-digital-selling-strategy/): An effective digital selling strategy and a strong tech stack can elevate your B2B sales approach in today’s digital world
- [How to Use ChatGPT for Sales](https://www.allego.com/blog/how-to-use-chatgpt-for-sales/): Learn how to use ChatGPT for sales prospecting and marketing to make sales teams more productive in this guide to ChatGPT for sales
- [Allego Leading the Charge in Revenue Enablement](https://www.allego.com/blog/allego-leading-charge-revenue-enablement/): Discover why Allego is a leader in The Forrester Wave™ Report for Revenue Enablement, Q3 2024. Explore the strategy that earned our top scores
- [The Adapter’s Advantage: Neil Patwardhan on Navigating Cultural Differences in B2B Sales](https://www.allego.com/blog/adapters-advantage-neil-patwardhan-cultural-differences-international-sales/): Neil Patwardhan shares insights on overcoming cultural challenges in B2B sales and building global business relationships
- [9 Best Sales Strategies: A Guide for a Successful Sales Plan](https://www.allego.com/blog/successful-sales-strategies/): Create a successful sales strategy plan. Learn what a sales strategy is and the 9 best sales strategies to boost your sales team
- [3 Strategies to Elevate Your Life Sciences Sales Reps to Digital Superstars](https://www.allego.com/blog/life-sciences-sales-reps-digital-strategies/): Empower your life sciences sales teams with 3 sales enablement strategies that engage buyers, address sales reps’ needs, and drive success. Learn how.
- [How to Improve Sales Performance: 6 Metrics to Track](https://www.allego.com/blog/improve-sales-performance-metrics/): While meeting quota and revenue goals is important, there are several other sales performance metrics to improve sales performance
- [Creating a Sales Pitch: 9 Winning Sales Pitch Examples](https://www.allego.com/blog/winning-sales-pitch-examples/): Sales pitch examples that will help you close the deal made simple just by carefully crafting your sales pitches through best practice
- [From Onboarding to Everboarding: Delivering Moments That Matter](https://www.allego.com/blog/onboarding-to-everboarding-delivering-moments-that-matter/): It’s time to reimagine onboarding and holistically think about the journey of new hires. Learn how to shift from onboarding to everboarding
- [17 Must-Read Books for Sales Pros This Summer](https://www.allego.com/blog/must-read-books-sales-pros-this-summer/): Read the top sales books to elevate your sales skills and strategies with our curated list of our 17 favorite sales books
- [The Adapter’s Advantage: Ben Purton on Enhancing Enablement to Provide a Personalized Onboarding Experience](https://www.allego.com/blog/adapters-advantage-ben-purton-enablement-for-personalized-onboarding/): Ben Purton discusses the secret to effective sales enablement strategies and personalized sales onboarding experiences
- [Five Essential Sales Role-Play Tips](https://www.allego.com/blog/sales-role-play-essentials/): Sales role play can help every interaction through practice and repetition. Sales role play enhances training as well as sales interviews.
- [How AI is Transforming Sales: Insights and Strategies for the Future](https://www.allego.com/blog/how-ai-is-transforming-sales/): AI in sales boosts efficiency, enhances knowledge, and cuts costs. Maximize AI tools and gain insights into their future potential
- [Tailored to Succeed: How Personalized Learning Transforms Sales Teams](https://www.allego.com/blog/how-personalized-learning-transforms-sales-teams/): Personalized learning transforms sales training and boosts team performance. Explore tips for enhanced engagement and skill acquisition
- [Sales Coaching Enters the Age of AI](https://www.allego.com/blog/sales-coaching-enters-the-age-of-ai/): Modern sales coaching is evolving with artificial intelligence (AI). Explore predictions for AI’s impact on sales coaching practices
- [11 Best Practices for Implementing New Sales Enablement Software](https://www.allego.com/blog/best-practices-implementing-sales-enablement-software/): The implementation of a sales enablement platform is pivotal to sales. Learn the best practices for sales enablement software implementation
- [10 Essential Steps to Creating an Effective Sales Enablement Strategy](https://www.allego.com/blog/steps-for-effective-sales-enablement-strategy/): Effective sales enablement strategy drives better performance and attract top talent. Learn how to create a sales enablement strategy
- [Sales Enablement Tools in the Virtual World: 3 Reasons Why Less Is More](https://www.allego.com/blog/sales-enablement-tools-in-the-virtual-world/): Having multiple digital sales enablement tools can have negative effects on sales team productivity. Invest in a comprehensive solution
- [Introducing Allego 8 for Smarter Revenue Enablement, Next-Gen Digital Selling](https://www.allego.com/blog/allego-8-for-revenue-enablement/): Allego 8 provides smarter revenue enablement through the power of AI. Allego's platform improves productivity, selling, and skill development
- [From Cost Center to Revenue Driver: Proving the ROI of Revenue Enablement](https://www.allego.com/blog/proving-roi-of-revenue-enablement/): Revenue enablement helps teams excel, but its importance is often overlooked. Learn how to prove the ROI of sales enablement
- [Digital Sales Revolution: A Blueprint for Succeeding in B2B Sales](https://www.allego.com/blog/digital-sales-rooms-for-b2b-success/): Digital Sales Revolution explores how B2B digital sales rooms are revolutionizing digital selling. Learn why DSRs are essential for B2B
- [How AI Sales Training and Coaching Boosts Long-Term Success](https://www.allego.com/blog/how-ai-sales-training-and-coaching-boosts-success/): Using AI in sales training and coaching makes sales representatives more efficient. Learn how AI is improving the sales training experience.
- [What Sales Enablement Teams Need to Know About the EU AI Act](https://www.allego.com/blog/how-eu-ai-act-impacts-sales-enablement-teams/): The EU AI Act regulates how systems can use AI. Learn more about this new AI law and how it will impact your AI sales enablement strategies.
- [5 Ways AI Is Transforming Sales Enablement](https://www.allego.com/blog/how-ai-is-transforming-sales-enablement/): Sales enablement has transformed with the emergence of artificial intelligence. Learn 5 ways AI is transforming sales enablement
- [Unlock Sellers’ Potential: How Personalized Learning Drives Sales Success](https://www.allego.com/blog/how-personalized-learning-drives-sales-success/): One-size-fits all training models are becoming obsolete. Learn how personalized learning drives sales success.
- [The Adapter’s Advantage: Sam Richter Explores GenAI’s Impact on Sales](https://www.allego.com/blog/adapters-advantage-sam-richter-explores-genai-in-sales/): Generative AI has changed the game in sales. AI expert Sam Richter explores GenAI’s impact on sales in our recent podcast conversation
- [Numbers Don’t Lie: 5 Sales Enablement Myths Debunked](https://www.allego.com/blog/sales-enablement-myths-debunked/): Sales enablement myths commonly prevent companies from unlocking its full potential. Get the facts and improve your sales and teams.
- [7 Security Criteria for GenAI Sales Enablement Platforms](https://www.allego.com/blog/security-criteria-for-genai-sales-enablement-platforms/): Sales leaders must ensure the tools they implement are secure. Explore 7 security criteria for GenAI sales enablement platforms.
- [7 Tips for Coaching Discovery Call Questions to Your Sales Team](https://www.allego.com/blog/tips-for-coaching-discovery-call-questions/): Coaching discovery call questions is an important step in sales training. Learn how to coach sellers to ask strong discovery questions.
- [Future Trends Shaping Revenue Enablement: AI and Beyond](https://www.allego.com/blog/trends-shaping-revenue-enablement/): Explore trends shaping revenue enablement. Sales teams must prioritize customer analysis and embrace generative AI to succeed moving forward
- [Humanizing Sales in the Age of AI: Strategies for Success](https://www.allego.com/blog/humanizing-sales-in-age-of-ai/): Humaniizing sales In an AI-driven world requires sales reps to alter their approach to selling. Learn how to coach your reps to be more human

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## News

- [Allego™ Invests in Future Sales Leaders Through Collaboration with Babson College](https://www.allego.com/news/allego-sales-internship-program-prepares-babson-students-for-success/): Allego and Babson College celebrate the success of their sales internship program, building future sales leaders through real-world training.
- [Sales Teams Must Embrace AI or Fall Behind, Warns New Allego & LXA Report](https://www.allego.com/news/sales-teams-must-embrace-ai-powered-sales-or-fall-behind-report-warns/): AI-powered sales strategies are transforming sales enablement in 2025, making AI skills. Get key insights from the Allego and LXA report.
- [Allego and RAIN Group Unveil Groundbreaking Research on Continuous Learning and Sales Performance](https://www.allego.com/news/allego-rain-group-research-continuous-learning-sales-performance/): Allego/RAIN Group study reveals only 33% of companies have effective sales training, explores opportunities to improve sales performance.
- [Allego Named a Revenue Enablement Leader in Report by Independent Research Firm](https://www.allego.com/news/allego-named-a-revenue-enablement-leader-in-report-by-independent-research-firm/): Learn why Allego was named a leader in The Forrester Wave™: Revenue Enablement Platforms, Q3 2024 and why customers praise its capabilities.
- [Allego Receives Multiple Industry Honors for Innovation and Workplace Culture](https://www.allego.com/news/allego-receives-multiple-industry-honors-for-innovation-and-workplace-culture/): Learn how Allego's innovation and culture have earned it multiple industry awards, including Best Overall Sales Enablement Software Solution.
- [Allego 8 Unveiled at S3 Conference, Empowering Revenue Teams with AI-Powered Productivity Tools to Boost Performance](https://www.allego.com/news/allego-8-unveiled-empowering-revenue-teams-with-ai-powered-productivity/): Allego 8 delivers AI-powered solutions to help revenue teams cut through the noise, automate tasks, and better understand buyers’ journeys
- [New Book Digital Sales Revolution Transforms B2B Sales, Offers Blueprint for Future Success with Digital Sales Rooms](https://www.allego.com/news/new-book-from-allego-digital-sales-revolution-transforms-b2b-sales/): Digital Sales Revolution, the first book about Digital Sales Rooms, provides insight into the power of this technology in B2B sales
- [Allego Earns #1 Sales Enablement Platform as ranked by G2 ’s 2024 Best Software Awards for Best Sales Products](https://www.allego.com/news/allego-named-to-g2-2024-best-software-awards-list/): Allego named G2’s Best Sales Enablement platform in 2024 Best Software Awards, Best Sales Products list based on user reviews and market data
- [The Boston Globe Names Allego a Top Place to Work for 2023](https://www.allego.com/news/boston-globe-names-allego-a-top-place-to-work-for-2023/): The Boston Globe has named Allego, the leading modern revenue enablement platform provider, one of the Top Places to Work in Massachusetts
- [Allego Named a Sales Readiness Solutions Leader in Q4 2023 Report](https://www.allego.com/news/allego-named-sales-readiness-solutions-leader-in-q4-2023-report/): Allego, leading modern revenue enablement platform provider, is a leader in The Forrester Wave™: Sales Readiness Solutions, Q4 2023
- [Allego Named to Prestigious MES Midmarket 100](https://www.allego.com/news/allego-named-to-prestigious-mes-midmarket-100/): Allego, leading provider of modern revenue enablement, is in the 2023 MES Midmarket 100 list, recognized for its forward-thinking technology.
- [Allego Makes Selling Power’s “50 Best Companies to Sell For in 2023” List for the Fourth Consecutive Year](https://www.allego.com/news/allego-makes-selling-powers-50-best-companies-to-sell-for-in-2023-list-for-the-fourth-consecutive-year/): Allego, the leading provider of modern revenue enablement, has been featured in Selling Power’s “50 Best Companies to Sell For in 2023” List.
- [Allego Names Erik Fowler as New Chief Revenue Officer](https://www.allego.com/news/allego-names-erik-fowler-as-new-chief-revenue-officer/): Allego, the leading provider of modern revenue enablement, announced Erik Fowler as its new Chief Revenue Officer
- [Allego Named a Best Place to Work Sixth Year in a Row](https://www.allego.com/news/allego-named-a-best-place-to-work-sixth-year-in-a-row/): Allego, the leader in modern revenue enablement, ranks 7 in Boston Business Journal’s 2023 Best Places to Work for midsize companies
- [Allego Unveils GO, the First Modern Revenue Enablement Platform at 7th Annual Enablement Summit](https://www.allego.com/news/allego-unveils-go-the-first-modern-revenue-enablement-platform-at-7th-annual-enablement-summit/): Allego unveils GO, the modern revenue enablement platform that brings together sales and marketing teams to drive better experiences
- [Allego Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2023](https://www.allego.com/news/allego-ranks-among-highest-scoring-businesses-on-inc-magazines-annual-list-of-best-workplaces-for-2023/): Allego, the leading revenue enablement platform, has been named to Inc. magazine’s annual Best Workplaces list for 2023
- [EY Announces Yuchun Lee of Allego as an Entrepreneur Of The Year® 2023 New England Award Finalist](https://www.allego.com/news/ey-announces-yuchun-lee-of-allego-as-an-entrepreneur-of-the-year-2023-new-england-award-finalist/): Ernst & Young LLP announced that Yuchun Lee, CEO of Allego, was named an Entrepreneur Of The Year® 2023 New England Award finalist.
- [The Brooks Group Partners with Allego to Streamline Sales Training Experience](https://www.allego.com/news/the-brooks-group-partners-with-allego-to-streamline-sales-training-experience/): The Brooks Group sales training company selects Allego sales enablement platform to streamline sales training experience
- [Allego Celebrates Record-Breaking Year of Customer Growth and Industry Recognition](https://www.allego.com/news/allego-celebrates-record-breaking-year-of-customer-growth-and-industry-recognition/): Allego announces another record year of customer growth and industry recognition as sales enablement software leader
- [Allego® Releases New Enhancements for European Companies to Support Multilingual Teams](https://www.allego.com/news/allego-releases-new-enhancements-for-european-companies-to-support-multilingual-teams/): Allego® announces key enhancements for European companies that support multilingual sales and services teams across the continent
- [Sellers 111% More Likely to Use Content Recommended by a High-Performing Peer According to New Allego® Data](https://www.allego.com/news/sellers-111-more-likely-to-use-content-recommended-by-a-high-performing-peer-according-to-new-allego-data/): Allego and B2B DecisionLabs research shows sellers prefer to learn about and use sales content from top-performing peers
- [Allego® Wins Gold Awards for Sales Enablement and Sales Training Software](https://www.allego.com/news/allego-wins-gold-awards-for-sales-enablement-and-sales-training-software/): Allego wins Brandon Hall gold award for sales enablement and training software and Best in Biz silver award for enterprise sales software
- [Top-Performing Sales Reps Discuss Product Features 50% Less Than Lower Performers, According to New Allego® Data](https://www.allego.com/news/sales-call-research-report-release/): Allego sales call research reveals insights into habits of top-performing sales rps and what low-performing reps can do differently.
- [Videos Generate 2.4x More Views Than Documents, According to New Allego® Data](https://www.allego.com/news/videos-generate-2-4x-more-views-than-documents-according-to-new-allego-data/): Sales videos generate 2.4x more views than documents according to new Allego research from an analysis of over 40,000 documents
- [Allego® Named a Sales Content Solutions Leader in Q4 2022 Report](https://www.allego.com/news/allego-named-sales-content-solutions-leader-in-2022-report/): Allego ranks in highest tier of independent research firm’s report as a sales content solutions leader with the highest score
- [Allego Listed as Representative Vendor in 2022 Gartner® Market Guide for Revenue Enablement Platforms](https://www.allego.com/news/allego-listed-as-representative-vendor-in-2022-gartner-market-guide-for-revenue-enablement-platforms/): Allego® Listed as Representative Vendor in 2022 Gartner® Market Guide for Revenue Enablement Platforms citing technology leadership
- [Allego Wins Best Enterprise Sales Enablement Software in 2022 MarTech Breakthrough Awards](https://www.allego.com/news/allego-wins-best-enterprise-sales-enablement-software-in-2022-martech-breakthrough-awards/): Allego wins the Best Enterprise Sales Enablement Software in the fifth annual MarTech Breakthrough Awards for second year in a row
- [Allego® Featured on Selling Power’s “50 Best Companies to Sell For in 2022” List](https://www.allego.com/news/allego-featured-on-selling-powers-50-best-companies-to-sell-for-in-2022-list/): Allego has been recognized as one of Selling Power’s 50 Best Companies to Sell For in 2022 for the third year in a row.
- [Allego® Recognized in Now Tech: Sales Enablement Automation, Q2 2022 Report](https://www.allego.com/news/allego-recognized-in-now-tech-sales-enablement-automation-q2-2022-report/): Allego Recognized in Now Tech: Sales Enablement Automation, Q2 2022 Report. in both sales readiness and sales content solution functionality
- [Allego® Recognized by Boston Business Journal as a Best Place to Work for Fifth Year In a Row](https://www.allego.com/news/allego-recognized-by-boston-business-journal-as-a-best-place-to-work-for-fifth-year-in-a-row/): Allego® recognized as a Best Place to Work for fifth year In a row by Boston Business Journal for outstanding work environment
- [Allego’s® Sixth Annual S3 Reveals Insights into Orchestrating Sales Success in the Hybrid Era](https://www.allego.com/news/allegos-sixth-annual-s3-reveals-insights-into-orchestrating-sales-success-in-the-hybrid-era/): Allego’s S3 customer conference gathered more than 700 attendees to share insights on best sales enablement practices for sales success
- [Only 60% of Sales Hires Stay With a Company At Least 6 Months According to New Allego® Data](https://www.allego.com/news/state-of-sales-onboarding-report-release/): The State of Sales Onboarding - Allego surveys B2B sales leaders reveals insights into hybrid onboarding, personalization and mobile access
- [Allego Customer eSentire to Present Case Study on Onboarding New Sales Reps in Record Volume and Record Time at Forrester B2B Summit 2022](https://www.allego.com/news/esentire-to-present-case-study-at-forrester-b2b-summit-2022/): eSentire will present a case study showcasing its sales rep onboarding success with Allego's sales enablement platform
- [Allego® Expands Its Customer Base in the Age of Virtual Selling](https://www.allego.com/news/allego-expands-its-customer-base-in-the-age-of-virtual-selling/): Allego customer base expands through demand for its virtual selling platform with new customer wins, including Blatchford and Endologix LLC
- [Allego® Wins BISA Technology Innovation Award Three Years Running](https://www.allego.com/news/allego-wins-bisa-technology-innovation-award-three-years-running/): Allego presented with BiISA Technology Innovation Award at The 2022 BISA Annual Convention for third consecutive year
- [New Allego® Data Shows 76% of Companies Say That Poor Adoption of Sales Tools is a Top Reason Sales Teams Miss Their Quotas](https://www.allego.com/news/sales-enablement-technology-report-release/): Sales teams miss quotas due to poor technology adoption according to 76% of B2B sales leaders in new Allego study
- [Allego Wins Gold in 2021 Brandon Hall Group Excellence in Technology Awards](https://www.allego.com/news/allego-wins-gold-in-2021-brandon-hall-group-excellence-in-technology-awards/): Allego awarded as gold winner for excellence in Sales Enablement area by the Brandon Hall Group Excellence in Technology Awards
- [Allego® and Korsgaden International Partner to Deliver Personalized Consulting and Training Services within All-in-One Sales Enablement Platform for Insurance and Financial Services Companies](https://www.allego.com/news/allego-and-korsgaden-international-press-release/): Allego and Korsgaden International Partner for personalized sales enablement consulting and training services
- [The Boston Globe Names Allego a Top Place to Work for 2021](https://www.allego.com/news/the-boston-globe-names-allego-a-top-place-to-work-for-2021/): Allego, the leading sales enablement platform provider, named Top Place to Work 2021 in Massachusetts by the Boston Globe
- [Allego® Customers Voya and Pharmacosmos to Present Case Studies on Using Sales Enablement Tools to Improve Onboarding and Collaboration for Virtual Teams](https://www.allego.com/news/allego-voya-pharmacosmos-case-studies/): Allego® Customers Voya and Pharmacosmos Present Case Studies on Using Sales Enablement Tools to Improve Training and Learning Strategies
- [Allego® Medtech Customer to Present Case Study on Using Modern Sales Enablement Tools to Reinvent Training for its Americas Field Force at LTEN 2021](https://www.allego.com/news/allego-medtech-case-study-press-release-lten-2021/): Allego® Medtech customer to present on using sales enablement to reinvent training for its Americas Field Force at LTEN
- [Allego® Data Shows Sales Reps Lack Answers to Nearly Half of Product Questions Asked by Customers](https://www.allego.com/news/allego-data-shows-sales-reps-lack-answers-to-nearly-half-of-product-questions-asked-by-customers/): Allego study of B2B sales & marketing leaders finds sales reps lack answers to over half of product questions asked by customers
- [Allego® Customer AssetMark to Present Case Study on Sustaining Collaboration in a Virtual World at SES Experience 2021](https://www.allego.com/news/allego-customer-assetmark-to-present-case-study-on-sustaining-collaboration-in-a-virtual-world-at-ses-experience-2021/): AssetMark presents case study showcasing its success sustaining collaboration, peer-to-peer learning, coaching and onboarding with Allego
- [Allego's Newest Patent Enables Asynchronous Team Collaboration](https://www.allego.com/news/allegos-newest-patent-enables-asynchronous-team-collaboration/): Allego granted third patent enabling asychronous team collaboration to improve remote and hybrid feedback loops for global teams.,
- [Allego Recognized in 2021 Gartner Market Guide for Sales Enablement Platforms](https://www.allego.com/news/allego-recognized-in-2021-gartner-market-guide-for-sales-enablement-platform/): Allego recognized as a Representative Vendor in 2021 Gartner “Market Guide for Sales Enablement Platforms.”
- [Allego Wins Best Overall Sales Enablement Software Solution in 2021 MarTech Breakthrough Awards](https://www.allego.com/news/allego-wins-best-overall-sales-enablement-software-solution/): MarTech Breakthrough recognizes Allego as the winner of 'Best Overall Sales Enablement Software Solution.'
- [Allego Continues Aggressive Customer, Product and Employee Growth in the First Half of 2021](https://www.allego.com/news/allego-continues-aggressive-customer-product-and-employee-growth-in-the-first-half-of-2021/):  Allego customer growth, employee and product expansion as demand for virtual sales enablement drives growth of more than 100%
- [Allego Featured on Selling Power’s “50 Best Companies to Sell For” List 2021](https://www.allego.com/news/allego-featured-on-selling-powers-50-best-companies-to-sell-for-list-2021/): Sales learning and enablement market leader receives recognition on Selling Power's '50 Best Companies to Sell For' for second year in a row
- [Allego Financial Services Customers JP Morgan Chase, First Horizon Advisors, Comerica, and John Hancock Share Compelling Stories About Adaptation as Part of Allego Podcast](https://www.allego.com/news/allego-financial-services-customers-jp-morgan-chase-first-horizon-advisors-comerica-and-john-hancock-share-compelling-stories-about-adaptation-as-part-of-allego-podcast/): Allego talks with customer in financial services about sales enablement stories of adaptation and growth in podcast
- [Allego Recognized by Boston Business Journal as a Best Place to Work for Fourth Year In a Row](https://www.allego.com/news/allego-recognized-by-boston-business-journal-as-a-best-place-to-work-for-fourth-year-in-a-row/): Commitment to employee engagement and satisfaction places Allego as a best place to work in Greater Boston area
- [Allego Powers Virtual Selling and Buying with the Launch of New Digital Sales Room Capability ](https://www.allego.com/news/allego-powers-virtual-selling-and-buying-with-the-launch-of-new-digital-sales-room-capability/): Virtual selling and buying goes modern with digital sales rooms for B2B sellers to centralize resources for a connection with buyers
- [Allego Co-founders Provide Tactical Approaches to Virtual Selling with New Book, “Mastering Virtual Selling: Orchestrating Sales Success”](https://www.allego.com/news/allego-co-founders-provide-tactical-approaches-to-virtual-selling-with-new-book-mastering-virtual-selling/): Allego’s CEO Yuchun Lee and President Mark Magnacca partner with strategist Tony Jeary to offer tactical approaches to virtual selling
- [Future of Work and Virtual Selling Mastery Take Center Stage at Allego’s Fifth Annual Sales Success Summit](https://www.allego.com/news/future-of-work-and-virtual-selling-take-center-stage-at-sales-success-summit/): Allego S3 offers best practices for maximizing Allego and new ideas in sales learning and enablement and tips for virtual selling mastery.
- [77% of Employees Say They Waste Time in Unnecessary Meetings, Cites New Allego Report](https://www.allego.com/news/77-percent-of-employees-say-they-waste-time-in-unnecessary-meetings-cites-new-allego-report/): Allego research reveals that 77% of employees believe they waste time in unnecessary meeting and want asynchronous tools and processes.
- [Allego and Nuveen to Discuss the Power of Asynchronous Video Communication in a Remote Work Environment on Upcoming Webinar](https://www.allego.com/news/allego-and-nuveen-to-discuss-the-power-of-asynchronous-video-communication-in-a-remote-work-environment-on-upcoming-webinar/): Nuveen dives into the benefits of blending asynchronous video communications with real-time meeting tactics to elevate team performance.
- [Allego Named to Inc. Magazine’s Annual List of Best Workplaces for the Second Year in a Row ](https://www.allego.com/news/allego-named-to-inc-magazines-annual-list-of-best-workplaces-for-the-second-year-in-a-row/): Standout employee engagement and company culture place Allego on Inc. Magazine 2021 list of best workplaces
- [Allego Launches Enhanced Conversation Intelligence Product, Adds Significant New Artificial Intelligence Technology](https://www.allego.com/news/allego-launches-enhanced-conversation-intelligence-product/): Conversation Intelligence product provides person-to-person connections, enhancing buying experience to boost sales performance
- [Allego Customer HUB International to Present Case Study on Optimizing Sales Coaching Efficiency and Effectiveness at Forrester B2B Summit 2021](https://www.allego.com/news/allego-customer-hub-international-to-present-at-forrester-b2b-summit-2021/): Allego Customer HUB International presents on Optimizing Sales Coaching with Allego Sales Enablement at Forrester B2B Summit
- [Allego and Corporate Visions Elevate Customer Conversations for 30,000 Sales & Marketing Professionals Through World-Class Sales Enablement Technology](https://www.allego.com/news/allego-and-corporate-visions-elevate-customer-conversations-for-30000-sales-marketing-professionals/): Corporate Visions’ elevate customer conversations by adding marketing, sales training, consulting, and coaching via Allego’s platform
- [More Than Half of Sales Reps Lost a Sale Because They Couldn’t Meet Buyers in Person, Cites New Allego Report](https://www.allego.com/news/more-than-half-of-sales-reps-lost-a-sale-because-they-couldnt-meet-buyers-in-person-cites-new-allego-report/): Allego research reveals how the challenges of virtual training have reduced sales coaching effectiveness and led to lost sales
- [Allego Announces Record-Breaking Q4 and Full Year of Customer and Revenue Growth Marked by Product Innovation and Continued Market Leadership](https://www.allego.com/news/allego-announces-record-breaking-q4/): Allego announces record-breaking growth in 2020, touting technology advancements and significant growth in client acquisition and expansion
- [Allego Delivers Smarter Virtual Selling and Enablement for Finance, Pharmaceutical and Manufacturing Industry Leaders](https://www.allego.com/news/allego-delivers-smarter-virtual-selling-and-enablement-for-finance-pharmaceutical-and-manufacturing-industry-leaders/): Brands like Fannie Mae and Johnson Health Tech select Allego for personalized, agile learning for virtual selling and enablement
- [Allego Expands Sales Learning and Enablement Market Leadership with Acquisition of Refract](https://www.allego.com/news/allego-expands-sales-learning-and-enablement-market-leadership-with-acquisition-of-refract/): Allego Brings Advanced Sales Conversation Intelligence and Sales Engagement Tech to Allego Platform for sales learning and enablement
- [The Boston Globe Names Allego a Top Place to Work for 2020](https://www.allego.com/news/the-boston-globe-names-allego-a-top-place-to-work-for-2020/): Allego has been named one of the Top Places to Work in Massachusetts in the 13th annual employee-based survey project from The Boston Globe
- [Allego Wins CLO Learning in Practice Award from Chief Learning Officer Magazine for the Second Year in a Row](https://www.allego.com/news/allego-wins-clo-learning-in-practice-award-from-chief-learning-officer-magazine-for-the-second-year-in-a-row/): Allego, recognized by CLO magazine’s Learning in Practice Awards for demonstrating Excellence in E-Learning for transforming sales enablement
- [Allego Recognized by Boston Business Journal as a Best Place to Work for Third Year In a Row](https://www.allego.com/news/allego-recognized-by-boston-business-journal-as-a-best-place-to-work-for-third-year-in-a-row/): Allego named Best Place to Work by Boston Business Journal 2021 for third year in a row based on employee feedback and surveys
- [Increased Demand for Allego's Virtual Learning and Enablement Platform Leads to All-Time-Record Revenue and Bookings Results for the First Half of 2020](https://www.allego.com/news/increased-demand-for-allegos-virtual-learning-and-enablement-platform-leads-to-all-time-record-revenue-and-bookings-results-for-the-first-half-of-2020/): Customer wins, growth, strategic partnership and multiple industry accolades top the list of company achievements leading to record revenue
- [Allego Launches “Adapter’s Advantage: Breakthrough Moments that Lead to Success” Podcast Series](https://www.allego.com/news/allego-launches-adapters-advantage-breakthrough-moments-that-lead-to-success-podcast-series/): Allego's Adapters Advantage podcast Features interviews with industry leaders sharing stories of transformation with actionable takeaways
- [Allego Achieves Ranking on Selling Power’s Annual “50 Best Companies to Sell For” List ](https://www.allego.com/news/allego-achieves-ranking-on-selling-powers-annual-50-best-companies-to-sell-for-list/): Allego's employee benefits, customer retention, and sales training places workforce readiness leader on Selling Power’s list
- [Allego Reveals Future of Virtual Sales Training and Workforce Readiness at S3 Virtual Showcase](https://www.allego.com/news/allego-reveals-future-of-virtual-sales-training-and-workforce-readiness-at-s3-virtual-showcase/): Nearly 700 attendees came together for interactive Allego's annual conference to discuss the future of virtual training
- [Allego, the Learning and Readiness Market Leader, Named a 2020 Best Workplace by Inc. Magazine](https://www.allego.com/news/allego-the-learning-and-readiness-market-leader-named-a-2020-best-workplace-by-inc-magazine/): Standout employee engagement and company culture places Allego on Inc Magazine's list of the best workplaces in the country
- [Allego Customer to Present Case Study on Creating Effective Sales Onboarding and Bootcamp Experiences at SiriusDecisions Summit 2020](https://www.allego.com/news/allego-customer-to-present-case-study-on-creating-effective-sales-onboarding-and-bootcamp-experiences-at-siriusdecisions-summit-2020/): Applause provides real world perspective on creating engaging approaches to sales training and enablement at SiriusDecisions Summit
- [Allego Introduces Call Coaching, Bringing Conversation Intelligence and Inline Coaching to Real Customer Interactions Captured Within Its Learning and Readiness Platform](https://www.allego.com/news/allego-introduces-call-coaching-bringing-conversation-intelligence-and-inline-coaching-to-real-customer-interactions-captured-within-its-learning-and-readiness-platform/): Call coaching within the Allego Sales Enablement platform empowers sales enablement and training teams with insights into performance
- [Ventilator Manufacturers Unite to Form Ventilator Training Alliance and Create App to Help Frontline Medical Workers During COVID-19 Pandemic](https://www.allego.com/news/ventilator-manufacturers-unite-to-form-ventilator-training-alliance-during-covid-19-pandemic/): Ventilator manufacturers have formed a Ventilator Training Alliance and partnered with Allego to create an app for medical providers
- [Allego Wins 2020 BISA Technology Innovation Award for the Second Straight Year](https://www.allego.com/news/allego-wins-2020-bisa-technology-innovation-award-for-the-second-straight-year/): Allego awarded BISA Technology Innovation Award for 2nd straight year for leadership in financial services products, services and platforms
- [Allego, the Learning and Readiness Market Leader, Announces Record Customer, Revenue and Platform Growth in 2019](https://www.allego.com/news/allego-the-learning-and-readiness-market-leader-announces-record-customer-revenue-and-platform-growth-in-2019/): Allego wins a 2x increase in active users, and sustained momentum with 140% compound annual revenue growth and extensive platform growth
- [Allego, the Learning and Enablement Market Leader, Unveils the Future of Sales Team and Employee Development with Latest Platform Release](https://www.allego.com/news/allego-the-learning-and-readiness-market-leader-unveils-the-future-of-sales-team-and-employee-development-with-latest-platform-release/): Allego platform brings learning, content, and collaboration by empowering sales teams with the future of sales team and employee development
- [Allego Wins 2019 Brandon Hall Group Excellence in Technology Award for “Best Advance in Sales Training Online Application” for the Second Year in a Row](https://www.allego.com/news/allego-wins-2019-brandon-hall-group-excellence-in-technology-award-for-best-advance-in-sales-training-online-application-for-the-second-year-in-a-row/): Allego has won a Brandon Hall Group Excellence in Technology award in the Best Advance in Sales Training Online Application category.
- [Allego Sales Readiness Platform Wins Best in Biz Award for the Second Year in a Row](https://www.allego.com/news/allego-sales-readiness-platform-wins-best-in-biz-award-for-the-second-year-in-a-row/): Allego's Sales Readiness Platform named a winner in the Enterprise Product of the Year – Sales Software category by Best in Biz Awards
- [Allego Wins 2019 Learning in Practice Award from Chief Learning Officer Magazine](https://www.allego.com/news/allego-wins-2019-learning-in-practice-award-from-chief-learning-officer-magazine/): Chief Learning Officer Magazine Learning in Practice Award recognizes innovative use of sales learning technology at Finastra
- [Allego to Present Modern Sales Learning Strategies at the 2019 Sales Enablement Society (SES) Annual Conference](https://www.allego.com/news/allego-to-present-modern-sales-learning-strategies-at-the-2019-sales-enablement-society-ses-annual-conference/): Allego CooperVision present at the Sales Enablement Society Conference sessions on evolving sales training for improved sales performance.
- [Allego Adds Multiple Blue-Chip Customers; Increases Mid-Market Platform Subscriptions by 170%, and Expands Executive Team in First Half of 2019](https://www.allego.com/news/allego-first-half-growth-2019/): Allego cements leadership position through customer growth, achieving an annual growth rate of more than 140% since its inception
- [Allego Named a Leader in G2’s Sales Training and Onboarding Software Summer 2019 Grid Report](https://www.allego.com/news/allego-named-a-leader-in-g2s-sales-training-and-onboarding-software-summer-2019-grid-report/): Allego’s modern sales learning and readiness platform recognized as a leader inG2 Sales Training & Onboarding Summer Grid Report
- [Modern Learning and the Age of the Employee Take Center Stage at Allego’s Third Annual Sales Success Summit](https://www.allego.com/news/modern-learning-and-the-age-of-the-employee-take-center-stage-at-allegos-third-annual-sales-success-summit/): Attendees Discuss Growing Importance of Informal Learning, Agile Content Creation and Continuous Learning at Allego Sales Success Summit
- [Allego Named a Boston Business Journal 2019 Best Places to Work Honoree](https://www.allego.com/news/best-places-to-work-2019/): Allego named as Boston Business Journal Best Places to Work in MA honoree based on job satisfaction, diversity, manager effectiveness,
- [BISA Technology Innovation Award](https://www.allego.com/news/bisa-technology-innovation-award/): Allego earns technology innovation award from Bank Insurance & Securities Association for transforming how firms train and coach sales teams
- [How Impactful is Sales Coaching Today?](https://www.allego.com/news/how-impactful-is-sales-coaching-today/): Allego survey to understand how impactful sales coaching is today uncovers deep divisions between sales managers’ and reps’ perceptions
- [Allego and JBarrows Sales Training](https://www.allego.com/news/allego-and-jbarrows-sales-training/): Allego and JBarrows Sales Training Introduce Joint Offering to Help Sales Organizations Address Key Challenges to Hitting Sales Goals
- [Allego Closes 2018 with Q4 SaaS Bookings Up 89 Percent](https://www.allego.com/news/allego-closes-2018-with-q4-saas-bookings-up-89-percent/): Allego, the modern sales learning and readiness platform, today announced record business results led by SaaS customers
- [Allego Wins Gold in the 2018 Brandon Hall Group Excellence in Technology Awards](https://www.allego.com/news/allego-wins-gold-in-the-2018-brandon-hall-group-excellence-in-technology-awards/): Allego has won Brandon Hall Group Gold award for excellence in technology in the Best Advance in Sales Training Online Application category
- [Allego’s Modern Sales Learning Platform Wins Gold in Best in Biz Awards 2018](https://www.allego.com/news/allegos-modern-sales-learning-platform-wins-gold-in-best-in-biz-awards-2018/): Allego's Sales Learning Platform named a gold winner in the Enterprise Product of the Year - Sales Software category iat Best in Biz Awards
- [Deloitte's 2018 Technology Fast 500 Award Winner](https://www.allego.com/news/deloittes-2018-technology-fast-500-award-winner/): Allego today announced it ranked 161st overall on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing companies in tech
- [The Evolution of Wholesaling: The Rise of the Consultant Seller with Mark Magnacca](https://www.allego.com/news/the-evolution-of-wholesaling-the-rise-of-the-consultant-seller-with-mark-magnacca/): Wholesalers who resist change find their careers and their livelihoods, irreversibly altered by new industry
- [Allego Closes Strong Quarter with Record Growth and New Customers](https://www.allego.com/news/allego-closes-strong-quarter-with-record-growth-and-new-customers/): Allego closes quarter with expansion, and industry recognition through adoption of learning platform and funding from General Catalyst
- [Allego Recognized as Best Place to Work, 8th Fastest Growing Boston Company by Boston Business Journal](https://www.allego.com/news/best-place-to-work/): Allego recognized as one of the best places to work and fastest-growing private companies in Massachusetts by the Boston Business Journal
- [Allego Customers Chart a Course Towards Improved Sales Productivity at the Sales Success Summit](https://www.allego.com/news/allego-customers-chart-a-course-towards-improved-sales-productivity-at-the-sales-success-summit/): Customers gathered at Allego's S3 to celebrate improved sales productivity and select the inaugural trailblazer award winner: Nuveen
- [Allego Community Explores Revolutionary Techniques in Modern Sales Learning](https://www.allego.com/news/allego-community-explores-revolutionary-techniques-in-modern-sales-learning/): Allego community pros share best practices and techniques in modern sales learning during the annual sales success summit
- [What Defines Sales Competency?](https://www.allego.com/news/what-defines-sales-competency/): Allego defines sales competency by uncovering best practices for ramping and assessing sales reps in our new ebook
- [Allego Closes 2017 Strong with Over 100% Quarter-Over-Quarter Bookings Growth; Doubles Customer Base for the Year](https://www.allego.com/news/allego-closes-2017-strong-with-over-100-quarter-over-quarter-bookings-growth-doubles-customer-base-for-the-year/): Allgo's strong renewal bookings and revenue growth in Q4 propel Allego to record sales and customer expansion in 2017
- [Allego Named a 2016 Gartner Cool Vendor for CRM Sales](https://www.allego.com/news/allego-named-a-2016-gartner-cool-vendor-for-crm-sales/): Gartner has named Allego a 2016 Cool Vendor for CRM Sales. Allego's platform improves sales performance through just-in-time learning

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## Resources

- [Digital Sales Room Cookbook: Recipes for Driving Productivity in Sales](https://www.allego.com/resources/driving-productivity-in-sales-with-digital-sales-rooms/): Get the Digital Sales Room Cookbook and explore proven recipes for driving sales productivity with digital tools that modern buyers expect.
- [Building a Top-Performing Sales Team](https://www.allego.com/resources/building-a-top-performing-sales-team/): Factor 8 Founder, Lauren Bailey, and Sr. AE at Allego, Devyn Blume, share the skills, tools, and strategies required to be a top performer.
- [Modernizing Analyst Relations: Win with Analyst Portals](https://www.allego.com/resources/modernizing-analyst-relations-how-ar-product-marketing-teams-win-with-analyst-portals/): Discover how analyst relations and product marketing teams can transform their strategies with dedicated analyst portals.
- [Sales Content: The Foundation of Effective Training](https://www.allego.com/resources/sales-content-the-foundation-of-effective-training/): Discover actionable strategies for harnessing content engagement data to better connect marketing and sales, ensuring reps are empowered.
- [Unlocking the Power of AI for Sales Coaching & Training](https://www.allego.com/resources/unlocking-the-power-of-ai-for-sales-coaching-training/): Learn how AI can help you deliver consistent, meaningful coaching at scale, empowering your sales team to perform at their best.
- [High Tech Sales Growth: Content That Wins Deals](https://www.allego.com/resources/high-tech-sales-growth-content-that-wins-deals/): Boost high tech sales with better content. Learn how to activate sellers, align with buyers, and close more deals with this expert guide
- [From Learning to Mastery: Making Sales Methodology Stick](https://www.allego.com/resources/from-learning-to-mastery-making-sales-methodology-stick/): Learn how to empower front-line sales managers to deliver impactful feedback, drive skill mastery, and achieve long-term results.
- [The Sales Leader’s Handbook](https://www.allego.com/resources/the-sales-leaders-handbook/): Discover proven strategies to build, coach, and lead high-performing teams with The Sales Leaders Handbook. Download your free copy today
- [Future-Proofing Sales Coaching: Emerging Trends in AI-Powered Learning](https://www.allego.com/resources/future-proofing-sales-coaching-emerging-trends-in-ai-powered-learning/): Gain actionable strategies to blend AI with traditional coaching methods and prepare your team for the future of learning and development.
- [Unlocking Sales Enablement Success in 2025](https://www.allego.com/resources/unlocking-sales-enablement-success-in-2025/): Discover the latest sales enablement data and insights for 2025 in this webinar. Explore key trends, AI-driven coaching, and the metrics high-performing teams track to drive revenue growth. Read the full breakdown.
- [The State of Sales Enablement Report 2025](https://www.allego.com/resources/the-state-of-sales-enablement-report-2025/): Discover insights from The State of Sales Enablement Report 2025 & learn how sales enablement drives business performance and revenue growth
- [From Learning to Earning: Transforming Sales Learning for Maximum Impact](https://www.allego.com/resources/from-learning-to-earning-transforming-sales-learning-for-maximum-impact/): We cover transformative shifts shaping sales learning today and offers practical, innovative strategies to maximize its effectiveness.
- [From Boomers to Zoomers](https://www.allego.com/resources/how-to-manage-multi-generational-sales-teams/): Learn to manage multi-generational sales teams with tailored coaching strategies. Download the eBook to unlock your team's full potential.
- [Blueprint for Medical Device Sales Certification](https://www.allego.com/resources/blueprint-for-medical-device-sales-certification/): Discover modern strategies for medical device sales certification. Learn how to certify sales reps faster, stay compliant, and boost revenue
- [Discovery Call Coaching Checklist](https://www.allego.com/resources/discovery-call-coaching-checklist/): Help reps run better discovery calls with this discovery call coaching checklist. Evaluate key skills, spot gaps, and boost conversion rates.
- [The 365-Day SKO: Reimagining Sales Kickoffs for the Modern Buyer's Journey](https://www.allego.com/resources/the-365-day-sko-reimagining-sales-kickoffs-for-the-modern-buyers-journey/): Planning a Sales Kickoff (SKO) is no small task—after all; you’re talking to the most vocal group and it's the start of a year-round journey.
- [Impact of Continuous Learning on Sales Performance | Allego](https://www.allego.com/resources/impact-of-continuous-learning-on-sales-performance/): Discover how continuous learning boosts sales performance, retention, and engagement. Learn strategies to build a culture of learning today.
- [Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development](https://www.allego.com/resources/dont-let-ai-pass-you-by-the-new-era-of-personalized-sales-coaching-development/): Join us for an engaging webinar exploring AI's transformative role in sales coaching and performance improvement.
- [AI-Driven Strategies for Peak Sales Performance in Life Sciences](https://www.allego.com/resources/ai-driven-strategies-for-peak-sales-performance-in-life-sciences/): For sales & commercial leaders within the life science industry, who are seeking to advance their team’s performance and execution strategy.
- [Bridging Clinical Expertise & Storytelling: A Guide to Success in Medical Device Sales](https://www.allego.com/resources/bridging-clinical-expertise-storytelling-a-guide-to-success-in-medical-device-sales/): You'll learn strategies that empower your team to turn technical knowledge into engaging stories that create stronger connections.
- [Revamp Your Sales Kickoff: From Boring to Brilliant](https://www.allego.com/resources/revamp-your-sales-kickoff-from-boring-to-brilliant/): Smith + Nephew reveal how to transform your Sales Kickoff into a dynamic, engaging experience that aligns your sales team for success.
- [Sales Kickoff Playbook | Allego](https://www.allego.com/resources/sales-kickoff-playbook/): Allego's sales kickoff playbook aligns goals, motivates your sales team, and sets the stage for a winning year ahead
- [The Future of Sales Coaching: How AI + Human Expertise Maximize Performance](https://www.allego.com/resources/sales-coaching-how-ai-human-expertise-maximize-performance/): You'll learn to balance AI-driven sales coaching, the essential human touch, and how to integrate AI into your sales coaching.
- [Sales Success Playbook for Medical Devices | Allego](https://www.allego.com/resources/sales-success-playbook-for-medical-devices-allego/): Discover Allego’s guide to sales success in the medical device industry. Empower your med reps with modern sales enablement strategies
- [The Great Rebuild: Restoring Employee Confidence with Enablement After Years of Uncertainty](https://www.allego.com/resources/restoring-employee-confidence-with-enablement-after-years-of-uncertainty/): Enablement teams learn to identify knowledge gaps, create dynamic learning environments, and personalized career development.
- [Allego Stands Alone: Forrester Wave™ for Sales Readiness Solutions](https://www.allego.com/resources/allego-stands-alone-forrester-wave-for-sales-readiness-solutions/): Allego recognized as the only leader in the Forrester Wave™ Sales Readiness Leaders and The Forrester Wave™: Sales Content Solutions
- [How AI is Transforming Sales Teams – 5 Key Recommendations for Revenue Leaders](https://www.allego.com/resources/how-ai-is-transforming-sales-teams-5-key-recommendations-for-revenue-leaders/): With AI poised to become essential soon, this webinar will equip revenue leaders with actionable strategies to stay ahead of the curve
- [Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team](https://www.allego.com/resources/beyond-the-basics-how-to-develop-and-retain-a-top-performing-sales-team/): Ramp employees at speed, retain the talent you’ve developed, maintain motivation and build a top performing sales team
- [Proving the ROI of Sales Enablement: Essential Strategies for High-Performing Sales Teams](https://www.allego.com/resources/proving-the-roi-of-sales-enablement-essential-strategies-for-high-performing-sales-teams/): Proven methods for measuring the ROI of sales enablement programs and showing their contribution to overall sales success
- [Unlock the Potential of AI in Life Sciences Learning](https://www.allego.com/resources/unlock-the-potential-of-ai-in-life-sciences-learning/): Strategies for integrating AI into life sciences learning and development programs, ensuring they are both effective and compliant
- [Sales Coaching with AI Handbook | Allego](https://www.allego.com/resources/ai-sales-coaching-handbook/): Discover how AI is transforming sales coaching. Download our guide to unlock AI-driven coaching strategies and boost your performance
- [Blueprint for Pharma Sales Certification | Allego](https://www.allego.com/resources/blueprint-for-pharmaceutical-sales-certification/): Learn the blueprint for pharma sales certification for pharmaceutical sales reps and boost your sales success in the industry
- [Forrester Wave Report Revenue Enablement 2024 | Allego](https://www.allego.com/resources/forrester-wave-revenue-enablement-report-2024/): The Forrester Wave™ Report for Revenue Enablement to learn why Allego is a leader in sales enablement and what sets us apart
- [10+ Strategies To Show Revenue Enablement & Sales Training ROI](https://www.allego.com/resources/10-strategies-to-show-revenue-enablement-sales-training-roi/): Transform sales enablement into a revenue powerhouse, build a strong revenue and enablement team partnership, and show sales training ROI
- [How to Defeat Status Quo When Selling to an Executive](https://www.allego.com/resources/how-to-defeat-status-quo-when-selling-to-an-executive/): Enhance your sales leadership approach and empower your team to engage prospects when selling to executives
- [How MarketSource Transformed Sales Onboarding and Learning with Allego](https://www.allego.com/resources/how-marketsource-transformed-sales-onboarding-and-learning-with-allego/): In this on-demand webinar we delve into MarketSource's remarkable transformation in sales onboarding and learning
- [Adapter’s Advantage Podcast S01E065: Neil Patwardhan](https://www.allego.com/resources/adapters-advantage-podcast-s01e065-neil-patwardhan/): Neil Patwardhan, Senior Vice President of Sales at Accenture, shares his experiences navigating cultural differences in B2B sales.
- [How Modern Sales Teams Elevate Prep to Pitch and Beyond with the C-Suite](https://www.allego.com/resources/how-modern-sales-teams-elevate-prep-to-pitch-and-beyond-with-the-c-suite/): In this on-demand webinar, Deniz Olcay and Brandon Kim explain how their sales teams execute the art of the pitch to the c-suite
- [9 Sales Leadership Strategies for Today’s Sales Manager](https://www.allego.com/resources/nine-sales-leadership-strategies-for-todays-sales-manager/): Get sales leadership strategies for sales managers ad implement to guide your team to success and discover technologies to make it easier
- [Mastering Sales Skills: Strategies for Building and Evaluating Effective Development Rubrics](https://www.allego.com/resources/mastering-sales-skills-strategies-for-building-and-evaluating-effective-development-rubrics/): We explore practical approaches and actionable insights to craft effective development rubrics, propelling your sales skills to new heights
- [The Transformative Power of Sales Coaching](https://www.allego.com/resources/the-transformative-power-of-sales-coaching/): Join Mike Kunkle and Deniz Olcay for a live session where they outline a transformative sales coaching framework and share best practices
- [Develop and Retain a Top-Performing Sales Team](https://www.allego.com/resources/develop-and-retain-a-top-performing-sales-team/): David Ashe shares his top tips for developing and retaining top sales talent while maintaining motivation in our new webinar
- [How AI Is Shaping the Future of Revenue Enablement | Allego](https://www.allego.com/resources/how-ai-is-shaping-the-future-of-revenue-enablement-allego/): Generative AI is revolutionizing revenue enablement. Discover the benefits, challenges, and trends of AI from Allego's survey of B2B leaders.
- [Unlock Consistent Sales Success by Mastering Measurement Fundamentals](https://www.allego.com/resources/unlock-consistent-sales-success-by-mastering-measurement-fundamentals/): By mastering measurement fundamentals, sales enablement professionals can track and improve engagement to unlock sales success
- [The Complete Guide to Change Management](https://www.allego.com/resources/the-complete-guide-to-change-management/): The Allego Change Management Guide gives you the 5 principles and 12 best practices to drive user adoption for sales enablement technology
- [Unlock Modern B2B Selling by Easing Buying Friction](https://www.allego.com/resources/unlock-modern-b2b-selling-by-easing-buying-friction/): Today sellers must align with the evolving expectations of buyers to deliver a seamless experience and unlock modern B2B selling
- [Traditional Onboarding No Longer Works: Onboarding Reimagined](https://www.allego.com/resources/traditional-onboarding-no-longer-works-onboarding-reimagined/): Ditch stagnant, traditional onboarding methods and embrace customized everboarding to improve company performance, and engagement
- [Visit the Digital Sales Revolution DSR](https://www.allego.com/resources/26300/): 
- [How to Adapt Your Training to the Demands of Modern Learners](https://www.allego.com/resources/how-to-adapt-your-training-to-the-demands-of-modern-learners/): David Ashe explains his strategy for adapting training to deliveri personalized, bite-sized reinforcement for modern learners
- [Strategies for Proving ROI in Revenue Enablement](https://www.allego.com/resources/strategies-for-proving-roi-in-revenue-enablement/): Maximize training with strategies for proving ROI in revenue enablement investments with leading and lagging indicators to watch for
- [Sales Success Playbook for Financial Services](https://www.allego.com/resources/sales-success-playbook-for-financial-services/): Unlock digital sales success in financial services with our playbook, offering solutions to common challenges and best practices to thrive
- [How to Sell Sales Enablement Technology to the C-Suite](https://www.allego.com/resources/how-to-sell-sales-enablement-technology-to-the-c-suite/): Download How to Sell Sales Enablement Technology to the C-Suite to create a business case for purchasing a modern sales enablement platform
- [Sales Success Playbook for Life Sciences](https://www.allego.com/resources/sales-success-playbook-for-life-sciences/): Empower sales teams in life sciences with sales enablement Overcome challenges & learn best practices for success in a digital-first era
- [5 Drivers of Change and What They Mean for Your Sellers](https://www.allego.com/resources/5-drivers-of-change-and-what-they-mean-for-your-sellers/): Learn the five drivers of change your sales team need to factor in now to be successful in 2024 and beyond
- [The Strategic Advantage of an All-in-One Sales Enablement Suite](https://www.allego.com/resources/the-strategic-advantage-of-an-all-in-one-sales-enablement-suite/): Research revealed in our new white paper reveals how an all-in-one sales enablement suite increases sales rep productivity and reduces costs
- [DIGITAL SALES ROOM: Allego for the Transportation Industry](https://www.allego.com/resources/digital-sales-room-allego-for-the-transportation-industry/): Cruise to new heights with Modern Revenue Enablement. Explore Allego's Transportation Industry Digital Sales Room
- [Elevating B2B Sales: Strategic Insights for 2024 Success](https://www.allego.com/resources/elevating-b2b-sales-strategic-insights-for-2024-success/): Learn ways to stand out, get replies, and get your sales team to elevate B2B sales with strategic insights for success
- [The Complete Guide to Sales Enablement ROI](https://www.allego.com/resources/the-complete-guide-to-sales-enablement-roi/): The Complete Guide to Sales Enablement ROI shows you how to measure and maximize the impact of your sales learning and enablement investment
- [Inspired Leadership: Empowering Teams in a Modern Era](https://www.allego.com/resources/inspired-leadership-empowering-teams-in-a-modern-era/): Learn how to implement AI effectively, empowering teams to help sellers enhance customer relationships without losing the human touch
- [The Sales Coaching Handbook](https://www.allego.com/resources/sales-coaching-handbook/): The Sales Coaching Handbook provides proven techniques to boost motivation, increase focus, and supercharge your teams performance
- [How to Navigate AI in Sales Without Losing the Human Touch](https://www.allego.com/resources/how-to-navigate-ai-in-sales-without-losing-the-human-touch/): Learn how navigate AI in sales while helping sales teams enhance customer relationships while retaining the human touch
- [Mastering the Art of Modern Digital Selling](https://www.allego.com/resources/mastering-the-art-of-modern-digital-selling/): Allego modernizes B2B sales by empowering sales teams with tools to excel in modern digital selling, engagement and performance
- [Revenue Enablement Leadership in Times of Change: What You Need to Know](https://www.allego.com/resources/revenue-enablement-leadership-in-times-of-change-what-you-need-to-know/): Equip yourself with valuable insights to build confidence and clarity when implementing change through revenue enablement leadership
- [The Enablement Evolution: From Sales to Revenue](https://www.allego.com/resources/the-enablement-evolution-from-sales-to-revenue/): The Enablement Evolution shows how sales-focused enablement led to modern revenue enablement, enabling all customer-facing teams
- [Digital Sales Rooms Decoded: Shaping Impressions and Results](https://www.allego.com/resources/digital-sales-rooms-decoded-shaping-impressions-and-results/): Harness the power of digital sales rooms to craft personalized, content-rich environments increasing collaboration, productivity, and sales
- [3 Ways Marketers Bring Sales Content to Life with Digital Rooms](https://www.allego.com/resources/3-ways-marketers-bring-sales-content-to-life-with-digital-rooms/): Learn best practices and hands-on tips for optimizing sales content in digital sales rooms to maximize engagement and ROI
- [Elevate Your Sales Team: The 3 Essential Questions for 2024](https://www.allego.com/resources/elevate-your-sales-team-the-3-essential-questions-for-2024/): Insights on best practices for opportunity preparation, strategies for executing a winning sales call with essential questions (and answers!)
- [Revolutionize Sales Excellence with AI](https://www.allego.com/resources/revolutionize-sales-excellence-with-ai/): Learn how modern B2B sales and revenue teams are using sales AI to adjust to evolving experiences buyers demand
- [Accelerating Sales Cycles with Data-Driven Management Strategies](https://www.allego.com/resources/accelerating-sales-cycles-with-data-driven-management-strategies/): We discuss and learn actionable insights for sales managers to accelerate sales cycles with data driven management strategies
- [Modern Revenue Enablement: A New Approach to Win Sales and Grow Revenue](https://www.allego.com/resources/modern-revenue-enablement-a-new-approach-to-win-sales-and-grow-revenue/): Download out free infographic that shows you how modern revenue enablement helps you close the enablement gap.
- [The Modern Revenue Enablement eBook](https://www.allego.com/resources/the-modern-revenue-enablement-ebook/): Allego's Modern Revenue Enablement eBook shows you how sales teams can reach buyers, engage them, and win deals by being buyer-centric
- [Two Ways to Supercharge Objection Handling for B2B Sales Teams](https://www.allego.com/resources/two-ways-to-supercharge-objection-handling-for-b2b-sales-teams/): Learn best practices for coaching sellers on objection handling for B2B sales teams, as well as two key tactics to handle objections
- [Delivering AI-Powered Learning for Modern Buying Experiences Amid Shrinking Attention Spans](https://www.allego.com/resources/delivering-ai-powered-learning-for-modern-buying-experiences-amid-shrinking-attention-spans/): Delivering role-specific, ai powered learning in bite-sized pieces, with continual reinforcement drives engagement and behavior change
- [Enabling Front Line Sales Managers: From Training to Coaching to Closing](https://www.allego.com/resources/enabling-front-line-sales-managers-from-training-to-coaching-to-closing/): It’s critical to make sure buyer interactions are informative and valuable,. The time has come for enabling front line sales managers
- [Transform Buyer Relationships in the Era of Minimal Interaction](https://www.allego.com/resources/transform-buyer-relationships-in-the-era-of-minimal-interaction/): With diminishing face-to-face time, sellers face challenges in earning trust, and engaging buyers. Learn how to transform buyer relationships
- [How to Sell and Manage in Uncertain Times](https://www.allego.com/resources/how-to-sell-and-manage-in-uncertain-times/): In this session, Andy Springer of RAIN Group & Craig Simons of Allego discuss how to sell and manage sales teams in uncertain times
- [How Life Science Sales Teams Ensure Product Launch Success](https://www.allego.com/resources/how-life-science-sales-teams-ensure-product-launch-success/): In this session, Life Science sales teams will learn the critical components necessary for achieving a successful product launch
- [Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Span](https://www.allego.com/resources/gone-in-8-seconds-overcoming-buyers-shrinking-attention-span/): Empower sellers to create customized and immersive buying experiences to overcome B2B buyers shrinking attention spans
- [Enablement’s Time to Shine: How to Coordinate a Winning Revenue Team](https://www.allego.com/resources/enablements-time-to-shine-how-to-coordinate-a-winning-revenue-team/): Much like an orchestra, coordinating al revenue team that has the ability to perform in perfect harmony is how winning revenue teams are built
- [Moments to Momentum: How to Supercharge Sales Readiness with Conversation Intelligence](https://www.allego.com/resources/moments-to-momentum-how-to-supercharge-sales-readiness-with-conversation-intelligence/): With Conversation Intelligence sales leaders gain visibility into sales conversations and can model best behaviors to build sales readiness
- [How to Get Sellers to Use Marketing-Generated Content](https://www.allego.com/resources/how-to-get-sellers-to-use-marketing-generated-content/): A research-backed formula on getting sellers to use your marketing generated content, create better buyer experiences, and close more deals
- [Sales-Marketing Alignment for Effective Content Creation and Adoption](https://www.allego.com/resources/sales-marketing-alignment-for-effective-content-creation-and-adoption/): We will guide you through the process of sales-marketing alignment for effective content creation and adoption.
- [How to Get Your Sellers to Adopt Marketing Content](https://www.allego.com/resources/how-to-get-your-sellers-to-adopt-marketing-content/): We share how to get your sellers to adopt marketing content, creating better buyer experiences and closing more deals
- [Enabling the Front Line Sales Manager](https://www.allego.com/resources/enabling-the-front-line-sales-manager/): Gain insights into who should deliver content, how to make it resonate among sellers, and how to enable the front line sales manager
- [How to Captivate Today's Buyers by Unleashing The Potential of Your Sales Content](https://www.allego.com/resources/how-to-captivate-todays-buyers-by-unleashing-the-potential-of-your-sales-content/): Learn how modern B2B buyers are leading revenue teams are adjusting to captivate and provide the experience buyers want
- [Driving Better Learning Outcomes With AI: Tips and Strategies for Success](https://www.allego.com/resources/driving-better-learning-outcomes-with-ai-tips-and-strategies-for-success/): In this on-demand webinar we explored the advantages of AI in learning and effective strategies to integrate AI into your training programs
- [The Power of Collaborative Selling: Leveraging Personality to Build Stronger Revenue Teams](https://www.allego.com/resources/the-power-of-collaborative-selling-leveraging-personality-to-build-stronger-revenue-teams/): Learn the benefits of collaborative selling and the importance of personality traits in team dynamics for stronger revenue teams.
- [From Silos to Success: How to Drive Sales Performance by Simplifying Your Enablement Tech Stack](https://www.allego.com/resources/from-silos-to-success-how-to-drive-sales-performance-by-simplifying-your-enablement-tech-stack/): Watch this on-demand webinar to learn the power of simplifying your sales enablement tech stack to increase sales and close deals faster
- [The Rise of AI-powered Learning: Strategies for Success](https://www.allego.com/resources/the-rise-of-ai-powered-learning-strategies-for-success/): Learn practical tips and strategies for leveraging AI powered learning strategies to drive better learning outcomes
- [From Silos to Success: Collaboration in Revenue Enablement](https://www.allego.com/resources/from-silos-to-success-collaboration-in-revenue-enablement/): Watch this on-demand webinar to learn how leading revenue teams are adding collaboration to their revenue enablement and sales efforts
- [Revenue Growth Checklist: 6 Elements to Empower Sellers and Drive Sales](https://www.allego.com/resources/revenue-growth-checklist-6-elements-to-empower-sellers-and-drive-sales/): Download The Sales Growth Checklist to learn the six elements that will empower sellers to drive sales in any climate
- [How To Get Your Sellers To Use Marketing-Generated Content](https://www.allego.com/resources/how-to-get-your-sellers-to-use-marketing-generated-content/): Learn how to get your sellers to use marketing content and increase sales adoption of marketing content by 111%
- [The State of Sales Enablement in 2023](https://www.allego.com/resources/the-state-of-sales-enablement-in-2023/): Join Whitney Sieck and Craig Simons as they bring equal doses of sanity and insanity to the ever-shifting world of enablement
- [Why Digital Sales Rooms Are Key to The New Age of Buyer Enablement Selling in 2023 and Beyond](https://www.allego.com/resources/why-digital-sales-rooms-are-key-to-the-new-age-of-buyer-enablement-selling-in-2023-and-beyond/): Rich Smith explains how Digital Sales Rooms deliver highly personalized experiences leading to buyer enablement selling
- [Boost Sales Efficiency with this Sales Content Strategy](https://www.allego.com/resources/boost-sales-efficiency-with-this-sales-content-strategy/): Watch this on-demand webinar to learn first hand from Mark Lonzo, how how to boost sales efficiency with this sales content strategy
- [Sales Leaders as Talent Developers](https://www.allego.com/resources/sales-leaders-as-talent-developers/): Sales leaders can operate as talent developers more effectively, coach more efficiently, and improve sales team performance
- [Building Credibility in a Virtual Sales World](https://www.allego.com/resources/building-credibility-in-a-virtual-sales-world/): By building credibility, your prospects and customers can trust that your solution can effectively meet their business goals
- [The End of the Lone Wolf Seller](https://www.allego.com/resources/the-end-of-the-lone-wolf-seller/): Learn about the latest collaborative selling trends and get proven strategies that end the days of the lone wolf seller
- [Collaborative Sales Enablement That Drives Adoption & Reduces Complexity](https://www.allego.com/resources/collaborative-sales-enablement-that-drives-adoption-reduces-complexity/): Collaborative sales enablement programs improve technology adoption, arming them with the right content, and boosting their effectiveness
- [The State of Sales Enablement ‘Ask Me Anything’ with Allego Co-Founders](https://www.allego.com/resources/the-state-of-sales-enablement-ask-me-anything-with-allego-cofounders/): The Allego cofounders on the challenges facing the sales enablement industry, technology trends, and the emergence of collaborative enablement

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## Events

- [LTEN Annual Conference](https://www.allego.com/event/lten-annual-conference-2/): The LTEN Annual Conference is the premier event for life sciences L&D professionals and leaders to drive change, elevate learning, demonstrate ROI, and stay ahead in the evolving healthcare landscape.
- [AntiCon 2025](https://www.allego.com/event/anticon-2025/): AntiCon tackles all things marketing transformation. From AI to automation, data to DX, talent to tools.
- [Sales Enablement Summit Amsterdam 2025](https://www.allego.com/event/https-world-salesenablementcollective-com-location-amsterdam/): Step into a conference that's more than an event, it’s a community where expertise flows freely, connections spark innovation and strategies evolve into impactful results
- [Sandler Annual Sales & Leadership Summit](https://www.allego.com/event/https-www-sandler-com-sandler-summit/): Navigate the future of sales with precision and purpose at the 2025 Sandler Summit. Gain game-changing insights and actionable strategies to elevate your sales performance and equip your organization for success.
- [Sales Enablement Summit Denver 2025](https://www.allego.com/event/sales-enablement-summit-denver-2025/): Join this dynamic discussion as top enablement pros share breakthrough strategies, powerful case studies, and innovative solutions. Gain insider knowledge to elevate your data-driven enablement strategy and accelerate your sales cycle
- [Sales Enablement Summit Paris 2025](https://www.allego.com/event/sales-enablement-summit-paris-2025/): Discover the latest trends and innovative strateiges to elevate your enablement programs, helping your teams stand out and deliver value in competitive markets.
- [Gartner CSO & Sales Leader Conference 2025](https://www.allego.com/event/gartner-cso-sales-leader-conference-2025/): Gartner CSO & Sales Leader Conference is the only sales conference shaped by data-driven research and thousands of conversations between Gartner experts and the sales community.
- [Allego Sales Success Summit 2025](https://www.allego.com/event/allego-sales-success-summit-2025/): Join us at the Allego Sales Success Summit 2025 to earn how to increase win rates and revenue growth while networking with industry leaders
- [BISA 2025 Annual Conference](https://www.allego.com/event/bisa-2025-annual-conference/): Allego is as a proud sponsor of the BISA Annual Conference. This premier event offers financial professionals the opportunity to engage in insightful sessions and prepare for the challenges and opportunities ahead.
- [ATD Sell Conference 2024: Developing Future-Ready Sales Capability](https://www.allego.com/event/atd-sell-conference-2024-developing-future-ready-sales-capability/): Join us at the European Med Tech Sales Training Conference. It brings together the top-performing sales training professionals under one roof.
- [From Mundane to Memorable: Develop and Retain a Top-Performing Sales Team](https://www.allego.com/event/from-mundane-to-memorable-develop-and-retain-a-top-performing-sales-team/): David Ashe, director of sales development at Allego, covers his tried & tested approach to developing & retaining a top-performing sales team
- [Allego S3 2024](https://www.allego.com/event/allego-s3-2024/): S3 brings together Allego executives, industry insiders, and customers for two days of learning, networking, and fun.
- [8th Annual European Medical Device and Diagnostic Sales Training and Education Conference](https://www.allego.com/event/8th-annual-european-medical-device-and-diagnostic-sales-training-and-education-conference/): Join us at the European Med Tech Sales Training Conference. It brings together the top-performing sales training professionals under one roof.
- [Empowering Sellers to Adapt and Win](https://www.allego.com/event/empowering-sellers-to-adapt-and-win/): Learn how to scale your efforts with a comprehensive enablement tool to synergize sales content management and sales readiness.
- [CRO Summit](https://www.allego.com/event/cro-summit/): The Pavilion CRO Summit is a program specifically designed for the world’s leading sales and revenue executives, June 6th in London.
- [Driving Better Learning Outcomes With AI: Tips and Strategies for Success](https://www.allego.com/event/driving-better-learning-outcomes-with-ai-tips-and-strategies-for-success/): In this webinar we'll explore the advantages of AI in learning and unlock effective strategies to integrate AI into your training programs.
- [LTEN Annual Conference](https://www.allego.com/event/lten-annual-conference/): LTEN hosts training & education professionals from more than 140 pharmaceutical, biotechnology, medical device and diagnostics organizations.
- [Gartner CSO & Sales Leader Conference](https://www.allego.com/event/gartner-cso-sales-leader-conference/): Drop by booth 318 at the Gartner CSO & Sales Leader Conference. Find innovative ways to exceed revenue targets and gain actionable insights.
- [AA-ISP DigitalNow Revenue Summit](https://www.allego.com/event/aa-isp-digitalnow-revenue-summit/): Revenue professionals from all disciplines sales marketing, enablement, and customer success join forces as one team.
- [Collaborative Sales Enablement That Drives Adoption & Reduces Complexity](https://www.allego.com/event/collaborative-sales-enablement-that-drives-adoption-reduces-complexity/): We cover enablement best practices, including how to reduce or avoid sales enablement investments that feel good but don’t yield results.
- [Why Sellers Don't Use Marketing-Generated Content & What To Do About It](https://www.allego.com/event/why-sellers-dont-use-marketing-generated-content-what-to-do-about-it/): In this research-backed webinar, learn to accept the inherent credibility gap marketers face and how to overcome it.
- [Is This the Year to Simplify Your Sales Enablement Tech Stack?](https://www.allego.com/event/is-this-the-year-to-simplify-your-sales-enablement-tech-stack/): Join us for this webinar, Jan. 26 at 11am ET, as we discuss how to streamlining sales enablement technology increases sales productivity.
- [Effortless Enablement: Maximizing Sales Content Impact for Sellers](https://www.allego.com/event/effortless-enablement-maximizing-sales-content-impact-for-sellers/): Join us for this masterclass where we’ll discuss how the best sales reps employ enablement content to move deals and accelerate pipeline.
- [New Research Reveals the Key to Motivating Sellers to Use Content](https://www.allego.com/event/new-research-reveals-the-key-to-motivating-sellers-to-use-content/): Allego reveals what research tells us about who should deliver new content to sales and the secret recipe for sales content adoption.
- [Sell Smarter: How Intelligent Sales Automation Gives Teams a Competitive Edge](https://www.allego.com/event/sell-smarter-how-intelligent-sales-automation-gives-teams-a-competitive-edge/): Jim Lundy and Deniz Olcay to learn what Intelligent Sales Automation is all about and how you can put it to work in your company.
- [Sales Enablement Summit London](https://www.allego.com/event/sales-enablement-summit-london/): Allego VP of Sales, Richard Smith, will deliver a seminar titled 7 Deadly Sins of Coaching, not to be missed!
- [Getting Sellers Engaged: Research Reveals What Motivates Sellers to Use Your Content](https://www.allego.com/event/getting-sellers-engaged/): Dr. Leff Bonney, Tim Riesterer and Wayne St. Amand discuss a research-backed approach to increase your sellers’ willingness to use content.
- [Med Tech Sales Training Conference](https://www.allego.com/event/med-tech-sales-training-conference/): Allego is proud to sponsor the 7th Annual Medical Device and Diagnostics Sales Training and Education Conference in Brussels
- [Save the Date: Allego Sales Success Summit (S3)](https://www.allego.com/event/save-the-date-allego-sales-success-summit-s3/): Save the date! The 7th Annual Allego Sales Success Summit (S3) will take place June 12-14 in Boston in 2023.
- [In-Person, Then Virtual, Now Hybrid: Reinventing SKO’s and Sales Training, Again.](https://www.allego.com/event/in-person-then-virtual-now-hybrid-reinventing-skos-and-sales-training-again/): How does Sales Enablement deliver an engaging and impactful learning to a split audience, without doing 10x the work?
- [The Art of Combining Virtual and In-Person Sales Training](https://www.allego.com/event/the-art-of-combining-virtual-and-in-person-sales-training/): We’re going to reveal the most common pitfalls we’re seeing right now, and explain how you can approach hybrid training successfully.
- [Mastering Virtual Selling: The Skills Your Team Needs for Success Today](https://www.allego.com/event/mastering-virtual-selling-the-skills-your-team-needs-for-success-today/): Join live to learn what sales leaders can do to equip their team with the skills and tools to succeed in the new normal.
- [How to Fix Your Broken Virtual Onboarding and Training Programs](https://www.allego.com/event/how-to-fix-your-broken-virtual-onboarding-and-training-programs/): How do you address the challenges of high turnover and remote learning? Use a modern sales enablement platform to engage your remote teams.
- [Crowdsourcing Your Sales Method: How to Mine Best Practices from your Sales Team](https://www.allego.com/event/crowdsourcing-your-sales-method-how-to-mine-best-practices-from-your-sales-team/): Tune in live and gain insights on how you can leverage your employees to develop a bespoke sales methodology that is right for your business.
- [Are You Ready? Best Practices for Mastering Virtual Selling in a Hybrid World](https://www.allego.com/event/are-you-ready-best-practices-for-mastering-virtual-selling-in-a-hybrid-world/): Only 20% of buyers say they want to return to in-person sales. To succeed in a virtual-first world, you must adapt to a new way of working.
- [Virtual Buying is Here to Stay: How to Adapt Your Sales Training & Technology](https://www.allego.com/event/virtual-buying-is-here-to-stay-how-to-adapt-your-sales-training-technology/): 20% of buyers say they want to return to in-person sales. Tune in to learn to engage more prospects in less time, at lower costs, virtually.
- [Ensure a Fast, Seamless Virtual Product Launch: Pharma Marketer’s Guide to Success in a Hybrid World](https://www.allego.com/event/ensure-a-fast-seamless-virtual-product-launch-pharma-marketers-guide-to-success-in-a-hybrid-world/): Learn how pharma companies can empower reps with tools, techniques and resources they need to find success in a hybrid world.
- [The 6 Disruptive Trends Driving the Future of Corporate Training](https://www.allego.com/event/the-6-disruptive-trends-driving-the-future-of-corporate-training/): Join us as we explore the 6 trends driving corporate learning today and how you can prepare for the future.
- [Designing Virtual Sales Training to Deliver Impact and ROI](https://www.allego.com/event/designing-virtual-sales-training-to-deliver-impact-and-roi/): Join us as we explore how sales and sales enablement leaders can ensure technology-based sales training will deliver desired results.
- [Sales Enablement ROI: How to Measure and Maximize Revenue, Engagement and Results](https://www.allego.com/event/sales-enablement-roi-how-to-measure-and-maximize-revenue-engagement-and-results-2/): Are your sales enablement programs impactful? Join live to hear how to prove total business value of learning and enablement initiatives.
- [Customer Webinar: Enhancing Virtual Selling with Digital Sales Rooms](https://www.allego.com/event/customer-webinar-enhancing-virtual-selling-with-digital-sales-rooms/): Learn how Digital Sales Rooms allow reps to curate a personalized, branded, digital experience to stay top of mind with buyers.
- [Creating Accountability Within Your Sales Team](https://www.allego.com/event/creating-accountability-within-your-sales-team/): Key to revenue growth is a positive culture of accountability, join us to learn strategies to foster accountability with your team.
- [The Product Marketer's Guide to Creating Content Sales Will Love (and Actually Use!)](https://www.allego.com/event/the-product-marketers-guide-to-creating-content-sales-will-love-and-actually-use/): Allego explores why product marketers and sellers can’t seem to get on the same page— and what you can do to buck the trend.
- [Sales Enablement ROI: How to Measure and Maximize Revenue, Engagement and Results](https://www.allego.com/event/sales-enablement-roi-how-to-measure-and-maximize-revenue-engagement-and-results/): Jonathan Carlson shares actionable advice on how to prove the total business value of essential sales learning and enablement initiatives.
- [Enabling Virtual Sales Teams: 8 Critical Skills Your Reps Need in a Hybrid World](https://www.allego.com/event/enabling-virtual-sales-teams-8-critical-skills-your-reps-need-in-a-hybrid-world/): Sales leaders are struggling to transform their programs. Join us to live learn how to update your sales strategy for a hybrid environment.
- [Sales Enablement Evolved: Why the Next Era of Sales Learning and Development Depends on a Rep-Centric Strategy](https://www.allego.com/event/sales-enablement-evolved-why-the-next-era-of-sales-learning-and-development-depends-on-a-rep-centric-strategy/): Learning and content capabilities are merging. Explore the new sales enablement landscape and where L&D fits with Allego’s marketing leaders.
- [Virtual Sales Coaching 2.0: How Time-Shifted Video and AI are Changing the Game](https://www.allego.com/event/virtual-sales-coaching-2-0-how-time-shifted-video-and-ai-are-changing-the-game/): Leaders are struggling to adapt coaching programs, join us as we explore the state of sales coaching and the how to thrive in a remote world.
- [How New Cognitive Technologies Will Guide Sales Training and Enablement](https://www.allego.com/event/how-new-cognitive-technologies-will-guide-sales-training-and-enablement/): AI and machine learning are impacting sales management, join us to learn what you can expect as these technologies continue to evolve.
- [Closing the Great Divide - Building a Bridge Between Sales & Marketing](https://www.allego.com/event/closing-the-great-divide-build-a-bridge-between-sales-marketing/): Every company wants its sales and marketing teams aligned, but so few organizations are able to achieve it. Join us for this live webinar.
- [The State of Virtual Sales Coaching: 5 Tips to Help You Adapt this Quarter](https://www.allego.com/event/the-state-of-virtual-sales-coaching-5-tips-to-help-you-adapt-this-quarter/): Sales leaders are struggling to adapt coaching programs to virtual, join us to learn the changes and tactics that can help you thrive.
- [Sales Enablement Evolved: Why the Next Era of Revenue Growth Depends on a Rep-Centric Strategy](https://www.allego.com/event/sales-enablement-evolved-rep-centric-strategy/): Today's organizations must focus on making reps effective at selling in a virtual world, join us to explore the new sales enablement landscape
- [Lunch & Learn: Use Allego to Be a Better Virtual Sales Coach](https://www.allego.com/event/lunch-learn-use-allego-to-be-a-better-virtual-sales-coach/): Coaching is tougher today, now that many sellers are working remotely. Are you adapting your coaching to make sure reps can close deals virtually?
- [Learning in Context: How (and When) to Deliver Learning That Drives Engagement](https://www.allego.com/event/learning-in-context-how-and-when-to-deliver-learning-that-drives-engagement/): L&D changed overnight due to the pandemic. Learn the new best practices and tactics that will help you take advantage of this moment.
- [Building the Dream Team: How to Create High-Performing Sellers and Accelerate Growth](https://www.allego.com/event/building-the-dream-team-how-to-create-high-performing-sellers-and-accelerate-growth/): Join us and optimize your approach to sales enablement, move the needle where it matters, and drive your sales team to peak performance.
- [Beat the Brain Drain: Learn How to Clone Your Top Performers (Without a Lab)](https://www.allego.com/event/beat-the-brain-drain-learn-how-to-clone-your-top-performers-without-a-lab/): Join us to find out how you can prevent “brain drain” and capture critical institutional knowledge to drive seller proficiency.
- [Post-Pandemic Sales Training for Life Sciences Professionals: How to Unlock Better Performance in Your Virtual Sales Force](https://www.allego.com/event/post-pandemic-sales-training-for-life-sciences-professionals-how-to-unlock-better-performance-in-your-virtual-sales-force/): Tune in to learn how CooperVision has enabled their sales team to evolve in this ever-changing landscape in which most B2B sales are virtual.
- [Sales Content ROI: How to Measure, Prove and Optimize Your Value](https://www.allego.com/event/sales-content-roi-how-to-measure-prove-and-optimize-your-value/): Gain actionable insights on your content and its value, while optimizing your sales content strategy for maximum ROI.
- [The New Future of Sales Enablement:  The Trends You Need to Know to Keep Your Sales Engine Running](https://www.allego.com/event/the-new-future-of-sales-enablement/): Join us for a review of the new landscape of sales enablement technology and how to take advantage of it—both today and in the future.
- [National Sales Conference](https://www.allego.com/event/national-sales-conference/): 
- [How to Align Sales and Marketing to Maximize Virtual Sales Success](https://www.allego.com/event/how-to-align-sales-and-marketing-to-maximize-virtual-sales-success/): Learn how sales and marketing veterans explore the challenges of our newly virtual world and how marketing can enable sales.
- [New Research: What You Should Know About Working From Home During the Pandemic](https://www.allego.com/event/new-research-what-you-should-know-about-working-from-home-during-the-pandemic/): New research from more than 800 respondents who told us the good, the bad, and the unexpected of their work-from-home experiences.
- [Sales Enablement Soirée, Summer Virtual Event](https://www.allego.com/event/sales-enablement-soiree-summer-virtual-event/): Attending the Sales Enablement Soirée? Don't miss the Crafting an Effective Virtual Onboarding Experience panel discussion!
- [S3 Virtual Showcase](https://www.allego.com/event/s3-virtual-showcase/): 
- [Mastering the Fractured State of Sales Enablement and Training](https://www.allego.com/event/mastering-the-fractured-state-of-sales-enablement-and-training/): Building a virtual training program may feel like an impossible task. Here are proven tactics to quickly and easily train remote teams
- [How to Drive Performance for Remote Sales Teams](https://www.allego.com/event/how-to-drive-performance-for-remote-sales-teams/): 

---


## Learning

- [What Is a Sales Pipeline?](https://www.allego.com/learning/what-is-a-sales-pipeline/): What is a sales pipeline and how is it core to your sales process as it identifies key stages to boost conversion turning leads into customers
- [What Is Social Selling? Techniques and Benefits Explained](https://www.allego.com/learning/social-selling/): Boost your sales with social selling. Engage prospects on social platforms, build relationships, and turn connections into loyal customers.
- [What Is a Digital Sales Room?](https://www.allego.com/learning/what-is-a-digital-sales-room/): A Digital Sales Room provides a secure space for sellers to teach, interact and negotiate with buyers or groups of buyers
- [Top Questions to Ask in a Sales Interview](https://www.allego.com/learning/sales-interview-questions/): Sales interview questions help evaluate a candidate based on their qualifications. Learn which questions to ask in a sales interview
- [Tips for Creating a Sales Playbook](https://www.allego.com/learning/sales-playbook/): A sales playbook is a complete set of guidelines and best practices for sales teams. Learn how to create an effective sales playbook
- [Sales Enablement Glossary and FAQ](https://www.allego.com/learning/sales-enablement-glossary/): Allego's Sales Enablement Glossary and FAQ can help you find answers to sales enablement questions along with resources and definitions
- [What Is Revenue Enablement?](https://www.allego.com/learning/revenue-enablement/): Revenue enablement is a process that empowers every customer-facing team—from marketing, to sales, account executives, and CS
- [What Is Sales Objection Handling?](https://www.allego.com/learning/handling-sales-objections/): What are sales objections? Learn about the different types of sales objections and how to handle sales objections effectively
- [What Is AI-Guided Selling?](https://www.allego.com/learning/artificial-intelligence-guided-selling/): Artificial Intelligence (AI) has changed B2B sales. Learn about AI-guided selling and why today’s business buyers need an AI-powered sales experience.
- [What Is Conversation Intelligence?](https://www.allego.com/learning/sales-conversation-intelligence/): Conversation intelligence for sales is an AI-powered tool designed to record, analyze, and transcribe sales calls, aiding sales coaching
- [What Is Sales Analytics? The Ultimate Guide](https://www.allego.com/learning/sales-analytics/): Sales analytics is the practice of gathering and parsing data about your sales pipeline to form a more effective sales strategy
- [What Is a Sales Discovery Call?](https://www.allego.com/learning/sales-discovery-call/): A sales discovery call is a two-way conversation that enables a sales rep to learn more about a potential deal and see if it’s a good fit. Learn more!
- [Everything You Ever Wanted to Know About Sales Enablement RFPs](https://www.allego.com/learning/sales-enablement-rfps/): Sales Enablement RFPs (request for proposal) help to find the right sales enablement solution and tools for your needs.
- [What Is Sales Readiness?](https://www.allego.com/learning/sales-readiness/): Sales readiness is an ongoing set of resources that include three elements: agile learning, agile content, and agile collaboration
- [What Is Virtual Training?](https://www.allego.com/learning/virtual-training/): Virtual training refers to any training in which the trainer is in one location and the trainee is at another site connected by the internet
- [What Is Sales Content Management?](https://www.allego.com/learning/sales-content-management/): Sales content management and sales content management systems improve content management providing alignment between sales and customers
- [What Is Virtual Selling?](https://www.allego.com/learning/virtual-selling/): What is virtual selling and why is it essential for sales teams? Virtual selling is here to stay and its impact in the sales world
- [What Is Sales Coaching?](https://www.allego.com/learning/sales-coaching/): Effective sales coaches create a learning environment where salespeople feel motivated to learn and grow in their roles.
- [What Is Sales Onboarding?](https://www.allego.com/learning/sales-onboarding/): Sales onboarding is a systematic process designed to welcome, train, and engage new sellers into an organization

---


## Partners

- [OpenSesame](https://www.allego.com/partners/opensesame/): 
- [Metrix](https://www.allego.com/partners/metrix/): 
- [Roderick Jefferson & Associates](https://www.allego.com/partners/roderick-jefferson-associates/): 
- [Impact Performance Group](https://www.allego.com/partners/impact-performance-group/): 
- [Sendoso](https://www.allego.com/partners/sendoso/): 
- [Nick Thomas & Associates](https://www.allego.com/partners/nick-thomas-associates/): 
- [Lumious](https://www.allego.com/partners/lumious/): 
- [Goats of Growth](https://www.allego.com/partners/goats-of-growth/): 
- [Kurlan & Associates](https://www.allego.com/partners/kurlan-associates/): 
- [Boatman Learning](https://www.allego.com/partners/boatman-learning/): 
- [Performance Development Group](https://www.allego.com/partners/performance-development-group/): 
- [Membrain](https://www.allego.com/partners/membrain/): 
- [Lily Pad Resources](https://www.allego.com/partners/lily-pad-resources/): 
- [SalesFitness Group](https://www.allego.com/partners/salesfitness-group/): 
- [Springer Healthcare](https://www.allego.com/partners/springer-healthcare/): 
- [Qlarity](https://www.allego.com/partners/qlarity/): 
- [FutureThink](https://www.allego.com/partners/futurethink/): 
- [Developing the next Leaders](https://www.allego.com/partners/developing-the-next-leaders/): 
- [Field Factor Training](https://www.allego.com/partners/field-factor-training/): 
- [Doc Wayne](https://www.allego.com/partners/doc-wayne/): 
- [Protagonist Consulting](https://www.allego.com/partners/protagonist-consulting/): 
- [SPARXiQ](https://www.allego.com/partners/sparxiq/): 
- [The Valla Group](https://www.allego.com/partners/the-valla-group/): 
- [Matrix Achievement Group](https://www.allego.com/partners/matrix-achievement-group/): 
- [Aquinas Leadership Group](https://www.allego.com/partners/aquinas-leadership-group/): 
- [Corporate Visions](https://www.allego.com/partners/corporate-visions-inc/): 
- [MarshBerry](https://www.allego.com/partners/marshberry/): 
- [RAIN Group](https://www.allego.com/partners/rain-group/): 
- [Teneo Results](https://www.allego.com/partners/teneoresults/): 
- [Apple](https://www.allego.com/partners/apple/): 
- [Mainspire](https://www.allego.com/partners/the-enablement-group/): 

---

#
# Detailed Content


## Pages

### Revenue Enablement Software and Sales Training Platform | Allego (V2)

> Allego is the leading sales enablement platform combining sales training, coaching, content management, and digital selling to drive sales

- Published: 2025-05-16
- Modified: 2025-05-16
- URL: https://www.allego.com/



---

### Privacy Policy

> Allego's privacy policy discloses the privacy practices of Allego, Inc. and its affiliates, including but not limited to Refract Software Ltd

- Published: 2024-11-07
- Modified: 2024-11-07
- URL: https://www.allego.com/privacy-policy/



---

### For Your Objective | Scale Coaching & Collaboration

> Sales coaching software platform empowers teams to excel with Allego’s AI. Offer personalized feedback and insights at every stage

- Published: 2024-09-20
- Modified: 2025-05-21
- URL: https://www.allego.com/solutions/sales-coaching/



---

### Sales Enablement Platform

> Boost your sales with Allego's leading sales enablement software platform. Empower your team and close more deals.

- Published: 2024-09-06
- Modified: 2024-09-26
- URL: https://www.allego.com/platform/sales-enablement/



---

### Product | Analytics

> Allego’s sales enablement analytics combine intelligence with action. Analyze sales content, coaching, and competencies to maximize revenue

- Published: 2024-06-06
- Modified: 2024-09-17
- URL: https://www.allego.com/platform/sales-analytics/



---

### Revenue Enablement Platform

> Allego's revenue enablement software elevates performance empowering reps with the training and content they need to close deals

- Published: 2024-06-04
- Modified: 2025-02-28
- URL: https://www.allego.com/platform/revenue-enablement/



---

### AI Solutions

> AI Sales coaching accelerates onboarding, automates more efficient launches, aligns objection handling, and generates data for managers

- Published: 2024-05-15
- Modified: 2025-05-16
- URL: https://www.allego.com/ai-sales-coaching/



---

### Sales Enablement and Training Software Pricing | Allego

> Allego's sales enablement pricing works for every team's budget. Explore our competitive rates and find the perfect trainings software plan

- Published: 2024-05-14
- Modified: 2025-05-22
- URL: https://www.allego.com/pricing/



---

### Digital Sales Revolution Book | Allego

> Discover the future of sales with Allego's Digital Sales Room Revolution Book. Your free copy unlocks key sales strategies and insights

- Published: 2024-04-22
- Modified: 2024-11-06
- URL: https://www.allego.com/dsrbook/



---

### About

> Elevate sales enablement with Allego: our mission is to ensure that people have the skills and knowledge they need to succeed.

- Published: 2024-04-20
- Modified: 2024-09-17
- URL: https://www.allego.com/about/



---

### Schedule a Demo

> Discover how Allego's Sales Enablement platform can help you revolutionize sales training, content management, and coaching with a FREE Demo

- Published: 2024-03-09
- Modified: 2025-02-04
- URL: https://www.allego.com/schedule-a-demo-of-allego/



---

### TAKE A 2-MINUTE TOUR <br>Allego Modern Revenue Enablement Suite

> A 2-minute, self-guided tour of Allego Modern Revenue Enablement. Ready your teams. Curate your best content. Engage your buyers.

- Published: 2024-02-20
- Modified: 2024-06-27
- URL: https://www.allego.com/content/take-a-2-minute-tour-allego-modern-revenue-enablement/
- Folders: Landing Pages



---

### Allego Referral Program

> With the Allego Referral Program you can get a 10% reward for every successful referral you make to Allego, the #1 sales enablement platform

- Published: 2023-12-07
- Modified: 2025-01-30
- URL: https://www.allego.com/referral/



---

### TAKE A 2-MINUTE TOUR <br>Conversation Intelligence

> Embark on a self-guided tour of Allego's Conversation Intelligence. Pinpoint where revenue is won and lost and supercharge sales readiness

- Published: 2023-11-10
- Modified: 2024-11-26
- URL: https://www.allego.com/content/take-a-2-minute-tour-allego-conversation-intelligence/
- Folders: Landing Pages



---

### TAKE A 2-MINUTE TOUR <br>Readiness, Learning and Coaching

> A 2-minute, self-guided tour of Allego Modern Learning. Reinforce training and scale coaching for long-term success.

- Published: 2023-10-27
- Modified: 2024-11-26
- URL: https://www.allego.com/content/take-a-2-minute-tour-readiness-learning-and-coaching/
- Folders: Landing Pages



---

### Solutions | Transportation

> Our transportation enablement equips agents & crew with digital-first content, training, & analytics. Win sales & service with Allego

- Published: 2023-10-20
- Modified: 2024-11-27
- URL: https://www.allego.com/solutions/transportation/



---

### TAKE A 2-MINUTE TOUR <br>Allego Modern Content Management

> A 2-minute, self-guided tour of Allego's Modern Content Management software. Equip sales reps with a single source of truth for content

- Published: 2023-07-12
- Modified: 2024-11-15
- URL: https://www.allego.com/content/take-a-2-minute-tour-allego-modern-content-management/
- Folders: Landing Pages



---

### Website Terms of Use

> The Allego Acceptable Use Policy outlines unacceptable terms of use for Allego Software-as-a-Service (SaaS)

- Published: 2023-07-11
- Modified: 2024-11-27
- URL: https://www.allego.com/terms-of-use/



---

### Customer Support

> To receive support, email support@allego.com or complete the form below. If you need to talk to a representative call +1.781.400.2453

- Published: 2023-05-07
- Modified: 2025-05-13
- URL: https://www.allego.com/support/



---

### Capabilities & Services | CRM Integration

> Allego Salesforce Integration enables sellers in CRM with the data, content, training, and messaging they need to accelerate sales

- Published: 2023-04-21
- Modified: 2024-11-06
- URL: https://www.allego.com/platform/salesforce-integration/



---

### Solutions | Overview

> Sales enablement and Training Solutions for the modern mobile and remote workforces. Coach, collaborate and connect from anywhere

- Published: 2023-04-14
- Modified: 2024-10-31
- URL: https://www.allego.com/solutions/



---

### TAKE A 2-MINUTE TOUR<br>Allego Digital Sales Rooms

> Take a 2-minute, self-guided tour of Allego Digital Sales Rooms. Delight buyers with a personalized yet asynchronous buying experience.

- Published: 2023-04-12
- Modified: 2024-11-15
- URL: https://www.allego.com/content/access-now-proallego-digital-sales-room-tour/
- Folders: Landing Pages



---

### Blog

> The Allego Sales Enablement blog contains best practices, research, webinars and insights from sales enablement leaders

- Published: 2023-03-02
- Modified: 2025-05-27
- URL: https://www.allego.com/blog/



---

### Professional Services Sales and Client Engagement Solutions | Allego

> Sales enablement and client engagement for professional services sales teams transforms relationship and elevates sales performance

- Published: 2022-12-21
- Modified: 2024-10-31
- URL: https://www.allego.com/solutions/professional-services/



---

### Solutions | Life Sciences

> Allego’s sales enablement for pharma enhances rep training, coaching, and performance with AI-driven insights in a software platform

- Published: 2022-12-20
- Modified: 2025-05-21
- URL: https://www.allego.com/solutions/life-science-sales-enablement/



---

### For Your Industry | All Industries

> Give sellers the ability to outmaneuver every competitor. Customized, comprehensive and agile sales enablement solutions from Allego

- Published: 2022-12-15
- Modified: 2025-05-27
- URL: https://www.allego.com/solutions/all-industries/



---

### Industry | Life Sciences | Pharma

> Accelerate pharmaceutical sales training with Allego. Empower pharma sales reps with pitches that are on-label and in compliance

- Published: 2022-12-14
- Modified: 2024-10-31
- URL: https://www.allego.com/solutions/pharma/



---

### Solutions | Sales Enablement

> Allego’s AI-powered sales enablement platform solutions drive better sales results, improve sales learning and maximize revenue

- Published: 2022-12-12
- Modified: 2024-11-27
- URL: https://www.allego.com/solutions/sales-enablement/



---

### How We Help | Enable Company-Wide Learning & Development

> Enable enterprise learning and development with Allego. Manage and scale your training efforts with modern learning and enablement solutions

- Published: 2022-12-06
- Modified: 2024-11-26
- URL: https://www.allego.com/solutions/company-learning-and-development/



---

### Allego Trust Portal

> The Allego Trust Portal explains our security and compliance standards as well as our privacy and legal requirements

- Published: 2022-11-30
- Modified: 2024-11-21
- URL: https://www.allego.com/trust/



---

### Challenge Accepted: Transform Your Sales Team Into a Selling Powerhouse - OD

- Published: 2022-10-27
- Modified: 2024-07-09
- URL: https://www.allego.com/challenge-accepted-transform-your-sales-team-into-a-selling-powerhouse-od/



---

### Financial Services Sales Training and Enablement Solutions | Allego

> A sales enablement platform built for financial services teams to transform client relationships

- Published: 2022-10-27
- Modified: 2024-11-15
- URL: https://www.allego.com/solutions/financial-services/



---

### Right Content, Right Time: Debunking the 3 Biggest Sales Content Management Myths - OD

- Published: 2022-10-20
- Modified: 2024-07-09
- URL: https://www.allego.com/right-content-right-time-debunking-the-3-biggest-sales-content-management-myths-od/



---

### What You Need to Know About the New Virtual Sales Cycle - OD

- Published: 2022-10-14
- Modified: 2022-10-14
- URL: https://www.allego.com/what-you-need-to-know-about-the-new-virtual-sales-cycle-od/



---

### How to Mobilize Marketing and Sales to Support Retention and Expansion - OD

- Published: 2022-10-14
- Modified: 2024-07-08
- URL: https://www.allego.com/how-to-mobilize-marketing-and-sales-to-support-retention-and-expansion-od/



---

### The Subtle Art of Empowering Sellers Through Content - OD

- Published: 2022-10-12
- Modified: 2022-10-12
- URL: https://www.allego.com/the-subtle-art-of-empowering-sellers-through-content-od/



---

### Evaluating Highspot Competitors

> Looking for alternatives to HighSpot? Allego is the top Highspot competitor. See both platforms compared and find your HighSpot alternative

- Published: 2022-10-09
- Modified: 2025-05-22
- URL: https://www.allego.com/highspot-competitor/



---

### How to Develop a Team of Sales Superstars - OD

- Published: 2022-10-04
- Modified: 2022-10-04
- URL: https://www.allego.com/how-to-develop-a-team-of-sales-superstars-od/



---

### Future-proof Your Manufacturing Sales Engine - OD

- Published: 2022-10-04
- Modified: 2022-10-04
- URL: https://www.allego.com/future-proof-your-manufacturing-sales-engine-od/



---

### How to Power Up Prospecting During Challenging Times - OD

- Published: 2022-09-29
- Modified: 2022-09-29
- URL: https://www.allego.com/how-to-power-up-prospecting-during-challenging-times-od/



---

### Agile Content Strategies to Win Both Your Buyers and Sellers - OD

- Published: 2022-09-27
- Modified: 2024-07-09
- URL: https://www.allego.com/agile-content-strategies-to-win-both-your-buyers-and-sellers-od/



---

### Inspire Delivers Personalized Sales Training Using Allego

> Inspire Medical Systems transformed sales content management and improved sales training using Allego Sales Enablement

- Published: 2022-08-25
- Modified: 2024-11-06
- URL: https://www.allego.com/case-study/inspire-delivers-personalized-sales-training-using-allego/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### ResMed Optimizes Onboarding with Data Using Allego

> ResMed optimized onboarding program for their distributed sales team using industry leading enablement from Allego to optimize onboarding

- Published: 2022-08-24
- Modified: 2024-11-15
- URL: https://www.allego.com/case-study/resmed-optimizes-onboarding-with-data-using-allego/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### Enovis Adapts to a Fast-Changing Environment Using Allego

> Enovis medical device company transformed sales content management and improved virtual selling capabilities using Allego Sales Enablement

- Published: 2022-08-24
- Modified: 2024-11-06
- URL: https://www.allego.com/case-study/enovis-adapts-to-a-fast-changing-environment-using-allego/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### J&J Vision Turns Directed-Learning Into Learner-Driven Using Allego

> Johnson & Johnson Vision transformed training and sales onboarding for a global sales force using Allego Sales Enablement

- Published: 2022-08-24
- Modified: 2024-11-06
- URL: https://www.allego.com/case-study/johnson-and-johnson-vision-turns-directed-learning-into-learner-driven-using-allego/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### Corporate Visions Drives Content Engagement with Internal Teams and Clients Using Allego

> Corporate Visions optimized new hire onboarding, training and personalized sales content using Allego Sales Enablement

- Published: 2022-08-24
- Modified: 2024-11-22
- URL: https://www.allego.com/case-study/corporate-visions-drives-content-engagement-with-internal-teams-and-clients-using-allego/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### Strategic Financial Solutions Improves Productivity by 20% Using Allego Conversation Intelligence

> Strategic Financial Solutions optimized sales training and saw higher conversion rates using Allego Conversation Intelligence.

- Published: 2022-08-24
- Modified: 2024-11-22
- URL: https://www.allego.com/case-study/strategic-financial-solutions-improves-productivity-by-20-percent-using-allego-conversation-intelligence/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### International Consulting Firm Leyton Sees 97% of New Hires Hit Target Using Allego Conversation Intelligence

> Leyton consulting sales saw faster new hire ramp times, more sales meetings, and higher conversion rates using Allego sales enablement

- Published: 2022-08-24
- Modified: 2024-11-06
- URL: https://www.allego.com/case-study/international-consulting-firm-leyton-sees-97-percent-of-new-hires-hit-target-using-allego-conversation-intelligence/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### OneAmerica Masters Virtual Selling Using Allego

> OneAmerica Retirement Services transformed sales content management and improved virtual selling capabilities using Allego Sales Enablement

- Published: 2022-08-23
- Modified: 2024-11-15
- URL: https://www.allego.com/case-study/oneamerica-masters-virtual-selling-using-allego/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### S&P Dow Jones Indices Customizes Sales Content Using Allego

> Learn how S&P Dow Jones Indices transformed sales content management and improved virtual selling capabilities using Allego Sales Enablement

- Published: 2022-08-23
- Modified: 2024-11-15
- URL: https://www.allego.com/case-study/s-and-p-dow-jones-indices-customizes-sales-content-using-allego/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### Fidelity Launches Metrics-Driven Sales Training Powered by Allego

> Allego helps Fidelity's sellers improve their capability and support their customers in their buying journey.

- Published: 2022-08-23
- Modified: 2024-07-02
- URL: https://www.allego.com/case-study/fidelity-launches-metrics-driven-sales-training-powered-by-allego/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### Partner Ecosystem

> Allego's Partner Program connects individuals and organizations who provide unmatched content, services, and support to our customers

- Published: 2022-07-30
- Modified: 2024-11-21
- URL: https://www.allego.com/partner-ecosystem/



---

### Allego Sales Tools and Platform Integrations | Allego

> Allego fits into your tech stack, with out-of-the-box integrations. Integrate with your CRM, marketing automation system, LMS, and more

- Published: 2022-07-16
- Modified: 2024-11-26
- URL: https://www.allego.com/platform/integrations/



---

### Schedule a Demo of Allego

> Allego is trusted by over one quarter of Dow Jones Industrial Average companies. Schedule a personalized demo of Allego today

- Published: 2022-07-08
- Modified: 2024-07-02
- URL: https://www.allego.com/content/request-demo/
- Folders: Landing Pages



---

### Platform | Modern Learning Product

> Allego: a modern sales learning platform using personalized learning, AI-powered microlearning, and reinforcement in the flow of work

- Published: 2022-06-09
- Modified: 2025-02-06
- URL: https://www.allego.com/platform/modern-learning/



---

### How We Help | Equip Sellers | Activate Channel Sellers

> Maximize channel sales success with Allego. Train and motivate channel sellers to engage buyers, gain mindshare, and drive channel revenue

- Published: 2022-06-08
- Modified: 2025-05-28
- URL: https://www.allego.com/solutions/channel-sales/



---

### How We Help | Connect Sellers & Buyers

> Deliver engaging virtual sales experiences for better B2B buyer engagement Drive better buyer retention and prepare sellers with Allego

- Published: 2022-06-08
- Modified: 2025-05-21
- URL: https://www.allego.com/solutions/buyer-engagement/



---

### Solutions | Manufacturing

> Our manufacturing sales enablement platform equips reps and distributors with digital-first sales content, training, and analytics

- Published: 2022-06-07
- Modified: 2024-11-15
- URL: https://www.allego.com/solutions/manufacturing/



---

### Platform | Product | Customer Success Services

> Empower employees with Allego's modern sales enablement and our expert customer sales enablement success team

- Published: 2022-06-07
- Modified: 2024-11-26
- URL: https://www.allego.com/platform/customer-success-services/



---

### How We Help | Connect Sellers & Buyers | Capture Conversation Intelligence

> Close more deals with data-driven insights into seller behavior from every sales call and meeting. Gain deeper deal intelligence with Allego

- Published: 2022-06-07
- Modified: 2024-11-27
- URL: https://www.allego.com/solutions/call-and-deal-intelligence/



---

### How We Help | Connect Sellers & Buyers | Create Digital Buyer Experiences

> Create digital buyer experiences that are relevant, convenient, and customized for the digital buyer's journey. Learn how with Allego.

- Published: 2022-06-07
- Modified: 2024-11-27
- URL: https://www.allego.com/solutions/digital-buyer-experiences/



---

### How We Help | Connect Seller & Buyers | Prospect & Sell Virtually

> A virtual sales enablement program equips sellers with tools to prospect and sell online with Allego virtual sales enablement solution

- Published: 2022-06-07
- Modified: 2024-11-15
- URL: https://www.allego.com/solutions/virtual-sales/



---

### How We Help | Train & Coach Sellers | Onboard & Train Sellers

> Increase new hire engagement and success with interactive training, sales onboarding, and reinforcement software from Allego

- Published: 2022-06-07
- Modified: 2024-11-15
- URL: https://www.allego.com/solutions/sales-training-and-onboarding/



---

### How We Help | Train & Coach Sellers

> Deliver high-impact, AI-powered digital sales coaching and training with Allego and develop a top-performing sales team

- Published: 2022-06-07
- Modified: 2024-10-31
- URL: https://www.allego.com/solutions/sales-training-and-coaching/



---

### Product | Sales Content Management

> Discover how Allego’s sales content management platform empowers sellers with AI-driven insights, personalized content, & real-time analytics.

- Published: 2022-06-07
- Modified: 2024-11-22
- URL: https://www.allego.com/platform/sales-content-management/



---

### Conversation Intelligence Software to Win Sales | Allego

> See how conversation intelligence and analytics software powers sales enablement, boosts revenue, and unveils crucial sales coaching insights.

- Published: 2022-06-06
- Modified: 2024-10-25
- URL: https://www.allego.com/platform/conversation-intelligence/



---

### Product | Channel Sales Enablement

> Channel sales enablement platforms equip channel reps with skills and content they need to perform like your top sales reps

- Published: 2022-06-06
- Modified: 2024-09-17
- URL: https://www.allego.com/platform/channel-sales-enablement/



---

### How We Help | Train & Coach Sellers | Collaborate Virtually

> Virtual sales collaboration software enables maximum productivity, enhances learning, and improves teamwork with asynchronous video

- Published: 2022-06-06
- Modified: 2024-11-15
- URL: https://www.allego.com/solutions/virtual-sales-collaboration/



---

### How We Help | Equip Sellers | Manage Sales & Marketing Content

> Create, organize, and deploy marketing content, assets, and training material from anywhere with marketing content management with Allego

- Published: 2022-06-01
- Modified: 2024-11-27
- URL: https://www.allego.com/solutions/marketing-sales-content-management/



---

### How We Help | Equip Sellers With Content

> Equip your team with a sales content solution to sell confidently, efficiently, and effectively. Learn about Allego's sales content solution

- Published: 2022-05-10
- Modified: 2024-10-31
- URL: https://www.allego.com/solutions/sales-content/



---

### Refract AI Software Is Now Allego Conversation Intelligence

> Refract AI software is now Allego Conversation Intelligence. Explore new valuable call recording, analytics, and conversational intelligence

- Published: 2022-04-28
- Modified: 2024-11-01
- URL: https://www.allego.com/refract-allego-conversation-intelligence/
- Folders: Landing Pages



---

### For Your Objective | Launch Products & Processes

> Scale product launch sales training for both virtual and in-person sales reps. Allego's product launch training solution drives rollouts

- Published: 2022-04-27
- Modified: 2025-05-21
- URL: https://www.allego.com/solutions/product-launch-training/



---

### Tripadvisor’s Enablement Team Drives Sales and Marketing Alignment Using Allego

> Allego's sales enablement platform helps Tripadvisor's gain sales and marketing alignment. Learn how in this case study

- Published: 2022-03-11
- Modified: 2024-11-22
- URL: https://www.allego.com/case-study/tripadvisor/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### Platform | Digital Sales Rooms

> Create personalized and convenient buying experiences with Allego’s Digital Sales Rooms – communicate, share content, and align

- Published: 2022-02-28
- Modified: 2024-08-29
- URL: https://www.allego.com/platform/digital-sales-rooms/



---

### Allego vs. Seismic Head-to-Head

> Considering Allego or Seismic? Here's a not completely unbiased look at how Allego and Seismic stack up.

- Published: 2022-01-30
- Modified: 2025-04-25
- URL: https://www.allego.com/seismic-competitor/
- Folders: Microsoft Ads



---

### Allego vs. Showpad Head-to-Head

> Considering Showpad or it's competitor, Allego? Here's a not completely unbiased look at how Allego and Showpad stack up

- Published: 2022-01-29
- Modified: 2025-04-25
- URL: https://www.allego.com/showpad-competitor/
- Folders: Microsoft Ads



---

### Mindtickle Competitors: Find a Better Alternative | Allego

> Looking for Mindtickle competitor alternatives? Allego is a top-ranked Mindtickle competitor. Learn why you should choose Allego.

- Published: 2021-12-29
- Modified: 2024-11-15
- URL: https://www.allego.com/mindtickle-competitor/
- Folders: Google Ads, Landing Pages



---

### The Complete Guide to Conversation Intelligence

> Get our new eBook to learn how Conversation Intelligence can help improve sales coaching, content, and training and power up performance

- Published: 2021-12-20
- Modified: 2024-08-01
- URL: https://www.allego.com/content/the-complete-guide-to-conversation-intelligence-fb/
- Folders: FB/IG, Landing Pages



---

### AssetMark Sustains Collaboration In a Virtual World Using Allego

> Allego enables AssetMark employees to engage in peer-to-peer learning, coaching and other professional development activities.

- Published: 2021-12-12
- Modified: 2024-11-15
- URL: https://www.allego.com/case-study/assetmark/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### Case Study | Veritas

> Veritas' sales team rolled out the Allego Sales Enablement platform and identified opportunities to improve the company’s competitiveness

- Published: 2021-11-23
- Modified: 2025-05-22
- URL: https://www.allego.com/case-study/veritas/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### Case Study | Baxter

> Since rolling out Allego, Baxter has seen accelerated engagement, cross-organization viral adoption, and improved sales performance.

- Published: 2021-11-17
- Modified: 2024-11-06
- URL: https://www.allego.com/case-study/baxter/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### Using Allego, AmeriSave Trains More New Hires, More Efficiently, With Dramatically Better Results

> Allego helped AmeriSave improve interactions with customers and empowered them to quickly master the company’s technologies.

- Published: 2021-11-07
- Modified: 2024-11-15
- URL: https://www.allego.com/case-study/amerisave/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### Case Study | Lincoln Financial

> Learn how Lincoln Financial used Allego to help ensure their wholesalers were comfortable presenting and selling virtually

- Published: 2021-10-20
- Modified: 2024-11-22
- URL: https://www.allego.com/case-study/lincoln-financial/

Cabral, who leads the sales training teamat America’s second-largest retirement services provider, initially brought in Allego to tackle three main challenges: First, “We had three organizations that came together that were all telling different stories. So we needed to deliver more consistent messages to our prospects and clients,” Cabral said. Second, with new products comes the need for new-product training, and “our people wanted to get this straight from subject matter experts. ” Finally, the company wanted to shorten ramp times for new hires. However, what started as a small sales readiness pilot soon morphed into an enterprise-wide information-sharing and team-building program when Cabral and Empower’s management recognized Allego’s value as not only as a training tool, but also as a platformfor collaboration in the flow of work.

---

### Learning Center

> From sales coaching to virtual selling to the sales enablement industry - stay up to date on the latest topics and technology with Allego

- Published: 2021-09-08
- Modified: 2024-08-05
- URL: https://www.allego.com/learning/



---

### 6 Priorities of a Modern CLO

- Published: 2021-09-08
- Modified: 2021-10-07
- URL: https://www.allego.com/content/6-priorities-of-a-modern-clo-g/
- Folders: AB Testing



---

### Call Me Al

> Oh, hello there! My name’s Allego. But you can call me Al. I'm perhaps the most successful piece of sales content of all-time! Here's my story...

- Published: 2021-09-01
- Modified: 2021-10-06
- URL: https://www.allego.com/call-me-al-g/



---

### The Essential Guide to Virtual Selling

> Download the Essential Guide to Virtual Selling to learn how to master virtual selling and stay ahead of your competition.

- Published: 2021-08-17
- Modified: 2022-11-10
- URL: https://www.allego.com/content/the-essential-guide-to-virtual-selling-m/
- Folders: Landing Pages, Microsoft Ads



---

### 6 Disruptive Trends Shaping Modern Corporate Training

> Get a copy of our new eBrief to learn how to prepare for six important training trends shaping corporate learning and development today.

- Published: 2021-08-06
- Modified: 2021-10-07
- URL: https://www.allego.com/content/6-disruptive-trends-shaping-modern-corporate-training/
- Folders: Landing Pages



---

### Platform | Sales Content Management

> Learn about sales content management, and how to improve content management among your team to grow sales and improve customer relations.

- Published: 2021-06-30
- Modified: 2024-06-26
- URL: https://www.allego.com/platform/sales-content-management-solution/



---

### Is Your Sales Enablement Stuck in a Bubble?

> Is Your Sales Enablement Stuck in a Bubble? You share, but the chances of anyone finding it later are slim. It doesn't have to be this way!

- Published: 2021-06-18
- Modified: 2024-07-03
- URL: https://www.allego.com/content/burst-your-sales-enablement-bubble/
- Folders: Landing Pages



---

### Call Me Al

> Oh, hello there! My name’s Allego. But you can call me Al. I'm perhaps the most successful piece of sales content of all-time! Here's my story...

- Published: 2021-06-17
- Modified: 2021-11-02
- URL: https://www.allego.com/al/



---

### Platform | Artificial Intelligence

> Supercharge reps with AI Sales Enablement: Combine human touch with artificial intelligence to redefine AI enablement for sales teams.

- Published: 2021-06-01
- Modified: 2024-10-31
- URL: https://www.allego.com/platform/ai-sales-enablement/



---

### Platform | Conversation Intelligence

> See how conversation intelligence software can power sales enablement, give deeper visibility into sales calls and coaching, and turn insights into action.

- Published: 2021-05-10
- Modified: 2022-06-06
- URL: https://www.allego.com/platform/conversation-intelligence-2021/



---

### 6 Priorities of a Modern CLO

- Published: 2021-04-07
- Modified: 2021-10-07
- URL: https://www.allego.com/content/6-priorities-of-a-modern-clo/
- Folders: AB Testing



---

### The Essential Guide to Virtual Selling

- Published: 2021-04-07
- Modified: 2021-10-07
- URL: https://www.allego.com/content/the-essential-guide-to-virtual-selling/
- Folders: AB Testing



---

### The Future is Here: Learning Strategy 2021

- Published: 2021-04-07
- Modified: 2021-10-07
- URL: https://www.allego.com/content/the-future-is-here-learning-strategy-2021/
- Folders: AB Testing



---

### Content Management: Agile, Optimized, and Activated

> Allego can help align your sales and marketing teams to streamline your content and ensure reps have engaging materials in the buying process.

- Published: 2021-04-02
- Modified: 2024-07-03
- URL: https://www.allego.com/content/content-management-agile-optimized-and-activated/
- Folders: Customer Webinars



---

### The Adapter's Advantage Podcast

> The Allego Adapter's Advantage podcast offers advice from industry thought leaders and Allego President and Host Mark Magnacca

- Published: 2020-10-15
- Modified: 2024-12-20
- URL: https://www.allego.com/podcast/



---

### Platform | Sales Content Management

> Drive alignment with a people-powered solution that ensures every rep finds and properly uses relevant and compelling content

- Published: 2020-09-14
- Modified: 2024-07-02
- URL: https://www.allego.com/platform/sales-content-management-2021/



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### Solutions | Marketing

> Allego fosters sales and marketing alignment. Create, curate, and manage marketing sales content that maximizes seller adoption and ROI

- Published: 2020-08-08
- Modified: 2024-11-27
- URL: https://www.allego.com/solutions/marketing/



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## Posts

### Inside Sales Success Summit 2025: AI, ROI, and Strategy

> Discover what’s ahead at Sales Success Summit 2025—AI innovation, ROI frameworks, and strategies to amplify your sales enablement impact.

- Published: 2025-05-27
- Modified: 2025-05-23
- URL: https://www.allego.com/blog/sales-success-summit-2025/
- Categories: Events
- Tags: Sales Enablement

After nearly a decade of planning events, I’ve learned what makes a great one: meaningful content, genuine connection, and a chance to walk away with ideas you can use right away. Allego’s Sales Success Summit (colloquially known as S3) 2025 checks every box—and then some. Taking place June 10–11 at the Renaissance Boston Seaport Hotel, this year’s S3 is designed specifically for sales enablement and sales leaders, marketers, and sales professionals who are focused on one thing: driving real business impact. This isn’t just another sales enablement event. Sales Success Summit 2025 is a hands-on, high-energy experience built around providing you with strategies you can take back to your team and put into action immediately. “This is your opportunity to turn strategy into lasting success,” says Allego President and Co-Founder Mark Magnacca. “We’re going to show you how to combine AI with human-centered strategies to shorten sales cycles, increase win rates, and elevate performance across the board. ” Watch Mark Magnacca's Welcome to Sales Success Summit video. The theme this year is Amplify Impact, and that’s exactly what we intend to do. You’ll explore how to drive measurable ROI with practical AI, combining cutting-edge innovations—like Agentic AI—with human-centered strategies to shorten sales cycles, increase win rates, and elevate performance across the board. Over two packed days, you’ll hear from Allego experts, industry leaders, and your peers—leaders who are already transforming their organizations through smarter tools and better strategies. And yes, you’ll also have time to connect, network, and recharge with...

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### 7 Proven Ways to Increase Sales Productivity Across Your Team

> Discover 7 proven strategies to increase sales productivity, reduce admin work, and help your reps spend more time selling and closing deals.

- Published: 2025-05-20
- Modified: 2025-05-20
- URL: https://www.allego.com/blog/increase-sales-productivity-strategies/
- Categories: Revenue Enablement
- Tags: revenue enablement, sales leadership

“You get out what you put in. ” It’s one of life’s most obvious truisms. And for sales leaders, it’s precisely why research showing sales teams spend the vast majority of their time not selling is so concerning. According to Salesforce, sales reps spend only 30% of their time selling during an average week. Even worse, HubSpot reports sales reps spend only 2 hours per day selling and at least one hour on manual or administrative tasks. Sales reps spend only 30% of their time selling during an average week. —State of Sales Report, Salesforce While those statistics are troubling, they also highlight a key opportunity to increase sales productivity and as a result, drive revenue growth. Sales productivity refers to the efficiency and effectiveness at which teams are able to perform the work of selling and close deals. Improve sales reps’ ability to manage key tasks, and it follows that they’ll have more time to grow their pipelines, build customer relationships, and drive more sales. Simple, right? Not quite. To increase sales productivity, you must first understand and address bottlenecks bogging down your team. Once you know that, then you can implement productivity-boosting solutions and best practices. Why Sales Productivity Is Lagging Considering few business operations are so closely tied to revenues as sales, the fact that sellers spend most of their time doing other work is indeed problematic. If reps spend just 30% of their time actively selling, what are sellers doing with the other 70% of their...

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### Sales Videos for Training: Equip Reps Faster with Real-World Content

> Discover how peer-created sales videos for training equip reps with timely, real-world insights that improve onboarding and performance.

- Published: 2025-05-15
- Modified: 2025-05-15
- URL: https://www.allego.com/blog/sales-videos-for-training/
- Categories: Training &amp; Certification
- Tags: Sales Learning, Sales Training

In sales, timing is everything—but too often, training arrives too late. Reps face tough objections, competitive deals, or unique buyer challenges in real time. But the training content available to them is usually outdated, too generic, or locked in a learning module they don’t have time to find. Peer-created sales videos for training offer a better way. By capturing moments from real conversations—whether it’s a clip from a Zoom call, a summary of a closed-won deal, or lessons from a loss—teams can quickly build a library of insights that reflect what’s actually happening in the field. And it works. According to research from the Journal of Informatics Education and Research, 96. 42% of employees agree that peer learning enhances the skills and knowledge needed to perform better. 96. 42% of employees agree that peer learning enhances the skills and knowledge needed to perform better. —Journal of Informatics Education and Research The study also shows that the recognition employees receive from their peers further motivates them to produce better business outcomes. Plus, sellers who create relevant training content are inspired to improve their performance. As you can see, peer learning isn't just helpful; it's a proven performance driver. Recognizing the value of peer-created sales videos is just the first step. The real impact comes when teams make this content part of their regular training and coaching workflows. With the right tools and a simple process, you can build a dynamic library of peer-led videos that reps actually use. They can turn...

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### 5 Sales Training Ideas to Boost Sales Rep Productivity in 2025

> Discover 5 sales training ideas to boost rep productivity, improve performance and deliver real results—without taking reps out of the field.

- Published: 2025-05-13
- Modified: 2025-05-14
- URL: https://www.allego.com/blog/sales-training-ideas/
- Categories: Sales Enablement
- Tags: Sales Training, sales training ideas

Salespeople are stretched thin. According to Salesforce's State of Sales Report Sixth Edition (2024), the average rep spends 70% of their time on non-selling activities—like admin work, internal meetings, and data entry. That leaves only 30% of their time to connect with buyers. To improve productivity, sales teams don’t just need more hours. They need smarter support. That’s where effective, modern sales training comes in. The best training is built around how sellers today work—fast-paced, often remote, and always under pressure. In this post, we’ll cover five sales training ideas that help your reps learn faster, sell smarter, and stay in the field. Why Traditional Sales Training Falls Short Sales training used to mean classroom sessions, generic presentations, and annual workshops. But today’s sellers don’t have the time—or the patience—for outdated approaches that pull them away from customers. Traditional sales training is: Time-consuming and disruptive One size fits all Hard to retain and apply in the field Disconnected from daily selling activities Modern sales training, on the other hand, meets sellers where they are. Learning is continuous. Plus, it provides a more customized, flexible, and engaging experience that fits seamlessly into reps’ day-to-day workflow. Modern sales training ideas are: Bite-sized and available on demand Personalized to each seller’s role and skill level Reinforced through practice and coaching Embedded into real sales workflows This shift isn’t just helpful—it’s essential. Modern sales training ideas, like the ones below, keep reps engaged, builds confidence, and helps them ramp faster and perform better in...

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### Why Marketing and Sales Alignment Is Your Biggest Revenue Opportunity

> Learn how marketing and sales alignment boosts productivity, improves win rates, and drives scalable revenue across your sales organization.

- Published: 2025-05-08
- Modified: 2025-05-08
- URL: https://www.allego.com/blog/marketing-sales-alignment-productivity-revenue/
- Categories: Enterprise Collaboration &amp; Communication
- Tags: revenue enablement

Revenue is on the line—and most teams don’t even realize it. The culprit? Misalignment between marketing and sales is silently killing productivity, pipeline velocity, and revenue growth. In fact, more than half of B2B sales professionals say lost sales and revenue is the most significant impact of misalignment. Marketing and sales alignment enables tighter communication, smarter content strategy, and stronger buyer engagement. It’s also one of the most powerful ways to boost sales productivity across the board—empowering the team most directly tied to revenue. 82% of C-level B2B executives believe their teams are aligned, 65% of sales and marketing professionals say otherwise. —Forrester But there’s a gap between perception and reality. Forrester’s 2024 Priorities Survey revealed that while 82% of C-level B2B executives believe their teams are aligned, 65% of sales and marketing professionals say otherwise. If you’re one of the many companies that knows alignment matters but isn’t sure how to make it happen, good news: you’re in the right place. Let’s start by breaking down what marketing and sales alignment really means—and why it’s a game-changer for revenue teams. What Is Marketing and Sales Alignment? Marketing and sales alignment is the strategic coordination of your marketing and sales teams to achieve shared goals, deliver a consistent customer experience, and drive revenue growth. When these teams collaborate effectively, they create a seamless journey—from first touch to loyal customer. True alignment involves: Breaking down silos with open, ongoing communication Sharing data and insights on prospects and customers Establishing and working...

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### 8 Essential Use Cases for AI-Powered Sales Enablement Solutions

> Explore 8 essential use cases for AI-powered sales enablement solutions that boost productivity, improve buyer engagement, and drive revenue.

- Published: 2025-05-01
- Modified: 2025-05-01
- URL: https://www.allego.com/blog/top-8-use-cases-for-sales-enablement-solutions/
- Categories: Sales Enablement
- Tags: Sales Enablement

Sales teams today are under pressure like never before. Buying committees are larger, decision-making is more complex, and buyers are more informed—and more demanding. To stay competitive, sellers can’t rely on outdated tools or scattered resources. They need support that matches the complexity of today’s deals. That’s where sales enablement solutions come in. Modern sales enablement solutions go beyond content storage—they equip reps with real-time learning, AI-powered content recommendations, and coaching in the flow of work. It’s the kind of enablement sellers need when facing a buying committee that averages 13 internal stakeholders and 10 external influencers, spanning multiple departments and perspectives. And the stakes are high: 81% of B2B buyers are dissatisfied with at least one aspect of their vendor experience, according to Forrester. In a landscape where Millennials and Gen Z now make up two-thirds of buying committees, sellers must deliver fast, transparent, personalized interactions—or risk being cut from the shortlist. Sales enablement solutions help sales reps rise to the moment. By surfacing the right content and learning at the right time, they enable sellers to lead smarter conversations, tailor messaging, and build trust with every touchpoint. In this post, we’ll explore eight critical use cases for modern sales enablement solutions—from onboarding and sales coaching to content activation and channel partner enablement. If your current platform isn’t enabling your teams across these areas, it may be time to rethink your strategy. What Are Sales Enablement Solutions? Sales enablement solutions are platforms designed to equip sales teams with the...

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### How to Boost Sales Productivity: A Practical Checklist for GTM Leaders

> Boost sales productivity with this practical checklist for GTM leaders. Streamline processes, align teams, and empower reps to sell smarter.

- Published: 2025-04-29
- Modified: 2025-04-28
- URL: https://www.allego.com/blog/sales-productivity-checklist/
- Categories: Sales Enablement
- Tags: Best Practices, Sales Enablement

Sales productivity has never been more important—or more challenging. Today's sales teams must navigate longer sales cycles, larger buying committees, and greater pressure to deliver revenue with fewer resources. Yet while many organizations push their teams to "work harder," the real path to greater sales productivity lies elsewhere: in smarter processes, tighter alignment, and better enablement. What exactly does that mean? To find out, I talked with a few folks on Allego’s go-to-market (GTM) team—a sales manager, two sales enablement managers, and a senior product marketing manager. They constantly strive to improve productivity and efficiency for the sales team, because they know it impacts the overall business. Research from McKinsey & Company supports that. The firm’s 2023 analysis of nearly 500 B2B companies across industries found that “those in the top quartile significantly outpace their peers in productivity—generating roughly 2. 5 times higher gross margin than the bottom quartile for every dollar they invest in sales. ” Top-performing companies offload up to 50% of non-selling tasks and aggressively automate workflows across the sales organization. — McKinsey & Company One of the main ways top-performing companies achieve that is by offloading up to 50% of non-selling tasks and aggressively automating workflows across the sales organization, McKinsey reports. Sales organizations that focus on automation, sales enablement, and smarter selling processes consistently outperform their peers. But improving sales productivity requires more than just new tools—it demands a clear strategy for minimizing wasted effort and maximizing selling time. Why Sales Productivity Must Be a...

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### Can Your Tariff Sales Strategy Handle Today’s Volatility?

> Discover how to build a resilient tariff sales strategy amid shifting policies, rising costs, and ongoing global trade volatility.

- Published: 2025-04-22
- Modified: 2025-04-25
- URL: https://www.allego.com/blog/tariff-sales-strategy/
- Categories: Best Practices Sharing
- Tags: sales leadership

Tariff sales strategies are becoming increasingly important as sales leaders navigate a shifting global trade landscape. Since President Donald Trump’s re-election in November 2024, tariffs have returned to the forefront of business concerns, with policy changes that are swift, sometimes unexpected, and often short-lived. Public interest has followed suit. Google searches for “tariff” surged more than 1,650% after the election, while queries like “who pays tariffs” increased by 350%. By February 2025, worldwide Google searches for “tariffs” hit a 20-year peak, Gartner reports. This renewed focus reflects a broader uncertainty. The Trump administration has taken an assertive and sometimes reactive stance on tariffs—introducing new measures, pausing or reversing others, and often making announcements with limited notice. For example, in recent weeks, the U. S. has shifted its tariff approach on countries including Colombia, China, and Canada multiple times. For sales leaders, these fluctuations raise important questions: How should we prepare our teams? What should we communicate to customers? How do we adjust forecasts and pricing strategies in response to rapidly changing conditions? In the face of ongoing trade policy uncertainty, chief sales officers (CSOs) must lead with clarity, agility, and alignment across the business, Gartner analysts advise. This moment requires more than reactive moves, they stress. It calls for a thoughtful, flexible sales strategy grounded in data, collaboration, and customer trust. Gartner® Report: How Should CSOs Respond to Tariff Volatility? Uncertainty around tariffs isn’t going away—and sales leaders can’t afford to take a wait-and-see approach. In this Gartner® Quick Answer,...

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### The B2B Buying Process Has Changed—So Must Product Marketing

> Learn how product marketers can align sales content with the B2B buying process to drive engagement, enable sellers, and boost revenue.

- Published: 2025-04-17
- Modified: 2025-04-22
- URL: https://www.allego.com/blog/b2b-buying-process-product-marketing/
- Categories: Sales Content
- Tags: Content Management, marketing content, Sales Content

The B2B buying process has changed—and product marketers are now on the front lines of that transformation. That’s because buyers no longer wait for a sales pitch. They do their own research, trust peer reviews, and form strong opinions before ever talking to a rep. According to Gartner, independent research also impacts whether a vendor is added to a buyer’s short list, with 83% of B2B software buyers adjusting their vendor shortlist based on that research. That means by the time a seller joins the conversation, the buyer may already be leaning toward a competitor. To stay ahead, sales content must do more than inform. It must engage, persuade, and guide buyers—before sales ever steps in. And that’s where product marketers come in. Success now depends on creating sales content that aligns with today’s B2B buying process and delivering it at exactly the right moment. When product marketers lead with strategy, activation, and buyer alignment, they don’t just support the sales team—they accelerate revenue. The Modern B2B Buying Process: Self-Guided, Skeptical, and Research-Driven The traditional, sales-led funnel is gone. Today’s B2B buyers don’t want to be sold. They want to chart their own path and discover, compare, and decide on their own terms. They're skeptical of vendor claims and hungry for validation from real users. In fact, “only 17% of the total purchase process is spent talking to potential suppliers, because so much is available through independent research,” according to Gartner. What type of independent research do B2B buyers look...

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### What Is Sales Enablement? Your 2025 Guide to Strategy & Tools

> Discover how sales enablement empowers teams with tools, training, and content to improve buyer interactions and drive business success.

- Published: 2025-04-15
- Modified: 2025-04-16
- URL: https://www.allego.com/blog/what-is-sales-enablement/
- Categories: Sales Enablement
- Tags: Sales Enablement

B2B selling has changed dramatically. Buyers are in control. They do their homework. In fact, most B2B purchase decisions now start with self-guided research, according to Forrester. So, by the time a seller enters the conversation, the buyer has already formed opinions, narrowed down options, and expects real value—fast. To meet those expectations, sales teams need to evolve how they engage. That’s where sales enablement plays a critical role. Today, it takes more than showing up. Sellers need to be informed, relevant, and ready to deliver insight at every touchpoint. A strong sales enablement strategy gives them the content, skills, and support to do exactly that—helping reps earn trust, add value, and drive results in a buyer-led world. In this guide, you’ll learn what sales enablement really means in 2025, how it solves today’s biggest sales challenges, and how to build a modern enablement strategy that drives results. First, let’s define sales enablement. What Is Sales Enablement? Sales enablement is a strategic, ongoing process that equips sales teams to deliver value at every stage of the buyer’s journey. It’s about helping sellers bring the right message, backed by the right sales content and skills, to the right person—at the right time. At its core, sales enablement connects people, processes, and technology to improve how sales teams engage with buyers. That includes onboarding, continuous learning, content management, real-time coaching, and performance insights—all aligned around one goal: driving revenue through better conversations. In today’s selling environment, that kind of alignment isn’t optional—it’s...

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### 6 Strategies to Help SDR Leaders Drive Sustainable Team Growth

> Discover 6 strategies SDR leaders use to drive sustainable team growth through trust, skill development, and smarter leadership practices.

- Published: 2025-04-09
- Modified: 2025-04-09
- URL: https://www.allego.com/blog/sdr-leaders-strategies/
- Categories: Coaching &amp; Feedback
- Tags: Sales Coaching, sales leadership

Even the most talented SDRs will struggle under poor leadership. It's a hard truth—and one that many new SDR leaders come to realize after some trial and error. I’ve seen this play out firsthand. I’ve also led teams that not only met their goals but consistently exceeded them. That kind of sustained success doesn’t come from micromanaging or obsessing over activity metrics. It comes from creating an environment where people are encouraged to grow, learn, and thrive together. If you’re stepping into SDR leadership for the first time, or if you’re a seasoned SDR leader and need a refresher, this post is for you. In it, I offer a set of lessons I’ve learned—sometimes the hard way—about what it really takes to lead a high-performing sales team. These aren’t shortcuts or tricks. They’re mindset shifts that help you build something meaningful, scalable, and strong. 6 Strategies SDR Leaders Can Use Right Now Whether you're building your first SDR team or leading a more experienced group, these six strategies will help you drive consistent, scalable performance. They’re designed to help SDR leaders foster growth, unlock potential, and build a team culture that delivers results—without relying on micromanagement. 1. SDR Leaders Should Focus on Growth, Not Just the Metrics When you're leading an SDR team, it's easy to become consumed by numbers. Calls made, emails sent, meetings booked—these metrics offer a quick, tangible way to measure progress. But most experienced SDR leaders will tell you focusing exclusively on metrics doesn’t lead to...

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### Overcoming Sales Objections: 3 Coaching Strategies That Work

> Learn 3 proven strategies for overcoming sales objections with coaching, role-play, and AI tools to boost conversions.

- Published: 2025-04-03
- Modified: 2025-04-04
- URL: https://www.allego.com/blog/3-coaching-tips-to-help-reps-overcome-sales-objections/
- Categories: Best Practices Sharing, Coaching &amp; Feedback
- Tags: Best Practices, Sales Coaching

Every sales rep hears “No. ” It’s a natural part of the sales process. But top performers know an objection isn’t a dead end—it’s an opportunity. Overcoming sales objections isn’t just about persistence; it’s about knowing how to shift the conversation and keep the deal alive. Yet, many reps give up too soon. Research shows 60% of customers say "No" at least four times before saying "Yes. " Despite this, 48% of sales reps stop after the first follow-up. That means countless deals are lost—not because the buyer wasn’t interested, but because the rep didn’t know how to handle objections effectively. So, what’s the lesson? Instead of expecting reps to close deals on the first try, sales leaders must coach them to navigate objections confidently. With the right training, reps can turn a hesitant prospect into a committed customer. In this guide, we’ll explore three proven coaching strategies to help your team: Anticipate and reframe objections before they arise Respond with confidence in real time Use role-playing and real-world practice to sharpen skills Implementing these techniques will help your team close more deals, shorten sales cycles, and build stronger customer relationships. Understanding the Psychology of Sales Objections Why do objections happen? Buyers typically present sales objections due to a lack of information or understanding of your product or service. Other common causes of objections include skepticism, budget constraints, timing, and authority. Although most sales objections may express a genuine buyer concern or question, some are smokescreens used to avoid discussing...

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### 10 Common Mistakes That Prevent Reps from Closing Sales Deals

> Learn how to identify the 10 common mistakes that stop reps from closing sales deals—and how to coach your team to win more, faster.

- Published: 2025-04-01
- Modified: 2025-04-01
- URL: https://www.allego.com/blog/closing-sales-deals-mistakes/
- Categories: Coaching &amp; Feedback
- Tags: Sales Coaching

Closing sales deals is harder than ever. You’ve prospected, pitched, and followed up relentlessly—only to watch the deal stall or disappear. Sound familiar? You’re not alone. While 42% of sales pros say prospecting is the hardest part of their job, a close second—36%—struggle most with closing itself, according to HubSpot. And in today’s B2B landscape, where it takes on average 62 touches across at least three channels to seal a deal, it’s no surprise that sales close rates hover around just 29%. 36% of sales pros struggle to close sales deals. — HubSpot The truth? Most reps aren’t losing deals because they lack effort. They’re losing them because of preventable mistakes. Whether it’s poor qualification, weak follow-up, or misaligned messaging, these errors pile up—and deals slip through the cracks. The solution lies in helping sales reps improve their execution, and that happens when sales leaders and reps can recognize the warning signals. When sales leaders and reps know what to watch for, they can fix what’s broken. In many cases, struggling teams make one of 10 common mistakes that prevent reps from closing sales deals: Weak discovery No personalization Chasing wrong deals Misalignment with the buyer’s journey Value not clearly communicated Poor content delivery Mishandling objections Inconsistent follow-up No internal champion Lack of coaching and feedback Continue reading to learn how those mistakes derail deals. Plus, you get strategies to overcome them, win more consistently, and finally stop wondering what went wrong. Why Closing Sales Deals Often Falls Apart What’s...

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### How the Right Content for Sales Helps Reps Sell Faster, Win More

> Struggling to engage buyers? Learn how content for sales can activate sellers, improve productivity, and drive revenue in high-tech sales.

- Published: 2025-03-28
- Modified: 2025-04-30
- URL: https://www.allego.com/blog/how-the-right-content-for-sales-helps-reps-sell-faster-win-more/
- Categories: Sales Content
- Tags: Content Management, Sales Content

High-tech sales have changed dramatically—so has the role of content for sales. Buyers are more informed and selective, conducting independent research before engaging sales reps. No longer relying on sales reps for education, only 17% of B2B tech buyers rely on sales reps as a primary information source, according to Inbox Insight. Conversely, tech buyers prefer to conduct independent research, with 55% of B2B tech buyers consuming at least three pieces of content before engaging a sales rep. They’re turning to sources such as online searches, vendor websites, third-party content such as reviews and industry publications, and peer recommendations to validate options. Not only that, but buyers expect sales reps to provide valuable insights and guidance to help them make sense of all their research. Unfortunately, sales teams often fall short of buyers’ expectations, relying on outdated methods and content. And when buyers don’t receive the insights they need, 58% of them drop vendors due to unclear messaging or lack of differentiation. Sellers need the right content, at the right time, and in the right format. Without that, sellers will continue to struggle to engage, differentiate, and convert prospects into customers. Seller activation, combined with impactful sales content, solves this issue, helping reps engage buyers, build trust, and win in today’s competitive, high-tech market. The Seller Activation Framework: How Content for Sales Drives Success Seller activation is the process of ensuring that sales teams have the right sales content strategy to engage and convert buyers. It involves providing sellers with...

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### 5 Common Mistakes Salespeople Make when Delivering their Value Proposition (And How to Fix Them)

> Struggling to make your sales value proposition resonate? Learn 5 common mistakes that weaken your pitch—and how to fix them.

- Published: 2025-03-25
- Modified: 2025-03-25
- URL: https://www.allego.com/blog/common-mistakes-that-weaken-your-sales-value-proposition/
- Categories: Coaching &amp; Feedback
- Tags: sales success

Sales conversations are a series of make-or-break moments. Either you capture a buyer’s attention and make your value clear—or you lose them. The reality? Most sales reps are losing them. Buyers today demand more than a product pitch—they want a partner who understands their goals. In fact, 86% of business buyers say they’re more likely to buy from a company that understands them and their needs, according to Salesforce. Yet, 59% say most sales reps don’t bother to know answers to questions that could be answered with basic research. That disconnect is a sales killer, and asking a few questions can make a big difference. 59% of business buyers say most sales reps don’t bother to know answers to questions that could be answered with basic research. — Salesforce If your sales value proposition focuses too much on your company, your product, or your process, you’re missing the mark. The only thing your buyer cares about is this: “So what? ” How does this help me? Why should I care? If you can’t answer that question clearly, your pitch falls flat. I’ve spent my career studying what separates top salespeople from the rest, and it usually comes down to the ability to deliver the right words, at the right time, in the right way in the form of a compelling value proposition. I’ve discovered there are five mistakes that sellers regularly make in their communication with buyers that weaken their value proposition. 5 Common Mistakes That Weaken Your Sales Value...

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### Sales Certification in the Digital Age: How Technology Changes the Game

> Discover how technology is transforming sales certification with AI, video learning, and digital assessments

- Published: 2025-03-21
- Modified: 2025-04-30
- URL: https://www.allego.com/blog/sales-certification-in-the-digital-age/
- Categories: Training &amp; Certification
- Tags: Sales Learning, Sales Training, Virtual Training

In industries like pharmaceuticals, medical devices, and financial services, sales teams must do more than just train. They need sales certification to ensure compliance, consistency, and credibility. Without it, companies risk regulatory violations, lost revenue, and misinformation in the field. Reps must be able to clearly communicate complex product details, follow strict regulations, and deliver accurate, up-to-date messaging. A strong sales certification program ensures they are prepared. Despite its importance, many companies treat certification as a one-time event—a final hurdle before reps start selling. But this approach can be ineffective. Shawn Pillow, Director of Sales Enablement at Granicus, explained in a recent Sales Enablement Collective article: “One of the things that gets overlooked in certification programs is that there's that big, culminating event, but there's not a series of checkpoints along the way for a seller to demonstrate their adoption and integration of best practices before the final certification activity. ” Without structured reinforcement and practice, certification can feel like a high-stakes test rather than a practical tool for skill mastery. Modern certification should be a continuous learning journey, with checkpoints, coaching, and real-world application to help reps build confidence over time. Thankfully, digital transformation is making this easier. AI-powered sales coaching, video-based learning, and real-time analytics are replacing outdated methods. These tools make certification more engaging, scalable, and results-driven. Whether you’re launching a new certification program or modernizing an existing one, this guide outlines six essential steps to implementing a tech-enabled, scalable, and effective sales certification program. Take Sales...

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### The Hidden ROI of Sales Training: What Sales Leaders Fail to Track

> Discover the hidden ROI of sales training—from rep retention to risk reduction—and learn how to measure its full impact on business success

- Published: 2025-03-18
- Modified: 2025-03-18
- URL: https://www.allego.com/blog/hidden-roi-sales-training/
- Categories: Training &amp; Certification
- Tags: ROI

Sales training is a massive investment—but is it paying off? Companies spend billions on upskilling their sales teams, yet many struggle to measure its true impact. While traditional metrics like quota attainment and revenue growth offer some insight, they don’t capture the hidden ROI of sales training—the benefits that fuel long-term success. Consider these industry trends: Sales training software is booming, projected to exceed $7. 82 billion by 2032, driven by the demand for workforce upskilling. (S&S Insider) AI-powered sales training solutions surged 145% from 2020 to 2023, enhancing learning with automation and personalization. (Verified Market Research) Sales training hours skyrocketed 178% in one year, jumping from 7,534 hours in 2023 to 20,965 hours in 2024. (Lepaya’s The State of Skills 2025 Report) Despite heavy investments, only 8% of business leaders feel confident in measuring the ROI of training programs. (D2L) Companies clearly see the value in training, yet most struggle to measure its full impact. If you're only tracking revenue, you might be missing the bigger picture. In this post, I’ll explore traditional methods for proving the ROI of sales training. But then I’ll also show you how to uncover and measure the hidden ROI of sales training—and why doing so is critical for long-term success. How Sales Teams Traditionally Measure Sales Training ROI Most sales teams measure training success by looking at hard numbers—the kind that show up in revenue reports and performance dashboards. They focus on metrics that are easy to track and directly tied to sales...

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### How Observational Learning Helps Sales Reps Learn Faster and Sell More

> Discover how observational learning helps sales teams develop skills faster and close more deals with smarter training strategies.

- Published: 2025-03-13
- Modified: 2025-03-13
- URL: https://www.allego.com/blog/how-observational-learning-helps-sales-reps-learn-faster-and-sell-more/
- Categories: Modern Learning, Training &amp; Certification
- Tags: Sales Learning, Sales Training

What separates top-performing sales teams from the rest? It’s not just experience—it’s how they learn. As a sales leader, you know that skills development is critical to hitting revenue targets. But traditional training methods—classroom sessions, lengthy manuals, and one-off workshops—often fall short. The real breakthroughs happen when reps learn from the best in action. That’s where observational learning comes in. Observational learning allows sales professionals to accelerate their development by watching and modeling top performers. With it, reps can refine their approach by seeing what works in real-world sales conversations—how high performers handle objections, build relationships, and close deals. When integrated into your sales training strategy, this approach fosters continuous improvement, increases confidence, and drives measurable results. So, how can you harness the power of observational learning to develop high-performing sales teams? In this article, we’ll explore key benefits, best practices, and technology-driven strategies to make observational learning a core part of your sales enablement program. What Is Observational Learning? In sales, success isn’t just about what reps know—it’s about how quickly they can apply what works. Observational learning is one of the most effective ways to accelerate skill development, allowing professionals to improve by watching and modeling top performers. With this learning technique, sales reps can fast-track their growth by studying high achievers in action—whether it’s how they handle objections, build rapport, or close deals. This approach is especially valuable in sales, where mastering communication, negotiation, and persuasion skills is essential for staying ahead in a competitive market. Observational...

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### Why Your Sales Enablement Plan Isn’t Working—And How to Fix It

> Struggling with sales performance? It’s likely because your sales enablement plan isn’t working. Learn how to fix it and improve win rates.

- Published: 2025-03-12
- Modified: 2025-04-30
- URL: https://www.allego.com/blog/5-steps-to-building-a-high-impact-sales-enablement-plan/
- Categories: Sales Enablement
- Tags: Sales Enablement, sales enablement strategy

Too often companies treat sales enablement as just another training program. They throw content at reps, schedule a few coaching sessions, and hope for the best. But without a well-structured sales enablement plan, efforts fall flat—leaving teams unprepared, misaligned, and missing quota. I recently joined Paul Nolan on the Sales and Marketing Management podcast to set the record straight. We talked about what sales enablement really is—and what it’s not. It’s not just training. It’s not just technology. It’s a strategic function that connects sales, marketing, and customer success to drive revenue. The key to making it work? A structured, repeatable sales enablement plan. One that gets reps up to speed faster, keeps them engaged, and helps them close more deals. In this post, I break down exactly how to build one that delivers real results. If you'd like to listen to the interview, tap play below. The Sales and Marketing Management Podcast: A Closer Look at Sales Enablement The 5 Essential Steps to Building a High-Impact Sales Enablement Plan Sales enablement isn’t just sales training and content. It’s about giving reps the tools and support they need to sell more effectively. Yet many companies take a scattered approach—launching training sessions or adding technology without a clear strategy. That’s a mistake. Enablement needs to be structured, repeatable, and tied to business goals. These five steps will help you build a plan that actually drives revenue. Step 1: Define Your Sales Enablement Goals Before rolling out a sales enablement plan, you...

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### 5 Practical Tips for SDR Leaders to Stay Focused and Drive Growth

> Discover 5 practical tips for SDR leaders to stay focused, coach effectively, and drive growth. Use them to improve organization and results.

- Published: 2025-03-06
- Modified: 2025-03-04
- URL: https://www.allego.com/blog/5-practical-tips-for-sdr-leaders-to-drive-growth/
- Categories: Coaching &amp; Feedback
- Tags: Sales Coaching, sales leadership, Sales Training

Leading an SDR team is a nonstop balancing act. One minute, you're coaching a new rep through a tough buyer objection. The next, you’re syncing with account executives (AEs), tracking pipeline coverage, and reporting up to leadership. There’s always another meeting, another metric to analyse, another fire to put out. It’s easy to get caught up in the chaos. (Yes, I said “analyse. ” I’m based in the U. K. , so consider my spellings a little British flair to keep things authentic. ) This past month, I took a step back and asked myself: What’s actually moving the needle? What habits, systems, and routines are making my team better? What’s just noise? After some reflection (and a few hard lessons), I landed on five key tips for SDR leaders—practical strategies that help me stay organised, coach more effectively, and build a stronger team in a fast-paced environment. These aren’t just theories. They’re practical, battle-tested strategies that I’ve seen work firsthand. 5 Tips for SDR Leaders to Stay Organised, Coach Effectively, and Drive Results Every SDR leader has their own style, but some strategies make a difference no matter how you run your team. I’ve pinpointed five key habits that help me stay on top of my responsibilities, support my team, and drive better results. Some of these lessons came from experience, others from mistakes—but all of them have made me a better leader. 1. Keep a Record of Everything You Do Leading an SDR team means juggling multiple tasks...

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### How to Manage Underperforming Sales Reps and Boost Team Success

> Learn how to manage underperforming sales reps in 6 proven steps to boost performance, increase revenue, and build a stronger team.

- Published: 2025-03-04
- Modified: 2025-03-03
- URL: https://www.allego.com/blog/how-to-manage-underperforming-sales-reps/
- Categories: Coaching &amp; Feedback
- Tags: Sales Coaching, sales leadership

Knowing how to manage underperforming sales reps is essential for keeping your team motivated, productive, and on track to hit revenue goals. Every sales leader has faced it. That one rep who just isn’t delivering. Maybe their numbers are slipping. Maybe they’re struggling to close deals. Or maybe they seem disengaged, going through the motions without the hunger to win. Whatever the reason, underperformance isn’t just a problem for the sales rep—it’s a problem for the entire sales team. One rep missing quota can drag down morale, slow momentum, and put revenue targets at risk. And in today’s fast-moving sales environment, sales leaders must know how to manage underperforming sales reps effectively to protect team performance and hit revenue goals. The good news? Underperformance is not permanent. With the right approach, struggling reps can turn things around. In fact, companies that provide even decent sales coaching see 8. 4% higher revenue year-over-year—95% better than those that don’t (TaskDrive). And with effective coaching, win rates can increase by as much as 29%. More sales leaders are realizing that improving the productivity of existing reps is the key to hitting targets. If you wait too long to address underperformance, you risk losing deals, damaging team morale, and missing growth opportunities. So how do you move a rep from struggling to succeeding? It starts with identifying the root cause, setting clear expectations, and providing targeted coaching that drives real improvement. This post will walk you through a proven, step-by-step process to manage underperforming...

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### Sales Training That Sticks: How Reinforcement Learning for Sales Improves Performance

> Reinforcement learning for sales teams helps retain skills, boost performance, and close more deals. Make your sales training stick!

- Published: 2025-02-28
- Modified: 2025-05-23
- URL: https://www.allego.com/blog/how-reinforcement-learning-drives-sales-performance/
- Categories: Training &amp; Certification
- Tags: onboarding, reinforcement learning, Sales Learning, Sales Training

Your top rep just completed a high-impact sales training session. A month later, they’re struggling to recall key facts and techniques in a critical deal. Sound familiar? The problem isn’t a lack of effort. It’s the “forgetting curve,” a phenomenon where up to 90% of newly learned information fades within weeks without reinforcement. This rapid decline in knowledge retention leads to inconsistent sales execution, wasted training investments, and a constant struggle to keep teams aligned on best practices. To overcome this challenge, top-performing sales teams use reinforcement learning, a structured approach that continuously strengthens key skills and behaviors. By integrating spaced repetition, real-world application, gamification, and ongoing feedback, reinforcement learning helps sales professionals retain knowledge, refine their execution, and build confidence. Highly effective sales teams are 4. 8 times more likely to provide ongoing reinforcement training compared to less effective teams. — Allego and RAIN Group That’s not just theory—it’s backed by research. A study by Allego and RAIN Group found that highly effective sales teams are 4. 8 times more likely to provide ongoing reinforcement training compared to less effective teams. They’re also 2. 2 times more likely to have strong leadership support for continuous learning. The takeaway? The best sales organizations don’t just train once and hope for the best. They reinforce key skills, ensuring reps retain and apply what they’ve learned. This post explores how reinforcement learning enhances sales training, why it’s essential for long-term success, and how to implement it. What Is Reinforcement Learning for Sales?...

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### The Secret to Sales Success Is Personalized Learning for Sales Teams

> Discover how personalized learning for sales teams boosts engagement, shortens ramp time, and drives higher sales performance. Learn more.

- Published: 2025-02-25
- Modified: 2025-02-21
- URL: https://www.allego.com/blog/secret-to-success-is-personalized-learning-for-sales-teams/
- Categories: Coaching &amp; Feedback, Training &amp; Certification
- Tags: Sales Coaching, sales onboarding, Sales Training

Sales training isn’t just about checking a box—it’s about driving real performance. But here’s the problem: one-size-fits-all training doesn’t work anymore. It's time to implement personalized learning for sales teams. That's because today’s sales teams span four generations, from Baby Boomers to Gen Z, each with unique learning styles, tech preferences, and motivations. Some sellers prefer hands-on coaching. Others thrive on digital, self-paced learning. Without personalization, training falls flat—wasting time, money, and potential. The numbers speak for themselves: Companies using personalized learning see a 25% boost in employee performance (McKinsey). Adaptive training accelerates onboarding by 50%, helping new reps ramp up faster (Deloitte). Engagement jumps 72% when learning is tailored to individual needs (PwC). Individualized training increases learning retention by up to 75% compared to one-size-fits-all approaches. (MIT) The message is clear: personalized learning for sales teams isn’t a luxury—it’s a necessity. In this blog post, we’ll explore how to tailor training to generational learning preferences, overcome key challenges, and use AI-driven strategies to unlock every seller’s potential. Let’s dive in. Learning Preferences by Generation: What Sales Leaders Need to Know Each generation brings unique strengths, preferences, and expectations to sales training. Understanding these differences is the key to designing personalized learning for sales teams. Baby Boomers (1946-1964): Structured & Experience-Driven Prefer traditional, instructor-led training in classroom settings. Value structured materials like manuals and step-by-step guides. Motivated by expertise recognition—they appreciate mentoring opportunities. May require extra support with digital learning tools. Generation X (1965-1980): Independent & Practical Favor flexible, self-paced...

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### Top Sales Enablement Trends of 2025: How AI and Buyer Expectations Are Changing the Game

> Discover the top sales enablement trends of 2025. Learn how AI, data, and digital-first strategies are reshaping sales success.

- Published: 2025-02-20
- Modified: 2025-02-20
- URL: https://www.allego.com/blog/top-sales-enablement-trends-2025/
- Categories: Sales Enablement
- Tags: revenue enablement, Sales Enablement

Sales enablement is at a turning point. What worked last year won’t cut it in 2025. AI-driven automation, digital-first buyers, and rising expectations are reshaping the way sales teams operate. Sales leaders who fail to adapt risk losing deals before they even begin. The latest 2025 State of Sales Enablement Report reveals the top sales enablement trends for 2025—and the stakes couldn’t be higher. Buyers now demand hyper-personalized experiences and seamless self-service options. Sales teams must leverage AI, data, and automation to stay competitive. The question isn’t if your organization should evolve, but how fast you can make it happen. In this article, we’ll explore the biggest sales enablement trends for 2025 and how leading organizations are using technology, training, and strategy to drive revenue growth. Are you ready to future-proof your sales enablement strategy? Let’s dive in. Top Sales Enablement Trends 2025: What’s Driving Sales Success? Sales is changing fast—faster than ever. Buyers expect more, AI is reshaping workflows, and traditional sales tactics are losing their impact. To understand how sales teams are adapting, Allego and LXA Hub surveyed 101 senior sales, revenue, and marketing leaders from enterprise B2B organizations across industries like SaaS, financial services, and manufacturing. Their insights reveal the most critical sales enablement trends 2025, from AI-driven coaching to digital-first buyer engagement. 1. AI Is Reshaping Sales Enablement For years, AI in sales felt like a distant promise. In 2025, it’s a necessity. No longer just an experiment, AI is now a core driver of efficiency,...

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### Why GenAI for Sales Training Is a Game Changer for Enablement

> Learn how GenAI for sales training helps enablement create, personalize and scale content faster—keeping reps competitive in changing markets

- Published: 2025-02-19
- Modified: 2025-04-30
- URL: https://www.allego.com/blog/why-genai-for-sales-training-is-a-game-changer-for-enablement/
- Categories: Training &amp; Certification
- Tags: ai in sales, Sales Content, Sales Training

Sales training has never been more critical—or more challenging. Markets shift overnight, competitors launch new products in a flash, and buyer expectations evolve at breakneck speed. Without the right knowledge and messaging, your sales team won’t just struggle—they’ll lose deals before they even begin. To keep up, sales enablement teams need a faster, more agile approach to training—one that ensures reps are always equipped with the latest insights, strategies, and skills. That’s where GenAI for sales training comes in. This groundbreaking technology is transforming how enablement teams create, update, and personalize sales training content at unprecedented speed. Instead of spending weeks crafting a new module, AI can generate key materials in minutes. Instead of one-size-fits-all programs, AI can tailor learning paths to individual skill levels and real-world sales challenges. Generative AI is enhancing sales enablement’s agility in delivering training for critical commercial initiatives. — Gartner And this shift is already happening. According to a recent Gartner report, Generative AI is enhancing sales enablement’s agility in delivering training for critical commercial initiatives. GenAI tools allow enablement to quickly adapt to market changes, ensuring training materials remain relevant, effective, and actionable. With the right approach, sales enablement leaders can use GenAI to streamline sales training content creation, improve training effectiveness, and give their teams a competitive edge. The Role of GenAI in Sales Training Sales training must be fast, flexible, and relevant. But too often, it’s slow, outdated, and generic. Traditional training programs rely on lengthy content development cycles, static materials, and...

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### How I Booked 10 Sales Meetings in My 3rd Month as an SDR (and How You Can Too)

> Learn how to book more sales meetings as an SDR with these 7 proven habits, including time management, follow-ups, and smarter outreach.

- Published: 2025-02-13
- Modified: 2025-02-11
- URL: https://www.allego.com/blog/how-to-book-more-sales-meetings-as-an-sdr/
- Categories: Sales Enablement
- Tags: Sales Enablement, Sales Learning, sales onboarding, sales success

Three months into my new role as a sales development representative (SDR), I hit a milestone: 10 booked sales meetings in a single month. For a new SDR, that’s huge. It’s the difference between struggling to find your rhythm and finally feeling like you belong in the role. But here’s the truth: It didn’t happen by accident. It wasn’t luck. And it definitely wasn’t easy. I’ve been in sales development for over a year and a half, working at companies that ranged from AI-powered revenue tools to go-to-market strategy firms. Each role taught me something different. But when I joined Allego, I found a game-changer: a system that helped me work smarter, learn faster, and sell more effectively. In this post, I’ll break down exactly how I did it—what worked, what didn’t, and what I’d tell any SDR looking to ramp up fast. If you want to know how to book more sales meetings as an SDR and build the habits of a top performer, keep reading. 7 Habits That Helped Me Book More Sales Meetings as an SDR To book more sales meetings as an SDR, it isn’t just about making calls and sending emails. It’s about how you manage your time. In my third month at Allego, I learned that the difference between a packed calendar and missed targets comes down to daily habits. Time is an SDR’s most valuable resource—and the easiest thing to waste. Here are seven key things I did to take control of my...

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### B2B Sales Training That Works: 10 Best Practices to Boost Performance

> Boost sales success with B2B sales training best practices. Learn strategies, tools, and expert tips to train high-performing sales teams.

- Published: 2025-02-11
- Modified: 2025-02-11
- URL: https://www.allego.com/blog/b2b-sales-training-10-best-practices-to-boost-performance/
- Categories: Training &amp; Certification
- Tags: Sales Training

B2B sales isn’t what it used to be. Gone are the days when a well-rehearsed pitch and a firm handshake could close deals. Today’s buyers are more informed, more skeptical, and more independent than ever before. They conduct extensive research, engage with sales reps late in the process, and—perhaps most challenging of all—rarely make decisions alone. The average B2B buying group now includes 11 active stakeholders, each with their own priorities, concerns, and influence on the final decision. To make things even more complex, these buyers spend just 5% of their purchasing journey with any single salesperson. That means your team has only a brief window to align with multiple decision-makers, deliver value, and differentiate your solution from the competition. There’s no room for missteps. To succeed in today's B2B landscape, sales teams need personalize coaching, real-time feedback, AI-driven insights, and adaptive learning strategies. The stakes are high, and traditional sales training methods simply aren’t enough. To succeed in today’s B2B landscape, sales teams need more than just product knowledge and selling techniques. They need personalized coaching, real-time feedback, AI-driven insights, and adaptive learning strategies that empower them to confidently navigate complex sales cycles and drive results. In this post, we’ll explore the key components of modern B2B sales training and share best practices to help your team close more deals, build stronger customer relationships, and achieve sustainable revenue growth. Whether you’re a sales manager or an enablement leader, these insights will help you transform your training approach and keep...

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### Channel Sales: How to Build a Winning Partner Program

> Learn how to build a successful channel sales program, engage partners, and leverage technology to drive revenue and expand your market reach

- Published: 2025-02-06
- Modified: 2025-05-28
- URL: https://www.allego.com/blog/channel-sales-how-to-build-a-winning-partner-program/
- Categories: Sales Enablement
- Tags: channel partner enablement, channel sales

The way businesses sell is evolving, and channel sales are becoming a dominant strategy in response to shifting buyer preferences. According to Forrester, nearly 70% of B2B buyers now purchase through an indirect route like a channel partner program rather than directly from the supplier. In response, 49% of B2B channel leaders plan to expand their channel sales programs to keep up with demand. This shift is happening for a reason. Buyers today expect personalized experiences, trusted recommendations, and seamless purchasing journeys. Those are all things that channel partners, with their established customer relationships, can provide more effectively than direct sales teams alone. By leveraging third-party partners such as distributors, resellers, and value-added providers, businesses can expand into new markets, lower customer acquisition costs, and accelerate revenue growth. "Nearly 70% of B2B buyers now purchase through an indirect route like a channel partner program rather than directly from the supplier. " — Forrester But simply having a channel partner program doesn’t guarantee success. Only 20% of channel partners drive 80% of total channel sales, leaving the majority underperforming. Many companies struggle to keep their partners engaged, equipped with the right resources, and aligned with their brand messaging. Without a structured program, clear incentives, and the right technology to support partners, channel sales efforts can fall flat. To maximize the effectiveness of a channel sales strategy, businesses must focus on strategic partnerships, robust enablement, and innovative technology solutions. In this blog, we’ll explore: What channel sales are and why they’re a...

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### Sales Gamification: The Secret Weapon for High-Performing SDR Teams

> Discover how sales gamification boosts SDR motivation, enhances performance, and turns daily sales tasks into engaging, competitive challenges

- Published: 2025-02-06
- Modified: 2025-02-05
- URL: https://www.allego.com/blog/sales-gamification-the-secret-weapon-for-high-performing-sdr-teams/
- Categories: Sales Enablement
- Tags: Sales Coaching, sales leadership

When you do something well, people start to tell you, “You should write a book about that! ” Not many people act on that, but David Ashe, director of sales development at Allego, did. His new book, Get Your Team into G. E. A. R: A Tactical Approach to SDR Leadership, breaks down four essential components of successful SDR leadership: Gamification, Enablement, Accountability, and Reassurance. In it, he taps into his years of experience leading sales development representative (SDR) teams to show you how to use his framework to transform your SDR team from good to great. Below we have an excerpt from Ashe’s book. Continue reading to learn how you can use sales gamification to motivate your team and inject energy and purpose into daily activities. Sales Gamification: Transform Daily Activities into Engaging Challenges Early in my leadership journey, I noticed a common challenge: SDRs often struggle with motivation, particularly when facing repeated rejection or slower periods. The daily grind of cold calling and prospecting could become monotonous, decreasing activity and engagement. During the hiring process, one of the key traits we look for in SDRs is their competitive spirit. We seek out athletes and individuals who demonstrate a natural drive to excel and win. This competitive nature is a powerful force that, when properly channeled through, can transform ordinary tasks into engaging challenges that drive extraordinary results. Having competitive people on your team isn't enough — you need to consistently feed that competitive spirit. However, having competitive people...

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### Top Sales Enablement Trends Reshaping the Future of Selling

> Discover top sales enablement trends shaping the future. Learn how AI, continuous learning, and personalized coaching drive sales success.

- Published: 2025-02-01
- Modified: 2025-04-30
- URL: https://www.allego.com/blog/top-sales-enablement-trends-reshaping-the-future-of-selling/
- Categories: Sales Enablement
- Tags: ai in sales, coaching, Sales Coaching, Sales Enablement, Sales Learning

Sales enablement has undergone a seismic shift in recent years. This is driven largely by the rise of several sales enablement trends, such as AI and the demand for personalized learning. Furthermore, as buyers increasingly favor self-directed, digital-first journeys, sales teams must navigate heightened complexity in order to remain effective. Sales leaders already acknowledge this. According to Forrester, 63% of sales leaders say digital buying behaviors will have a significant impact on their organizations within the next two years. Despite that, however, only 37% have made digitizing the buyer’s journey a top priority, revealing a gap that many companies must close to stay competitive. Sellers who effectively use AI are 3. 7 times more likely to meet quota than those who do not. — Gartner Today’s B2B buyer expects hyper-personalized, relevant, and timely interactions. This places greater pressure on sellers to have deep product knowledge and an intimate understanding of buyer intent at every stage of the process. To help sellers meet those expectations, sales enablement teams must adopt cutting-edge technologies like AI, which can deliver real-time insights and personalized learning paths. They must also implement continuous learning strategies to ensure sales teams remain agile and adaptive in the face of constant change. The future of sales enablement lies at the intersection of these trends, where innovation and a commitment to ongoing development empower sales professionals to thrive in a customer-driven world. In this blog post, we’ll explore the future of sales enablement and learning, uncovering the top sales enablement...

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### Breaking the 90-Day Mold: How to Build a Learning Culture That Drives Sales Success

> Discover how to build a learning culture that drives sales success with continuous learning and personalized training strategies.

- Published: 2025-01-28
- Modified: 2025-01-24
- URL: https://www.allego.com/blog/how-to-build-a-learning-culture-that-drives-sales-success/
- Categories: Modern Learning
- Tags: onboarding, sales onboarding, Sales Training

The 90-day onboarding program has long been the standard for preparing new sales reps. But here’s the truth: it’s not enough. In a fast-moving, competitive market, relying on a one-and-done training approach leaves teams underprepared and overwhelmed. To succeed today, sales organizations must embrace a learning culture—one that prioritizes continuous development and equips sellers to adapt, grow, and thrive over time. The numbers tell a clear story. According to research from Allego and the RAIN Group, organizations with highly effective sales training programs—those that incorporate continuous learning—are 4. 9x more likely to onboard reps to full productivity quickly and see stronger performance across their teams. Furthermore, organizations with highly effective sales training are 2. 2x more likely to have continuous learning strongly encouraged and supported by leadership. Those sales organizations have broken the 90-day mold, embedding learning into every stage of the sales process to create an engaged, high-performing workforce. What does this shift mean for your sales team? It means replacing outdated onboarding programs with a strategy designed for long-term growth: everboarding. In this post, we’ll explore how building a culture of learning can revolutionize your team’s productivity, strengthen retention, and, ultimately, drive sales success. Let’s dive in. What Is a Learning Culture? A learning culture is more than just a buzzword. It’s a mindset that transforms how organizations approach growth and development. At its core, a learning culture prioritizes continuous improvement by encouraging employees to build new skills, share knowledge, and adapt to changing demands. It’s a deliberate...

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### 6 Common Sales Objections: What They Mean and How to Respond

> Learn how to handle common sales objections with proven strategies to build trust, demonstrate value, and close more deals confidently.

- Published: 2025-01-23
- Modified: 2025-01-21
- URL: https://www.allego.com/blog/6-common-sales-objections-and-how-to-respond/
- Categories: Coaching &amp; Feedback
- Tags: cold calling, sales conversations, sales success

“Your product is too expensive. ” “I’m not sure this will work for our team. ” “Let me think about it. ” Sound familiar? Common sales objections like those are a natural—and inevitable—part of the sales process. But here’s the truth: objections aren’t deal killers. They’re deal makers. When handled strategically, they provide valuable insights into what your buyer is really thinking and what’s standing in the way of a closed sale. In fact, such common sales objections can be your greatest ally. A recent study revealed that addressing sales objections head-on can increase win rates by nearly 30%. Why? Because objections act like breadcrumbs, guiding you toward your buyer’s deeper needs and concerns. They open the door for meaningful conversations that build trust and prove your solution’s value. Addressing sales objections head-on can increase win rates by nearly 30%. — GTMNow In today’s complex B2B environment, sales objections are even more common. With larger, more cautious buying committees evaluating purchases from every angle—budget, compatibility, ROI—it’s natural for prospects to raise questions before making a commitment. These moments of hesitation aren’t something to avoid; they’re moments to shine. So, how can you handle objections in a way that advances deals instead of derailing them? Read on for proven strategies to navigate the most common sales objections and turn hesitation into “yes. ” What Are Common Sales Objections? Buyer objections are the concerns, doubts, or hesitations prospects frequently voice during sales conversations. These objections often arise from uncertainties about your product’s...

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### What Is Sales Prospecting? A Comprehensive Guide for 2025

> Master sales prospecting with proven techniques to find and engage potential customers. Refine your strategy and boost your sales today.

- Published: 2025-01-21
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/what-is-sales-prospecting/
- Categories: Coaching &amp; Feedback
- Tags: Digital Selling, sales success, Virtual Selling

Sales prospecting has transformed from its traditional roots of cold calls and door-to-door pitches into a dynamic discipline that blends strategy, psychology, and technology. In today’s fast-paced business world, it’s no longer just about contacting potential customers—it’s about forging meaningful connections that fuel lasting growth. In addition, buyer behavior has changed. Today, buyers explore a web of information—social media, referrals, and other channels—long before engaging with a salesperson. In fact, Forrester reports 65% of buyers initiate the buying process through self-guided research. This shift has turned prospecting into a strategic effort. Success now requires a mix of sharp analytics and genuine emotional intelligence. What Is Sales Prospecting? Sales prospecting is the process of identifying and engaging potential customers to build meaningful relationships and drive business growth. It’s where sales begin—the critical first step in transforming leads into loyal clients. Successful prospecting goes beyond cold calls and generic emails. It’s about researching, understanding, and connecting with the right people at the right time. In today’s fast-paced market, effective sales prospecting blends strategy, psychology, and technology. Sales teams leverage tools like CRM software, social media, and data analytics to uncover insights about prospects. But it’s not just about the tools; it’s about building trust and delivering value from the start. Great prospecting sets the stage for long-term success by making every interaction personal, relevant, and impactful. Sharpen Your Team’s Sales Prospecting Skills Sales teams are using AI to advance and improve sales coaching. You can, too. Download the Sales Coaching with AI...

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### How to Manage a Sales Team: Strategies to Build and Lead High-Performing Teams

> Learn how to manage a sales team with proven strategies for team building, coaching, and leadership to drive high performance.

- Published: 2025-01-16
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/how-to-manage-a-sales-team/
- Categories: Sales Enablement
- Tags: sales leadership, sales strategy

Managing a sales team is no small feat. From setting clear goals to inspiring sellers to deliver peak performance, knowing how to manage a sales team can make or break a sales manager's success. And the best managers don’t just lead—they motivate. In fact, top-performing sales managers are 71% more likely to motivate sellers for high productivity and performance, according to RAIN Group research. The stakes are high, but so are the rewards. To succeed, sales managers must navigate evolving market trends and buyer preferences while understanding how to manage a sales team to adapt to these challenges. Managing remote or hybrid teams adds another layer of complexity. To stay competitive, they must also embrace digital transformation. It’s a role that requires leadership, strategy, and adaptability. But the effort is worth it. Sales managers who know how to manage a sales team successfully reap the rewards of building cohesive, high-performing teams that consistently exceed targets and drive organizational success. By mastering sales coaching, communication, and leadership skills, you can empower your team to thrive—even in the most competitive environments. Read on for proven strategies on how to manage a sales team, as well as actionable tips to improve sales team management and sales leadership skills while developing a successful, motivated team. Unlock the Secrets to Sales Success Discover how continuous learning can transform sales performance in this comprehensive report. Backed by data and real-world insights, this resource reveals strategies to drive revenue growth and build a high-performing sales team. Download...

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### What Is Cold Calling? Tips, Techniques, and Benefits

> Learn why cold calling remains vital in modern B2B sales. Discover its benefits, strategies, and how to connect with prospects effectively.

- Published: 2025-01-14
- Modified: 2025-01-08
- URL: https://www.allego.com/blog/what-is-cold-calling/
- Categories: Coaching &amp; Feedback
- Tags: cold calling

In today’s highly digitized sales environment, cold calling remains one of the most effective methods to connect directly with prospects and generate leads. In fact, research from RAIN Group shows 57% of C-level executives and VPs say they would rather hear from sales reps via the phone than any other channel. Cold calling stands out because it fosters human connections and allows immediate feedback, things email and social selling typically can’t provide. But what exactly is cold calling, and why does it remain so critical in B2B sales? This post explores what cold calling is, its challenges, and actionable strategies for making successful calls in a modern sales world. 57% of C-level executives and VPs say they would rather hear from sales reps via the phone than any other channel. — RAIN Group What Is Cold Calling? Cold calling is the practice of reaching out to potential customers who have had no prior interaction with your brand. Conducted primarily via phone, the goal is to introduce prospects to your product or service, identify their pain points, and create opportunities for future engagement. Unlike “warm leads” (and warm calls) from marketing campaigns or referrals, cold calling targets individuals with limited awareness of your business. While it can feel daunting, its advantages are clear: personalized engagement, direct communication, and the ability to pivot conversations in real time. Boost Your Sellers’ Cold Calling Success Download the Sales Coaching with AI Handbook and learn how to transform your sales team into an unstoppable force....

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### Sales Certifications: The Key to Thriving in Complex Markets

> Learn how sales certifications equip teams with skills, compliance, and confidence to thrive in competitive, complex industries like MedTech.

- Published: 2025-01-10
- Modified: 2025-04-30
- URL: https://www.allego.com/blog/sales-certifications-medtech-strategies/
- Categories: Training &amp; Certification
- Tags: Sales Learning, Sales Training

Medical device sales reps face greater challenges than ever, making sales certifications an essential tool for success. While healthcare spending is projected to reach $6 trillion by 2027, competition is fiercer than ever. Further, regulatory pressures, complex buying cycles, and the rise of digital technology have transformed the way sales teams must operate. To succeed, sales reps must do more than sell—they need certifications that ensure compliance, build expertise, and deliver value in every interaction. This isn’t business as usual. Today’s sales reps face a growing web of challenges: economic buyers demanding ROI, hybrid work environments reshaping client engagement, and legislation tightening compliance requirements. Navigating these complexities requires more than skill—it requires mastery. That’s where sales certifications come in. These programs are no longer optional. They are the key to building confident, adaptable teams capable of meeting both clinical and financial demands. A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. In this high-stakes environment, companies that prioritize sales certifications gain more than an edge—they set the standard. The Need for Sales Certifications Gone are the days when product knowledge and a friendly pitch were enough to close a deal. Today’s sales reps face a new reality—one where expertise, adaptability, and value-driven strategies are essential. Sales certifications bridge the gap, equipping reps with the tools they need to excel in an increasingly complex environment. Why are sales certifications so critical now? The answer lies in the rapidly changing...

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### Sales Methodology 101: How to Select the Right Approach for Your Team

> Discover how having the right sales methodology drives success for your team. Learn about popular sales methodologies like SPIN and Challenger

- Published: 2025-01-07
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/sales-methodology-101-select-the-right-approach-for-your-team/
- Categories: Training &amp; Certification
- Tags: sales strategy, Sales Training

Closing deals in today’s competitive market isn’t about luck—it’s about strategy. The difference between hitting your sales goals and falling short often comes down to one crucial factor: having the right sales methodology. A sales methodology isn't just a set of steps or a simple sales process. It’s a proven framework that empowers salespeople to navigate complex buyer journeys, build stronger relationships, and consistently close more deals. But here’s the catch: Not all approaches work for every sales team. What works for one team or industry might fall flat for another. That’s why understanding, selecting, and implementing the right approach is critical for your team’s success. In this guide, I break down the most effective methodologies, show you how to choose the best one for your unique needs, and share tips to help your team adopt it seamlessly. Ready to transform your sales strategy? Let’s dive in. What Is a Sales Methodology A sales methodology is a structured approach that guides how salespeople engage with prospects and customers. It’s a playbook for success, outlining specific principles and strategies to navigate every stage of the buying process—from the first conversation to closing the deal. But here’s an important distinction: a sales methodology is not the same as a sales process. While a sales process defines the steps your team takes to move a deal forward (e. g. , prospecting, qualifying, and closing), a sales methodology focuses on the how. It provides the techniques and tactics for executing each step effectively, such...

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### A Complete Guide to Using AI in Sales Enablement to Close More Deals

> AI sales enablement equips sellers to refine personalization and boost efficiency. Learn how to leverage AI enablement to close more deals.

- Published: 2024-12-24
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/ai-sales-enablement-guide/
- Categories: Sales Enablement
- Tags: ai enablement, AI sales enablement

Your top seller just had her best month yet. She nailed every call, delivered exactly what her buyers needed, and closed deals faster than ever before. What’s her secret? AI enablement. While she was working, AI tools were behind the scenes—analyzing buyer behaviors, recommending the perfect content, and delivering real-time coaching that turned “good enough” into exceptional. Now, imagine every seller on your team performing at that level. This isn’t a lofty vision of the future; it’s happening today. According to Allego’s latest AI in enablement research, 62% of sales and marketing leaders already use generative AI tools to improve efficiency, and 71% believe AI will become essential to enablement within two years . AI isn’t just streamlining sales enablement—it’s transforming how teams win. From smarter content creation to actionable conversation insights, this post explores the tangible ways AI equips sellers to close more deals, faster, while delivering the personalized experiences buyers expect. What Is Sales Enablement? Sales enablement is the process of equipping sales teams with the tools, content, training, and insights they need to engage buyers effectively and close deals faster. At its core, it bridges the gap between sales and marketing by delivering the right information at the right time—whether that’s a compelling piece of content, a coaching session, or data-driven insights that sharpen a seller’s approach. But sales enablement is more than just support; it’s about empowerment. It aligns teams, optimizes processes, and ensures sellers have the skills and confidence to meet the modern buyer’s expectations....

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### What’s Next for Sales Enablement in 2025?

> Allego’s leaders predict what will happen with sales enablement in 2025. Stay ahead by leveraging these sales enablement trends in 2025.

- Published: 2024-12-18
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/sales-enablement-trends-2025/
- Categories: Sales Enablement
- Tags: revenue enablement, Sales Enablement

The sales enablement landscape in 2025 is evolving faster than ever, driven by advancements in technology, shifts in buyer and seller expectations, and the increasing demand for seamless, data-driven solutions. This transformation is reflected in the surging sales enablement platform market. Valued at $5. 23 billion in 2024, it is projected to grow at an impressive CAGR of 16. 3% from 2025 to 2030, according to Grand View Research. This growth highlights the rising dependence on innovative enablement tools and strategies like AI integration and personalized learning, which are redefining how sales enablement operates. As we look ahead to 2025, the sales enablement industry is poised for transformative change, as well as growth. From the rise of AI-powered sales tools to a renewed focus on personalized training, holistic revenue enablement, and sales coaching, the future promises to bring both challenges and opportunities. To help you navigate what’s coming, we gathered insights from Allego’s top leaders. Their predictions highlight the trends, tools, and strategies that will define sales enablement in 2025—giving you a roadmap to stay ahead of the curve. Whether you’re focused on improving the buyer experience, enhancing seller performance, or leveraging the power of AI, these insights will inspire your next move. Ready to see what the future holds? Let’s look at what Allego’s leaders predict for sales enablement in 2025—and learn how to stay ahead in this dynamic landscape. 7 Trends Impacting Sales Enablement in 2025 Sales enablement in 2025 will be defined by innovation, integration, and a...

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### 5 Best Practices for Using AI to Supercharge Your Sales Coaching

> Sales coaching AI boosts your sales team’s performance with real-time feedback and data-driven insights. Get AI sales coaching best practices

- Published: 2024-12-12
- Modified: 2025-02-09
- URL: https://www.allego.com/blog/best-practices-using-ai-sales-coaching/
- Categories: Coaching &amp; Feedback
- Tags: ai in sales, coaching, Sales Coaching

Did you know that 62% of revenue enablement leaders already use AI to supercharge their sales efforts? From providing real-time feedback to uncovering winning strategies, AI for sales coaching is transforming how sales teams learn, grow, and achieve success, Allego research revealed. In fact, sales coaching leads the pack when it comes to using AI for revenue enablement: Sales coaching (29%) Sales call analysis (29%) Digital selling (28%) Sales leaders who use AI for sales coaching know AI is no longer a luxury—it’s a necessity. And that belief is growing, with 71% of leaders saying AI will become an essential component of revenue enablement within the next two years. That’s because AI empowers them to identify performance gaps, provide tailored sales coaching, and scale sales training efforts without sacrificing quality or personalization. 71% of leaders say AI will become an essential component of revenue enablement within the next two years. — How AI Is Shaping the Future of Revenue Enablement, Allego The key to successfully using AI for sales coaching is to be strategic about it. Much of the generative AI world is still like the wild west, with users of the tools (ChatGPT, Claude, Gemini, and more) running reckless and not heeding the cautions of the tools. To help you, we’ve identified five best practices for using AI for sales coaching effectively. Whether you’re looking to improve team performance, enhance coaching efficiency, or achieve measurable results, these strategies will help you harness the full potential of AI and take...

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### 5 Steps to Accurately Measure the ROI of Sales Training

> Learn how to measure and prove the ROI of sales training by setting clear objectives, using key metrics, and leveraging modern tools.

- Published: 2024-12-10
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/how-to-measure-roi-of-sales-training-5-steps/
- Categories: Training &amp; Certification
- Tags: ROI, Sales Coaching, Sales Training

Sales training can deliver a staggering 353% return on investment, according to a study by Southern New Hampshire University. For every dollar spent, that's a return of $3. 53. While this statistic is impressive, it doesn’t explain what that figure means in terms of tangible business value. How does this ROI translate into measurable improvements like higher sales, shorter deal cycles, or larger contracts? This gap leaves sales managers asking an essential question: How do you demonstrate the ROI of sales training in a credible, reliable way? Proving the impact of sales training is no small feat. Many challenges come into play, such as isolating training’s effects from other factors, tracking changes in seller behavior over time, and connecting training outcomes to revenue generation. Inconsistent data, unclear sales metrics, or a lack of visibility into the long-term effects of training can further complicate efforts to show a clear return. However, with the right approach and tools, it’s possible to overcome these hurdles and tie sales training directly to measurable business outcomes. This blog post explores the key metrics you can use to assess the effectiveness of your training programs and provide actionable strategies to prove their impact on seller performance and revenue. Are Your Sales Enablement Programs Making an Impact? Download The Complete Guide to Sales Enablement ROI to learn how to measure and maximize the impact of your sales learning and enablement investment. Before You Begin: Establish Clear Sales Training Objectives Before you can measure the ROI of sales...

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### Continuous Learning for Sales: The Secret to High-Performing Teams

> Research shows companies with continuous learning for sales are more likely to see stronger sales growth, lower turnover and higher engagement

- Published: 2024-12-06
- Modified: 2025-03-03
- URL: https://www.allego.com/blog/importance-of-continuous-learning-for-sales/
- Categories: Modern Learning
- Tags: Sales Learning, Sales Training

Sales success isn’t just about closing deals—it’s about staying ahead in a game that’s constantly changing. That’s challenging enough, but it’s even more difficult when sales teams rely on outdated and ineffective training programs. In fact, a hefty 67% of organizations admit their sales training programs are only moderately effective—or worse, new research reveals. The good news is there’s a solution: continuous learning for sales. Continuous learning for sales transforms training from a one-time event into an ongoing process that keeps sellers sharp and agile. Instead of cramming information into a single session, continuous learning integrates skill-building into the daily flow of work. Sellers get what they need, when they need it—whether it’s a quick refresher before a sales pitch or role-specific coaching to close a deal. Continuous learning for sales isn’t just a buzzword. Companies that rate their sales training as highly effective are reaping the rewards of investing in it, according to research conducted by Allego and the RAIN Group Center for Sales Research. For example, organizations that embed learning into daily workflows are 4. 9x more likely to onboard sellers effectively and 3. 5x more likely to have sales teams prepared for success. The results speak for themselves. As you’ll see in the below data, companies with continuous learning for sales are more likely to see stronger sales growth, lower turnover, and higher engagement. Discover the Power of Continuous Learning for Sales Sales teams that prioritize continuous learning achieve better performance, engagement, and lower turnover, research from...

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### Top Sales Enablement Conferences to Attend in 2025

> Sales enablement conferences are great for learning trends, networking, and more. Explore the top sales enablement conferences in 2025.

- Published: 2024-12-03
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/top-sales-enablement-conferences-2025/
- Categories: Events
- Tags: sales enablement conferences

Sales enablement professionals, get ready—2025 is shaping up to be an exciting year for sales enablement conferences. Conferences have undergone significant transformation, but they remain one of the best ways to stay ahead of industry trends, connect with thought leaders, and find new strategies to crush your goals. In fact, 73% of CMOs agree that well-executed events remain a critical part of their overall marketing strategy, Forrester reports in its Global State of B2B Events, 2024. Conferences now, though, are significantly different than in years past, driven by the need for flexibility, wider audience reach, and deeper engagement opportunities. For attendees, the top sales enablement conferences in 2025 promise to provide value-packed and personalized experiences. Think immersive keynotes, experiences tailored toward your interests, interactive workshops, and powerful networking sessions—all designed to address today’s top sales challenges. You can also expect organizations to run a range of events, from happy hours to exclusive executive roundtables. And while in-person events have definitely made a comeback, some conferences will still have virtual components. Whether you’re looking to sharpen your skills, discover cutting-edge technology, or uncover actionable insights to boost performance, the top sales enablement conferences in 2025 promise to deliver. Ready to take your sales enablement game to the next level? Let’s take a look at the must-attend sales enablement conferences in 2025. Top Sales Enablement Conferences in 2025 Allego S3 — June 10-11, Boston Allego customers, executives, and insiders will come together for the 9th Annual S3 Conference. Enablement, learning, and sales...

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### Essential Negotiation Skills Every Sales Rep Must Know

> Don’t let sales deals fall through due to poor negotiating skills. Learn the sales negotiation skills your reps need to succeed.

- Published: 2024-11-26
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/sales-negotiation-skills-every-rep-must-know/
- Categories: Coaching &amp; Feedback
- Tags: Sales Coaching

Picture this: You’re in the middle of a critical sales meeting. The buyer has done their homework, their team is asking tough questions, and the pressure is mounting. What separates the sales rep who walks away empty-handed from the one who closes the deal? The answer often comes down to one thing: negotiation skills. In today’s competitive market, negotiation isn’t just a skill—it’s a superpower. Modern buyers are informed, demanding, and skeptical. They expect more than just a pitch; they want a partner who can navigate their needs and propose solutions that deliver value. Yet, many sales professionals stumble during this pivotal phase, losing deals that were within reach. If you’ve ever wondered how to turn challenging negotiations into winning outcomes, this blog post is for you. We’ll explore the art and science of negotiation, breaking down the strategies and skills you need to stand out. From preparation and active listening to leveraging technology and avoiding common pitfalls, you’ll learn actionable tips to level up your negotiating game. Ready to close deals with confidence? Let’s dive in. Why Negotiation Skills Are Critical in Sales B2B sales isn’t what it used to be. Buyers are more informed, decision-making processes are more complex, and the pressure to close deals is higher than ever. According to Forrester, 65% of B2B purchase influencers initiate the buying process with self-guided research. Buyers come to the table armed with information and expectations. They don’t want to be sold; they want solutions that align with their needs....

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### 7 Steps for Creating a Winning Sales Kickoff Meeting

> Sales kickoffs can recharge your sales team to hit the ground running in the new year. Learn how to create a successful sales kickoff meeting

- Published: 2024-11-19
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/how-to-create-sales-kickoff-meeting/
- Categories: Best Practices Sharing
- Tags: sales kickoff meeting

A well-planned sales kickoff meeting can be the launchpad for a high-performance year. But here’s the truth: 85% of companies fail to make their sales kickoff events as impactful as they could be, research from Opus Agency revealed. They’re often overloaded with information, lacking in engagement, or miss the mark on aligning teams with strategic goals. Now, imagine your sales team starting the year motivated, aligned, and equipped with a clear roadmap for success. This isn’t just a nice-to-have; it’s essential in today’s competitive landscape. A winning sales kickoff meeting is your opportunity to inspire, educate, and set the tone for the entire year. With the right preparation, you can create an event that energizes your team, reinforces your company’s vision, and positions your sales reps to reach new heights. What Is a Sales Kickoff Meeting? A sales kickoff meeting is an annual event that brings the entire sales organization together to align on strategy, celebrate past successes, and prepare for the year ahead. It’s a powerful opportunity to communicate company goals, introduce new products, and inspire the team with a unified vision. Whether held virtually, in person, or as a hybrid event, a well-executed sales kickoff sets the tone for the months to come. It builds unity, clarity, and motivation across the team as they gear up to tackle new challenges. Seven key steps can transform your sales kickoff from a routine event into a strategic powerhouse that fuels success all year long. Follow these steps to ensure your...

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### LMS Software vs. Sales Enablement Platform: Which Do Sales Teams Need?

> LMS software alone isn’t enough. Sellers need a sales enablement platform for real-time sales learning, coaching and content to drive success

- Published: 2024-11-14
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/lms-software-vs-sales-enablement-platform/
- Categories: Sales Enablement
- Tags: lms software, lms system

Sales teams today can’t afford to waste time on outdated tools. Yet, many still rely on learning management system (LMS) software designed for basic, classroom-style training. These platforms are fine for formal courses, but they miss the mark for fast-paced, real-world sales needs. Reps need something better—a system that helps them learn, practice, and access content in real-time. This is where a sales enablement platform comes in. Built specifically for modern sales teams, sales enablement platforms go beyond traditional training. They offer just-in-time learning, powerful coaching tools, and real-time content access—all in one place. In this post, we’ll explore the difference between a sales enablement platform vs. LMS software. We’ll also reveal how a modern sales enablement platform outshines an LMS, giving sales teams everything they need to succeed. You will see how instead of using multiple systems for training, content, and coaching, a cohesive sales enablement platform delivers a single, seamless solution. With that type of software, top reps can train, prepare, and grow every day—without having to switch tools. This integrated approach frees sales teams to focus on what truly drives results: connecting with customers and closing deals. But how exactly do these two approaches differ, and what does that mean for sales? Let’s take a look. Sales Enablement Platform vs. LMS Software: What’s the Difference? When it comes to training sales teams, not all tools are created equal. LMS software and sales enablement platforms each provide support for learning, but they’re built for different purposes. Understanding the...

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### 15 Sales Skills Every Sales Rep Needs to Be a High Performer

> Train your sales reps effectively by learning the 15 sales skills reps need and how to develop them through effective sales skills training

- Published: 2024-11-13
- Modified: 2025-05-23
- URL: https://www.allego.com/blog/sales-skills-every-rep-needs/
- Categories: Training &amp; Certification
- Tags: sales rep skills, sales skills, sales skills training

Today’s sales reps face a challenging reality: buyers are more informed, independent, and selective than ever. This shift has made sales skills training more essential than ever before. Reps need more than just product knowledge to succeed—they need a combination of hard and soft skills to build trust, engage effectively, and close deals. With up to 65% of B2B buyers researching independently (Forrester) and up to 11 decision-makers involved in each sale (Gartner), reps are under immense pressure to deliver value from the very first interaction. This is where a well-rounded sales skills training program can make all the difference. Top performers are those who not only master essential hard skills but also hone the soft skills that drive relationship-building and trust. To help you, I’ve created a list of the specific sales skills every sales rep needs to be a high performer, plus advice to help you coach your reps using a modern sales skills training program. First, though, let’s look at what sales skills training is. What Is Sales Skills Training? Sales skills training is a focused approach to helping sales reps build the competencies they need to succeed at every stage of the buyer’s journey. It’s more than memorizing product features or perfecting a sales pitch. Effective sales skills training covers a mix of “soft” and “hard” skills—from mastering active listening to leveraging sales technology. This type of training empowers reps to meet diverse buyer needs, navigate complex sales cycles, and handle objections with confidence and precision....

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### 3 Critical Sales Coaching Challenges—and Solutions

> Effective sales coaching techniques have an undeniable impact on business. Let’s discuss 3 critical sales coaching challenges and solutions.

- Published: 2024-11-07
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/critical-sales-coaching-challenges-and-solutions/
- Categories: Coaching &amp; Feedback
- Tags: sales coaching challenges, sales coaching solutions

There’s no denying the impact effective sales coaching has on a business. But many teams face persistent sales coaching challenges that make it difficult to realize this potential fully. According to Gallup, those who master coaching will see: 50% lower employee turnover 38% higher employee productivity 56% higher customer loyalty In addition, Bersin and Associates found coaching has a 1. 5 to 2 times greater impact on business results than pay-for-performance or standard performance assessments. And if you have younger people on your team, they want—even expect—to receive feedback, according to a global survey of millennial professionals conducted by Harvard Business Review (HBR). But there’s a problem. Only 46% of those surveyed by HBR said their managers delivered on their expectations for feedback. “There’s a disconnect between what sales managers say they’re providing in terms of coaching and what sales reps say they’re receiving,” said Richard Smith, VP of Sales at Allego. Smith joined Tim Sullivan, VP of Business Development at Richardson Sales Performance, for a recent webinar, Faster, Stronger, Better: Improving Sales Results with High-Impact Coaching. They agreed sales reps need coaching to help them learn faster, change bad selling behaviors, and improve performance. For sales managers to provide that, however, they must overcome three critical sales coaching challenges. Top 3 Sales Coaching Challenges—and Solutions 1. Formal Sit-down Discussions No Longer Work in a Setting of Constant Disruption While formal sit-down discussions have their role in certain aspects of sales coaching, they aren’t enough to provide the kind of...

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### Unlock the Power of ChatGPT for Sales Discovery Calls

> Using ChatGPT for sales discovery calls helps sales reps conduct successful calls. Learn to use the AI for call prep, execution and follow-up.

- Published: 2024-11-05
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/chatgpt-sales-discovery-calls/
- Categories: Sales Content
- Tags: chatgpt for sales discovery calls

Imagine entering every sales discovery call with a clear plan, personalized insights, and questions tailored to uncover exactly what your prospect needs. In sales, the discovery call is where opportunities take shape, making it a critical moment for building trust and understanding. Yet, prepping for these calls often takes hours of research and planning—and sometimes still falls short. That’s where ChatGPT can make a difference. Using ChatGPT for sales discovery calls effectively can transform your approach, helping you create a structured, engaging, and insightful conversation. With the right prompts, this AI tool can streamline your prep time, offer fresh perspectives, and even help refine your questions in real time. Teams are already seeing the benefits of using AI like ChatGPT in sales. According to Allego’s AI in Enablement Research Report, a significant 64% of leaders report noticeable improvements in sales rep effectiveness after implementing AI. Additionally, 58% of organizations have seen an increase in revenue, and 57% have experienced larger deal sizes since incorporating AI into their sales strategies. Ready to join those sales teams in using ChatGPT to increase your sales performance? Continue reading to learn how you can prompt ChatGPT to be your digital ally on every discovery call, maximizing your impact while minimizing prep work. You’ll learn why you should use ChatGPT for sales discovery calls, specific ChatGPT prompts for discovery calls, and mistakes to avoid. Get ready to prompt your way to smarter, more successful sales discovery calls. Why Use ChatGPT for Sales Discovery Calls? Sales...

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### 3 Tips to Elevate Your Medical Device Digital Sales Strategy

> Learn how to thrive in medical device digital sales. Discover best practices for digital selling, virtual coaching, and buyer engagement.

- Published: 2024-10-29
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/medical-device-digital-sales-strategy-tips/
- Categories: Life Sciences
- Tags: medical device digital sales, medical device digital sales strategy

Today's fast-paced, tech-driven world is causing a massive shift in the medical device sales industry. The days of relying solely on face-to-face sales meetings are over. Digital selling is the game, and you must have a strategy that ensures your team succeeds in medical device digital sales. In fact, research from McKinsey & Company shows that 80% of B2B buyers now prefer virtual engagements over in-person interactions. This trend is even more pronounced in healthcare, where 50% of physicians favor mostly virtual engagement, a stark increase from just 20% only four years ago, research from Bain & Company reveals. To stay competitive, medical device companies must embrace this new reality and adapt to digital sales. Shifting to digital sales comes with its own set of hurdles. Sales teams now must master new skills while figuring out how to keep personal connections alive in a virtual setting. Not to worry, though. Through our experiences with companies that have already made the shift, we’ve uncovered several best practices to help your sales team thrive in this rapidly evolving landscape. But first, let’s look closer at the state of medical device sales. The State of Medical Device Digital Sales The rise of virtual selling is reshaping how medical device manufacturers approach the market. Today, it’s not just about face-to-face interactions—it’s about reaching buyers where they are: online. As a result, the traditional field sales model is giving way to a more flexible, hybrid approach. In medical device digital sales, manufacturers are combining digital...

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### 7 Tried-and-True Best Practices for Virtual Selling (2025 Update)

> Virtual sales interactions are preferred by 92% of buyers. Discover virtual sales best practices proven to improve buying experience

- Published: 2024-10-24
- Modified: 2025-02-26
- URL: https://www.allego.com/blog/tried-and-true-best-practices-for-virtual-selling/
- Categories: Virtual Selling
- Tags: best practices for virtual selling, virtual selling best practices

A whopping 92% of B2B buyers prefer virtual sales interactions, research from Bain & Company shows. Plus, most sellers (79%) now agree virtual selling is effective. When following virtual sales best practices, the method is faster, is cost-effective, and allows reps to interact with more prospects. To succeed at virtual selling, however, sales reps must do more than simply conduct Zoom meetings. They need to take a holistic approach, looking at the entire buying process and applying virtual components to each step. As the authors of Mastering Virtual Selling point out, sellers must excel at performing new skills to successfully orchestrate sales success in a virtual world. What Is Virtual Sales? Before identifying the skills reps need to master, you must first understand what virtual selling is. Virtual sales is the process of selling products or services online or remotely, without the need for face-to-face interaction between the buyer and the seller. It is a sales technique that allows sales reps to connect with customers through digital formats such as email, social media, video conferencing, and sales enablement platforms. With virtual sales, salespeople can demonstrate products, share content, answer customer questions, and close deals using various digital tools. It helps increase the reach and accessibility of buyers, reduces travel costs, and allows sales reps to meet with buyers from anywhere in the world. How to Sell Virtually According to virtual selling best practices, B2B companies must have a strong online presence, provide virtual sales tools and resources, and adapt their...

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### How AI Is Transforming Sales Enablement in Financial Services

> AI is transforming sales enablement in financial services. Discover the benefits of AI in sales enablement for financial services.

- Published: 2024-10-23
- Modified: 2025-05-27
- URL: https://www.allego.com/blog/ai-sales-enablement-financial-services/
- Categories: Sales Enablement
- Tags: ai enablement in financial services, ai in sales enablement for financial services

In 2024, no technology has captured the business world’s attention quite like generative AI (GenAI). Once met with skepticism, AI in sales enablement is now transforming companies. From streamlining sales training to accelerating business development, its impact is undeniable. And as businesses continue to recognize its value, its influence shows no sign of slowing down. The findings from the 2024 Allego Research Report underscore this shift, revealing how AI is reshaping sales enablement strategies across various sectors. In particular, companies are using AI in sales to drive efficiency, increase sales effectiveness, and enhance growth opportunities. While many industries are adopting AI, financial services firms are at the forefront. According to Allego’s report, 60% of financial services organizations already use AI, with 73% planning to increase their investment in the coming year. Financial services enablement leaders have high hopes and clear goals for their AI investments. The report found that they aim to improve sales efficiency (57%), improve sales effectiveness and confidence (57%), and cut costs through automation (53%). Top Benefits of AI in Sales Enablement for Financial Services Firms It’s more than just hopeful thinking. Financial services firms are seeing remarkable improvements thanks to the adoption of AI in sales enablement. With tools that enhance every stage of the sales process, companies in this industry are reaping the rewards of faster, smarter, and more efficient operations. Key benefits include: • Time saved through efficiency: Over 33% of financial services firms report significant improvements in operational efficiency thanks to AI. By...

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### 7 Proven Sales and Marketing Alignment Best Practices

> Align marketing and sales to increase efficiency, reduce costs, and drive revenue. Discover best practices for sales and marketing alignment

- Published: 2024-10-23
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/tips-for-sales-and-marketing-alignment/
- Categories: Sales Content
- Tags: marketing and sales enablement, marketing sales solutions, sales and marketing alignment

Do you have alignment with your sales and marketing teams? If you said no, you aren’t alone. According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively. ” And that leads to multiple issues, including: Misalignment on sales and marketing strategies. Unused or underutilized content. (An estimated 65% of the content marketing assets produced go unused because they are irrelevant. — Forrester) No visibility into which assets sales uses. (About 55% of marketers are unaware of which assets sales reps use the most. — Upland) Those problems occur because the two teams often operate in silos, leading to wasted efforts, missed opportunities, and a whole lot of finger-pointing. It doesn’t have to be like that. The solution to the clashing lies in breaking down those silos. Every decision needs to be a collaborative effort. After all, a strong sales strategy guides you towards achieving your overall business goals, and marketing is the engine that fuels those sales. What Is Sales and Marketing Alignment? Sales and marketing alignment is the process of ensuring both teams work together toward shared goals, creating a seamless experience for potential customers. It means marketing understands the sales team’s objectives, and sales is aware of the strategies and content that marketing is using to attract leads. When both teams are on the same page, they can better target the right audience, deliver consistent messaging, and maximize the chances of converting prospects into...

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### 3 Ways Sales Enablement Technology Can Power DE&I

> Diversity, equity, and inclusion (DEI) is a priority for many companies. Learn how sales enablement technology can power DEI initiatives.

- Published: 2024-10-16
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/sales-enablement-tech-powers-dei/
- Categories: Sales Enablement
- Tags: de&amp;i, Sales Enablement, sales enablement tech

Human resources teams can use sales enablement technology to help create a diverse and welcoming culture. Diversity, equity, and inclusion (DE&I) is a priority for many companies. Some have made strides toward more diverse and inclusive environments. But many still struggle with how to incorporate DE&I initiatives into the day-to-day work of the company. DE&I is a long-term commitment supported by everyone in the company—from the CEO down to the interns, says Lena Finch, senior director of people and culture at Allego. Identifying, implementing, and measuring the impact of initiatives takes work. Plus, you can’t add diversity and expect equity and inclusion to just show up. Each aspect of DE&I takes effort. As inclusion strategist Vernā Myers says, “Diversity is being invited to the party; inclusion is being asked to dance. ” DE&I is about creating an environment where respect is at the core of everything employees do and say, and people embrace different perspectives, Finch says. “I truly believe that for organizations to be the best they can be, they must have diverse perspectives,” she says. “That means you need to have people of diverse backgrounds and differences, and it’s our job as an organization to create the environment where people are comfortable bringing their differences to light, to the table, and feeling as though they can contribute. It’s the only way to both attract diverse employees and retain them. ” To create a diverse and welcoming culture, your efforts must be continual and part of a company’s ecosystem....

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### Consultative Selling: How to Transform Your Reps into Trusted Advisors

> Consultative selling is about understanding buyers’ needs and personalizing the sales process. Learn how to adopt this sales approach.

- Published: 2024-10-15
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/consultative-selling/
- Categories: Best Practices Sharing
- Tags: consultative sales approach, consultative selling

Imagine this: Your sales team is chasing down leads, trying to squeeze value into every interaction. But by the time they connect with potential buyers, those folks are already 96% of the way through their research. They've read the reviews, downloaded your white paper, studied the competition, and formed their own opinions about the product. If your reps try to use a traditional solution-focused pitch, those buyers are going to say, “Thanks, but no thanks. ” They don't need another product rundown—they need someone who understands their unique problems and offers solutions. They want to know exactly how your solution will help them, and they want expert-level consultation about the return on investment your product offers. This where consultative selling makes all the difference. In today’s sales environment, it's not about pushing products; it's about becoming a trusted advisor. But how do you shift your team from product sellers to problem solvers? It starts with coaching them to master the art of consultative selling. “We’re great at sales, but what we need to do is now become great at being consultants. ” — Mark Lonzo, Director of Sales Development, The Hillman Group Mark Lonzo, Director of Sales Development at The Hillman Group, agrees. “We’re great at sales, but what we need to do is now become great at being consultants,” he said during an episode of the Sales Game Changers podcast. This shift in buyer expectations is why consultative selling has become essential. To truly engage buyers and drive results,...

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### Traditional Sales Learning Is Failing Manufacturing Sales Teams. Here’s What to Do About It

> The needs of manufacturing sales have undergone a digital sales transformation. Learn why modern sales learning replaced traditional learning

- Published: 2024-10-14
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/modern-sales-learning-replacing-traditional-sales-in-manufacturing/
- Categories: Modern Learning
- Tags: digital sales transformation, manufacturing sales, modern sales learning

Traditional learning puts your sales reps at a competitive disadvantage. They need a modern sales learning program. Do you remember what it was like when you were in school listening to your teacher talk for an hour about a topic? And how your mind would drift—and maybe you had to keep pinching yourself to stay awake? Now try to recall anything you might have learned from that lecture. Nothing, right? Well, you aren’t alone. Because (Surprise! Surprise! ) that type of learning is the least effective format, research by National Training Laboratory found. Traditional formal learning has serious flaws: Training is done via long, infrequent, one-off sessions. Reps can’t attend sessions at their convenience and instead have to cut into selling time for training. Reps practice on actual customers in the field, instead of refining first. Training doesn’t include reinforcement. Reps lack an easily accessible, centralized content repository. If you’re using formal training with your sales reps, they’re going to have the same problems you had retaining what you learned. And with the complexity and volume of information salespeople have to learn today, you can’t take a chance on this. How will your sellers beat other manufacturing and industrial reps if they struggle to remember product features, objection handling, competitive analysis, buyer personas, messaging, etc. This puts your sales reps at a competitive disadvantage. You need a modern, flexible sales learning program and the digital tools to support it. Digital Sales Transformation for Manufacturers Today’s manufacturing sales reps have different...

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### The Hidden Costs of Sales Enablement Tech Stacks for Companies in Europe

> Sales tech stacks can be pricey. Learn about the many benefits companies achieve by consolidating their sales enablement tech stack

- Published: 2024-10-14
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/hidden-costs-of-sales-tech-stacks-for-european-companies/
- Categories: Sales Enablement
- Tags: sales enablement tech stack, sales tech stack, tech stack

Modern sales enablement technology has revolutionized the way businesses approach sales and marketing, making it easier for teams to collaborate, communicate, and sell products and services. State-of-the-art, sales enablement tools help sales teams streamline sales processes, improve productivity, and increase revenue. But as the number of tools has proliferated, so have the challenges. I had the pleasure of talking about the benefits companies—especially those in Europe—can achieve by consolidating their sales enablement tech stack with Rich Smith, vice president of sales EMEA at Allego, during a webinar. Benefits and Challenges of Today’s Sales Enablement Tech Stack From sales learning and content to sales coaching, sales enablement technology has a wide range of applications that can help businesses optimize their sales performance. These technologies can help organizations automate and personalize their sales campaigns, track and analyze sales data, and provide sales teams with the content and tools they need to close deals effectively. Sales enablement technology is particularly important for businesses operating in today's fast-paced, data-driven marketplaces. With so much competition and an ever-changing business landscape, businesses need to leverage technology to stay ahead of the curve. Sales enablement technology can help businesses be agile, react quickly to market changes, and make data-driven decisions that can help them achieve their goals. Companies must be careful, however, to not go overboard with the number of sales enablement tools. Because, as Allego’s sales enablement technology research revealed, using multiple tools increases costs, creates confusion, increases security concerns, and impacts sellers’ ability to hit...

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### 4 Sales Tech Strategies to Improve Sales Rep Productivity

> Improve sales rep productivity and help reps increase their selling time with sales tech strategies shared by Jim Lundy and Deniz Olcay

- Published: 2024-10-13
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/sales-tech-strategies-to-improve-sales-rep-productivity/
- Categories: Sales Enablement
- Tags: sales rep productivity

Aragon Research's Jim Lundy and Allego's Deniz Olcay identify four sales tech strategies that will increase your sales reps' productivity. Most salespeople spend only a third of their time selling. While the exact number ranges between 27% and 36%, depending on the survey, the message is clear: Sales reps spend the bulk of their day on activities that don’t directly generate revenue for your company. Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. How do you change that? How do you help your sellers get out into the field and sell more? Jim Lundy, founder and CEO of Aragon Research, and Deniz Olcay, VP of marketing at Allego, delved into the topic during the webinar, Sell Smarter: How Intelligent Sales Automation Gives Teams a Competitive Edge. Lundy and Olcay identified four sales tech strategies companies can employ to help their sales reps increase their selling time and improve productivity. 4 Sales Tech Strategies to Increase Sales Rep Productivity 1. Consolidate Sales Tools Sales tools can help facilitate sellers’ tasks, but give them too many tools to use, and they’ll be overwhelmed. In fact, 66% of sales reps say they’re drowning in tools, according to SalesForce’s State of Sales Report. Allego research found sales teams have 5-13 tools in their technology stack. Many of them play a role in the sales process, but they can be expensive and complex, overwhelm and overload reps,...

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### 3 Things Top Sellers Always Do During Sales Calls

> Learn top sales call tips based on insights from top sellers as analyzed by Allego and Sales Insights Labs by analysis of 24,000 sales calls

- Published: 2024-10-11
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/sales-call-tips-from-top-sellers/
- Categories: Sales Content
- Tags: sales call tips, sales calls

We found 3 top sales call tips that you can start using right now. Schools probably don’t do this anymore, but when I was in elementary school (GenX-er here), we were taught how to use the telephone. The telephone company donated a dozen rotary phones, and we paired up to practice how to answer the phone, take a message, call a neighbor, and call 911. It was a room full of 8-year-olds running through call scripts like pint-sized sales reps. Then we had to do the role-playing exercises in front of the entire class (! ), and the teacher critiqued and graded us. That actually isn’t too far off from how some companies train and coach sales reps today. Conversation Intelligence Helps Sellers Have Better Sales Calls There’s a better way to coach sales reps on how to conduct sales calls, though: conversation intelligence. The software uses artificial intelligence (AI) to record, transcribe, and analyze sales conversations and generate recommendations. Using conversation intelligence software, sales reps can record their practice pitches and real-world sales calls and then analyze the recordings. Sales coaches can also use the tool to analyze the reps’ call recordings and provide feedback. And coaches can pull excerpts from top-performers’ calls to share with the entire sales team. We wanted to find out what top-performing sellers do during sales conversations, so we partnered with Sales Insights Labs and analyzed nearly 24,000 sales conversations recorded by Allego Conversation Intelligence. We then compared the calls of top-performing sales reps...

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### Best Sales Training Software for 2025

> Effective sales training is crucial. Learn how the best sales training software can boost sales performance, win rates, and revenue

- Published: 2024-10-09
- Modified: 2025-05-28
- URL: https://www.allego.com/blog/best-sales-training-software/
- Categories: Virtual Training
- Tags: best sales training software, sales training software

In today's fast-paced and competitive sales environment, the importance of effective sales training cannot be overstated. A strong sales training program combined with modern sales training software directly impacts sales performance, win rates, and overall revenue. According to the RAIN Group Center for Sales Research, organizations with the most effective sales training programs see dramatically better business outcomes. Among the 472 sellers and executives surveyed, those who rated their sales training highly achieved an average win rate of 58%. In contrast, companies with less effective training saw their win rates drop to 47%, an 11-percentage-point difference that could translate into millions of dollars in additional revenue. Sales training software is a key component of an effective training program. In fact, research conducted jointly by RAIN Group and Allego earlier this year found organizations with extremely/very effective sales training are significantly more likely to provide the following sales training features online: Learning reinforcement activities Role-playing/simulations Online sales coaching In addition, the 242 survey respondents said tailored training activities, group coaching, and independent study (online courses, dialog simulators, tools, and guides) are extremely or very effective. All of which can be found in modern sales training software. And in 2024, sales training software plays a key role in delivering these results. Sales teams with extremely/very effective sales training are significantly more likely to provide online learning reinforcement, role-playing, and online coaching. — Allego/RAIN Group What Is Sales Training Software? Sales training software is a digital solution designed to help sales teams improve...

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### Why Sales Consistency is Key to Driving Revenue Growth

> Sales consistency ensures a consistent brand experience and can significantly boost win rates across your sales teams

- Published: 2024-10-08
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/why-sales-consistency-is-key-to-driving-revenue-growth/
- Categories: Coaching &amp; Feedback, Message Consistency

In today’s fast-paced, highly competitive sales environment, one of the most significant opportunities for sales teams to differentiate themselves is by delivering a powerful, consistent message. Sales consistency is not just about keeping your messaging aligned; it’s about ensuring every interaction your salespeople have with a prospect or customer mirrors the core values and promises of your brand. Businesses around the world spend billions of dollars annually to establish a consistent presence in the marketplace. Whether it’s through advertising, branding, or sales enablement, this consistency plays a crucial role in fostering trust and loyalty. Brands like Starbucks, Nike, and Disney have demonstrated that sales consistency leads to strong customer relationships and, ultimately, brand loyalty. These companies have built their reputations on delivering a predictable, reliable experience that customers come to expect. But how does this translate to sales teams, and why is sales consistency so vital for success? The Impact of Sales Consistency on Brand and Revenue The essence of any brand is its promise to deliver a certain experience to its customers. The reason consumers are willing to pay a premium for products from companies like Starbucks or Apple isn’t solely because of the product itself, but because of the consistency in the experience. Whether it’s coffee or technology, customers know what to expect and trust that these brands will deliver. For sales teams, this same principle applies. Sales consistency ensures that your team is delivering the same high-quality experience to every prospect, regardless of who they’re interacting with....

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### The Adapter’s Advantage: Mary Shea on AI and the Future of Revenue Enablement

> Mary Shea of Hirequotient discusses embracing the use of AI in revenue enablement to maintain competitive and modern sales strategies

- Published: 2024-10-04
- Modified: 2025-03-03
- URL: https://www.allego.com/blog/adapters-advantage-mary-shea-ai-future-revenue-enablement/
- Categories: Adapter's Advantage Podcast
- Tags: ai in revenue enablement

In today’s rapidly evolving world of work, staying ahead of the curve is crucial for sales teams and enablement professionals alike. With buyers’ needs shifting and technology transforming customer engagement, companies must invest in modern revenue enablement—and enablement professionals must invest in mastering the latest enablement tools and strategies. Because when you invest in revenue enablement—technology or people—you help your sales teams win more deals. You’re “enabling anyone on the go-to market team who interacts with customers and prospects to help them have more effective conversations. And effective conversations lead to closed business, and that's what we're all looking for,” said Mary Shea, general manager at HireQuotient and revenue enablement thought leader. Shea, also a former analyst at Forrester, joined me for a recent episode of The Adapter’s Advantage podcast. Her perspective on how technology, particularly AI, is transforming the workplace were insightful. Whether you're interested in the evolving role of revenue enablement or how AI is shaping the way go-to-market teams engage with customers, this conversation offers valuable takeaways for professionals across industries. If you're in revenue enablement ... and you aren't using generative AI every day, either in your embedded tools and ideally with tools on your own, you are working way too hard and you're falling behind. — Mary Shea, General Manager, HireQuotient During the interview, Shea shared her vision of revenue enablement as a natural progression from sales enablement, emphasizing the importance of staying on top of new technology and equipping the entire go-to-market team to...

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### Sales Training Programs: What’s Changing in 2025?

> Discover top trends shaping sales training programs in 2025. Learn how AI, hybrid learning, & buyer-centric training can enable success.

- Published: 2024-10-03
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/sales-training-programs-2025/
- Categories: Modern Learning, Training &amp; Certification
- Tags: Sales Coaching, sales enablement strategy, Sales Learning, Sales Training

How will your sales training programs change in 2025? The landscape of sales training programs is rapidly evolving as we head into 2025. To keep up with technological advancements, shifting buyer expectations, and economic pressures, sales enablement professionals must adapt their sales training programs to equip their teams with the necessary skills and strategies. Effective sales training programs today must do more than teach selling techniques—they need to adjust to hybrid work environments, incorporate cutting-edge technology, and focus on enabling sellers to become trusted advisors. In this comprehensive guide, we’ll explore the trends and shifts expected in 2025 for sales training programs, how organizations can leverage these changes to enhance their sales force's performance, and why adopting a modern revenue enablement approach is critical for staying ahead in an increasingly competitive market. What’s Driving Change in Sales Training Programs? Shift Towards Continuous Learning Traditional sales training programs that rely on one-time onboarding and annual sessions are becoming obsolete. Instead, companies are embracing continuous, agile learning models that provide sales representatives with on-demand training resources. This model helps reps stay updated with the latest market trends and product information, ensuring they can engage buyers with relevant and timely insights. With continuous learning, sales training programs can provide access to content when reps need it, helping to bridge the gap between knowledge acquisition and application in real-world scenarios. Moreover, as product offerings and market dynamics evolve rapidly, continuous learning allows sales training programs to keep sales teams aligned with the latest information,...

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### 13 Great Sales Discovery Call Questions That Will Close More Deals

> Sales discovery questions help sales reps understand prospects and convert them to buyers. Here are the best sales discovery call questions

- Published: 2024-10-02
- Modified: 2025-04-16
- URL: https://www.allego.com/blog/great-discovery-questions-for-sales/
- Categories: Coaching &amp; Feedback
- Tags: discovery call, discovery questions, Refract, sales discovery

Sales revenue is won and lost in sales discovery — the crucial part of the process where opportunities are qualified. At the same time, sellers uncover prospects’ compelling reasons to buy by gaining visibility of the pain, value, cost savings, and benefits that your product or services can unlock. My own rather crude “survey” revealed most sales leaders say 90-95% of the sale relied on a great discovery call. But discovery time, and earning the right to ask all your sales discovery questions, is really limited. While your rapport, value proposition, and great questions may maximize this, you cannot afford to waste a single question. What Is a Sales Discovery Call? During a sales discovery call, sellers ask the prospective customer questions to help them understand how their company can assist the customer. Discovery questions help create velocity in the sales process, and standardized questions allow a sales team to consistently communicate in a way that helps improve conversions of prospects to customers. Key Principles of Great Sales Discovery Call Questions for Sales Every question and answer have to move the needle to: Create fit (and qualify out where that doesn’t exist) Demonstrate compelling value (the type of value that makes deals happen) With initial discovery calls often scheduled for 10-15 minutes, how many lousy questions do you want to ask? How many questions fail to reveal the full value and problem you can fix can you afford? There are many great discovery call questions you can ask, and this...

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### 17 Types of Sales Enablement Assets and Content That Closes Deals

> When sales teams can access timely and relevant resources, they can better hit targets. Learn the top 17 types of sales enablement assets.

- Published: 2024-10-02
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/17-essential-sales-enablement-assets/
- Categories: Sales Enablement
- Tags: Content Management

Great sales content drives conversations—and results. To keep sellers ahead of the competition and hitting their targets in 2024, they need access to the most timely, relevant, and impactful sales enablement resources. In many organizations, a sales enablement team drives the creation, distribution, and management of sales content. This content falls into two types: 1) customer-facing collateral that sellers will share with buyers and 2) training assets, best practices, research, and tools that are for internal use. All this content needs to be easy to consume and reusable across the sales organization. It's not enough to simply make assets available, sellers must know how to use these resources. Teams that know what’s working—and what’s not—can improve sales content to be even more effective. What Is Sales Enablement Content? Sales enablement content is specifically created to empower sales teams with the tools and resources they need to sell more effectively. It includes training materials, product information, competitive insights, and conversation guides. This type of content equips sellers with the knowledge and skills to engage prospects confidently and close deals faster. Sales enablement content is strategic and focused on supporting sales reps throughout the entire sales cycle. It ensures that they have access to the right information at the right time, helping them deliver relevant messages to prospects. By bridging the gap between marketing and sales, it aligns both teams, ensuring consistent and effective communication with potential buyers. Why Sales Content Isn’t Used If you’re in sales enablement, training, product marketing, or...

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### 4 Proven Sales Enablement Strategies for Driving Success

> Learn about proving the ROI of sales enablement efforts, and more. Discover 4 proven sales enablement success strategies.

- Published: 2024-10-01
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/proven-sales-enablement-success-strategies/
- Categories: Sales Enablement
- Tags: sales enablement success strategies

Imagine a sales enablement strategy that not only supports your sales teams but drives measurable business outcomes, increases revenue, and positions your organization as a leader in its field. That’s exactly what companies like Cigna Healthcare, TIAA, and Ameritas are achieving with Allego’s platform. At the 2024 Sales Success Summit, enablement leaders from these companies shared how they’ve harnessed the power of Allego to tackle their toughest challenges and accelerate sales success. Throughout the discussion, panelists explored the critical elements of sales enablement, from securing leadership buy-in to engaging sales teams and collaborating with subject matter experts (SMEs). The conversation highlighted not only the innovative ways these organizations use Allego but also how they measure sales success and drive tangible business results. As the panelists shared their experiences, several key strategies emerged that can help any organization unlock the full potential of their sales enablement efforts. Whether you’re just starting or looking to optimize your current program, these four sales enablement strategies provide a clear roadmap for success. Prove the ROI of Your Sales Enablement Program Get The Complete Guide to Sales Enablement ROI get actionable advice to help you measure and maximize the impact of your sales learning and enablement investment. Download the eBook now. 4 Strategies for Sales Enablement Success While every organization faces its own set of challenges, there are common tactics that can ensure your sales enablement strategy succeeds. From gaining leadership support to building a foundation of trust with sales teams, the panelists shared their...

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### Top 5 Conversation Intelligence Software in 2024

> Conversational analytics software analyzes sales calls to optimize buyer interactions. Discover the top conversation intelligence tools.

- Published: 2024-09-24
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/top-conversation-intelligence-software/
- Categories: Conversation Intelligence
- Tags: conversation intelligence software, conversational analytics software, conversational intelligence software

Ever leave a conversation feeling confident you nailed it, only to realize later that something didn't quite land? In sales, that can mean lost deals. Conversation intelligence software is the game-changer that ensures sales reps don’t just think they nailed it—they actually do. Every sales conversation is packed with insights that sellers can use to better understand buyer needs, refine their approach, and tailor solutions. Conversation intelligence software helps teams analyze those conversations, easily spotting patterns, uncovering pain points, and fine-tuning messaging to resonate more deeply with prospects. In fact, McKinsey & Company found that leveraging customer conversation data can result in 20-30% cost savings, 10% higher customer satisfaction, and better sales results across the board. Leveraging customer conversation data can result in 20-30% cost savings, 10% higher customer satisfaction, and better sales results across the board. — McKinsey & Company What Is Conversation Intelligence Software? Conversation intelligence software taps the power of AI to analyze sales calls and extract insights such as topics discussed, questions asked, buyer sentiment, pace of speech, filler words used, and competitors mentioned. These insights allow sellers and sales managers to understand how to optimize buyer interactions to increase chances of successful outcomes. For example, conversational analytics empowers sales teams to: Easily spot and address mistakes sales reps make during calls or opportunities they may have missed Target and share best practices from successful calls Coach to real, in-person scenarios on recorded sales interactions Now, let’s look at three specific ways conversation intelligence software can...

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### 3 Sales Enablement Trends Shaping Seller and Buyer Experiences

> Sales enablement trends are being driven by the 3 Cs of Sales Enablement, convenience, customization, and comprehensive technology

- Published: 2024-09-22
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/sales-enablement-trends-shaping-seller-buyer-experiences/
- Categories: Sales Enablement
- Tags: sales enablement trends

The B2B buying journey has changed tremendously. It’s no longer linear, it’s digital, buyers are much more empowered, and there are multiple stakeholders on the journey, each taking their own path. In a word, it’s complicated. That means B2B selling is harder than ever. When things get complicated, people seek clarity. They want someone to make things easier. Sellers must enable buyers differently to help them navigate the purchasing process. And that means sales organizations need a new approach to sales enablement. It’s up to sales enablement and marketing to make things easier for sellers. Sales teams must ensure reps have the best training, tools, and content to win deals. Reps must then use those resources to make the buying process easier. If they can do that, they’ll be able to engage today’s B2B buyers and close more deals. . 3 Cs of Sales Enablement Three sales enablement trends are influencing the seller and buyer experience: convenience, customization, and comprehensive technology. In today’s virtual world, sellers and buyers want a convenient way to collaborate, highly customized experiences and content, and comprehensive technology that reduces the number of tools needed. When organizations address all three, they provide the type of buying experience both sellers and buyers crave. During a recent webinar, Enablement Leader’s Guide to the 3 Macro Trends Shaping Sales and Buyer Enablement, I had the pleasure of talking with Allego’s Laurie Long, Chief Customer Officer, and Bob Basiliere, Vice President of Sales, about the rise of those trends, their...

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### Breaking Down Silos: How to Align Sales, Marketing, and Customer Success to Drive Revenue

> Drive recurring revenue by aligning sales, marketing, and customer success teams. Strategies such as call listening change the game

- Published: 2024-09-18
- Modified: 2025-03-03
- URL: https://www.allego.com/blog/align-sales-marketing-customer-success-drive-revenue/
- Categories: Enterprise Collaboration &amp; Communication
- Tags: how to align sales marketing and customer success teams

In today's hyper-competitive business landscape, breaking down silos between departments isn't just good practice—it's a revenue-generating necessity. For example, when sales, marketing, and customer success teams work together, they can drive more effective cross-selling, upselling, and customer retention strategies. Marketing helps sales win deals, and customer success ensures that customers remain happy and loyal, contributing to recurring revenue. Not only that, but when those teams are aligned and they collaborate with one another, they: Have consistent messaging across all customer touchpoints: Marketing creates the message, sales communicates it during outreach, and customer success reinforces it post-sale, which builds trust and credibility with prospects and clients. Improve lead quality and conversion rates: Marketing generates leads, but without alignment, sales might not get the type of leads they need. When both teams collaborate, marketing can better understand the ideal customer profile and provide leads that are more likely to convert. This increases efficiency and reduces friction in the sales process. Enhance the customer experience: Customer success plays a critical role post-sale, ensuring customers get the most out of the product or service. By aligning with sales and marketing, customer success can anticipate potential issues and proactively address them, ensuring a seamless customer experience and improving customer satisfaction and retention. Make data-driven decisions: Sales, marketing, and customer success have different insights about the customer journey. By sharing data, they can identify trends, pain points, and opportunities for growth, leading to better strategies that resonate with the target audience. Guide Your Sales Team to...

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### 7 Steps to Create an Effective Digital Selling Strategy

> An effective digital selling strategy and a strong tech stack can elevate your B2B sales approach in today’s digital world

- Published: 2024-09-11
- Modified: 2025-05-22
- URL: https://www.allego.com/blog/steps-create-digital-selling-strategy/
- Categories: Virtual Selling
- Tags: digital sales strategy, Digital Selling, digital selling strategies

The world has gone digital. Where once only B2C buyers received digital sales experiences, B2B buyers now expect the same. And companies must be prepared to provide them. Research from McKinsey and Company supports this. According to the firm’s report, Future of B2B Sales: The Big Reframe, “65% of customers prefer remote human interactions or digital self-service over traditional interactions. ” Not only that, but customers want simple, on-demand omnichannel engagements, McKinsey states. And if they don’t get what they want, they will move on and not look back. It’s essential, therefore, that B2B companies adopt a customer-centric, digital selling strategy and create personalized, intuitive buying journeys. “Today’s buyers are more technically savvy. They're more digitally savvy. They’re spending more time on their devices. And they want to engage on their time, not your time,” said a go-to-market executive at a biotechnology company in McKinsey’s report. You’re probably thinking, “That all sounds great, but how do I do that? What does a digital selling strategy include and how do I create one for my sales team? ” Keep reading, and I’ll explain. The Digital Sales Revolution Is Here Digital Sales Revolution empowers CROs, CMOs, and sales enablement leaders with proven strategies to harness digital sales rooms, engage more prospects faster, and reduce costs. Download your free copy. What Is a Digital Selling Strategy? First, let’s start by explaining what a digital selling strategy is. A digital selling strategy is a comprehensive plan that leverages digital tools, platforms, and data to...

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### How to Use ChatGPT for Sales

> Learn how to use ChatGPT for sales prospecting and marketing to make sales teams more productive in this guide to ChatGPT for sales

- Published: 2024-09-09
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/how-to-use-chatgpt-for-sales/
- Categories: Sales Content
- Tags: artificial intelligence in sales, chatgpt, how to use chatgpt

What Is ChatGPT? You may have seen the headlines and you might be starting to wonder how you can use ChatGPT for sales: “Why Everyone’s Obsessed With ChatGPT, the Mind-Blowing AI Chatbot” – CNET “Why tech insiders are so excited about ChatGPT, a chatbot that answers questions and writes essays” – CNBC “The Brilliance and Weirdness of ChatGPT” – The New York Times So, what’s the big deal? The big deal is that until now, most AI tools have been underwhelming at best. The output for narrowly defined tasks was usable, but the scope was limited and everything seemed like it was generated by a robot, which it was. But ChatGPT is A LOT smarter. Developed by OpenAI, ChatGPT is an advanced language model. It is based on the GPT (Generative Pre-trained Transformer) architecture. GPT is trained on a vast amount of text data and can generate human-like responses given a prompt or a conversational context. It is designed to understand and generate coherent and contextually relevant text, making it useful for a wide range of natural language processing tasks, including chatbots, virtual assistants, content generation, and more. ChatGPT can engage in interactive conversations, provide information, answer questions, and assist with various inquiries, leveraging its understanding of language and knowledge from its training data. Granted, the software has only been trained on information up to 2021, so there are knowledge gaps. OpenAI is up front about its limitations, which include “ChatGPT sometimes writes plausible sounding but incorrect or nonsensical answers”...

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### Allego Leading the Charge in Revenue Enablement

> Discover why Allego is a leader in The Forrester Wave™ Report for Revenue Enablement, Q3 2024. Explore the strategy that earned our top scores

- Published: 2024-09-04
- Modified: 2025-03-03
- URL: https://www.allego.com/blog/allego-leading-charge-revenue-enablement/
- Categories: Allego News
- Tags: revenue enablement

In today’s rapidly evolving business landscape, too many businesses are still relying on outdated approaches — especially in the realm of sales and revenue enablement. At Allego, we’ve always believed in pushing boundaries and redefining what’s possible for sales, marketing, and services teams across the globe. That’s why I’m thrilled to announce that Allego has been named a leader in The Forrester Wave™: Revenue Enablement Platforms, Q3 2024. This recognition, the first of its kind to integrate readiness and coaching, content management, conversation intelligence, and digital sales/service rooms into a unified evaluation, underscores our unwavering commitment to innovation and excellence. This isn’t just another accolade for Allego—it’s a testament to our vision, our strategy, and our relentless drive to empower sales teams with the tools they need to thrive in today’s market. Over the past two years, being recognized as a leader in both The Forrester Wave™ Report for Revenue Enablement, Q3 2024 and The Forrester Wave™ for Sales Readiness Platforms, Q4 2023 places Allego in a unique position of strength, highlighting our ability to deliver a truly comprehensive solution that meets the needs of modern revenue teams. Get the Forrester Wave™ Revenue Enablement Platforms, Q3 2024 Report In Forrester’s Revenue Enablement Wave™ Report, you will learn how revenue enablement platforms are evolving, what to look for in a revenue enablement platform, and why Allego is a leader in the market. Get your copy of the report today. The Evolution of Revenue Enablement The sales landscape has undergone a dramatic...

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### The Adapter’s Advantage: Neil Patwardhan on Navigating Cultural Differences in B2B Sales

> Neil Patwardhan shares insights on overcoming cultural challenges in B2B sales and building global business relationships

- Published: 2024-08-28
- Modified: 2025-02-26
- URL: https://www.allego.com/blog/adapters-advantage-neil-patwardhan-cultural-differences-international-sales/
- Categories: Adapter's Advantage Podcast
- Tags: international sales

Navigating cultural differences in B2B sales can be a daunting challenge. Do you find yourself unsure of how to adapt your strategies when moving into new markets? Are you concerned that your sales reps’ approach might not resonate with customers from different cultural backgrounds? Those are valid concerns, especially in today’s global economy. However, with the right mindset and strategies, you can overcome these challenges and help your reps build strong, lasting relationships across borders. Our latest guest on the Adapter’s Advantage podcast, Neil Patwardhan, has some invaluable insights to share on this topic. As the senior vice president of sales at Accenture, Neil has a wealth of experience in leading teams through complex sales processes in diverse regions. In this episode, he discusses how his journey—from corporate giants to startups and back—has shaped his approach to sales. Neil emphasizes the critical need for cultural awareness in sales, particularly in regions like Asia, where understanding local customs and business practices can make or break a deal. He shares how adapting to these cultural nuances, building trust, and creating rapport are essential components of successful B2B sales strategies. Neil also explores how enablement leaders can equip their teams to navigate these complexities, ensuring that their strategies are not only effective but also culturally relevant. This episode is filled with actionable advice for sales and enablement leaders looking to expand their reach in international markets. Watch the interview below or read the transcript to learn how you can drive success by embracing...

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### 9 Best Sales Strategies: A Guide for a Successful Sales Plan

> Create a successful sales strategy plan. Learn what a sales strategy is and the 9 best sales strategies to boost your sales team

- Published: 2024-08-21
- Modified: 2025-05-27
- URL: https://www.allego.com/blog/successful-sales-strategies/
- Categories: Sales Content
- Tags: sales strategy, sales strategy plan

Have you ever wondered what sets the top sales leaders apart? Can you name the top 3 things the best sales leaders do differently? Let me help. According to Gartner, the most effective and innovative heads of sales focus on improving their leadership in these key areas: Mastering executive skills and influence Optimizing sales planning Crafting and executing effective sales strategies These best practices have been proven to help sales leaders “deliver on short-term revenue goals, while laying a solid foundation for long-term success,” Gartner says. Furthermore, McKinsey & Company found, “Over 50% of successful sales teams have a 12-month view of their plans while 10% map out the next three years. ” Successful sales leaders take strategy and planning seriously. They know that foresight and proactive planning are key components of sales effectiveness. So, let me ask you. Do you have a modern sales strategy? If you do, when’s the last time you reviewed it? Buyer trends and preferences have changed a lot in recent years. Plus, sometimes you need different sales strategy plans for different types of buyers. Whether you’re starting from scratch or need to update your current sales strategy, this blog post will set you on the right path. What Is a Sales Strategy? A sales strategy is a carefully crafted plan that outlines how a business will sell its products or services to reach its revenue goals. It's a dynamic blueprint that integrates market research, target audience identification, and competitor analysis to formulate effective sales...

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### 3 Strategies to Elevate Your Life Sciences Sales Reps to Digital Superstars

> Empower your life sciences sales teams with 3 sales enablement strategies that engage buyers, address sales reps’ needs, and drive success. Learn how.

- Published: 2024-08-13
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/life-sciences-sales-reps-digital-strategies/
- Categories: Sales Enablement
- Tags: life sciences sales, life sciences sales enablement

B2B buying behaviors have undergone a dramatic transformation. Today’s buyers are more informed and autonomous, with 65% of B2B purchase influencers initiating the buying process through self-guided research, according to Forrester. These buyers average nine different self-guided interactions across all phases of the buyer journey. They expect seamless, personalized experiences and quick access to relevant information. For life sciences sales reps, meeting these expectations is crucial. This is where you can help. By integrating digital selling and enablement technologies into the sales process, you can empower your reps to meet buyers where they are and provide the information they need precisely when they need it. Picture a sales rep who leverages data analytics to understand buyer behavior, uses social media to build relationships for social selling, and utilizes virtual meeting platforms for engaging, remote interactions. They have access to a rich, self-serve content library filled with high-quality, relevant sales materials, and benefit from ongoing virtual coaching that enhances their skills and confidence. With these strategies in place, you make it possible for your sales reps to easily navigate the complex regulatory environments they operate in, engage with highly educated buyers who demand value and relevance, and deliver personalized, timely content that addresses the unique needs of their audience. Your sales team is no longer burdened by outdated content repositories or ad hoc training programs. Instead, they benefit from a well-organized, just-in-time content library and a holistic, AI-powered enablement stack that streamlines learning, content management, and buyer engagement. The result? Higher...

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### How to Improve Sales Performance: 6 Metrics to Track

> While meeting quota and revenue goals is important, there are several other sales performance metrics to improve sales performance

- Published: 2024-08-11
- Modified: 2025-04-28
- URL: https://www.allego.com/blog/improve-sales-performance-metrics/
- Categories: Sales Content
- Tags: how to improve sales performance, sales performance, sales performance metrics

What Is Sales Performance? Tracking key metrics is crucial if you want to improve sales performance, as it provides clear insights into what strategies are working and where adjustments are needed. By analyzing metrics, teams can identify strengths and weaknesses in their approach. This data-driven approach enables targeted improvements, leading to more efficient processes and better results. Ultimately, consistent tracking ensures that sales efforts align with overall business goals and drives continuous growth along with recurring revenue through customer retention. But choosing which sales metrics to measure can be tough. While it’s important to track and measure sales data to determine whether your sales reps achieve quota and the team hits its revenue goal, you have many more metrics at your disposal to monitor and improve sellers’ performance. By keeping a close eye on them during the quarter, you can catch sales reps’ mistakes, provide coaching and feedback, and prevent opportunities from being lost. The challenge is identifying the sales metrics that are most important to keeping sellers’ performance high and deals moving through the pipeline. While all data points have some value, you do not have time to analyze all of them, adjust processes, and give your sellers the personalized coaching they need. Like almost everything, it’s quality over quantity. With that in mind, we identified six sales performance metrics you should regularly track so sellers stay on course and win more deals. How to Improve Sales Performance: 6 Metrics and KPIs to Track 1. Sales Lead Quality It...

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### Creating a Sales Pitch: 9 Winning Sales Pitch Examples

> Sales pitch examples that will help you close the deal made simple just by carefully crafting your sales pitches through best practice

- Published: 2024-08-09
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/winning-sales-pitch-examples/
- Categories: Sales Content
- Tags: sales pitch, sales pitch examples

You need a strong sales pitch. Winging it is not an option. Whether you’re meeting with prospects on the phone, via videoconference, or in person, you have only minutes to capture their attention and convey your company’s value proposition. Having sales pitch examples to guide you can help. But first, let's start by explaining what a sales pitch is. What Is a Sales Pitch? A sales pitch is a persuasive presentation where a salesperson actively highlights a product's or service's benefits, features, and value to potential customers. The goal is to persuade them to make a purchase or take the next step in the sales process. HubSpot defines a sales pitch similarly, calling it “a condensed sales presentation in which a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. ” Sales pitches are often referred to as “elevator pitches” because they can be delivered in the length of a single elevator ride. You start by creating a script or template. Then personalize, practice, revise, and deliver it. To help you, break down the components of a great sales pitch, explain five steps for creating the perfect elevator pitch, and share nine sales pitch examples you can customize to use in your own sales conversations. Components of a Great Sales Pitch A great sales pitch should have the following components and characteristics: Clear Value Proposition: Clearly articulate the unique benefits and value of your product or service. Understanding the Audience: Tailor your...

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### From Onboarding to Everboarding: Delivering Moments That Matter

> It’s time to reimagine onboarding and holistically think about the journey of new hires. Learn how to shift from onboarding to everboarding

- Published: 2024-08-06
- Modified: 2025-02-26
- URL: https://www.allego.com/blog/onboarding-to-everboarding-delivering-moments-that-matter/
- Categories: Onboarding
- Tags: everboarding, onboarding, what is everboarding

It’s time to reimagine onboarding and holistically think about the journey of the new hire. The key is to transition from onboarding to everboarding. Sara was an hour into mandatory onboarding training for sales reps, trying to stay focused on what was being presented and getting increasingly aggravated. She had five years of experience under her belt at a top 20 insurance firm. She had the skills and was anxious to get in front of prospective clients and start selling. And yet the company was making her sit through hours of training that focused on basic skills. Compounding her frustration was the fact that IT was not prepared when Sara arrived on her first day, so no computer was waiting for her, and she couldn’t access the HR forms or any other resources to help her. Plus, she had barely met members of her team. It was Day 2 of Sara’s new job. She was bored, frustrated, and did not feel welcomed. Sara was beginning to think she had made a terrible decision joining the company. Traditional Onboarding No Longer Works Sara’s experience is just one example of how traditional onboarding fails professionals in every industry. In 2022, a Paychex survey of newly hired employees found only half of the respondents were satisfied with their company’s onboarding process, and 80% who felt under-trained by onboarding plan to quit soon. Remote workers are even more likely to feel unsatisfied. Traditional onboarding fails because it is sequential, disjointed, and impersonal. Each group...

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### 17 Must-Read Books for Sales Pros This Summer

> Read the top sales books to elevate your sales skills and strategies with our curated list of our 17 favorite sales books

- Published: 2024-08-01
- Modified: 2025-05-23
- URL: https://www.allego.com/blog/must-read-books-sales-pros-this-summer/
- Categories: Sales Content
- Tags: sales books, top sales books

Summer is the perfect time to recharge and gain fresh insights to fuel your professional growth. For sales professionals and folks working in sales enablement, it’s an opportunity to dive into books that inspire new strategies, offer cutting-edge techniques, and help you stay ahead in a competitive landscape. Whether you're lounging by the pool or taking a break from the daily grind, these carefully curated reads will equip you with the knowledge and tools to excel in your career. I may be biased, but the standout title this season is Digital Sales Revolution: How Digital Sales Rooms Can Transform Your Buying and Selling Journey, written by Allego’s own Yuchun Lee, Mark Magnacca, Andre Black, and Ruby Kennedy. This book explores the transformative power of Digital Sales Rooms (DSRs), providing actionable insights on leveraging this technology to enhance your sales process. Alongside this, I’ve compiled a list of other must-read books that will empower you with new perspectives and practical advice. So, grab your favorite summer drink, find a cozy spot, and get ready to be inspired by these top summer reading picks for sales and enablement professionals. 17 Top Sales Books for Sales and Enablement Pros Digital Sales Revolution: How Digital Sales Rooms Can Transform Your Buying and Selling Journey By Yuchun Lee, Mark Magnacca, Andre Black, and Ruby Kennedy Digital Sales Revolution is an essential read for sales professionals looking to harness the power of Digital Sales Rooms (DSRs) to revolutionize their approach to buying and selling. Written by...

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### The Adapter’s Advantage: Ben Purton on Enhancing Enablement to Provide a Personalized Onboarding Experience

> Ben Purton discusses the secret to effective sales enablement strategies and personalized sales onboarding experiences

- Published: 2024-07-23
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/adapters-advantage-ben-purton-enablement-for-personalized-onboarding/
- Categories: Adapter's Advantage Podcast
- Tags: personalized onboarding

Do you struggle to create enablement strategies that show value? Do you worry about your enablement role being cut because of that? Those are both very real and legitimate concerns. But you can do things to alleviate those challenges and worries, starting with creating personalized onboarding programs and adopting tools that allow you to measure success, prove value, and grow business. And our latest guest on the Adapter’s Advantage podcast has some advice for you. Ben Purton is senior director of international enablement and global onboarding at RingCentral. His innovative approach to onboarding and enablement is transforming how the company’s global teams operate. In this episode, Ben reveals the secrets to smart, role-specific onboarding in a rapidly changing environment. He explains how tailored enablement strategies can drive significant value, even in diverse and widespread teams. By leveraging tools like conversation intelligence, Ben shows how combining technology with a personal touch is key to effective enablement. Ben also emphasizes the importance of live training amidst the rise of automation. He highlights the need for strong operational guardrails and collaboration with sales operations to ensure accurate metrics and successful onboarding. From early-stage demos to continuous learning for seasoned reps, Ben provides actionable advice for enablement leaders to demonstrate their value and drive business success. This episode is packed with valuable takeaways for anyone in the field of sales enablement and sales onboarding. Watch the interview below or read the transcript. Episode 64: Enhancing Enablement to Provide a Personalized Onboarding Experience | Ben...

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### Five Essential Sales Role-Play Tips

> Sales role play can help every interaction through practice and repetition. Sales role play enhances training as well as sales interviews.

- Published: 2024-07-20
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/sales-role-play-essentials/
- Categories: Coaching &amp; Feedback
- Tags: Refract, sales role play

Even though sales role-play within sales coaching is not a new concept, the way in which it’s often used in companies can be detrimental to the company and its salespeople. However, if used correctly, role-playing can be a vital part of sales training and coaching. Stuart Taylor, sales director at Allego, and Mark Ackers, co-founder and head of sales at MySalesCoach, shared their take on their sales role-play - the good and the bad. From speaking with both of them, I've teased out five things to keep in mind when deciding how to use sales role-playing scenarios in your company. Why is role-playing in sales training important? Because managers and companies have less time and resources to focus on sales coaching, role-playing by salespeople can become a key way in which approaches to particular deals and clients may be improved upon. Role-playing different sales scenarios is also the perfect way to prepare for objections a salesperson may face or negotiation decisions they need to make, or even to prepare for discovery calls and demonstrations. If one or more salespeople need to focus on a particular area or scenario in their client relationships, role-playing in sales is an excellent way to focus on them, rather than simply giving them broad training that, most likely, will not have the same impact on their interactions with clients and colleagues. Through role-playing, a salesperson may also learn how to practically and confidently turn sales conversations in their favor, instead of blindly trying to do...

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### How AI is Transforming Sales: Insights and Strategies for the Future

> AI in sales boosts efficiency, enhances knowledge, and cuts costs. Maximize AI tools and gain insights into their future potential

- Published: 2024-07-12
- Modified: 2025-02-26
- URL: https://www.allego.com/blog/how-ai-is-transforming-sales/
- Categories: Sales Content
- Tags: ai in sales, AI sales insights, AI sales strategy

It almost feels too good to be true: We have the power to improve sales efficiency, reduce costs, increase deal sizes, and generate more revenue thanks to the power of artificial intelligence (AI). It isn’t just theory. Companies are taking advantage of this new technology. Our recent study at Allego, which surveyed 308 leaders in sales, marketing, and enablement, reveals that 62% are already leveraging generative AI tools to enhance their operations. And they’re seeing real benefits. Looking specifically at sales, respondents said the top three benefits are: Time saved through efficiency (34%) Improved sales rep knowledge (31%) Reduced costs (25%) Additionally, 27% say deal sizes increased since implementing AI into their sales strategies, and 30% say revenue increased because of AI. Hoping to make even greater gains, 64% of the organizations plan to increase their AI investments in the coming year, with 49% targeting improved sales efficiency. These insights show that AI is reshaping our sales strategies, making our processes more efficient and driving significant success. 30% of sales, marketing, and enablement leaders say revenue increased because of AI. —Allego Research What Is Artificial Intelligence? At its core, AI involves machines performing tasks that typically require human intelligence. These tasks range from the simple to the complex and include learning from data, solving problems, making decisions, understanding language, and recognizing patterns. AI functions through sophisticated algorithms and data models that analyze information, learn from it, and then apply these learnings to make informed decisions or predictions. One of the...

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### Tailored to Succeed: How Personalized Learning Transforms Sales Teams

> Personalized learning transforms sales training and boosts team performance. Explore tips for enhanced engagement and skill acquisition

- Published: 2024-07-10
- Modified: 2025-02-26
- URL: https://www.allego.com/blog/how-personalized-learning-transforms-sales-teams/
- Categories: Training &amp; Certification
- Tags: personalized learning, personalized sales training, Sales Training

This blog post originally appeared on the Training Industry website. Personalized learning is revolutionizing sales training. By making training more responsive to the needs of individual sales reps, you increase engagement and skill acquisition, leading to more effective training outcomes, crucial for staying competitive in today's fast-paced sales environments. For example, studies by the Association for Talent Development (ATD) and insights from McKinsey & Company highlight that personalized training not only speeds up skill acquisition but also increases proficiency levels, directly impacting sales performance and organizational success. In fact, an ATD study revealed employees who receive personalized training are 42% more likely to demonstrate higher proficiency in their roles. Additionally, McKinsey discovered that leading organizations are twice as likely to customize training according to specific sales roles. As we delve deeper into the mechanisms and advantages of such tailored approaches, let’s first define what we mean by personalized learning and training in the context of sales. Improve Your Sales Team’s Performance Download The Sales Coaching Handbook and learn what top sales coaches do to boost motivation, increase focus, and supercharge the performance of sales teams. What Is Personalized Learning and Training? With personalized learning, you tailor educational experiences to meet the unique needs and learning styles of your individual learners, often leveraging data and technology to customize content and pacing. This approach allows learners to engage with material that resonates most effectively with them, enhancing comprehension and retention. In the context of sales training, personalized learning facilitates targeted skill development,...

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### Sales Coaching Enters the Age of AI

> Modern sales coaching is evolving with artificial intelligence (AI). Explore predictions for AI’s impact on sales coaching practices

- Published: 2024-07-03
- Modified: 2025-02-26
- URL: https://www.allego.com/blog/sales-coaching-enters-the-age-of-ai/
- Categories: Coaching &amp; Feedback
- Tags: AI sales coaching, Sales Coaching, sales coaching ai

I’ve been involved in sales coaching, onboarding, and training for well over a decade. During that time, each day has been spent helping sales and commercial leaders increase the performance of their teams. The industries may have been different, but the trends are the same. As you would expect—and likely experienced yourself—some aspects of sales training and coaching have changed dramatically during those years. Advancements in sales learning technology, driven largely by the sudden need to train and coach sellers remotely, have led to advanced coaching programs, the likes of which we never imagined possible. And as companies incorporate generative AI into their sales coaching software and revenue enablement platforms, we will see even more changes. At the same time, though, the fundamentals of sales coaching remain the same. These core principles and practices are well established and aren’t going anywhere. That being said, I thought I’d share with you five areas in sales coaching that have remained the same, five ways sales coaching has changed, and five predictions for how AI and other technology will impact sales coaching. 5 Sales Coaching Principles That Remain the Same 1. Self-reflection and continuous improvement are critical. True top performers always seek ways to improve their sales skills and adapt to new challenges. They understand that success requires a growth mindset and a willingness to learn from their experiences. The way I see it, self-proclaimed "top sellers" rarely embrace coaching as they think they are already “the best. ” 2. Sales leadership is...

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### 11 Best Practices for Implementing New Sales Enablement Software

> The implementation of a sales enablement platform is pivotal to sales. Learn the best practices for sales enablement software implementation

- Published: 2024-06-28
- Modified: 2025-05-27
- URL: https://www.allego.com/blog/best-practices-implementing-sales-enablement-software/
- Categories: Sales Enablement
- Tags: change management, sales enablement software, User Adoption

Have you ever rolled out new sales enablement software to your team only to have them not use it? It’s a situation many of us have found ourselves in. You think you did everything right—the chief revenue officer was on board, your team says they want the features, and you agree on the right tool for the job. But as the rollout began, suddenly, people resisted the change. The reason it failed was because you overlooked a key component: user adoption, which is the hardest part. To ensure your sellers use the software—and to its fullest potential, you need a comprehensive plan. Without one, your rollout will fail like so many other change initiatives. In fact, the growing number of tools in use and the increasing size and complexity of software as a service (SaaS) deployments have led to a shocking number: 70% of change initiatives fail. Proactive change management can reduce this risk and increase the odds of successful implementation, higher ROI, and improved morale. It involves addressing critical factors that impact various aspects of the organization. How to Create a Comprehensive Change Management Plan To ensure sellers use your new sales enablement platform, you need a comprehensive change management plan. Download The Complete Guide to Change Management to learn how to create yours and ensure a successful transition. 11 Best Practices for New Sales Enablement Software Implementation Over the years, I’ve learned a few things that can help you avoid the pitfalls that derail many software rollouts. By...

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### 10 Essential Steps to Creating an Effective Sales Enablement Strategy

> Effective sales enablement strategy drives better performance and attract top talent. Learn how to create a sales enablement strategy

- Published: 2024-06-11
- Modified: 2024-09-17
- URL: https://www.allego.com/blog/steps-for-effective-sales-enablement-strategy/
- Categories: Sales Enablement
- Tags: effective sales enablement, sales enablement strategy

Do you know what separates high-performing sales teams from the rest of the crowd? Sales enablement. When you give your reps the tools, content, and training they need to confidently close deals, you proactively remove barriers and set them up for incredible success. In fact, research from HubSpot shows that 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement person or team. 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement person or team. — HubSpot Additionally, salespeople who use sales enablement content are 58% more likely to outperform their peers. By combining content creation, ongoing training, and real-time coaching—all powered by cutting-edge technology—you’re positioning them to blow past their targets, build stronger customer relationships, and drive sustained revenue growth. Successful sales enablement is the difference between a team that’s just getting by and a team that’s crushing it. What Is Sales Enablement? Sales enablement involves comprehensive training on product features and sales techniques, along with providing high-impact content like case studies and presentations. At its core, sales enablement integrates content, skills training, knowledge sharing, coaching, and tools into a unified strategy supported by advanced technology. This holistic approach ensures every buyer interaction counts and supports the ultimate goal of speeding up the sales cycles with personalized content. The technology behind sales enablement also offers critical insights into content performance and sales impact. When applied correctly, it helps reps make better-informed decisions and create data-driven strategies. Data from CSO Insights backs this...

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### Sales Enablement Tools in the Virtual World: 3 Reasons Why Less Is More

> Having multiple digital sales enablement tools can have negative effects on sales team productivity. Invest in a comprehensive solution

- Published: 2024-06-11
- Modified: 2025-05-22
- URL: https://www.allego.com/blog/sales-enablement-tools-in-the-virtual-world/
- Categories: Sales Enablement
- Tags: sales enablement tools

As organizations grapple with resignation, migration, and possible stagnation, a new approach has taken the lead: sales enablement. And along with that sales enablement tools. Sales enablement as a profession has experienced tremendous growth. In just a few years, LinkedIn members with "sales enablement" in their titles have grown from a few thousand to over 230,000. One study indicates that the market will grow to $2. 6 billion by 2024. This growth trajectory isn’t happening in a vacuum. Organizations have recognized the capacity for sales enablement to equip reps with the training, coaching, and content they need to sell effectively and are quickly adopting it as a result. With an increasing number of sales teams now operating remotely—and high enthusiasm from employees to continue remote work in some form—sales enablement has become even more essential to ensure reps can access the right content, learn new skills, and collaborate regardless of location. Do More Sales Enablement Tools Mean Better Results? Many organizations have adopted multiple sales enablement solutions for sales training, coaching, conversation intelligence, and content management to support the skill set of their reps. But using too many task-specific tools can have unexpected downsides, including cost, training, admin overhead, security concerns, confusion, and redundancy. The explosive growth of sales tools results from the transition to digital selling brought on by Covid-19. In one study of sales teams, 51% of respondents indicated they had been using digital selling tools for just between one and three years. With organizations needing new ways...

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### Introducing Allego 8 for Smarter Revenue Enablement, Next-Gen Digital Selling

> Allego 8 provides smarter revenue enablement through the power of AI. Allego's platform improves productivity, selling, and skill development

- Published: 2024-06-07
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/allego-8-for-revenue-enablement/
- Categories: Allego News
- Tags: Allego 8, Digital Selling, Enablement AI, revenue enablement

We’re excited to announce the next generation of our revenue enablement platform: Allego 8. This groundbreaking update empowers companies to harness the true power of artificial intelligence (AI) for enablement while significantly reducing technology costs by unifying readiness, content, and digital selling into one platform. "This major update to the platform is a breakthrough on so many levels,” said Andre Black, Allego’s Chief Product Officer. “From even more intelligent learning and content solutions to next-gen digital selling experiences, Allego 8 is poised to revolutionize how organizations drive revenue and achieve success. " Allego 8 extends Enablement AI, a game-changing collection of innovations that revolutionizes the way teams work. Using this AI-driven assistance, the platform enables all roles within revenue and enablement teams to operate smarter, not harder, by automating tasks, personalizing training, and empowering reps to adapt and grow faster than ever before. This platform update comes at a time when companies are under pressure to optimize processes and accelerate sales cycles. In addition, more than 50% of revenue enablement leaders are unhappy with the length of their current sales cycle, according to an Allego study conducted in Q2 2024. Allego 8 addresses those challenges by providing an array of features created to amplify productivity, simplify workflows, reduce cycle time, and elevate the impact of sales enablement initiatives. Allego 8 Features With Allego 8, companies can: Boost Productivity with Enablement AI for Sellers and Coaches: With features such as AI-Scripted Dialog Simulations and enhanced AI Virtual Coach Scoring, Allego 8...

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### From Cost Center to Revenue Driver: Proving the ROI of Revenue Enablement

> Revenue enablement helps teams excel, but its importance is often overlooked. Learn how to prove the ROI of sales enablement

- Published: 2024-06-01
- Modified: 2025-05-27
- URL: https://www.allego.com/blog/proving-roi-of-revenue-enablement/
- Categories: Revenue Enablement
- Tags: revenue enablement, revenue enablement model, revenue enablement ROI

When economic times get tough and budgets get cut, sales enablement teams are often among the first impacted. Executives are quick to say they are luxuries that the company can’t afford. This is short-sighted. As research from HubSpot shows, organizations that have sales enablement processes or programs in place perform better: 65% of sales leaders who outperformed against revenue targets have a dedicated sales enablement person or team. Salespeople who use sales enablement content in their role are 58% more likely to outperform sales reps who don’t. Furthermore, having a dedicated sales enablement team prevents top-performing sales reps from leaving your company, as well as attracts top performers. “High-performing salespeople are 12% more likely to work at a company that has a dedicated sales enablement team,” HubSpot reported. Sales enablement should be seen as a key piece of the revenue puzzle, not merely a cost center, not a nice-to-have, and not an expense. It’s an investment in your people and in your success. That means evolving to a revenue enablement model that broadens teams to include all customer facing roles, including sales, marketing, enablement and customer success. Both Gartner and Forrester advocate transitioning to this model, saying organizations will achieve greater success if they shift from thinking of enabling “sales” as a team to enabling “revenue” as an outcome driven by multiple teams. Organizations focused on revenue enablement are at least 75% more likely to exceed performance targets such as seller revenue, cross-sell/upsell and revenue growth. — Gartner In fact,...

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### Digital Sales Revolution: A Blueprint for Succeeding in B2B Sales

> Digital Sales Revolution explores how B2B digital sales rooms are revolutionizing digital selling. Learn why DSRs are essential for B2B

- Published: 2024-05-30
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/digital-sales-rooms-for-b2b-success/
- Categories: Virtual Selling
- Tags: digital sales, digital sales rooms, Digital Selling

Yuchun Lee and Mark Magnacca, co-founders of Allego, announced their new book, Digital Sales Revolution, a first-of-its-kind comprehensive resource focused entirely on the adoption and impact of Digital Sales Rooms (DSRs) in the B2B sales process. Lee and Magnacca partnered with Allego Chief Product Officer Andre Black and Product Leader Ruby Kennedy to provide actionable strategies for integrating DSRs into the B2B sales process, as well as enhancing buyer engagement and improving sales outcomes. DSRs, the authors say, play a critical role in addressing the needs and preferences of today’s B2B buyers, who regularly opt away from in-person interactions. In fact, B2B buyers do 70% of their research themselves, Forrester research finds. Despite that, they still need help from a salesperson who acts like a trusted advisor to make informed decisions in complex buying scenarios. DSRs help make that possible, and Digital Sales Revolution provides a blueprint for succeeding with this new technology. Digital Sales Revolution enlightens us with the essential insights B2B sellers need to succeed with current and future buyers. — Mary Shea, PhD, former Forrester analyst “Digital Sales Revolution enlightens us with the essential insights B2B sellers need to succeed with current and future buyers,” said Mary Shea, PhD, Innovation Evangelist and former Forrester analyst. “This book is not merely an analytical study but a compelling roadmap to help sales leaders, sellers, and marketers navigate the shifting terrains of the digital selling universe. ” DSRs: Self-Serve Buying Experience + Personal Digital Selling Digital Sales Revolution reveals the...

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### How AI Sales Training and Coaching Boosts Long-Term Success

> Using AI in sales training and coaching makes sales representatives more efficient. Learn how AI is improving the sales training experience.

- Published: 2024-05-21
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/how-ai-sales-training-and-coaching-boosts-success/
- Categories: Sales Enablement
- Tags: AI in sales training, AI sales coaching, AI sales training

Being in sales enablement these days can feel like neverending work. You’re constantly training and coaching sales reps, creating reinforcement learning, ensuring sellers have the right content, and helping them connect with customers and create personalized buying experiences. Fail to provide those things, and you risk having a team of sellers who have skill gaps and miss sales opportunities—which impacts the company’s revenue goals. Fortunately, AI offers a solution, and many sales organizations already take advantage of it. A recent Allego survey revealed that a whopping 62% of sales and revenue enablement teams are harnessing AI to drive significant improvements. And why not? Today’s B2B buyers are as informed and demanding as ever, and AI tools are distinguishing the top performers from the rest by helping sales enablement teams onboard and train sellers, connect with buyers, tailor content to their needs, and keep track of the whole process. 62% of sales and revenue enablement teams are harnessing AI to drive significant improvements. — Allego AI in Enablement Research The impact of AI on sales is significant: Nearly half (49%) of businesses report major improvements in sales efficiency, resulting in faster deal cycles and more closed deals. Additionally, 58% of respondents have seen a measurable increase in revenue after adopting AI solutions. Furthermore, 68% of sales professionals believe AI has improved their understanding of customer needs, leading to better conversations and stronger relationships. These results make it clear why AI is reshaping sales enablement, training, and coaching, enhancing everything from efficiency...

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### What Sales Enablement Teams Need to Know About the EU AI Act

> The EU AI Act regulates how systems can use AI. Learn more about this new AI law and how it will impact your AI sales enablement strategies.

- Published: 2024-05-03
- Modified: 2025-01-14
- URL: https://www.allego.com/blog/how-eu-ai-act-impacts-sales-enablement-teams/
- Categories: Sales Enablement
- Tags: ai in sales enablement, EU AI act, Sales Enablement

Last month, European Union lawmakers voted overwhelmingly in favor of the Artificial Intelligence Act (AI Act). The goal is to establish a comprehensive legal framework for developing and using AI systems. The AI Act aims to regulate AI systems' use within the EU. It classifies AI systems into four categories based on risk: unacceptable risk, high risk, limited risk, and minimal risk. High-risk AI systems, such as those used in critical infrastructures or law enforcement, would require strict compliance measures, including risk assessments, data quality and documentation, and human oversight. The Act prohibits certain AI practices, such as social scoring for surveillance, manipulation, and exploitation, and mandates transparency and accountability for AI developers and users. Additionally, it establishes a European Artificial Intelligence Board to oversee implementation and enforcement across member states. It’s expected to become law by June 2024, and provisions will take effect in stages. Like with the EU’s General Data Protection Regulation (GDPR), the AI Act is expected to guide other governments grappling with how to regulate AI. The AI Act’s Impact on Software Users The Act’s passage—at a time when nefarious use of AI has many people worried—was seen as a win for consumers. Deepfakes, automated fraud, and the spread of misinformation, for example, are more prevalent than before because of generative AI (genAI). It makes sense that lawmakers want to protect people from such misuses. But people who use genAI tools such as OpenAI’s ChatGPT or software powered by genAI were left wondering how the AI...

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### 5 Ways AI Is Transforming Sales Enablement

> Sales enablement has transformed with the emergence of artificial intelligence. Learn 5 ways AI is transforming sales enablement

- Published: 2024-05-01
- Modified: 2025-05-28
- URL: https://www.allego.com/blog/how-ai-is-transforming-sales-enablement/
- Categories: Sales Enablement
- Tags: ai in sales, ai in sales enablement, Sales Enablement

This article originally appeared in Training Industry. In the competitive landscape of modern business, staying ahead requires more than just traditional sales tactics. With the advent of artificial intelligence (AI), sales enablement has undergone a remarkable transformation, empowering businesses to boost productivity, enhance customer engagement, and drive revenue growth like never before. Companies are just dipping their toes into this new technology pool, but those that do are seeing gains in productivity and revenue generation. According to McKinsey & Company, “Players that invest in AI are seeing a revenue uplift of 3 to 15% and a sales ROI uplift of 10 to 20%. ” In addition, McKinsey analysts say, “AI can boost sales effectiveness and performance by offloading and automating many mundane sales activities, freeing up capacity to spend more time with customers and prospective customers (while reducing cost to serve). ” The benefits of AI-powered sales enablement extend to all facets of the sales organization. From streamlining repetitive tasks to creating learning materials and providing invaluable insights, AI is a game-changer for sales teams across industries. 5 Ways AI Is Transforming Sales Enablement 1. Enhances Efficiency AI automates routine tasks for sales professionals by leveraging advanced technologies such as large language models (LLMs), natural language processing (NLP), machine learning (ML), and robotic process automation (RPA). For example, AI can help with the following tasks: Email Outreach and Follow-ups: AI-powered email automation tools can draft personalized emails based on predefined templates and prospect data. These tools utilize LLMs to understand...

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### Unlock Sellers’ Potential: How Personalized Learning Drives Sales Success

> One-size-fits all training models are becoming obsolete. Learn how personalized learning drives sales success.

- Published: 2024-04-26
- Modified: 2025-02-09
- URL: https://www.allego.com/blog/how-personalized-learning-drives-sales-success/
- Categories: Sales Content
- Tags: personalized learning, sales success

Empowered employees keep businesses moving forward, and nothing fuels empowerment like personalized learning. In sales, for example, surpassing targets largely depends on the quality of training provided. In fact, companies that have dynamic and adaptable sales training strategies see an average of 10% more salespeople meet their quotas compared to those with rigid approaches, according to CSO Insights. This statistic not only highlights the effectiveness of personalized learning in boosting individual performance but also its role in organizational growth. Furthermore, SiriusDecisions reports that top sales leaders are twice as likely to offer tailored, ongoing training for their teams. And according to the Brandon Hall Group, companies with strong learning cultures see a 30-50% higher retention rate, showing the significant impact of personalized learning on workforce stability and motivation. Now that you know personalized learning delivers results, let’s look at why it improves sales rep performance and the latest technologies driving this change. The Importance of Personalization One-size-fits-all training models are becoming obsolete. Replacing them are personalized learning paths that meet the unique professional development needs of individual sales reps. As noted earlier, personalization not only increases engagement and retention among sales teams but also substantially boosts in-the-field performance. According to Axonify, 93% of employees said that well-planned employee training programs positively affect their level of engagement. Additionally, EmeraldWorks reported that 66% of L&D professionals said personalized learning and development is becoming a more strategic part of their organization. These statistics underscore the importance of customizing learning experiences to meet individual...

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### The Adapter’s Advantage: Sam Richter Explores GenAI’s Impact on Sales

> Generative AI has changed the game in sales. AI expert Sam Richter explores GenAI’s impact on sales in our recent podcast conversation

- Published: 2024-04-17
- Modified: 2025-02-09
- URL: https://www.allego.com/blog/adapters-advantage-sam-richter-explores-genai-in-sales/
- Categories: Adapter's Advantage Podcast
- Tags: Adapter's Advantage, genAI impact on sales, sam richter

There’s no doubt about it. Generative AI has changed the game in sales. Increasingly, sales teams use it to personalize content, enhance sales training, improve onboarding, conduct competitive analysis, streamline sales communication, and more. The ways in which people use the technology are so impressive that one might think genAI will soon replace sales reps. Not so fast, says AI expert Sam Richter. The results you get from genAI are only as good as the information you put into it. “This technology acts like a personal assistant for each person, not as a replacement for a human,” he told me during a recent episode of The Adapter’s Advantage podcast. “The challenge is when you use this type of tool, it acts like a human and it's very confident in its result. ” So, you must make sure you train the AI—input all the information and resources necessary for the tool to generate accurate results. Even then, though, you should not use the responses as is, especially when communicating with prospects and customers, warned Richter. You must humanize your communication. Generative AI “tools are amazing, but they don't have the experience we have. A great salesperson knows how to ask the question that their customer or prospect doesn't even know ought to be asked. GPT can't do that, at least not yet. It can't think, it doesn't have empathy, it doesn't have understanding, it doesn't have values, it still has bias. can't replace the value that an experienced human can provide,”...

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### Numbers Don’t Lie: 5 Sales Enablement Myths Debunked

> Sales enablement myths commonly prevent companies from unlocking its full potential. Get the facts and improve your sales and teams.

- Published: 2024-04-14
- Modified: 2025-02-09
- URL: https://www.allego.com/blog/sales-enablement-myths-debunked/
- Categories: Sales Enablement
- Tags: Sales Enablement, sales enablement myths

Sales enablement myths about what sales enablement is create barriers that prevent companies from unlocking its full value: Sales enablement has become a must-have. Yet for many companies, sales enablement as a fully defined and holistic initiative is in its infancy, if there is a dedicated function at all. Sales enablement also means different things to different organizations, and even to different teams within companies. Competing priorities and lack of a dedicated team create major obstacles for what sales enablement can (or shouldn’t) do. At a time when organizations are dealing with digital transformation, shifting markets, slimmer budgets, changing business priorities, and growing customer expectations, your sales enablement efforts must evolve to keep pace. Myth 1: A majority of companies today have a clearly defined sales enablement function and are meeting their goals. Myth 2: Sales enablement is a siloed function for training and onboarding sellers. Myth 3: Sales teams need a separate tool for each activity. Myth 4: Communicating, training and selling in person drives peak performance. Myth 5: Sales enablement impact can’t be measured. We’ve surveyed hundreds of B2B sales and marketing leaders to demystify some of the most common myths. We hope our recommendations will help you understand how to define and implement a successful sales enablement program and take your team’s performance to the next level. Sales Enablement Myth 1: A majority of companies have a clearly defined sales enablement function and are meeting their goals. When conducting research for our Who Owns Sales Enablement? report,...

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### 7 Security Criteria for GenAI Sales Enablement Platforms

> Sales leaders must ensure the tools they implement are secure. Explore 7 security criteria for GenAI sales enablement platforms.

- Published: 2024-04-12
- Modified: 2025-02-09
- URL: https://www.allego.com/blog/security-criteria-for-genai-sales-enablement-platforms/
- Categories: Sales Enablement
- Tags: genAI sales enablement, genAI sales enablement security, Sales Enablement, sales enablement platforms

Generative AI (genAI) is transforming sales enablement platforms. Using the technology, these powerful platforms automate processes, increase productivity, get sales reps up to speed faster, and help create personalized buying experiences. Top features include: GenAI Search: Lets sellers quickly find answers from peers and subject matter experts based on content within the platform. GenAI Assessment Generator: Saves trainers time by creating assessments for sellers, allowing trainers to focus on high-impact, most relevant training information when creating assessments. GenAI Dialog Simulator: Sales reps engage in realistic virtual role-plays to practice objection handling, value proposition delivery, and closing techniques. GenAI Call Summarization: Provides feedback on sales call summaries, ensuring accuracy and areas for improvement. GenAI Transcript Translation: Allows sales leaders to extract actionable insights from translated transcripts to inform regional sales strategies. And that’s just the beginning. As the technology matures, enablement platforms will gain more features to help sales teams improve processes, engage effectively with prospects and customers, and increase conversion rates, ultimately driving revenue growth. But with great power comes great responsibility. And sales and enablement leaders must ensure the genAI tools they implement are secure and don’t put their organizations at risk. Responsible organizations already consider the risk factor, but now with the passage of the EU Artificial Intelligence Act, new emphasis has been placed on AI technology to ensure it is used responsibly and in a fair manner by any organization or government in the EU, regardless of where the systems are developed or deployed. That means that...

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### 7 Tips for Coaching Discovery Call Questions to Your Sales Team

> Coaching discovery call questions is an important step in sales training. Learn how to coach sellers to ask strong discovery questions.

- Published: 2024-04-04
- Modified: 2025-02-09
- URL: https://www.allego.com/blog/tips-for-coaching-discovery-call-questions/
- Categories: Coaching &amp; Feedback
- Tags: discovery call questions, discovery calls, Sales Coaching

Discovery calls—that’s where first impressions are cemented and meaningful relationships with potential customers begin. Typically lasting around 30 minutes, discovery calls are where sales reps and their prospective customer meet, discuss their needs, and potentially transition to the next step in the buying process. New sellers may find conducting discovery calls challenging, but with the right strategies and support, they can master the techniques, forge strong connections with buyers and move deals forward. Sales coaches play a key role in helping their sellers understand the nuances of discovery calls and how to conduct them. To help you, I’m sharing some strategies and insider tips designed to bring out the best in your reps and help them transform every call into a stepping stone towards closing deals. Understanding the Importance of Effective Discovery Calls The primary purpose of discovery calls is to gather information, assess the prospect’s needs, and determine whether there's a mutual fit. While this might sound straightforward, the quality of questions asked during these calls can significantly steer the direction of the sales journey. Charm and personality alone won't cut it in these crucial interactions. What's needed are a well-thought-out strategy and clear intent to achieve success. These considerations below ensure that every discovery call goes beyond the superficial niceties, paving the foundation for meaningful connections, and ultimately, closed deals. Establishing First Impressions: A well-executed discovery call isn't just about professionalism. Sellers must connect with the buyer’s needs by asking specific questions and showing a strong interest in...

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### Future Trends Shaping Revenue Enablement: AI and Beyond

> Explore trends shaping revenue enablement. Sales teams must prioritize customer analysis and embrace generative AI to succeed moving forward

- Published: 2024-04-03
- Modified: 2025-02-09
- URL: https://www.allego.com/blog/trends-shaping-revenue-enablement/
- Categories: Revenue Enablement
- Tags: ai in revenue enablement, revenue enablement, revenue enablement trends

The economic headwinds companies have endured over the past year continue to be a challenge for many sales teams. In fact, Forrester Research warns B2B companies to get ready for a bumpy ride through 2024. However, these challenges also come with opportunities as the trends in revenue enablement continue to show promising times ahead “B2B marketing, sales, and product teams face a turbulent year ahead, full of partner-centered growth and productivity ups as well as buyer demand, technology, and regulatory/legal downs,” Forrester’s analysts say. They also predict generative AI will have a “sweeping impact across all teams,” with a mix of success and failures during the year. Teams that succeed will “double down on customer analysis and understanding, address buyer preferences, and enrich collaboration with partners. ” Erik Fowler, Chief Revenue Officer at Allego, views the situation similarly. Erik has 20 years of sales leadership experience at SaaS companies, and over the years he’s learned how to follow revenue enablement trends to navigate economic ups and downs. “Everyone is looking at the economy and wondering, ‘Is it a soft landing? Is it a hard landing? Is there going to be a recession? ’ There isn’t going to be a national recession. But if you look at the technology companies, we are definitely in a technology recession,” he told me during a recent interview. And in a technology recession, decision makers look very closely at every dollar spent. That means sales reps must ensure those buyers understand the value of the...

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### Humanizing Sales in the Age of AI: Strategies for Success

> Humaniizing sales In an AI-driven world requires sales reps to alter their approach to selling. Learn how to coach your reps to be more human

- Published: 2024-03-29
- Modified: 2025-02-09
- URL: https://www.allego.com/blog/humanizing-sales-in-age-of-ai/
- Categories: Sales Content
- Tags: ai, ai in sales, sales

What separates the best sales teams from the rest in today's unpredictable market? For David Ashe, director of sales development at Allego, it’s about ensuring your SDRs retain their human approach. In a world where AI and automation are causing buyers to question if the person calling them is even human, sales reps must humanize their approach. “We try to humanize ourselves by leaving voicemails, by having the emails be a little more authentic and written by a human,” Ashe said during a recent interview with me. “There may be some spelling errors, or there may be some abbreviations of words or street lingo in there to show that we're human and not a bot that is well polished. And then we use social media to show that, ‘Hey, this is a human. Look at my profile. I'm a human. ’” And during today’s economic climate in which buyers are risk-averse and reluctant to meet with a seller, let alone purchase anything, SDRs must act like therapists, he said. “We have to lead down that path to understand they have a problem that they didn't know about, even if they don’t have any obvious ailments,” Ashe said. We're opening up different channels to say, ‘This is happening. You didn't know it, but it is. And we can help you. ’” Your team’s success also depends on you, the sales director. Are you motivating your sellers? Do you provide personalized coaching? Do you allow peer-to-peer coaching? Are you staying on top...

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## News

### Allego™ Invests in Future Sales Leaders Through Collaboration with Babson College

> Allego and Babson College celebrate the success of their sales internship program, building future sales leaders through real-world training.

- Published: 2025-04-29
- Modified: 2025-04-29
- URL: https://www.allego.com/news/allego-sales-internship-program-prepares-babson-students-for-success/
- News Types: Press Release

Immersive 12-week sales internship program blends real-world training, mentorship, and skill-building simulations to prepare students for careers in sales WALTHAM, Mass. (April 29, 2025) – Demonstrating its commitment to education, mentorship, and innovation in the sales profession, Allego, Inc. , the leader in AI-powered revenue enablement technology, today announced the successful completion of its inaugural sales internship program, developed in collaboration with Babson College, the #1 school for entrepreneurship education. The 12-week program offered students hands-on exposure to the art and science of sales development, blending real-time call shadowing, artificial intelligence (AI) simulations, and mentorship from Allego’s high-performing revenue team. “It was incredibly rewarding to mentor the Babson interns and share the art and science behind successful sales,” said David Ashe, Director of Sales Development at Allego. “Watching their curiosity evolve into confidence week after week reinforced the importance of programs like this—not just for the students, but for the future of the sales profession. ” Three Babson College seniors—Jolie Rojik, Jesus Alanis, and Jonathan Rosario—participated in the program, rotating weekly between live call observation and guided sales training. Designed to reflect the realities of today’s modern sales environment, the curriculum covered DISC profile analysis, cold call framework, objection handling, and time management. Students also listened to live cold calls and engaged in skill-building simulations within the Allego platform to reinforce their learning. “The ability to expand my network with Babson alumni, many who are very successful in their sales careers and further learn about the culture and structure of...

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### Sales Teams Must Embrace AI or Fall Behind, Warns New Allego & LXA Report

> AI-powered sales strategies are transforming sales enablement in 2025, making AI skills. Get key insights from the Allego and LXA report.

- Published: 2025-02-25
- Modified: 2025-02-25
- URL: https://www.allego.com/news/sales-teams-must-embrace-ai-powered-sales-or-fall-behind-report-warns/
- News Types: Press Release

New research reveals 70% of organizations say AI sales literacy will be key for every sales professional to remain relevant WALTHAM, Mass. (February 25, 2025) – Allego™, the leading AI-powered revenue enablement suite, in partnership with LXA, today announced The 2025 State of Sales Enablement Report, offering key insights into the rapidly evolving sales landscape. The report reveals a dramatic shift in buyer behavior, the increasing integration of AI-driven sales enablement, and the challenges organizations face in advancing their sales strategies. Conducted by LXA, the survey of over 100 senior leaders uncovers the critical factors shaping sales enablement today. Findings indicate that 77% of organizations agree that advancing their sales enablement strategy is key to driving business performance, marking an increase from previous years. The report also highlights the significant rise in AI adoption, with 69% of organizations citing AI as essential to improving sales team efficiency and performance. “The sales landscape is changing faster than ever before, and organizations that embrace AI-powered enablement strategies will lead the way,” said Deniz Olcay, Vice President of Marketing at Allego. “Buyers today expect seamless, self-service experiences, while sales teams must deliver personalized, value-driven interactions. This report underscores how sales enablement technology, particularly AI-powered enablement, is transforming how organizations meet these demands. ” Key Findings from the Report: The Buying Landscape Is Changing: 78% of buyers favor self-service digital experiences, and deals now require an average of 12. 4 touchpoints, up from 9. 2 in 2023. Sales Enablement Maturity Is Rising: Industry maturity...

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### Allego and RAIN Group Unveil Groundbreaking Research on Continuous Learning and Sales Performance

> Allego/RAIN Group study reveals only 33% of companies have effective sales training, explores opportunities to improve sales performance.

- Published: 2024-12-12
- Modified: 2024-12-12
- URL: https://www.allego.com/news/allego-rain-group-research-continuous-learning-sales-performance/
- News Types: Press Release

New study reveals only 33% of companies have effective sales training, explores gaps and opportunities for organizations to elevate sales performance WALTHAM, Mass. (December 12, 2024) – Allego™, the leading provider of revenue enablement solutions, in partnership with RAIN Group, a global sales training company, today announced the findings of their latest study, The Impact of Continuous Learning on Sales Performance. This landmark research underscores the transformative power of continuous learning for sales teams, revealing that organizations embracing this approach are more likely to see higher performance, reduced turnover, and stronger engagement. The study, based on responses from over 240 sales and sales enablement professionals across industries, including financial services, medical devices and pharmaceuticals, highlights critical continuous learning practices that set high-performing sales teams apart. The findings show that top-performing teams: Are 5. 5 times more likely to use skill assessments to identify gaps. Are 2. 9 times more likely to prioritize mentorship and coaching. Integrate learning directly into the flow of work, improving productivity and reducing time-to-ramp. “This research confirms what we’ve long believed. Continuous learning isn’t just a competitive advantage; it’s essential for driving sales success in today’s dynamic environment,” said Deniz Olcay, VP of Marketing at Allego. “By embedding learning into daily workflows and leveraging technology, organizations can transform their teams into agile, high-performing units. ” The report highlights the role of technology in driving continuous learning, with top companies using modern sales enablement platforms to deliver personalized, just-in-time training. These platforms not only enhance sales skill...

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### Allego Named a Revenue Enablement Leader in Report by Independent Research Firm

> Learn why Allego was named a leader in The Forrester Wave™: Revenue Enablement Platforms, Q3 2024 and why customers praise its capabilities.

- Published: 2024-08-27
- Modified: 2024-08-27
- URL: https://www.allego.com/news/allego-named-a-revenue-enablement-leader-in-report-by-independent-research-firm/
- News Types: Press Release

The leading provider of revenue enablement solutions is named a leader in The Forrester Wave™: Revenue Enablement Platforms, Q3 2024, the first evaluation by the research firm that combines sales readiness and content management into one category WALTHAM, Mass. (August 27, 2024) – Allego, the leading provider of revenue enablement solutions, today announced its recognition as a leader in The Forrester Wave™: Revenue Enablement Platforms, Q3 2024. This follows Allego’s position as a leader in The Forrester Wave™: Sales Readiness Solutions, Q4 2023, the winner of the 2024 MarTech Breakthrough Award: Best Overall Sales Enablement Software Solution, and the leader across six categories in G2’s Summer 2024 report. According to the Forrester Wave™ Revenue Enablement report, “Allego offers a complete suite of enablement capabilities with a focus on service. With its roots in sales L&D (learning and development), Allego has done an impressive job of rounding out its offering with measured investment into robust content management, DSRs, and AI capabilities. The company’s vision includes building human-centric functionality into sellers’ workflow with a tightly integrated suite of sales capabilities. ” “At Allego, we are dedicated to delivering a comprehensive suite that truly integrates into teams’ everyday flow-of-work,” said Yuchun Lee, CEO and co-founder of Allego. “By focusing on AI-supported coaching and innovative content management that helps teams free up time and improve buyer engagements, we empower sales teams to navigate the increasingly complex B2B buying cycle with confidence and efficiency. ” For companies seeking both breadth and depth in their enablement...

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### Allego Receives Multiple Industry Honors for Innovation and Workplace Culture

> Learn how Allego's innovation and culture have earned it multiple industry awards, including Best Overall Sales Enablement Software Solution.

- Published: 2024-08-15
- Modified: 2024-08-08
- URL: https://www.allego.com/news/allego-receives-multiple-industry-honors-for-innovation-and-workplace-culture/
- News Types: Press Release

Recognition from Industry Leaders Confirms Allego's Impact on Technology and Employee Satisfaction WALTHAM, Mass. (August 15, 2024) – Allego, the leading provider of revenue enablement solutions, is proud to announce a series of acclaimed industry awards recognizing its innovation, customer success, and leadership. These accolades underscore Allego's commitment to empowering sales teams, fostering employee well-being, and driving business growth. The honors include today’s news that Allego received a 2024 MarTech Breakthrough Award: Best Overall Sales Enablement Software Solution. This is the third time Allego has received this award. The MarTech Breakthrough Awards honor excellence and recognize the creativity, hard work, and success of companies, technologies, and products in marketing, sales, and advertising technology. Other product innovation awards that Allego received this year include: 2024 Sales & Marketing Award from Business Intelligence Group — Product of the Year, Content Management System. This is the second time Allego has received a “Sammy” award. "We are honored to recognize Allego for their achievement in this category," said Maria Jimenez, Chief Nominations Officer at Business Intelligence Group. "Their innovative solution is empowering businesses to gain deeper customer insights and optimize sales and marketing strategies. " Stevie® Award for Sales & Customer Service — Sales Enablement Solution. This is the eighth year Allego has won a Stevie award, and it is the second time the company has won in this category. “The high scores given the winning nominations in this year’s competition are evidence of the high levels of achievement portrayed in them,” said Stevie...

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### Allego 8 Unveiled at S3 Conference, Empowering Revenue Teams with AI-Powered Productivity Tools to Boost Performance

> Allego 8 delivers AI-powered solutions to help revenue teams cut through the noise, automate tasks, and better understand buyers’ journeys

- Published: 2024-06-05
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-8-unveiled-empowering-revenue-teams-with-ai-powered-productivity/
- News Types: Press Release

The single intelligent platform delivers AI-powered solutions to help revenue teams cut through the noise, automate tasks, and better understand buyers’ journeys WALTHAM, Mass. (June 5, 2024) – Allego, the leading modern revenue enablement platform provider, today announced Allego 8. The announcement was made at the Allego Sales Success Summit (S3). The groundbreaking platform is designed to help businesses boost productivity, streamline next-generation digital selling experiences, and elevate skills development across the entire organization. This market-leading breakthrough empowers companies to harness the true power of artificial intelligence (AI) for enablement while significantly reducing technology costs by unifying readiness, content, and digital selling into one platform. In today's competitive business environment, companies are under pressure to optimize processes and accelerate sales cycles. Additionally, a Q2 2024 Allego study of over 300 revenue leaders found that more than 50% were dissatisfied with their sales cycle duration, highlighting the urgent need for solutions that accelerate revenue growth. Allego 8 directly confronts those challenges by providing an array of features crafted to amplify productivity, simplify workflows, and elevate the impact of sales enablement initiatives. “We’re excited to attend this year’s Allego S3 conference and dive into the innovative enhancements of Allego 8,” said Kevin Clemence, Learning Leader, AI Technologies at GE HealthCare. “At GE HealthCare, we love exploring new sales enablement functionalities. Allego consistently delivers cutting-edge solutions to boost practice and upskilling across our salesforce. Beyond new and enhanced exercise types, we’re eager to see Allego's advancements in the generative AI space. ” Allego...

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### New Book Digital Sales Revolution Transforms B2B Sales, Offers Blueprint for Future Success with Digital Sales Rooms

> Digital Sales Revolution, the first book about Digital Sales Rooms, provides insight into the power of this technology in B2B sales

- Published: 2024-05-29
- Modified: 2024-10-08
- URL: https://www.allego.com/news/new-book-from-allego-digital-sales-revolution-transforms-b2b-sales/
- News Types: Press Release

In the first-ever book about Digital Sales Rooms, Allego leaders offer insight into the transformative power of this revolutionary technology in B2B sales WALTHAM, Mass. (May 29, 2024) – Yuchun Lee and Mark Magnacca, co-founders of Allego, today announced Digital Sales Revolution, a first-of-its-kind comprehensive resource focused entirely on the adoption and impact of Digital Sales Rooms (DSRs) in the business-to-business (B2B) sales process. “Digital Sales Revolution enlightens us with the essential insights B2B sellers need to succeed with current and future buyers,” said Mary Shea, PhD, Innovation Evangelist and former Forrester analyst. “This book is not merely an analytical study but a compelling roadmap to help sales leaders, sellers, and marketers navigate the shifting terrains of the digital selling universe. ” Digital Sales Revolution reveals the power of key selling technologies, such as Digital Sales Rooms (DSRs), and illuminates the digital revolution that successful sales leaders, sales enablement professionals, and individual sellers need to understand and then act on. In the book, Lee and Magnacca, along with Allego Chief Product Officer Andre Black and Product Leader Ruby Kennedy, provide actionable strategies for integrating DSRs into the B2B sales process, as well as enhancing buyer engagement and improving sales outcomes. “Just as Amazon and Netflix tailor experiences based on individual preferences, the introduction of Digital Sales Room technology heralds a new era of customer engagement for B2B sales,” said Lee, co-author and Allego CEO. “Our vision goes beyond mere automation; it's where an efficient self-serve buyer experience meets the personal...

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### Allego Earns #1 Sales Enablement Platform as ranked by G2 ’s 2024 Best Software Awards for Best Sales Products

> Allego named G2’s Best Sales Enablement platform in 2024 Best Software Awards, Best Sales Products list based on user reviews and market data

- Published: 2024-02-15
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-named-to-g2-2024-best-software-awards-list/
- News Types: Press Release

Allego earns recognition for its dedication to providing the most innovative and comprehensive sales enablement suite. WALTHAM, Mass. (Feb. 15, 2024) – Allego, the leading modern revenue enablement platform provider, today announced it has been named to G2’s 2024 Best Software Awards, Best Software Sales Products list, and placed #1 in Sales Enablement Platform as ranked by G2 Main Categories on the list. Allego earned recognition this year for its dedication to providing the most innovative and comprehensive sales enablement suite, consolidating the functionality of up to seven distinct tools into a single, comprehensive solution. This not only offers organizations significant savings on software expenses but also reduces complexity and enhances user adoption. “In an era of rising customer expectations, prioritizing enablement has never been more essential," said Yuchun Lee, CEO and co-founder of Allego. "We take pride in our achievements over the past year in providing revenue leaders with not just an enablement suite they need but one their teams enjoy using. We have surpassed other vendors, winning the most new customers in the past two years and exceeding our new logo target by an impressive 161%, with every sales team exceeding their goals. Earning this recognition from G2 confirms our efforts and proves we are not just meeting customers' expectations but delighting them. ” Allego's modern all-in-one platform and Enablement AI revolutionize sales readiness and content management. It leverages peer and client interactions to boost collaboration, promoting team-based selling while protecting sales time. Sellers access peer insights instantly,...

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### The Boston Globe Names Allego a Top Place to Work for 2023

> The Boston Globe has named Allego, the leading modern revenue enablement platform provider, one of the Top Places to Work in Massachusetts

- Published: 2023-12-05
- Modified: 2024-10-31
- URL: https://www.allego.com/news/boston-globe-names-allego-a-top-place-to-work-for-2023/
- News Types: Press Release

Allego honored as one of the best employers in Massachusetts for third year WALTHAM, Mass. (Dec. 4, 2023) – Allego, the leading modern revenue enablement platform provider, has been named one of the Top Places to Work in Massachusetts in the 15th annual employee-based survey project from The Boston Globe. The Top Places to Work 2023 issue published online at Globe. com/TopPlaces on Wednesday, Nov. 29, and in Globe Magazine on Sunday, Dec. 3. Top Places to Work recognizes the most admired workplaces in the state voted on by the people who know them best—their employees. The survey measures employee opinions about their company’s direction, execution, connection, management, work, pay and benefits, and engagement. The employers are placed into one of four groups: small, with 50 to 99 employees; medium, with 100 to 249 workers; large, with 250 to 999; and largest, with 1,000 or more. "At Allego, we believe our people are our greatest asset, and this award validates our ongoing efforts to create an environment where every team member feels valued, supported, and inspired," said Yuchun Lee, CEO and co-founder of Allego. "We are immensely proud of this achievement and grateful to our dedicated employees whose passion and hard work make Allego an exceptional place to work. " Allego is committed to equipping its employees with the skills and knowledge necessary for success in the workplace. With a vibrant culture that places a premium on continuous learning and development, Allego empowers its workforce to thrive personally and professionally....

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### Allego Named a Sales Readiness Solutions Leader in Q4 2023 Report

> Allego, leading modern revenue enablement platform provider, is a leader in The Forrester Wave™: Sales Readiness Solutions, Q4 2023

- Published: 2023-10-05
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-named-sales-readiness-solutions-leader-in-q4-2023-report/
- News Types: Press Release

The leading revenue enablement vendor is the only one of sales readiness leaders that's also a sales content solutions leader in independent research firm's latest rankings. WALTHAM, Mass. (Oct. 5, 2023) — Allego, the leading modern revenue enablement platform provider, today announced its recognition as a leader in The Forrester Wave™: Sales Readiness Solutions, Q4 2023. This follows Allego's leader status in The Forrester Wave™: Sales Content Solutions, Q4 2022. According to the Sales Readiness report, “Allego delivers with its platform and delights with its service. Allego began in 2013 with its initial sales video coaching application, and has grown from there to make smart, measured investments into the platform. Along with continuous sales readiness innovation, it recently added a strong entry into the sales content solutions market as well. The success of Allego’s strategy is rooted in its deep understanding of the changing buyer landscape... ” “At Allego, our drive is to provide the most innovative and comprehensive sales readiness and enablement solution in the market,” said Yuchun Lee, CEO and co-founder of Allego. “Receiving the highest possible score from Forrester in the innovation and adoption criteria, and now being recognized as a leader across both Sales Readiness, Q4 2023 and Sales Content Solutions, Q4 2022 evaluations, only solidifies for us our position as one of the most forward-thinking Revenue Enablement providers in the market. " The content and readiness spaces are now converging into comprehensive revenue enablement platforms. In today's dynamic sales environment, arming sales teams with the...

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### Allego Named to Prestigious MES Midmarket 100

> Allego, leading provider of modern revenue enablement, is in the 2023 MES Midmarket 100 list, recognized for its forward-thinking technology.

- Published: 2023-08-09
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-named-to-prestigious-mes-midmarket-100/
- News Types: Press Release

WALTHAM, Mass. (Aug. 9, 2023) — Allego, the leading provider of Modern Revenue Enablement, announced today that Midsize Enterprise Services (MES), a brand of The Channel Company, has recognized Allego on its 2023 MES Midmarket 100 list. The MES Midmarket 100 recognizes top vendors that have proven themselves to be forward-thinking technology providers offering solutions that support the growth and innovation of midmarket organizations. MES defines the midmarket as an organization with an annual revenue of at least $50M-$2B and/or 100-2500 total supported users/seats. Companies were selected due to their go-to-market strategy, how they serve the midmarket, and the strength of their midmarket product portfolios. As the leading provider of modern revenue enablement software, Allego brings together sales, enablement and marketing in one comprehensive platform to deliver the experience B2B buyers want. Allego is committed to modernizing the way revenue teams collaborate to provide better experiences for their customers. With Allego’s recent launch of its GO platform, midmarket revenue teams are now able to curate the right content, ready sales teams to win with confidence and engage with buyers in the right way at the right time for faster sales cycles and increased revenue. “The MES Midmarket 100 list recognizes key vendors that are invested in the growth and development of midmarket organizations. According to National Center for the Middle Market, there are nearly 200,000 U. S middle market businesses that represent one-third of private sector GDP, employing approximately 48 million people,” said Adam Dennison, VP. Midsize Enterprise Services, The...

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### Allego Makes Selling Power’s “50 Best Companies to Sell For in 2023” List for the Fourth Consecutive Year

> Allego, the leading provider of modern revenue enablement, has been featured in Selling Power’s “50 Best Companies to Sell For in 2023” List.

- Published: 2023-07-12
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-makes-selling-powers-50-best-companies-to-sell-for-in-2023-list-for-the-fourth-consecutive-year/
- News Types: Press Release

WALTHAM, Mass. (July 12, 2023) — Allego, the leading provider of Modern Revenue Enablement, is proud to announce it has been featured in Selling Power’s “50 Best Companies to Sell For in 2023” List for the fourth consecutive year. Published in Selling Power magazine’s July/August 2023 issue, the list features companies leading the charge in perseverance, determination and commitment to its workforce despite facing the worst inflationary period in decades. “Allego culture is deeply rooted in continuous improvement, execution excellence and dedication to customer success, said Yuchun Lee, co-founder and CEO of Allego. “It’s our mission to foster a growth mindset where learning and development are central to success, like our informal ‘Sales MBAs’ and our more extensive training programs. We are investing in our sellers to not only help them grow at Allego, but also for the betterment of their career in general. ” Following the recent hire of new chief revenue officer, Erik Fowler, Allego has been committed to investing in its own go-to-market team and overall revenue enablement to drive rapid growth across the company. Earlier this year, Allego announced 75% expansion growth in Q4 2022 alone, and over 40% increase in users on the platform. Additionally, Allego was recently named Inc. magazine's 2023 annual Best Workplaces list. "As companies are facing economic headwinds, sales organizations are sharpening their focus on sales talent. The Best Companies to Sell For have mastered the alignment of people, processes, and technologies and created a sales organization that excels in hiring,...

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### Allego Names Erik Fowler as New Chief Revenue Officer

> Allego, the leading provider of modern revenue enablement, announced Erik Fowler as its new Chief Revenue Officer

- Published: 2023-06-27
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-names-erik-fowler-as-new-chief-revenue-officer/
- News Types: Press Release

Former CRO of publicly traded SaaS company joins Allego to enhance revenue pipeline and processes WALTHAM, Mass. (June 27, 2023) — Allego, the leading provider of Modern Revenue Enablement, today announced Erik Fowler as its new chief revenue officer (CRO). Fowler brings more than 20 years of software industry experience, including his work as CRO of a multimillion-dollar publicly traded SaaS company. Fowler’s proven track record includes developing processes for client-facing functions to support rapid scale, including supporting two company listings on NASDAQ. Further, Fowler has experience building and leading cross-functional teams to execute business objectives. “It was clear from our initial conversations that Erik understands how to deliver value to both his team and his clients,” said Yuchun Lee, CEO and co-founder of Allego. “With his strategic vision, exceptional leadership and deep SaaS knowledge, I believe he has exactly what we need to drive revenue growth and strengthen Allego’s position as the Modern Revenue Enablement leader. ” In Fowler’s most recent role, he oversaw all client-facing functions, including sales, revenue operations, sales engineering and more, to deliver enterprise cloud-based customer engagement solutions. Under Fowler’s charge, the company grew from $20M to over $134M in revenue. “It has never been more evident that we are at an inflection point in sales and marketing,” Fowler said. “The way we sell is rapidly changing, and if you are not leveraging modern revenue enablement tools, you will be left behind. Allego’s differentiated approach to revenue enablement is what businesses need right now, especially...

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### Allego Named a Best Place to Work Sixth Year in a Row

> Allego, the leader in modern revenue enablement, ranks 7 in Boston Business Journal’s 2023 Best Places to Work for midsize companies

- Published: 2023-06-16
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-named-a-best-place-to-work-sixth-year-in-a-row/
- News Types: Press Release

Revenue enablement company ranked 7 by Boston Business Journal WALTHAM, Mass. (June 13, 2023) — Allego, the leading provider of modern revenue enablement, ranks 7 in Boston Business Journal’s (BBJ) 2023 Best Places to Work for midsize companies, the company’s sixth year in a row as a BBJ Best Places to Work honoree. From the start, Allego co-founders Yuchun Lee, CEO, and Mark Magnacca, president, understood work success is essential to happiness. Allego’s mission to ensure people have the skills and knowledge they need to succeed was evident as the company committed to building a strong culture and revenue growth throughout the years. "I've always believed that true success goes beyond numbers and revenue — it lies in creating an environment where people feel empowered, motivated and fulfilled by what they do,” Lee said. Amy Cohn, Allego’s Chief People Officer, adds, “At Allego, we take pride in ensuring everyone at every level has the skills, knowledge and support they need to find success and well-being on their professional journey. " This year, the Boston Business Journal honored 80 companies in their Best Places to Work list, including 20 companies in the program’s medium-sized category. The Best Places to Work program recognizes workplaces where employees gave the best scores in confidential surveys for a range of factors, including job satisfaction, engagement, communication, retention and teamwork. The survey is conducted through the Boston Business Journal’s research partner, Quantum Workplace. More than 300 companies participated in this year’s program. For the full lists...

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### Allego Unveils GO, the First Modern Revenue Enablement Platform at 7th Annual Enablement Summit

> Allego unveils GO, the modern revenue enablement platform that brings together sales and marketing teams to drive better experiences

- Published: 2023-06-13
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-unveils-go-the-first-modern-revenue-enablement-platform-at-7th-annual-enablement-summit/
- News Types: Press Release

The new platform offers competitive advantage for sales, enablement, and marketing teams by creating a dynamic way to unleash the power of stories for more compelling message delivery and faster revenue growth BOSTON, Mass. (June 13, 2023) — Allego, the leading provider of Modern Revenue Enablement software, today unveiled GO, the first modern revenue enablement platform that brings together sales, enablement, and marketing teams to deliver better experiences to customers and buyers that result in faster sales cycles and increased revenue. The announcement was made at S3, Allego’s 7th annual revenue enablement summit. The expectations and behaviors of buyers have changed dramatically over the past few years, providing a fresh set of challenges for revenue teams. From longer sales cycles to larger buying committees to ever-decreasing attention spans, the old sales and marketing tactics no longer work. Delivering personalized experiences on prospects’ terms in this current environment requires a more modern approach. “We have entered a new era of buying and selling. Buyers want a different experience, and today’s sales, marketing, and enablement teams are ill-equipped to deliver on the expectation,” said Yuchun Lee, CEO and Co-founder at Allego. “With GO, an innovative but proven enablement platform for modern buying and selling, revenue teams now have a collaborative way to deliver the right messages and stories at the right time to buyers and boost fluency and confidence across the team. Finally there’s a tech-enabled process for B2B revenue teams to create predictable conversions and scalable sales cycles that boost revenue...

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### Allego Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2023

> Allego, the leading revenue enablement platform, has been named to Inc. magazine’s annual Best Workplaces list for 2023

- Published: 2023-05-09
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-ranks-among-highest-scoring-businesses-on-inc-magazines-annual-list-of-best-workplaces-for-2023/
- News Types: Press Release

Leading revenue enablement platform recognized as a top employer in the U. S. for its unmatched company culture WALTHAM, Mass. (May 9, 2023) — Allego, the leading revenue enablement platform, has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which hits newsstands on May 16, 2023, and prominently featured on Inc. com, the list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture, whether operating in a physical or a virtual environment. Allego’s mission is to ensure people have the skills and knowledge they need to succeed at work, and its employees are at the forefront of this passion. With a culture that values continuous learning and development, Allego empowers its employees to grow personally and professionally. The company provides opportunities for training and skill-building, as well as a supportive work environment that encourages collaboration, innovation and creativity. By fostering a strong sense of community and investing in its employees' growth, Allego not only helps its team members succeed but also ensures they can deliver the best possible solutions to their customers. After collecting data from thousands of submissions, Inc. selected 591 honorees this year. Each company that was nominated took part in an employee survey, conducted by Quantum Workplace, which included topics such as management effectiveness, perks, fostering employee growth and overall company culture. The organization’s benefits were also audited to determine overall score and ranking. “We deeply value each member...

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### EY Announces Yuchun Lee of Allego as an Entrepreneur Of The Year® 2023 New England Award Finalist

> Ernst & Young LLP announced that Yuchun Lee, CEO of Allego, was named an Entrepreneur Of The Year® 2023 New England Award finalist.

- Published: 2023-04-25
- Modified: 2024-10-08
- URL: https://www.allego.com/news/ey-announces-yuchun-lee-of-allego-as-an-entrepreneur-of-the-year-2023-new-england-award-finalist/
- News Types: Press Release

Entrepreneur Of The Year celebrates ambitious entrepreneurs who are building bolder futures WALTHAM, Mass. (April 25, 2023) -- Ernst & Young LLP (EY US) today announced that Yuchun Lee, CEO and co-founder of Allego, was named an Entrepreneur Of The Year® 2023 New England Award finalist. Now in its 37th year, Entrepreneur Of The Year is one of the preeminent competitive business awards for transformative entrepreneurs and leaders of high-growth companies who are building a more equitable, sustainable and prosperous world for all. Lee was selected by an independent panel of judges. Entrepreneurs were evaluated based on their demonstration of building long-term value through entrepreneurial spirit, purpose, growth and impact, among other core contributions and attributes. "Entrepreneurship is about taking risks, being innovative and constantly pushing yourself and your team to achieve more. It's about having a vision for the future and doing everything you can to bring that vision to life,” Lee said. “Being recognized as a finalist for the Entrepreneur Of The Year 2023 New England Award is an honor, and I look forward to continuing to build a better future through Allego's mission to ensure people have the skills and knowledge they need to succeed. " Regional award winners will be announced on Wednesday, June 7, during a special celebration. The winners will then be considered by the National judges for the Entrepreneur Of The Year National Awards, which will be presented in November at the annual Strategic Growth Forum®, one of the nation’s most prestigious gatherings...

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### The Brooks Group Partners with Allego to Streamline Sales Training Experience

> The Brooks Group sales training company selects Allego sales enablement platform to streamline sales training experience

- Published: 2023-03-01
- Modified: 2024-10-31
- URL: https://www.allego.com/news/the-brooks-group-partners-with-allego-to-streamline-sales-training-experience/
- News Types: Press Release

Sales training company selects sales enablement platform to launch an interactive digital library WALTHAM, Mass. (March 1, 2023) -- Allego, the leading sales enablement platform provider, announced sales training company The Brooks Group has selected Allego’s platform to deliver its award-winning sales training services. The partnership allows The Brooks Group to provide its clients with an interactive digital library of hundreds of learning and practice resources aligned to its IMPACT training methodology. “Sales training plays an increasingly critical role in business growth. This partnership allows The Brooks Group to deliver custom-built assessment, training, and digital reinforcement services to help sales teams achieve much greater results in the quickly evolving, and often challenging, hybrid sales environment,” said Nancy Sperry, Vice President, Strategic Partnerships and Business Development at Allego. “We are proud to welcome The Brooks Group, an industry leader and innovator, to our partner ecosystem to help organizations overcome sales hurdles and transform the learning experience. ” Allego delivers a complete learning, content, and coaching solution to elevate sales team performance. The partnership enables The Brooks Group to reach, engage and serve more clients, deliver services more efficiently, and create a more sustainable and compelling learning journey for individual sellers, and their leaders. “Together, Allego and The Brooks Group will enable client-friendly and collaborative sales skill development that goes well beyond the classroom and gets measurable results,” said Spencer Wixom, President and CEO of The Brooks Group. “Having these bite-sized learning and practice resources at their fingertips while they work, whether...

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### Allego Celebrates Record-Breaking Year of Customer Growth and Industry Recognition

> Allego announces another record year of customer growth and industry recognition as sales enablement software leader

- Published: 2023-02-14
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-celebrates-record-breaking-year-of-customer-growth-and-industry-recognition/
- News Types: Press Release

Sales Enablement platform provider finishes 2022 with record quarter and recognition as a leader in The Forrester Wave™: Sales Content Solutions WALTHAM, Mass. - February 14, 2023 - Allego, the leading sales enablement platform provider, today announced a record Q4 2022, celebrating new customers, industry recognition, and platform innovation. With a strong renewal, 75% expansion growth in Q4 2022 alone, and over 40% increase in users on the platform, Allego continues to see demand for its platform from leading organizations across industries and geographies, including users from 40 different countries in Europe. “The demand for technology to ramp sales teams faster has never been greater. As we enter our 10th year, we continue our mission to ensure sales organizations have the resources they need to sell effectively,” said Yuchun Lee, CEO and co-founder of Allego. “Companies that choose a comprehensive sales enablement platform have an on-ramp for future growth with lower overhead. They will outperform those without a modern solution. We’re proud of our progress over the last year to give sales leaders what they need. ” Notable new brands adopting the Allego platform include Ageless Fitness, Atlantic Bay Mortgage Group, BlastMedia, Children’s HeartLink, Howarths, EcoOnline, Imperva, Itamar Medical Ltd, JamesEdition, Katalon Studio, Kefron, Nexthink, Pricefx, Thornburg Investment Management, Inc. , and Wireless CCTV, among others. Allego also expanded its partner ecosystem with new companies using the platform to serve their customers, including B2B Decision Labs, The Brooks Group, and Synthesis. “As a global nonprofit, Children’s HeartLink is using Allego...

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### Allego® Releases New Enhancements for European Companies to Support Multilingual Teams

> Allego® announces key enhancements for European companies that support multilingual sales and services teams across the continent

- Published: 2023-01-17
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-releases-new-enhancements-for-european-companies-to-support-multilingual-teams/
- News Types: Press Release

Sales enablement platform provider announces key enhancements for European companies that support multilingual sales and services teams WALTHAM, Mass. - January 17, 2023 - Allego, the leading sales enablement platform provider, today announced new product capabilities for European companies that support multilingual sales and services teams across the continent. Both B2B sellers and buyers want convenience in an increasingly virtual world. Companies in Europe face unique challenges when partnering with sales enablement platform providers, including regulatory compliance, flexible language controls for admins, multilingual personalization for users and local presence for strategic partnerships. With a tight labor market and economic uncertainty, many organizations also face severe budget and resource cuts that force them to consolidate technology and reduce spending. “Connecting sales teams across countries should be straightforward. But using a sales enablement platform across multiple continents can be challenging. We’re reducing some of the multi-country friction to create a seamless experience,” said Yuchun Lee, CEO and co-founder of Allego. “We’ve seen how sales teams juggle multiple languages, local preferences, and varying compliance regulations. That’s a hurdle we aim to eliminate. ” Users from 40 different countries across Europe rely on Allego every day to administer and access learning, content, coaching, conversation intelligence and virtual selling that helps them sell efficiently and win over their sellers and buyers. With the new capabilities, European companies can manage all of their sales enablement initiatives on Allego’s platform without sacrificing any of their unique security, compliance and user experience needs. The new capabilities will improve...

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### Sellers 111% More Likely to Use Content Recommended by a High-Performing Peer According to New Allego® Data

> Allego and B2B DecisionLabs research shows sellers prefer to learn about and use sales content from top-performing peers

- Published: 2023-01-05
- Modified: 2024-10-08
- URL: https://www.allego.com/news/sellers-111-more-likely-to-use-content-recommended-by-a-high-performing-peer-according-to-new-allego-data/
- News Types: Press Release

Sales enablement platform provider analyzed B2B sellers’ willingness to use content when shared by sales leader, product manager, and high performer and best approach to get buy-in WALTHAM, Mass. - January 5, 2023 - Allego, the leading sales enablement platform provider, today announced new research on sales content in partnership with B2B DecisionLabs, a B2B research and advisory firm. Getting Sellers Engaged provides the results of a two-part behavioral research study that reveals the most effective approach to get sellers to use a piece of product-focused content. According to Forrester, up to 70% of sales content provided by marketing is never used. Low use of marketing-created sales content is a perennial struggle for many companies that wastes manager time, results in rogue seller-created content, and leads to inconsistent product information and messaging in the market. Sales content can have a significant, positive impact on productivity, win rates, and deal sizes. A study by LinkedIn found that sales reps who use content in their sales process outperform their peers who do not use content by over 50%. The Getting Sellers Engaged report reveals how the messenger affects sellers’ likelihood of using sales content and the factors that increase sellers’ willingness. The real-world field trial, led by Dr. Leff Bonney, behavioral scientist and Research Director at B2B DecisionLabs, observed behavior of over 300 novice and experienced sellers working at two enterprise sales organizations. Sellers split into nine groups and watched a recorded video of a sales manager, a product marketer, or a...

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### Allego® Wins Gold Awards for Sales Enablement and Sales Training Software

> Allego wins Brandon Hall gold award for sales enablement and training software and Best in Biz silver award for enterprise sales software

- Published: 2022-12-13
- Modified: 2024-10-08
- URL: https://www.allego.com/news/allego-wins-gold-awards-for-sales-enablement-and-sales-training-software/
- News Types: Press Release

Leading sales enablement platform provider also wins silver for its enterprise product WALTHAM, Mass. - December 13, 2022 - Allego, the leading sales enablement platform provider, today announced it has been recognized by multiple industry awards. The company was named a gold winner in both the Best Advance in Sales Training Online Application and Best Advance in Sales Enablement and Performance Tools (SEP) categories in the 2022 Brandon Hall Excellence in Technology Awards. Allego also won silver in the Enterprise Product of the Year - Sales Software category by the Best in Biz Awards. “I’m proud of this recognition of Allego’s numerous first-to-market innovations, which enable companies to build capabilities efficiently, ensure profitable growth, and thrive in an uncertain economic climate,” said Yuchun Lee, co-founder and CEO of Allego. “Our content management, modern learning, sales training, and conversation intelligence solutions allow companies to manage sales content while reducing costs and complexity, improve productivity via coaching and collaboration, build competency in virtual selling, and upskill employees rapidly. ” The Brandon Hall Excellence in Technology award winners were selected by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based on criteria related to product, unique differentiators, value proposition and measurable results. Allego has been named a medal winner for five consecutive years. Winners in the Best in Biz Awards were determined based on scoring from independent judging panels assembled each year from some of the most respected national and local newspapers, TV and radio outlets, and...

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### Top-Performing Sales Reps Discuss Product Features 50% Less Than Lower Performers, According to New Allego® Data

> Allego sales call research reveals insights into habits of top-performing sales rps and what low-performing reps can do differently.

- Published: 2022-12-06
- Modified: 2024-10-09
- URL: https://www.allego.com/news/sales-call-research-report-release/
- News Types: Press Release

Sales enablement platform provider analyzed nearly 24,000 sales conversations in partnership with Sales Insights Labs, revealing insights into what top-performing sales reps do differently today WALTHAM, Mass. - December 6, 2022 - Allego, the leading sales enablement platform provider, today announced new research on sales conversations in partnership with Sales Insights Lab, a training and data research firm. The Sales Call Research Report provides best practices of top-performing sales reps and offers valuable insights into what lower-performing sales reps can do to increase their win rates and drive revenue for their organization. In partnership with Sales Insights Labs, Allego analyzed nearly 24,000 of the company’s own sales reps’ conversations recorded by Allego Conversation Intelligence and compared the calls of top-performing sales reps with those of lower performers. The data revealed top-performing sales reps are more conversational, engaging, persuasive and curious, put prospects at ease, and focus on solutions rather than features. Here’s a closer look at the key findings of top performers from the data. Top performers: Make 54% more conversation switches on calls and 78% more in presentations. Have discovery calls that are 76% longer and presentation calls that are 55% longer. Don’t necessarily talk less, but get prospects talking way more. Speak more slowly—and their prospects do, too. Both ask and receive far more questions. Discuss product features far less. “Top sales performers sell differently, but most teams lack visibility into exactly what makes these individuals better salespeople. When sales managers can’t identify the winning behaviors, they’re missing...

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### Videos Generate 2.4x More Views Than Documents, According to New Allego® Data

> Sales videos generate 2.4x more views than documents according to new Allego research from an analysis of over 40,000 documents

- Published: 2022-11-10
- Modified: 2024-10-10
- URL: https://www.allego.com/news/videos-generate-2-4x-more-views-than-documents-according-to-new-allego-data/
- News Types: Press Release

Sales enablement platform provider analyzed over 40,000 content items, revealing insights into the effectiveness of documents and videos WALTHAM, Mass. - November 9, 2022 - Allego, the leading sales enablement platform provider, today announced new research on the state of sales video for sellers nationwide. “The Sales Video Report” provides data on the usage and adoption of documents and videos for sales and offers insightful recommendations for B2B sales leaders on how to make the best use of video for their business. “B2B sales has changed drastically in recent years. Differentiating your product or service is more difficult than ever before. This means the way organizations communicate with sellers, and sellers with buyers, must change to remain effective,” said Mark Magnacca, president and co-founder of Allego. “Our data makes it clear that buyers are more likely to engage with video than static documents. It’s faster, easier and more engaging and can help get your message across in a dynamic way. ” Allego analyzed views and shares of 41,125 content items, including 12,463 documents (PDF, PowerPoint and Word) and 28,662 videos to better understand the effectiveness of each type of content. All of this content was shared by sellers with “external” users, likely prospective buyers. The data revealed that video outperforms documents in views, opens and engagement. Additional key findings from the report include: Videos generate 2. 4x more views than documents. Recipients are 12% more likely to engage with videos vs. documents. Recipients engage with videos 3x more frequently than...

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### Allego® Named a Sales Content Solutions Leader in Q4 2022 Report

> Allego ranks in highest tier of independent research firm’s report as a sales content solutions leader with the highest score

- Published: 2022-11-07
- Modified: 2024-10-09
- URL: https://www.allego.com/news/allego-named-sales-content-solutions-leader-in-2022-report/
- News Types: Press Release

Leading sales enablement platform ranks in highest tier of independent research firm’s report with the top score in the content management and compliance criterion WALTHAM, Mass. - November 7, 2022 - Allego, the leading sales enablement platform provider, today announced its recognition as a leader in The Forrester Wave™: Sales Content Solutions (SCS), Q4 2022. According to the report, “Allego ticks the boxes for an engaging, compliant, readiness-plus-content platform. In two years, Allego has done an excellent job of reaching parity and — in some cases — leapfrogging the competition with the SCS component of its all-in-one sales enablement platform. ” “At Allego, we’re on a mission to help sales and other customer-facing professionals succeed by more effectively accessing, using, and sharing content and knowledge in a digitally-centric, hybrid world,” said Yuchun Lee, CEO and co-founder of Allego. “Being recognized as a leader by Forrester reaffirms, in our opinion, our commitment to content management that wins both sellers and buyers. ” Sellers in today’s uncertain economic climate must be able to access the right sales content to support a highly complex and personalized B2B buying journey, versus using a one-size-fits-all approach. Organizations must also harvest and leverage agile peer-to-peer insights. To deliver on that mission, Allego’s sales content management solution enables companies to create relevant and customized experiences to drive up both seller and buyer engagement. One of the biggest challenges in content management is the lack of adoption. Quickly delivering value to sellers at their moment of need is...

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### Allego Listed as Representative Vendor in 2022 Gartner® Market Guide for Revenue Enablement Platforms

> Allego® Listed as Representative Vendor in 2022 Gartner® Market Guide for Revenue Enablement Platforms citing technology leadership

- Published: 2022-08-22
- Modified: 2024-10-09
- URL: https://www.allego.com/news/allego-listed-as-representative-vendor-in-2022-gartner-market-guide-for-revenue-enablement-platforms/
- News Types: Press Release

Sales enablement platform provider addresses broader enablement needs of revenue-generating roles WALTHAM, Mass. - August 17, 2022 - Allego, the leading sales enablement platform provider, today announced it has been recognized as a Representative Vendor in the 2022 Gartner Market Guide for Revenue Enablement Platforms. 1 According to the Gartner report, “The sales enablement market has broadened beyond sellers to include the enablement of people in revenue-generating roles such as customer success, presales (technical sellers), and marketing. ” “Revenue enablement platforms, formerly sales enablement, provide key functionality enabling resources that generate revenue via content, training, and coaching. ” We believe Allego’s inclusion in the report signals a recognition of the company’s holistic approach to enablement and technology capabilities. “As companies face digital transformation, shifting markets, and growing customer expectations, it’s more crucial than ever to prioritize enablement,” said Yuchun Lee, CEO and co-founder of Allego. “Customer-facing professionals require training and content in the flow of their daily work. We are proud to be included in the report as we continue to innovate and deliver what companies need to win over their sellers and buyers. ” The report predicts that “by 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven decision making, using technology that unites workflow, data, and analytics, and by 2025, 50% of B2B sales organizations will record 75% of conversations with buyers. ” The report recommends three criteria for platform buyers: “Seek and prioritize vendors with a holistic approach to revenue enablement to include content,...

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### Allego Wins Best Enterprise Sales Enablement Software in 2022 MarTech Breakthrough Awards

> Allego wins the Best Enterprise Sales Enablement Software in the fifth annual MarTech Breakthrough Awards for second year in a row

- Published: 2022-08-15
- Modified: 2024-10-09
- URL: https://www.allego.com/news/allego-wins-best-enterprise-sales-enablement-software-in-2022-martech-breakthrough-awards/
- News Types: Press Release

Prestigious International Awards Program Honors Allego as Breakthrough MarTech Product for the Second Year in a Row WALTHAM, Mass. - August 15, 2022 - Allego, the leading sales enablement platform provider, today announced it won the ‘Best Enterprise Sales Enablement Software’ in the fifth annual MarTech Breakthrough Awards. This is the second consecutive year Allego has received this recognition. The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the creativity, hard work and success of companies, technologies and products in the fields of marketing, sales and advertising technology. B2B selling is harder than ever, which is why it's critically important to make things as easy as possible for sellers - this is where enablement comes in. Allego's recognition as ‘Best Enterprise Sales Enablement Software’ highlights the importance of enablement as it sits at the intersection between marketing and sales, and is a critical driver of both department's success. “In today’s digital selling environment, traditional training approaches aren’t going to cut it. Sellers need on-demand access to learning and content delivered in the flow of work,” said Wayne St. Amand, Chief Marketing Officer at Allego. “We are working to drive modern enablement that is built for today’s distributed teams. The continued recognition from MarTech Breakthrough is a testament to the effectiveness of our solution and our continued efforts to challenge the status quo. ” This recognition from MarTech Breakthrough Awards is the latest accolade for Allego. The company was included in Forrester’s Now Tech: Sales Enablement Automation,...

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### Allego® Featured on Selling Power’s “50 Best Companies to Sell For in 2022” List

> Allego has been recognized as one of Selling Power’s 50 Best Companies to Sell For in 2022 for the third year in a row.

- Published: 2022-07-13
- Modified: 2024-10-09
- URL: https://www.allego.com/news/allego-featured-on-selling-powers-50-best-companies-to-sell-for-in-2022-list/
- News Types: Press Release

Leading sales enablement platform provider receives recognition on Selling Power’s annual list for the third year in a row WALTHAM, Mass. - July 13, 2022 - Allego, the leading sales enablement platform provider, today announced it earned placement on Selling Power’s “50 Best Companies to Sell For in 2022” list for the third consecutive year. The corporate research team at Selling Power magazine has assembled and published the list for more than two decades. The list includes companies leading the charge in perseverance and determination despite facing the worst inflationary period in decades. “In order to enable other companies to sell, we must first provide the same level of support, training and resources to our people,” said Amy Cohn, chief people officer of Allego. “We pride ourselves on a culture that puts its people first in order to better serve our customers and team. Getting recognized by Selling Power for the third year in a row further validates our efforts, which are becoming more important in today’s changing selling environments. ” Allego’s mission is to ensure sales professionals have the skills and knowledge they need to succeed, starting with its team and extending to its customers. The company was also recently named a Boston Business Journal Best Places to Work honoree for the fifth year in a row, further showcasing the company’s people-centered culture and commitment to its employees. "As companies are facing economic headwinds, sales organizations are sharpening their focus on sales talent,” said Gerhard Gschwandtner, founder and CEO...

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### Allego® Recognized in Now Tech: Sales Enablement Automation, Q2 2022 Report

> Allego Recognized in Now Tech: Sales Enablement Automation, Q2 2022 Report. in both sales readiness and sales content solution functionality

- Published: 2022-07-12
- Modified: 2024-10-09
- URL: https://www.allego.com/news/allego-recognized-in-now-tech-sales-enablement-automation-q2-2022-report/
- News Types: Press Release

Independent research firm includes Allego in both sales readiness and sales content solution functionality segments WALTHAM, Mass. - July 12, 2022 - Allego, the leading sales enablement platform provider, today announced its inclusion in Forrester’s Now Tech: Sales Enablement Automation, Q2 2022 report. The report analyzed sales readiness and sales content solutions based on market presence and functionality to help sales enablement professionals make well-informed purchasing decisions. With the market for sales enablement platforms projected to reach $7. 3 billion by 2028, the demand for sales enablement automation (SEA) continues to increase. According to the report, sales readiness and sales content solutions have enabled sales and marketing teams “to take a more intelligent, structured and measurable approach to equipping sellers and engaging buyers. ” B2B companies now seek comprehensive technology solutions to meet a broader range of needs. When sales enablement stakeholders choose a SEA platform, Forrester states they should look for: Shortened time-to-competency with opportunities for practicing interactions as well as onboarding and learning features while integrating content and readiness. Enablement for B2B sellers to maximize interactions with buyers by equipping them with content assets and behaviors that are proven to work. Insights on activity, quality and adoption of the enablement program. “Organizations and sellers are recognizing the need for sales enablement platforms to expedite not only onboarding but also messaging, coaching, and sales content management,” said Yuchun Lee, CEO and co-founder of Allego. “We’re meeting the new demands of today’s hybrid and virtual sales teams with key capabilities...

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### Allego® Recognized by Boston Business Journal as a Best Place to Work for Fifth Year In a Row

> Allego® recognized as a Best Place to Work for fifth year In a row by Boston Business Journal for outstanding work environment

- Published: 2022-06-17
- Modified: 2024-09-20
- URL: https://www.allego.com/news/allego-recognized-by-boston-business-journal-as-a-best-place-to-work-for-fifth-year-in-a-row/
- News Types: Press Release

Commitment to employee engagement and satisfaction places Allego as a top-scoring company in Greater Boston area WALTHAM, Mass. (June 17, 2022) — Allego, the leading sales enablement platform provider, today announced it has been named as a 2022 Boston Business Journal Best Places to Work honoree or the fifth consecutive year. The winners were honored Thursday night at a casino-themed event at the Boston Park Plaza hotel. The BBJ’s Best Places to Work program is an exclusive ranking of the Massachusetts companies that have built outstanding work environments for their people. Winners are selected based on high scores from employee attitude and satisfaction survey results. The 80 companies honored in 2022 range in size and industry, with winners from the technology sector, retail industry, health care space, commercial real estate and more. “Allego continues to adapt our work environment to the way employees prefer to work in a hybrid world,” said Amy Cohn, Chief People Officer at Allego. “Being recognized as a BBJ Best Place to Work for the fifth year is truly gratifying and a testament to the culture we’ve created that fosters true happiness and success at work. ” The 181 businesses that met criteria for office location and size participated in employee-engagement surveys distributed by Business Journal partner Quantum Workplace. Employees were asked to rate their work environment, work-life balance, job satisfaction, advancement opportunities, management, compensation, and benefits. "We are so glad to be able to celebrate this year's Best Places to Work in person. These companies...

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### Allego’s® Sixth Annual S3 Reveals Insights into Orchestrating Sales Success in the Hybrid Era

> Allego’s S3 customer conference gathered more than 700 attendees to share insights on best sales enablement practices for sales success

- Published: 2022-05-31
- Modified: 2024-10-09
- URL: https://www.allego.com/news/allegos-sixth-annual-s3-reveals-insights-into-orchestrating-sales-success-in-the-hybrid-era/
- News Types: Press Release

Allego’s hybrid customer conference gathered more than 700 attendees to discuss best sales enablement practices for long-term success WALTHAM, Mass. - May 31, 2022 - Allego, the leading sales enablement platform provider, today announced more than 700 marketing, sales, enablement, sales training and learning and development leaders attended the company’s sixth annual Sales Success Summit (S3). The hybrid event, held May 23-25 at the Seaport Hotel in Boston and online, included keynotes from Allego executives and various sessions from Allego customers and partners, such as Fidelity Investments, eSentire, S&P Global, Inspire Medical and Corporate Visions. The event included over a dozen keynotes and breakout sessions, each uncovering new ideas and best practices to solve today’s sales enablement challenges. Sessions were focused on teaching attendees how to orchestrate sales success, with topics including “How to Uncover the Value, Proving ROI of Your Sales Learning & Enablement Program,” “New Ways to Drive Continuous Learning,” and “The Secrets of Successful Hybrid Selling. ” Keynotes Commencing the event was a keynote from Benjamin Zander, world famous conductor and musical director of the Boston Philharmonic Orchestra and the Boston Philharmonic Youth Orchestra. During the session, Zander revealed the distinctions of leadership, teamwork, creativity and coaching gained from a lifetime of conducting. Following Zander’s opening keynote, Yuchun Lee, Allego CEO and Co-founder, shared insight into the state of the industry and Allego’s vision, while Andre Black, Allego Chief Product Officer, unveiled the 2022 product roadmap. “While our customers have adapted to the challenges of sales enablement...

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### Only 60% of Sales Hires Stay With a Company At Least 6 Months According to New Allego® Data

> The State of Sales Onboarding - Allego surveys B2B sales leaders reveals insights into hybrid onboarding, personalization and mobile access

- Published: 2022-05-05
- Modified: 2024-10-10
- URL: https://www.allego.com/news/state-of-sales-onboarding-report-release/
- News Types: Press Release

A survey of B2B sales leaders reveals insights into the state of sales onboarding, from hybrid onboarding challenges to the benefits of personalization and mobile access WALTHAM, Mass. - May 5, 2022 - Allego, the leading sales enablement platform provider, today announced new research on the state of sales onboarding for companies nationwide. The report, “The State of Sales Onboarding”, provides insights into the onboarding changes and challenges sales teams face as hybrid work becomes the norm. “Companies are struggling to fill sales roles, which impacts revenue. With the finding that many new sales hires leave during their first six months, it's clear that organizations have a gap in their existing onboarding processes. It’s more crucial than ever to get onboarding right in order to retain new employees,” said Amy Cohn, Chief People Officer at Allego. “Companies who invest in personalized onboarding also invest in the well-being and longevity of their employees as they ensure new sellers have the skills, knowledge and content they need to feel confident stepping into their role. ” Allego surveyed 300 B2B sales leaders to understand where sales onboarding has been, where it is today and where it’s going next. The findings show that sales onboarding looks very different than it did just 24 months ago, demonstrating how quickly organizations have had to adapt their processes in the hybrid era. The data also reveals that many companies still have a long way to go to optimize onboarding for the realities of a hybrid workplace. Key...

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### Allego Customer eSentire to Present Case Study on Onboarding New Sales Reps in Record Volume and Record Time at Forrester B2B Summit 2022

> eSentire will present a case study showcasing its sales rep onboarding success with Allego's sales enablement platform

- Published: 2022-05-02
- Modified: 2024-09-20
- URL: https://www.allego.com/news/esentire-to-present-case-study-at-forrester-b2b-summit-2022/
- News Types: Press Release

Austin, TX – May 2, 2022 – Allego, the leading sales enablement provider, today announced it is a platinum sponsor of the Forrester B2B Summit and that its customer, eSentire, the leading provider of Managed Detection and Response cybersecurity services, will present a case study session showcasing its sales rep onboarding success with Allego. What: Forrester B2B Summit, the hybrid event taking place May 2-4 in Austin, TX and virtually, is the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward. Who: At the conference, Allego’s valued customer eSentire presents: eSentire Onboards New Reps in Record Volume and Record Time Makenzie Van Eyk, Manager, Sales Learning and Development, eSentire Session description: Every day, businesses scramble to hire and onboard new sales reps in record volume and in record time. Unfortunately, many lack strategy and tools to deliver accelerated onboarding effectively. As a result, reps’ performance suffers, they leave, and companies must hire again. It doesn’t have to be that way. In this session, you’ll learn how eSentire’s lean sales enablement team broke that vicious and costly cycle and ensures new reps are onboarded, ramped, and selling in under 90 days. When: Monday, May 2, 2022 from 3:35 – 4:05 PM CDT and Wednesday, May 4, 2022 from 11:50 – 12:20 PM CDT For more information about Allego’s sales enablement platform, please visit: https://www. allego. com, or visit the Allego booth in the Summit Marketplace. About Allego Allego...

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### Allego® Expands Its Customer Base in the Age of Virtual Selling

> Allego customer base expands through demand for its virtual selling platform with new customer wins, including Blatchford and Endologix LLC

- Published: 2022-04-05
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-expands-its-customer-base-in-the-age-of-virtual-selling/
- News Types: Press Release

Forward-thinking companies invest in leading sales enablement platform to onboard, train and coach their hybrid sales teams WALTHAM, Mass. - April 5, 2022 - Allego, the leading sales enablement platform provider, today announced increased demand for its platform as demonstrated by new customer wins, including Blatchford, Berry Global and Endologix LLC. The increased demand coincides with the growth of virtual selling in the past two years, with 92% of B2B buyers preferring virtual sales interactions — further solidifying the need for organizations to enable and train sales reps to navigate the new digital buyer experience. Allego’s customers have collectively created and shared over 3 million pieces of content with colleagues and buyers from over 200 countries across Allego’s 12 data centers around the world. Endologix, a privately held global medical device company dedicated to improving patients’ lives by providing innovative therapies for the interventional treatment of vascular disease, turned to Allego to help their North American sales team better manage content and share best practices. “With our sales team spread out across North America, we needed a way to organize our content so sellers have the most relevant information at the time of need. We also needed a way for our sellers to collaborate and share ideas with each other as part of the learning process,” said Eric Gellinger, National Training Manager, Endologix. “With Allego, we’re able to put content creation into our sellers’ hands and easily organize that content into searchable video libraries that allow sellers to add feedback...

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### Allego® Wins BISA Technology Innovation Award Three Years Running

> Allego presented with BiISA Technology Innovation Award at The 2022 BISA Annual Convention for third consecutive year

- Published: 2022-03-01
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-wins-bisa-technology-innovation-award-three-years-running/
- News Types: Press Release

Sales enablement platform recognized at The 2022 BISA Annual Convention in Miami Beach, FL Waltham, MA – March 1, 2022 – Allego, the leading sales enablement platform provider, announced today it has won a Bank Insurance and Securities Association (BISA) 2022 Technology Innovation Award. This is the third time BISA has recognized Allego with the award, which recognizes leadership in the advancement of the financial services industry's products, services and platforms through technology innovation, and highlights companies for their commitment to advancements in technology-based solutions for the industry. Allego was recognized at an award ceremony that took place this morning during The 2022 BISA Annual Convention at the Fontainebleau Hotel in Miami Beach, Florida. In addition to receiving this recognition, Allego is exhibiting at the conference (tabletop #14) to showcase how its sales enablement platform is enhancing advisor-client relationships, helping firms retain talent and improving practice management efforts in a virtual and hybrid world through video and on-demand training. Allego’s experience in the financial services industry is backed by its long-standing relationships with well-known brands like Global Atlantic Financial Group, First Horizon Advisors, Jackson National Life Insurance, John Hancock Investments and JP Morgan Asset and Wealth Management. “Even before the pandemic hit, banking, securities and insurance industries were struggling with geographically-dispersed teams, ever-changing market shifts and complex product lines that made it challenging to provide comprehensive training, relevant content and innovative sales tools to reps,” said Mark Magnacca, president and co-founder of Allego. “Now, with virtual selling here to stay,...

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### New Allego® Data Shows 76% of Companies Say That Poor Adoption of Sales Tools is a Top Reason Sales Teams Miss Their Quotas

> Sales teams miss quotas due to poor technology adoption according to 76% of B2B sales leaders in new Allego study

- Published: 2022-02-08
- Modified: 2024-10-11
- URL: https://www.allego.com/news/sales-enablement-technology-report-release/
- News Types: Press Release

A study of B2B sales leaders reveals insights into the negative impact of using multiple sales enablement tools WALTHAM, Mass. - Feb. 8, 2022 - Allego, the leading sales enablement platform provider, today announced new research on the current state of sales enablement tools. The report, “The Sales Enablement Technology Report,” uncovers the challenges faced by organizations that use multiple point solutions to support sales efforts, the benefits of a unified solution and recommendations for sales leaders. “Organizations need tools to onboard, train, coach and manage customer-facing content for their hybrid sales teams now more than ever. But sales reps cannot afford to waste time learning new solutions and jumping between multiple tools,” said Yuchun Lee, Allego CEO and co-founder. “Using an all-in-one sales enablement solution that consolidates sales learning, content management and collaboration tools can cut costs, improve user adoption and reduce reps’ frustration using many apps and juggling multiple logins, ultimately, resulting in reps who produce better sales results. ” Allego surveyed 330 B2B sales leaders to gauge their perspectives on how multiple sales enablement tools impacted their organization. The results revealed that using numerous tools resulted in increased costs, frequent training, security concerns and rep confusion. Additionally, sales leaders and reps were frustrated with the number of learning tools, leading to low adoption rates and missed sales quotas. Key findings from the report include: The Use of Multiple Sales Enablement Tools Has a Negative Impact on Sales Organizations Respondents reported that the use of multiple tools results...

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### Allego Wins Gold in 2021 Brandon Hall Group Excellence in Technology Awards

> Allego awarded as gold winner for excellence in Sales Enablement area by the Brandon Hall Group Excellence in Technology Awards

- Published: 2021-12-16
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-wins-gold-in-2021-brandon-hall-group-excellence-in-technology-awards/
- News Types: Press Release

Allego recognized in the Sales Enablement area by the Brandon Hall Group Excellence in Technology Awards for the fourth consecutive year WALTHAM, Mass. – December 16, 2021 – Allego, the leading sales enablement platform provider, today announced the company has won a coveted gold award for excellence in the Sales Enablement area by the Brandon Hall Group Technology Awards. Allego has been named a medal winner for four consecutive years. The full list of winners is available at excellenceawards. brandonhall. com/winners/. “Allego will always be committed to building the best platform on the market, but we know customers are looking for a true business partner, not just a sales enablement solution,” said Yuchun Lee, CEO and co-founder of Allego. “Over the past couple years, we’ve made significant updates to the Allego platform to address the unique challenges our customers face selling in a virtual and hybrid world. It’s extremely gratifying to be honored by Brandon Hall Group for the work we’re doing to help our customers succeed. ” Allego has pioneered the shift to modern sales enablement and allows corporations to facilitate modern learning, content management, and virtual selling. Given many sales teams can’t be together physically, the Allego platform helps facilitate their learning virtually, enabling managers to coach remotely and manage sales content to support personalized buyer experiences in a virtual/hybrid selling environment. Customers across industries, including financial services, high tech, life sciences and manufacturing, rely on Allego to transform their sales training processes with modern sales enablement initiatives....

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### Allego® and Korsgaden International Partner to Deliver Personalized Consulting and Training Services within All-in-One Sales Enablement Platform for Insurance and Financial Services Companies

> Allego and Korsgaden International Partner for personalized sales enablement consulting and training services

- Published: 2021-12-15
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-and-korsgaden-international-press-release/
- News Types: Press Release

Strategic partnership enables rapid sales results and digital transformation for the insurance and financial services industry WALTHAM, Mass. - December 15, 2021 - Allego, the leading sales enablement platform provider, today announced a partnership with Korsgaden International, a leading insurance and financial services consultancy, to offer Korsgaden’s consulting and training services within the Allego sales enablement platform. Together, the companies will enable sales transformation for better revenue goal achievement in the rapidly evolving insurance and financial services industries. According to recent Allego data, almost half of companies say inadequate sales training and lack of timely market insights are key factors in missing revenue goals. This partnership offers companies access to Korsgaden’s comprehensive and innovative agency-building training and consulting materials and the ability for financial services professionals to collaborate and share market insights, knowledge and best practices, all within Allego’s patented sales enablement platform. Using Allego’s all-in-one platform, customers will receive Korsgaden’s world-class training coupled with learning reinforcement, coaching and market insights to improve performance and drive revenue. “The Korsgaden team understands that the traditional methods for professional development aren’t agile, sophisticated or quick enough to meet the needs of today’s insurance and financial services teams, who must keep up with changing market conditions while engaging their customers in a virtual world,” said Tim Kasida, Strategic Partnership Leader at Allego. “Alongside Troy’s expertise and leadership in the industry, we are able to ensure customers have access to agile content, just-in-time training and learning to create competent, confident financial services professionals in...

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### The Boston Globe Names Allego a Top Place to Work for 2021

> Allego, the leading sales enablement platform provider, named Top Place to Work 2021 in Massachusetts by the Boston Globe

- Published: 2021-12-06
- Modified: 2024-10-11
- URL: https://www.allego.com/news/the-boston-globe-names-allego-a-top-place-to-work-for-2021/
- News Types: Press Release

Allego honored as one of the best employers in Massachusetts for the second consecutive year WALTHAM, Mass. – (December 6, 2021) – Allego, the leading sales enablement platform provider, today announced it has been named one of the Top Places to Work in Massachusetts in the 14th annual employee-based survey project from The Boston Globe. The Top Places to Work 2021 issue was published online at Globe. com/TopPlaces on the night of December 1 and in Globe Magazine on December 5. Top Places to Work recognizes the most admired workplaces in the state voted on by the people who know them best—their employees. The survey measures employee opinions about their company’s direction, execution, connection, management, work, pay and benefits, and engagement. The employers are placed into one of four groups: small, with 50 to 99 employees; medium, with 100 to 249 workers; large, with 250 to 999; and largest, with 1,000 or more. Allego was ranked 5th in the medium-size employer category. “Some companies struggle to find the balance between keeping customers satisfied and meeting employees’ needs. What they may not realize is that by meeting an employee’s needs, customer satisfaction will come as a result,” said Yuchun Lee, CEO and co-founder of Allego. “Creating a culture that supports a merit-driven, equitable and inclusive hybrid work model and that puts the mental and physical wellbeing of all employees first, remains our top priority. Receiving the Top Places to Work recognition by The Boston Globe for another year shows that our...

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### Allego® Customers Voya and Pharmacosmos to Present Case Studies on Using Sales Enablement Tools to Improve Onboarding and Collaboration for Virtual Teams

> Allego® Customers Voya and Pharmacosmos Present Case Studies on Using Sales Enablement Tools to Improve Training and Learning Strategies

- Published: 2021-12-02
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-voya-pharmacosmos-case-studies/
- News Types: Press Release

Waltham, MA – December 2, 2021 – Allego, the leading sales enablement provider, today announced that two of its innovative customers, Voya Investment Management and Pharmacosmos Therapeutics, Inc. , will present case studies on how they adapted their training and learning strategies to improve results for their virtual teams as part of upcoming webinars. Jeff Lovanio, AVP - Distribution Training and Development Manager at Voya, will present Saving Time & Improving Results with Effective Onboarding during a Sales Enablement PRO Ask Me Anything webinar on December 2 at 2:00 p. m ET. The session will address the challenges of remote onboarding. New sales reps are unlikely to retain what they learn with one-size-fits-all, full-day Zoom sessions. Voya learned that there’s a better way. Learn how they used recorded video and content from subject matter experts to engage their remote teams to drive higher win rates and shorter new hire ramp times. Lovanio will share how he adapted to the new learning environment with a fresh onboarding strategy. Melissa Young, Associate Director Sales Training and Development, Pharmacosmos Therapeutics Inc. , will present Maintaining Collaboration in a Hybrid World: How Pharmacosmos Managed the Change to Virtual Onboarding & Collaboration during an LTEN webinar on December 7 at 12:30 p. m. ET. Pharmacosmos Therapeutics, a Danish pharmaceutical company, received an FDA approval in January of 2020 that expanded their business into the United States. While this presented an exciting opportunity, it also posed a challenge: How could their lean L&D team replicate the...

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### Allego® Medtech Customer to Present Case Study on Using Modern Sales Enablement Tools to Reinvent Training for its Americas Field Force at LTEN 2021

> Allego® Medtech customer to present on using sales enablement to reinvent training for its Americas Field Force at LTEN

- Published: 2021-11-03
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-medtech-case-study-press-release-lten-2021/
- News Types: Press Release

Waltham, MA – November 4, 2021 – Allego, the leading sales enablement provider, today announced that its innovative medtech customer will present a case study session at LTEN 2021 showcasing its success automating and standardizing its onboarding process, while improving coaching and collaboration for its Americas field force. What: LTEN, the world’s largest gathering for life sciences trainers and educators, is a hybrid event taking place November 8-11. Who: Allego’s valued customer will present at the in-person event: How An Innovative Medtech Company Reinvented Training for its Americas Field Force with Modern Sales Enablement Tools Emily Mason, Sales Trainer Session description: With a fully remote Americas sales force spread over 13 regions, this medtech company’s field trainers struggled to keep up with onboarding new hires in a consistent manner, while keeping veteran sales reps trained on new products and messaging. With no standardized process in place, its trainers were bogged down trying to figure out who had completed the required training in order to share results with the appropriate managers while new reps sat around waiting to be told what to do next. The lack of consistency from one trainer to the next provided a different onboarding experience for each new rep, and sometimes slowed down their time to first sale. This session will describe how the company adopted a modern sales enablement platform to automate and standardize its onboarding and training processes. Using the Allego platform, the medtech training team is able to get each new hire set up...

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### Allego® Data Shows Sales Reps Lack Answers to Nearly Half of Product Questions Asked by Customers

> Allego study of B2B sales & marketing leaders finds sales reps lack answers to over half of product questions asked by customers

- Published: 2021-10-26
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-data-shows-sales-reps-lack-answers-to-nearly-half-of-product-questions-asked-by-customers/
- News Types: Press Release

A study of B2B sales and marketing leaders reveals insights into the benefits of sales enablement, from onboarding new reps to revenue generation WALTHAM, Mass. - Oct. 26, 2021 - Allego, the leading sales enablement platform provider, today announced new research on the current state of sales enablement for companies nationwide. The report, “Who Owns Sales Enablement? ” provides insights into this emerging function and the training and revenue challenges companies face without it. “Two things stood out from the report’s findings: sales reps need more training and support to be successful in the hybrid era and companies that have a clear understanding of sales enablement goals, tasks and roles are more likely to achieve their revenue goals,” said Yuchun Lee, Allego CEO and co-founder. “Having a dedicated sales enablement program with clear ownership within the organization and implementing a platform to provide reps with 24-hour access to training, content and tools are among the steps successful organizations have taken to optimize hybrid buyer interactions, reinforce selling skills and help reps better articulate their company’s products. ” Allego surveyed over 300 B2B sales and marketing leaders to gain their perspectives on how incorporating a sales enablement approach has impacted their teams. Sales enablement as a fully defined initiative is in its infancy at many companies. The respondents shared how sales enablement has driven revenue growth and produced more effective sellers. Additionally, the findings shed light on the obstacles to sales enablement success, such as competing company priorities and lack of...

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### Allego® Customer AssetMark to Present Case Study on Sustaining Collaboration in a Virtual World at SES Experience 2021

> AssetMark presents case study showcasing its success sustaining collaboration, peer-to-peer learning, coaching and onboarding with Allego

- Published: 2021-09-27
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-customer-assetmark-to-present-case-study-on-sustaining-collaboration-in-a-virtual-world-at-ses-experience-2021/
- News Types: Press Release

Waltham, MA – September 27, 2021 – Allego, the leading sales learning and enablement provider, today announced it is a sponsor of the virtual Sales Enablement Society (SES) Conference, SES Experience 2021, and that its customer, AssetMark, a leading provider of extensive wealth management and technology solutions that power independent financial advisors and their clients, will present a case study session showcasing its success fostering collaboration, peer-to-peer learning, coaching and onboarding with Allego. What: SES Experience 2021 is a 3-day virtual event for sales enablement professionals, taking place September 28-30. Who: At the conference, Allego’s valued customer AssetMark presents: Sustaining Collaboration in a Virtual World Elyssa Douglass, Sales Training Specialist, AssetMark Session description: AssetMark has always fostered a collaborative culture that encourages employees to engage in peer-to-peer learning, coaching and other professional development activities. With the arrival of the COVID pandemic in 2020, AssetMark, like many companies, struggled to find new and creative ways to sustain that culture. Using Allego, the company created a “knowledge and information hub” to fulfill the training and onboarding needs of its employees and preserve its collaborative culture—capabilities that will help the company thrive long after the pandemic has run its course. When: Wednesday, September 29 at 12:35 p. m. ET For more information about Allego’s sales learning and enablement platform, please visit: https://www. allego. com, or visit the Allego booth in the Virtual Expo Hall at the SES Experience 2021. ### About Allego Allego provides an all-in-one sales enablement platform with patented technology that...

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### Allego's Newest Patent Enables Asynchronous Team Collaboration

> Allego granted third patent enabling asychronous team collaboration to improve remote and hybrid feedback loops for global teams.,

- Published: 2021-09-23
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allegos-newest-patent-enables-asynchronous-team-collaboration/
- News Types: Press Release

Sales enablement technology leader expands patent portfolio, delivering unique solutions to optimize the performance of distributed teams WALTHAM, Mass. - September 23, 2021 - Allego®, the leading sales learning and enablement platform provider, today announced a new patent for providing point-in-time feedback asynchronously through video. To date, Allego has been granted three patents, which collectively cover more than 60 claims and uniquely position Allego as a leader in the Sales Enablement market, able to deliver user-friendly content and learning effectiveness with an unmatched intuitive experience. The newest patent, US1110989, was developed by Allego’s CEO and co-founder Yuchun Lee, Chief Product Officer Andre Black, Chief Technology Officer Ed Chin, and President and co-founder Mark Magnacca. With this technology, the Allego platform provides a paradigm for a rich social collaboration experience, allowing users to interact with comments via text or voice as a visually compelling threadable discussion. This capability is key for knowledge retention and comprehension when used as a feedback mechanism to users trying to absorb sales collateral or learning materials. Other key aspects of a compelling look-and-feel to Allego’s paradigm are also covered by previous patents, providing Allego users a uniquely effective user experience not available in other solutions. Unlike a simple list of comments, Allego’s asynchronous communications appear as an overlay at specific points-in-time displayed within the actual video. For example, sales representatives can share their recordings of a product demo with their manager, who is then able to provide feedback on the approach or coach their rep on...

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### Allego Recognized in 2021 Gartner Market Guide for Sales Enablement Platforms

> Allego recognized as a Representative Vendor in 2021 Gartner “Market Guide for Sales Enablement Platforms.”

- Published: 2021-09-16
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-recognized-in-2021-gartner-market-guide-for-sales-enablement-platform/
- News Types: Press Release

Waltham, Mass. - September 16, 2021 - Allego, the leading sales learning and enablement platform provider, today announced it has been recognized as a Representative Vendor in 2021 Gartner “Market Guide for Sales Enablement Platforms. ” As the world becomes increasingly digital, the market for sales enablement platforms (SEPs) continues to grow. According to the Gartner report, “Demand for sales enablement platform technology has made it a core tech stack purchase for organizations with both direct and partner selling channels. ” When choosing an SEP, Gartner recommends seeking vendors with a holistic approach to sales enablement to support the entire sales enablement initiative, including digital sales content, training and coaching. Allego believes its all-in-one sales enablement platform elevates sales team performance by offering key functionality across each of these recommended capabilities identified by Gartner. “More and more companies are turning to sales enablement platforms as they adapt to the new world of hybrid work, which has changed the way they sell, coach their sellers and collaborate on a daily basis,” said Yuchun Lee, CEO and co-founder of Allego. “We want to lead the way in providing B2B sales teams the tools they need to be successful at virtual selling today and in the future. In our opinion, this newest recognition in Gartner research is a powerful reflection of our efforts. ” The report predicts that by 2026, 30% of B2B sales cycles will be primarily run through a digital sales room (DSR) and by 2025, half of B2B sales organizations...

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### Allego Wins Best Overall Sales Enablement Software Solution in 2021 MarTech Breakthrough Awards

> MarTech Breakthrough recognizes Allego as the winner of 'Best Overall Sales Enablement Software Solution.'

- Published: 2021-08-12
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-wins-best-overall-sales-enablement-software-solution/
- News Types: Press Release

Prestigious International Awards Program Honors Allego as Breakthrough MarTech Product NEEDHAM, Mass. - August 12, 2021 - MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced that Allego, the leading sales learning and enablement platform provider, is the winner of the ‘Best Overall Sales Enablement Software Solution’ in the fourth annual MarTech Breakthrough Awards. Allego is an all-in-one solution for virtual learning and enablement, featuring a modern user interface for teams to quickly learn critical skills, find the right content at the moment of need and collaborate more effectively with peers from anywhere in the world. “Allego and our customers thrive because together, we’ve dropped the notion that one-size-fits all training and enablement is sufficient for today’s hybrid sales teams,” said Wayne St. Amand, Chief Marketing Officer at Allego. “We will continue to challenge the status quo and further develop new sales enablement solutions for onboarding, training, coaching, content management and collaboration to meet the continually evolving needs of the world’s fastest-growing brands and their distributed teams. ” The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the creativity, hard work and success of companies, technologies and products in the fields of marketing, sales and advertising technology. To learn more about Allego’s leading sales learning and enablement platform, schedule a demo or visit Allego. com About Allego Allego provides an all-in-one sales enablement platform that ensures sellers have the...

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### Allego Continues Aggressive Customer, Product and Employee Growth in the First Half of 2021

> Allego customer growth, employee and product expansion as demand for virtual sales enablement drives growth of more than 100%

- Published: 2021-08-04
- Modified: 2024-11-15
- URL: https://www.allego.com/news/allego-continues-aggressive-customer-product-and-employee-growth-in-the-first-half-of-2021/
- News Types: Press Release

Demand for virtual sales enablement capabilities in a post-pandemic world drives annual contract growth of more than 100% from both new and existing customers NEEDHAM, Mass. - August 4, 2021 - Allego, the leading sales learning and enablement platform provider, today announced continued momentum in the first half (1H) of 2021 with strong demand from new customers, as evidenced by a 100% year-over-year (YoY) increase in new customer annual contracted revenue in 1H; and a 127% increase YoY in Q2. Throughout 1H, Allego also saw a 109% YoY growth in expansion from existing customers as they continued to increase their adoption of the platform. The company continued to exceed expectations on renewal for Q2 and 1H. Notable new customers adopting the Allego platform in the first half of the year include Accruent, Advisors Asset Management, Aegon Asset Management, The Assure Group, Corium Inc. , Imprivata, Intersect ENT, Klaveness Digital, Mainspire, Ogury, OTA Insight, Scharf Investments, Stardog and Summit. In the face of the pandemic, successful companies have adopted sales enablement tools to help them adapt to changing market conditions and enable their sales teams to be successful. When COVID-19 hit, interest rates dropped significantly causing many lenders to aggressively recruit and hire. AmeriSave turned to Allego for help and created an organized, structured repository of all the content new hires need to be successful, and trainers are able to pre-record content for use in multiple training sessions. “We could see our trainees were not only watching those videos once or...

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### Allego Featured on Selling Power’s “50 Best Companies to Sell For” List 2021

> Sales learning and enablement market leader receives recognition on Selling Power's '50 Best Companies to Sell For' for second year in a row

- Published: 2021-07-08
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-featured-on-selling-powers-50-best-companies-to-sell-for-list-2021/
- News Types: Press Release

Sales learning and enablement market leader receives recognition on Selling Power’s annual list for the second year in a row Needham, MA – (July 8, 2021) – Allego, the leading sales learning and enablement platform provider, is pleased to announce that it has ranked on the Selling Power 50 Best Companies to Sell For list for the second consecutive year. The corporate research team at Selling Power magazine has assembled and published the list for more than two decades. “We know that sales teams perform best when they’re well supported, and being successful at work is fundamental to human happiness,” said George Donovan, Chief Revenue Officer of Allego. “We take pride in the strong culture that we’ve built because it impacts our customers just as much as our team. Recognition from Selling Power for a second year is a testament to our commitment, and one that we will develop further as we enter a new phase of hybrid work and virtual selling. ” Allego’s mission is to ensure sales professionals have the skills and knowledge they need to succeed, and this holds true for its employees and customers alike. The company was also named an Inc. Best Workplace for a second year and a Boston Business Journal Best Places to Work honoree for the fourth year in a row, further demonstrating the company’s continued efforts to cultivate a people-centered work environment. “The companies who earned a spot on this year’s list have truly world-class sales organizations,” says Gerhard Gschwandtner, Selling...

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### Allego Financial Services Customers JP Morgan Chase, First Horizon Advisors, Comerica, and John Hancock Share Compelling Stories About Adaptation as Part of Allego Podcast

> Allego talks with customer in financial services about sales enablement stories of adaptation and growth in podcast

- Published: 2021-06-22
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-financial-services-customers-jp-morgan-chase-first-horizon-advisors-comerica-and-john-hancock-share-compelling-stories-about-adaptation-as-part-of-allego-podcast/
- News Types: Press Release

Adapter’s Advantage podcast host Mark Magnacca uncovers guests’ real-world experiences to help listeners learn how to adapt to change Needham, MA – June 22, 2021 – Allego, the leading sales learning and enablement platform provider, announced that recent podcast interviews with leaders from customers JP Morgan Chase, First Horizon Advisors, Comerica and John Hancock Investments are available on The Adapter’s Advantage podcast. In the highlighted episodes, leaders in the financial services industries discuss how they and their businesses have adapted sales enablement and thrived in the current environment. What: Hosted by Mark Magnacca, President and Co-Founder of Allego, The Adapter’s Advantage podcast features leaders in sales, training, enterprise learning and academia who share compelling stories demonstrating adaptation. Who: Jesse Jackson, Chief Learning Officer at JP Morgan Chase, shares why lifelong learning and adaptation to challenges are essential mindsets. Rhomes Aur, CEO and Investment Advisor, First Horizon Advisors, shares about corporate culture, serving communities, and virtual selling opportunities. Dustin Megill, Learning and Development Specialist at Comerica, shares how firms can pivot towards growth in the current environment. Jeff Duckworth, Head of U. S. Intermediary Distribution at John Hancock Investments, shares about bringing remote teams together, the power of video, and his unique sales training process. The Adapter’s Advantage podcast was launched in July 2020 to help sales trainers, sales enablement professionals, sales managers and executives in enterprise learning adapt to a rapidly changing world. The podcast highlights inspirational stories and real-world lessons from industry leaders about how they have adapted to...

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### Allego Recognized by Boston Business Journal as a Best Place to Work for Fourth Year In a Row

> Commitment to employee engagement and satisfaction places Allego as a best place to work in Greater Boston area

- Published: 2021-06-17
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-recognized-by-boston-business-journal-as-a-best-place-to-work-for-fourth-year-in-a-row/
- News Types: Press Release

Commitment to employee engagement and satisfaction places Allego as a top-scoring company in Greater Boston area Needham, MA – (June 17, 2021) – Allego, the leading sales learning and enablement platform, today announced it has been named as a Boston Business Journal 2021 Best Places to Work honoree. The BBJ’s Best Places to Work program is an exclusive ranking of the Massachusetts companies that have built outstanding work environments for their people. Winners are selected based on high scores from employee attitude and satisfaction survey results. The companies honored in 2021 range in size and industry, with winners from the technology sector, retail industry, health care space, commercial real estate and more. “The past year has proven how resilient and determined our employees are. Despite not being together physically, we remain committed to serving our customers while also creating a culture that supports our employees’ work/life balance, productivity and continuous learning ,” said Yuchun Lee, CEO and co-founder of Allego. “Being recognized by the Boston Business Journal for the fourth year in a row reaffirms our commitment to creating a culture that fosters employees’ professional success, which we believe is fundamental to human happiness. ” Businesses that met criteria for office location and size participated in employee-engagement surveys distributed by Business Journal partner Quantum Workplace. Employees were asked to rate their work environment, work-life balance, job satisfaction, advancement opportunities, management, compensation and benefits. “In a year that has brought incredible challenges for everyone both personally and in business, it is...

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### Allego Powers Virtual Selling and Buying with the Launch of New Digital Sales Room Capability 

> Virtual selling and buying goes modern with digital sales rooms for B2B sellers to centralize resources for a connection with buyers

- Published: 2021-06-16
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-powers-virtual-selling-and-buying-with-the-launch-of-new-digital-sales-room-capability/
- News Types: Press Release

Digital Sales Rooms empower B2B sellers to centralize vital resources and deliver a modern buying experience that keeps them in the driver’s seat while creating an engaging human-to-human connection with buyers Needham, MA - June 16, 2021 - Allego, the leading sales learning and enablement platform, today announced the launch of Allego Digital Sales Rooms, a modern, online buying experience that provides a company’s sales professionals and prospective buyers with a secure and collaborative approach to buying and selling, providing quick answers to important questions and centralized access to useful resources, including relevant sales collateral, contextual video messages, recorded web meetings and calls, asynchronous presentations, and confidential documents. With more than 82% of companies planning for the complexity of full-time hybrid workforces, sales teams must transition their interim virtual sales approaches to more permanent models. According to McKinsey, companies that add the human touch to digital sales achieve 2x the return to shareholders. By equipping teams with tools that are digitally-centric, sellers have the ability to meet buyer demands more accurately and efficiently. Unlike traditional email, phone and video-based communication, Allego Digital Sales Rooms create a more personalized, contextualized and self-directed buyer experience. “The traditional buying experience often feels like a hunting expedition. Prospective buyers have to track down valuable information, including vendor communications, meeting notes, and key documents in order to inform their decisions,” said Allego Chief Product Officer Andre Black. “With Allego’s Digital Sales Rooms, we’re taking the drudgery out of both the selling and the buying processes...

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### Allego Co-founders Provide Tactical Approaches to Virtual Selling with New Book, “Mastering Virtual Selling: Orchestrating Sales Success”

> Allego’s CEO Yuchun Lee and President Mark Magnacca partner with strategist Tony Jeary to offer tactical approaches to virtual selling

- Published: 2021-06-08
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-co-founders-provide-tactical-approaches-to-virtual-selling-with-new-book-mastering-virtual-selling/
- News Types: Press Release

Allego’s CEO Yuchun Lee and President Mark Magnacca partner with strategist Tony Jeary to offer insight into the world of post-pandemic virtual selling Needham, MA – June 8, 2021 – Yuchun Lee and Mark Magnacca, co-founders of Allego, today announced “Mastering Virtual Selling: Orchestrating Sales Success,” an all-in-one guide providing sales professionals with proven sales methodologies, actionable best practices and relatable anecdotes to compete successfully in a virtual world. Lee and Magnacca partnered with Tony Jeary, leading results strategist, executive coach and subject matter expert who has advised over 1,000 clients and published more than 60 books, to provide relevant strategies and advice for sales professionals. “‘Mastering Virtual Selling’ pulls up the curtain and shows you what is going on backstage—the true methods it takes to achieve success,” said Harry Hoopis, CEO of Hoopis Performance Network. “Mark, Yuchun, and Tony have nailed the millionaire mindset and then created the book that will help revolutionize companies to achieve that goal. This book has impressed upon me the values it will take to optimize my time within our virtual meetings. ” With more than 90% of B2B sales now conducted virtually, rookie and veteran salespeople must master the nuances of virtual selling. “Mastering Virtual Selling: Orchestrating Sales Success” educates sales professionals of all levels how to become buyer-centric and more effective at managing all aspects of virtual selling before, during, and after a prospect meeting. The book demonstrates the tools and tactics sales professionals need to achieve an intended outcome, including: The...

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### Future of Work and Virtual Selling Mastery Take Center Stage at Allego’s Fifth Annual Sales Success Summit

> Allego S3 offers best practices for maximizing Allego and new ideas in sales learning and enablement and tips for virtual selling mastery.

- Published: 2021-06-07
- Modified: 2024-10-11
- URL: https://www.allego.com/news/future-of-work-and-virtual-selling-take-center-stage-at-sales-success-summit/
- News Types: Press Release

More than 800 attendees came together for the virtual Allego customer conference; Lincoln Financial Group named 2021 Trailblazer Award winner Needham, MA – June 7, 2021 – Allego, the leading sales learning and enablement platform provider, today announced more than 800 sales, sales enablement and learning leaders from nearly 250 leading brands attended the company’s fifth annual Sales Success Summit (S3). The virtual event featured keynotes from Allego executives, as well as panels and presentations featuring customers from AmeriSave Mortgage, Ash Brokerage, Clyde, CooperVision, Tripadvisor and Veritas. The event included 16 breakout sessions, offering best practices for maximizing Allego and new ideas in sales learning and enablement and tips for virtual selling mastery. Sessions were geared to helping attendees adapt to a hybrid workplace and master virtual selling, with topics including Selling in a Virtual-First World, Pivoting to Virtual Product Launches and The Essentials of Virtual Onboarding. Click-to-Tweet: More than 800 sales, sales enablement and learning professionals attended @allegosoftware’s virtual Sales Success Summit June 2-3 to discuss the future of hybrid work and virtual selling. Keynotes An interview-style keynote session between Allego’s cofounders CEO Yuchun Lee and President Mark Magnacca commenced the virtual event. During the session, Lee and Magnacca discussed the evolution of the industry, including the future of sales enablement as it relates to teams transitioning to in-office and hybrid work environments. “The challenges sales teams have faced over the last 15 months make this year’s S3 conference more important than ever. Our customers’ experiences pivoting to virtual...

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### 77% of Employees Say They Waste Time in Unnecessary Meetings, Cites New Allego Report

> Allego research reveals that 77% of employees believe they waste time in unnecessary meeting and want asynchronous tools and processes.

- Published: 2021-05-25
- Modified: 2024-10-11
- URL: https://www.allego.com/news/77-percent-of-employees-say-they-waste-time-in-unnecessary-meetings-cites-new-allego-report/
- News Types: Press Release

Allego research reveals the tools and practices growing companies rely on to positively impact hybrid, work-from-home experiences Download Research Report Needham, MA - May 25, 2021 - Allego, the leading sales learning and enablement platform provider, today announced new research revealing communication preferences among employees adapting to a hybrid work environment. The full report, “The Asynchronous Advantage: How to Keep Hybrid Sales Teams on Track,” provides insights into the asynchronous tools and processes needed to help hybrid teams overcome the challenges of learning and collaborating in the new normal. “The pandemic has shed light on the ways in which teams prefer to work. Face-to-face meetings have proven exhausting and fatigue-inducing but, as we look post-pandemic, B2B leaders must provide the tools their teams need to remain productive, whether in a virtual or in-office setting,” said Yuchun Lee, Allego CEO and co-founder. “Unlike synchronous communication, like Zoom meetings and in-office collaboration, asynchronous communication through recorded video provides the flexibility employees desire while meeting project deadlines and expectations. ” Allego surveyed hundreds of B2B leaders, gaining insight into the impact of asynchronous communication on their organizations. The survey evaluated the benefits of implementing relevant technology and processes to capture and share employee conversations. The findings further revealed the influence of asynchronous communication on productivity levels in a virtual environment. Click to Tweet: According to @AllegoSoftware research, 77% of employees say they waste time in unnecessary meetings at least weekly. Asynchronous communication can reduce time spent in meetings while preserving important information. Key...

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### Allego and Nuveen to Discuss the Power of Asynchronous Video Communication in a Remote Work Environment on Upcoming Webinar

> Nuveen dives into the benefits of blending asynchronous video communications with real-time meeting tactics to elevate team performance.

- Published: 2021-05-17
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-and-nuveen-to-discuss-the-power-of-asynchronous-video-communication-in-a-remote-work-environment-on-upcoming-webinar/
- News Types: Press Release

Needham, MA – May 17, 2021 – Allego, the leading sales learning and enablement platform provider, today announced it will hold a live webinar on May 20 at 2 p. m. ET to highlight the results of a recent Allego-sponsored independent study of the benefits of asynchronous video communications. Customer Michael Ianni, Vice President of Global Sales and Advisor Development at Nuveen Investments, will join Allego’s Senior Product Marketing Manager Jake Miller to discuss how sales teams can tap the power of asynchronous video to take sales performance to the next level. What: Allego Webinar presents new independent research and an Allego customer case study, presented by Nuveen, diving into the benefits of blending asynchronous video communications with real-time meeting tactics to elevate team performance. Who: Michael Ianni, VP Global Sales & Advisor Development at Nuveen Investments and Jake Miller, Senior Product Marketing Manager at Allego. When: Thursday, May 20, 2021 from 2-3 p. m. ET About Allego Allego provides an all-in-one sales enablement platform that ensures sellers have the skills, knowledge, and content they need to optimize team success in a virtual world. In place of traditional training and content enablement tactics – which are rapidly outdated and often ineffective – Allego empowers reps with the activated content they need to close deals faster, and the personalized coaching and learning they require for continuous improvement. And it all happens in the flow of their daily work. Whether it’s providing feedback to one another through asynchronous video, or enhancing their...

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### Allego Named to Inc. Magazine’s Annual List of Best Workplaces for the Second Year in a Row 

> Standout employee engagement and company culture place Allego on Inc. Magazine 2021 list of best workplaces

- Published: 2021-05-13
- Modified: 2024-12-13
- URL: https://www.allego.com/news/allego-named-to-inc-magazines-annual-list-of-best-workplaces-for-the-second-year-in-a-row/
- News Types: Press Release

Standout employee engagement and company culture place Allego on Inc. ’s 2021 list of the highest-scoring businesses in the country Needham, MA – (May 12, 2021) – Allego, the leading sales learning and enablement platform provider, has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. Hitting newsstands May 18 in the May/June 2021 issue, the list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture whether teams are operating in person or remotely. Click to Tweet: We did it again! @AllegoSoftware was recognized by @Inc as a 2021 Best Workplace based on exceptional employee engagement, company culture and trust in the future This recognition from Inc. is yet another testament to Allego’s commitment to its employees. For the past four years, Allego has been named by the Boston Business Journal as a Best Place to Work based on the company’s efforts to create an enjoyable and meaningful work environment for employees. The company was also recognized as a 2020 Top Place to Work in MA by The Boston Globe and one of Selling Power’s 50 Best Companies to Sell For. “The past year has certainly been challenging for all as we’ve adapted to remote work, but our commitment to serving customers while also creating a culture that supports our employees’ work/life balance, productivity, and happiness remains unchanged,” said Yuchun Lee, CEO and co-founder of Allego. “This recognition by Inc. as a top workplace for...

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### Allego Launches Enhanced Conversation Intelligence Product, Adds Significant New Artificial Intelligence Technology

> Conversation Intelligence product provides person-to-person connections, enhancing buying experience to boost sales performance

- Published: 2021-05-11
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-launches-enhanced-conversation-intelligence-product/
- News Types: Press Release

Conversation Intelligence provides constructive insights to build stronger person-to-person connections, enhances prospect’s buying experience and boosts sales performance Needham, MA - May 11, 2021 - Allego, the leading sales learning and enablement platform provider, today announced the enhancement of its integrated Conversation Intelligence product. The product transforms the company’s Call Coaching module into an end-to-end Conversation Intelligence capability, driving analytics for its suite of comprehensive sales learning and enablement product features. Click-to-Tweet: @AllegoSoftware expands Call Coaching capabilities with introduction of Conversation Intelligence, further expanding its suite of #salesenablement product features. With Allego Conversation Intelligence, sales teams can automatically capture calls and virtual meetings, leveraging Artificial Intelligence (AI) to perform transcription across multiple languages, automate coaching, generate alerts, all with a deeper integration with CRMs and calendars. The new release of Allego Conversation Intelligence adds capabilities such as: Surface and act on coachable moments across large teams using AI by automating the analysis of calls to understand seller behavior and performance and posting point-in-time feedback as text, audio, or video messages. Improve productivity and post-sale handoff with automated note-taking and highlighting by accurately capturing call summaries, automatically linking to a call’s recording in a customer’s CRM and skimming behavior insights. Drive efficiencies for managers with automated review flagging, including notifying a manager when a call warrants coaching and flagging best-practice examples to promote to other reps. Automate content recommendations based on call topics by using AI to provide appropriate follow-up content based on call topics or objections expressed and recommend remedial...

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### Allego Customer HUB International to Present Case Study on Optimizing Sales Coaching Efficiency and Effectiveness at Forrester B2B Summit 2021

> Allego Customer HUB International presents on Optimizing Sales Coaching with Allego Sales Enablement at Forrester B2B Summit

- Published: 2021-04-28
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-customer-hub-international-to-present-at-forrester-b2b-summit-2021/
- News Types: Press Release

Needham, MA – April 28, 2021 – Allego, the leading sales learning and enablement provider, today announced it is a platinum sponsor of the virtual Forrester B2B Summit and that its customer, HUB International, a leading full-service global insurance broker, will present a case study session showcasing its success in optimizing sales coaching with Allego. Click to Tweet: Attending @Forrester’s B2B Summit next week? Don’t miss @AllegoSoftware’s case study session on 5/4 with Chris Condon of @HUBInsurance on optimizing #salescoaching efficiency & effectiveness #ForrB2BSummit What: Forrester B2B Summit is the live virtual can’t miss, live virtual event for B2B leaders in marketing, sales, and product, taking place May 3-6. Who: At the conference, Allego’s valued customer HUB International presents: Allego: How HUB International Used Allego to Optimize Sales Coaching Efficiency and Effectiveness Chris Condon, Vice President, Corporate Sales Training, HUB International Tuesday, May 4 at 12:35pm ET Session description: With sellers continuing to work remotely, effective sales coaching is tougher than ever. Are you adapting your coaching efforts to ensure reps can close deals virtually? Join this session to learn how HUB International has utilized sales enablement tools like Allego to double the number of reps they can coach while still providing personalized, point-in-time feedback on sales conversations. Plus, find out how to use asynchronous video to improve your sales coaching and training. For more information about Allego’s sales learning and enablement platform, please visit: https://www. allego. com, or visit the Sales Enablement and Sales & Channel Executives Villages at...

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### Allego and Corporate Visions Elevate Customer Conversations for 30,000 Sales & Marketing Professionals Through World-Class Sales Enablement Technology

> Corporate Visions’ elevate customer conversations by adding marketing, sales training, consulting, and coaching via Allego’s platform

- Published: 2021-04-26
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-and-corporate-visions-elevate-customer-conversations-for-30000-sales-marketing-professionals/
- News Types: Press Release

Corporate Visions’ award-winning marketing, sales training, consulting, and coaching accessible within customers’ daily workflow via Allego’s sales enablement platform NEEDHAM, Mass. , - April 26, 2021 - Allego, the leading sales learning and enablement platform provider, today announced its technology platform is now being used to deliver Corporate Visions’ training content, consulting, and coaching programs to more than 30,000 users. Corporate Visions, the leading provider of science-backed training and consulting services and one of Training Industry’s Top 20 Sales Training Companies, uses the Allego platform to deliver industry-leading content and services to customers within their daily workflow. The partnership provides Corporate Visions with the scalable platform required to successfully deliver and optimize learning content and coaching services to its customers. Allego becomes Corporate Visions’ sole sales enablement platform, replacing Corporate Visions’ former learning management system (LMS) and sales enablement platform. “Our customers are getting more value quicker through this partnership with Allego,” said Doug Hutton, SVP of Products at Corporate Visions. “Allego has all the power and capabilities we need to deliver and manage every piece of digital content we build for marketing, sales, and customer success. And it’s surprisingly easy to use. Our customers aren’t fighting with technology to get the messages, training, and coaching they need, when they need it in their daily workflow. ” Click to Tweet: Partnership between @corpv and @AllegoSoftware provides customers with a user-friendly sales training and enablement experience within their daily #salesenablement workflow. Finastra, the largest pure-play software vendor for the financial services...

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### More Than Half of Sales Reps Lost a Sale Because They Couldn’t Meet Buyers in Person, Cites New Allego Report

> Allego research reveals how the challenges of virtual training have reduced sales coaching effectiveness and led to lost sales

- Published: 2021-03-17
- Modified: 2024-12-13
- URL: https://www.allego.com/news/more-than-half-of-sales-reps-lost-a-sale-because-they-couldnt-meet-buyers-in-person-cites-new-allego-report/
- News Types: Press Release

Allego research reveals how the challenges of virtual training have reduced sales coaching effectiveness and productivity and how sales leaders must adapt to succeed Needham, MA - March 16, 2021 - Allego, the leading sales learning and enablement platform provider, today announced new data illustrating the most impactful changes that virtual training has made on sales teams, particularly when it comes to coaching. The full report, “Virtual Sales Coaching Report: How Sales Training Has Changed,” provides new insights on how sales leaders must adapt their approach and prepare their teams to succeed in the new normal. “B2B sales are very different now than they were one year ago. In fact, the impact of the pandemic on the sales cycle will be felt long into the future,” said Yuchun Lee, Allego CEO and co-founder. “For sales teams to succeed in a virtual environment, leadership must evaluate where their teams are struggling and react accordingly. Our research identifies the specific challenges of virtual selling that are preventing sales teams from hitting their goals, further demonstrating the need for interactive sales learning and enablement capabilities purpose-built for today’s remote teams. ” Allego surveyed hundreds of sales trainers and their teams, gaining insight into the impact virtual work settings have had on the ability to coach reps, onboard new team members and close sales. Additionally, the survey evaluated the benefits of video-based training, as well as how the shift to virtual selling impacted individual and team-wide productivity and morale. The findings further revealed the...

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### Allego Announces Record-Breaking Q4 and Full Year of Customer and Revenue Growth Marked by Product Innovation and Continued Market Leadership

> Allego announces record-breaking growth in 2020, touting technology advancements and significant growth in client acquisition and expansion

- Published: 2021-02-24
- Modified: 2024-09-20
- URL: https://www.allego.com/news/allego-announces-record-breaking-q4/
- News Types: Press Release

New customers drive record new annual recurring revenue growth of 300% for Q4 Needham, MA - February 24, 2021 - Allego, the leading sales learning and enablement platform provider, today announced record-breaking growth in 2020, touting technological advancements and a significant increase in customer acquisition and expansion. Allego continues to see increased demand for its platform from new customers across industries, resulting in a 300% increase in organic year-over-year new annual revenue growth for Q4. Notable brands adopting the Allego platform in 2020 include Fannie Mae, Johnson Health Tech, Neurelis, Quidel Diagnostics, Recordati Rare Diseases, and Regroup Mass Notification. Over the same period, the company also experienced a 51% year-over-year expansion in SaaS annual recurring revenue from existing customers looking to bolster their sales enablement efforts to improve virtual selling success for their teams. Allego’s customer expansion was also marked by increased use of the platform for broader sales enablement needs, including sales content management. As COVID-19 hit and the travel industry was deeply impacted, Tripadvisor looked to consolidate its content management system and sales learning tools to offer its team the greatest efficiencies from one platform. “We’ve been challenged in the past having different systems that do similar things. Being able to bring all of that onto one platform that offers the greatest efficiency was our goal,” said Gerry Hurley, Senior Director of Enablement, Tripadvisor. “We’ve been working with Allego now for over two years and have been impressed with the functionality around learning. Now, we have one central...

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### Allego Delivers Smarter Virtual Selling and Enablement for Finance, Pharmaceutical and Manufacturing Industry Leaders

> Brands like Fannie Mae and Johnson Health Tech select Allego for personalized, agile learning for virtual selling and enablement

- Published: 2021-01-26
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-delivers-smarter-virtual-selling-and-enablement-for-finance-pharmaceutical-and-manufacturing-industry-leaders/
- News Types: Press Release

Forward-thinking brands like Fannie Mae, Recordati Rare Diseases and Johnson Health Tech select Allego for personalized, agile learning in a virtual environment NEEDHAM, Mass. — January 26, 2021 — Allego, the leader in sales learning and enablement solutions, today announced Fannie Mae, Johnson Health Tech and Recordati Rare Diseases as new customers. Each brand is a leader in its respective industry, and the breadth of verticals proves, regardless of the business, personalized and agile sales training and enablement is necessary for continued growth and success. Click to Tweet: World-class business leaders @FannieMae, Johnson Health Tech and Recordati Rare Diseases have selected @AllegoSoftware to fuel a new commitment to professional development, #virtuallearning and #salesenablement “Virtual selling is here to stay and we’re proud to be in a position to help our customers manage collaboration, content and learning in a whole new way while their teams can’t be together physically,” said Yuchun Lee, CEO and Co-Founder of Allego. “Innovative companies like Fannie Mae, Johnson Health Tech and Recordati Rare Diseases understand the importance of modern sales learning and enablement strategies and we’re excited to work with them to help their sales organizations personalize learning paths for their reps, share content and best practices more easily, and improve remote coaching to improve sellers’ success. ” Eric Zines, Forrester Principal Analyst, Sales Enablement, in a blog states, “Throughout the pandemic, B2B sales teams have leaned heavily on sales enablement to keep sellers in front of buyers, and this reliance will continue well into the...

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### Allego Expands Sales Learning and Enablement Market Leadership with Acquisition of Refract

> Allego Brings Advanced Sales Conversation Intelligence and Sales Engagement Tech to Allego Platform for sales learning and enablement

- Published: 2020-12-09
- Modified: 2024-10-11
- URL: https://www.allego.com/news/allego-expands-sales-learning-and-enablement-market-leadership-with-acquisition-of-refract/
- News Types: Press Release

UK-Based Firm Brings Advanced Sales Conversation Intelligence and Sales Engagement Tech to Allego Platform NEEDHAM, Mass. December 9, 2020 Allego, the leader in sales learning and enablement solutions, today announced its acquisition of Refract, a UK-based leader in sales engagement and multilingual conversation analytics. Refract brings to the merger deep capabilities in revenue intelligence—delivering AI-enhanced content and coaching recommendations from sales calls, demos and meetings—to improve sales outcomes and grow revenue. The combination of Allego and Refract not only strengthens Allego’s current market-leading position as an all-in-one provider of sales enablement, including sales learning and content management, but also forms the foundation for critical new sales engagement capabilities that will power post-pandemic sales professionals who must succeed in virtual selling. This acquisition builds on a year-long partnership between Allego and Refract, during which a portion of Refract’s conversation analytics technology was integrated into Allego’s sales call recording and coaching capability. Now, the combined companies will significantly expand the current integration, while rapidly bringing new AI technologies, reporting, analytics, and prospect engagement capabilities to customers. Click to Tweet: Acquisition from @AllegoSoftware of @Refract_ai will help customers improve #sales outcomes and boost revenue in the post-pandemic era of virtual selling. “We’ve had the opportunity to get to know the Refract team over the last year and we couldn’t be more excited to welcome this impressive group to the Allego family,” said Yuchun Lee, CEO and Co-Founder of Allego. “In addition to bringing powerful new tech to the Allego platform, the Refract team...

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### The Boston Globe Names Allego a Top Place to Work for 2020

> Allego has been named one of the Top Places to Work in Massachusetts in the 13th annual employee-based survey project from The Boston Globe

- Published: 2020-11-24
- Modified: 2024-12-13
- URL: https://www.allego.com/news/the-boston-globe-names-allego-a-top-place-to-work-for-2020/
- News Types: Press Release

Magazine honors the best employers in Massachusetts NEEDHAM, Mass. – (November 23, 2020) – Allego, provider of the market-leading sales learning and enablement platform, has been named one of the Top Places to Work in Massachusetts in the 13th annual employee-based survey project from The Boston Globe. The Top Places to Work 2020 issue published online at Globe. com/TopPlaces on the night of November 19 and in Globe Magazine on November 22. Click to Tweet: @AllegoSoftware has been named a Top Place to Work in Massachusetts by @BostonGlobe! Learn more. #workboston https://bit. ly/3pWkuuD Top Places to Work recognizes the most admired workplaces in the state voted on by the people who know them best—their employees. The survey measures employee opinions about their company’s direction, execution, connection, management, work, pay and benefits, and engagement. The employers are placed into one of four groups: small, with 50 to 99 employees; medium, with 100 to 249 workers; large, with 250 to 999; and largest, with 1,000 or more. Allego was ranked 8th in the medium workplace category. “This year has proven just how hardworking and resilient Allego employees are. With the sudden shift to remote work, and the increased demand for mobile learning solutions, the Allego workforce continues to face challenges head-on and help clients navigate this uncertain time, ensuring their employees are ready to succeed in today’s world,” said Yuchun Lee, CEO and co-founder of Allego. “At Allego, we strive to create a culture of accountability, customer focus, and teamwork. Being recognized...

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### Allego Wins CLO Learning in Practice Award from Chief Learning Officer Magazine for the Second Year in a Row

> Allego, recognized by CLO magazine’s Learning in Practice Awards for demonstrating Excellence in E-Learning for transforming sales enablement

- Published: 2020-10-21
- Modified: 2024-09-20
- URL: https://www.allego.com/news/allego-wins-clo-learning-in-practice-award-from-chief-learning-officer-magazine-for-the-second-year-in-a-row/
- News Types: Press Release

Award recognizes innovative use of Allego’s learning and enablement technology NEEDHAM, Mass. October 21, 2020 Allego, provider of the market-leading learning and enablement platform for sales and other business-critical teams, today announced that it has been recognized by Chief Learning Officer magazine’s Learning in Practice Awards for demonstrating Excellence in E-Learning. The company was selected for its work with a global enterprise software organization that used the Allego platform to transform sales enablement across the business, ultimately creating a more effective sales operation. Click to Tweet: @Allegosoftware wins 2020 Learning in Practice Award from @CLOMedia for Excellence in E-Learning! Learn more. Allego received this award for helping its customer overcome numerous sales enablement challenges after experiencing continuous business success and company-wide growth. To help overcome these obstacles, the company implemented Allego's comprehensive learning and enablement platform to integrate mobile video-based learning and coaching into its sales enablement strategy. As a result, the company's sales leadership can easily and quickly share knowledge across its global, consistently growing workforce, as well as gain insight into how its employees are accessing that knowledge, which is another key differentiator of the Allego platform. Additionally, because the Allego platform was built with remote learning, coaching and collaboration in mind, it is perfectly positioned for workforces that are operating from home, which has recently become a focus across most organizations due to the COVID-19 crisis. “Now more than ever, it’s critical for Allego to empower our customers by providing solutions that help them adapt to an...

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### Allego Recognized by Boston Business Journal as a Best Place to Work for Third Year In a Row

> Allego named Best Place to Work by Boston Business Journal 2021 for third year in a row based on employee feedback and surveys

- Published: 2020-10-01
- Modified: 2024-09-20
- URL: https://www.allego.com/news/allego-recognized-by-boston-business-journal-as-a-best-place-to-work-for-third-year-in-a-row/
- News Types: Press Release

Commitment to employee engagement and satisfaction places Allego as a top-scoring company in Greater Boston area Needham, MA – (October 1, 2020) – Allego, provider of the market-leading learning and enablement platform for sales and other business-critical teams, today announced it has been named as a Boston Business Journal 2020 Best Places to Work honoree. The BBJ’s Best Places to Work program is an exclusive ranking of the Massachusetts companies that have built outstanding work environments for their people. Winners are selected based on high scores from employee attitude and satisfaction survey results. Click to tweet: Did you hear the news? @allegosoftware made the @BosBizJournal’s #BestPlacestoWork list for the third year in a row! Check out the other top-scoring, local organizations here: https://bit. ly/3cJyDFv “This year has been full of challenges and obstacles for everyone, but our commitment to employee wellbeing and job satisfaction remain top priorities for the entire organization,” said Yuchun Lee, CEO and co-founder of Allego. “Being recognized by the Boston Business Journal for the third year in a row is a truly outstanding accolade and reaffirms our commitment to creating a culture based on hard work, fun, transparency, accountability and continuous learning. ” The 165 businesses that met criteria for office location and size participated in employee-engagement surveys distributed by Boston Business Journal partner Quantum Workplace. Employees were asked to rate their work environment, work-life balance, job satisfaction, advancement opportunities, management, compensation and benefits. “These are challenging days for businesses and their employees,” said Carolyn Jones,...

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### Increased Demand for Allego's Virtual Learning and Enablement Platform Leads to All-Time-Record Revenue and Bookings Results for the First Half of 2020

> Customer wins, growth, strategic partnership and multiple industry accolades top the list of company achievements leading to record revenue

- Published: 2020-07-29
- Modified: 2024-12-13
- URL: https://www.allego.com/news/increased-demand-for-allegos-virtual-learning-and-enablement-platform-leads-to-all-time-record-revenue-and-bookings-results-for-the-first-half-of-2020/
- News Types: Press Release

New customer wins, existing customer growth, strategic partnership and multiple industry accolades top the list of company achievements in First Half, 2020 Needham, MA – (July 28, 2020) – Allego, provider of the market-leading learning and enablement platform for sales and other business-critical teams, today announced exceptional business results during the first half of 2020. In the first six months of the year, Allego reported the highest first-half revenue and bookings results since its inception, and remained cash flow positive through the period. Notably, Allego hit a new user count milestone, quadrupling its user base in the past 18 months and expanding its international footprint with customers in 65 countries across the globe. Allego’s growth was supported by SaaS subscriptions from new customers within the mid-market segment, which accelerated to more than 140% year-over-year growth. In addition, expansion from existing enterprise customers posted robust year-over-year growth of nearly 75%, which can be attributed to Allego’s Customer Success team who has worked tirelessly to help its clients transition to today’s virtual world. Click to Tweet: @AllegoSoftware hits milestones during first half of 2020, including record revenue and booking numbers, 140% YoY SaaS Subscription growth, key customer wins, and more. Check it out! https://bit. ly/39zGPX5 “There’s no doubt that the first half of 2020 has been incredibly challenging for organizations across the globe due to the impact of COVID-19,” said Yuchun Lee, CEO and Co-founder of Allego. “Our market leading virtual learning and enablement platform is now more essential than ever as...

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### Allego Launches “Adapter’s Advantage: Breakthrough Moments that Lead to Success” Podcast Series

> Allego's Adapters Advantage podcast Features interviews with industry leaders sharing stories of transformation with actionable takeaways

- Published: 2020-07-21
- Modified: 2024-12-13
- URL: https://www.allego.com/news/allego-launches-adapters-advantage-breakthrough-moments-that-lead-to-success-podcast-series/
- News Types: Press Release

Episodes feature inspiring stories of transformation from industry leaders Needham, MA – (July 20, 2020) – Allego, provider of the market-leading learning and enablement platform for sales and other business-critical teams, has launched a new podcast designed to educate and inspire in a time of unprecedented change. “Adapter’s Advantage: Breakthrough Moments that Lead to Success” is hosted by Allego President and Co-Founder Mark Magnacca, and features interviews with sales, training, and other industry leaders who share their personal journeys of transformation and how they adapt to an ever-changing world. Click to Tweet: New #Podcast: Learn from industry giants featured on @AllegoSoftware’s new series: the Adapter’s Advantage. Every week, president @markmagnacca interviews #sales, training & industry leaders on adapting to an ever-changing world. Learn more & subscribe: https://bit. ly/3931HpE “Adapter’s Advantage” podcast segments are informative and based on real-world experiences that listeners can apply to their own lives. Additionally, anyone responsible for sales training, enablement, or learning and development can gain valuable insights to help themselves and their organizations adapt to this time of tremendous disruption. “During a time when everything seems to be changing on a day-by-day basis, it’s more important than ever to be able to shift your mindset to overcome new challenges,” said Magnacca. "I’m grateful and excited to share these inspirational stories with the world because they each offer a unique perspective that listeners can relate to, learn from, and apply to their own situations. ” Each podcast episode reveals the “story behind the story” and shows...

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### Allego Achieves Ranking on Selling Power’s Annual “50 Best Companies to Sell For” List 

> Allego's employee benefits, customer retention, and sales training places workforce readiness leader on Selling Power’s list

- Published: 2020-07-09
- Modified: 2024-12-13
- URL: https://www.allego.com/news/allego-achieves-ranking-on-selling-powers-annual-50-best-companies-to-sell-for-list/
- News Types: Press Release

Excellence in employee benefits, customer retention, and sales training and enablement places workforce readiness leader on Selling Power’s annual list Needham, MA – (July 8, 2020) – Allego, provider of the market-leading learning and enablement platform for sales and other business-critical teams, has been selected for the Selling Power 50 Best Companies to Sell For list. Each year, the corporate research team at Selling Power magazine assembles and publishes the list, and this is the 20th consecutive year it has appeared in Selling Power magazine. Click to Tweet: Have you heard? @AllegoSoftware was recognized by @SellingPowerMag as a Best Company to Sell For in 2020 based on company culture, customer retention and sales training and enablement. https://bit. ly/2Z7M5Of The recognition is yet another accolade reaffirming Allego’s commitment to its employees and customers. Allego was recently named an Inc. Best Workplace 2020 and has been a Boston Business Journal Best Places to Work honoree for three years in a row based on the company’s efforts to create an enjoyable and meaningful work environment for employees. “We are true believers that selling is a team sport and have created a culture based on hard work, fun, transparency, accountability, and learning from the best practices of peers and subject matter experts,” said George Donovan, Chief Revenue Officer of Allego. “This recognition by Selling Power furthers our dedication to our work and company culture, and we look forward to building on this foundation. ” The list encompasses companies of all sizes, with sales forces...

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### Allego Reveals Future of Virtual Sales Training and Workforce Readiness at S3 Virtual Showcase

> Nearly 700 attendees came together for interactive Allego's annual conference to discuss the future of virtual training

- Published: 2020-06-25
- Modified: 2024-12-13
- URL: https://www.allego.com/news/allego-reveals-future-of-virtual-sales-training-and-workforce-readiness-at-s3-virtual-showcase/
- News Types: Press Release

Nearly 700 attendees came together for interactive Allego customer conference; Jackson National Life Distributors named 2020 Trailblazer Award winner Needham, MA – (June 24, 2020) – Nearly 700 sales, training, and learning and development professionals from over 130 leading companies attended Allego’s S3 Virtual Showcase. While Allego holds its annual Sales Success Summit (S3) annually in person, due to the impact of COVID-19, Allego hosted a Virtual Showcase featuring some of the most highly anticipated conference content, including Allego executive keynotes and presentations from customers, including Baxter International, Jackson National Life Distributors LLC and TherapeuticsMD. The event was a blend of live and pre-recorded content presented in an interactive format. Leveraging Allego’s proprietary technology, conference attendees were invited to watch pre-recorded presentations at their own pace, by changing the playback speed, pausing and rewinding content. This option allowed attendees the flexibility to participate according to their own schedules, without missing content due to distractions that may occur while working from home. The platform also offers a collaborative element, where attendees could add comments and questions for presenters directly into the video’s timeline. Click to Tweet: That’s a wrap on @allegosoftware’s S3 Virtual Showcase! Nearly 700 sales, training and learning & development professionals attended Allego’s customer conference to discuss the state of learning and workforce readiness. https://bit. ly/3fLD9nc The event kicked off with a keynote session featuring Allego CEO and Co-Founder, Yuchun Lee, and moderated by President and Co-Founder, Mark Magnacca. During the session, the two discussed the increased importance of...

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### Allego, the Learning and Readiness Market Leader, Named a 2020 Best Workplace by Inc. Magazine

> Standout employee engagement and company culture places Allego on Inc Magazine's list of the best workplaces in the country

- Published: 2020-05-09
- Modified: 2024-12-18
- URL: https://www.allego.com/news/allego-the-learning-and-readiness-market-leader-named-a-2020-best-workplace-by-inc-magazine/
- News Types: Press Release

Standout employee engagement and company culture places Allego on Inc. ’s list of the highest-scoring businesses in the country Needham, MA – (May 6, 2020) – Allego, provider of the market-leading learning and readiness platform for sales and other business-critical teams, has been named to Inc. magazine’s annual list of the Best Workplaces for 2020. Hitting newsstands May 12 in the May/June 2020 issue, and as part of a prominent Inc. com feature, the list is the result of a wide-ranging and comprehensive measurement of private American companies that have created exceptional workplaces through vibrant cultures, deep employee engagement, and stellar benefits. Click to Tweet: Have you heard? @AllegoSoftware was recognized by @Inc as a 2020 Best Workplace based on exceptional employee engagement, company culture and trust in the future https://bit. ly/2SIq1Gq This recognition from Inc. is yet another testament to Allego’s commitment to its employees. For the past two years, Allego was also named by the Boston Business Journal as a Best Place to Work based on the company’s efforts to create an enjoyable and meaningful work environment for employees. In addition, Allego saw record growth in 2019 from existing customers as well as deployments from new customers, which further validated Allego’s employee-first mindset. At the same time, Allego was able to roll out multiple enhancements to its learning and readiness platform throughout the year and saw a 140% compound annual growth rate, an achievement the company has been able to maintain since its inception. “We’re dedicated to building...

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### Allego Customer to Present Case Study on Creating Effective Sales Onboarding and Bootcamp Experiences at SiriusDecisions Summit 2020

> Applause provides real world perspective on creating engaging approaches to sales training and enablement at SiriusDecisions Summit

- Published: 2020-05-01
- Modified: 2024-12-18
- URL: https://www.allego.com/news/allego-customer-to-present-case-study-on-creating-effective-sales-onboarding-and-bootcamp-experiences-at-siriusdecisions-summit-2020/
- News Types: Press Release

Applause session to provide real world perspective on how to create engaging approaches to sales training and enablement Needham, MA – April 30, 2020 – Allego, provider of the market-leading learning and readiness platform for sales and other business-critical teams, today announced it is a sponsor of the first-ever virtual SiriusDecisions Summit taking place May 4-7, and that its customer, Applause, the worldwide leader in digital quality and crowdsourcing testing, will present a session that shows how the company transformed its onboarding and bootcamp experiences to be more engaging and effective. Click to Tweet: Attending @Forrester’s #SDSummit next week? Don’t miss @AllegoSoftware’s case study session on 5/4 with @Applause on creating engaging #onboarding and bootcamp experiences #sales https://bit. ly/2YjnjdT What: SiriusDecisions Summit is the premier gathering of B2B sales, marketing and product leaders. The virtual event will feature 120 live-streaming sessions, engaging keynote sessions, customer success stories and an interactive Marketplace, in which attendees can visit sponsors’ virtual booths. Attendees can stop by Allego’s virtual booth and enter a raffle to win a $100 Amazon gift card. Who: At the conference, Allego’s valued customer Applause presents: How Applause Created Engaging Onboarding and Bootcamp Experiences Adelle Bonavire, Director of Sales Enablement, Applause Monday, May 4 at 11:30am ET Session description: Like many growing global organizations, Applause struggled with how to standardize its onboarding processes across geographic regions. Furthermore, the company was spending time and effort running quarterly bootcamps, yet many reps were still struggling and not retaining what they learned. Applause...

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### Allego Introduces Call Coaching, Bringing Conversation Intelligence and Inline Coaching to Real Customer Interactions Captured Within Its Learning and Readiness Platform

> Call coaching within the Allego Sales Enablement platform empowers sales enablement and training teams with insights into performance

- Published: 2020-04-24
- Modified: 2024-11-21
- URL: https://www.allego.com/news/allego-introduces-call-coaching-bringing-conversation-intelligence-and-inline-coaching-to-real-customer-interactions-captured-within-its-learning-and-readiness-platform/
- News Types: Press Release

New capability empowers sales enablement and training teams with actionable insights into individual and team performance Needham, MA – April 23, 2020 – Allego, provider of the market-leading learning and readiness platform for sales and other business-critical teams, today announced the availability of Call Coaching, a new capability powered by conversation intelligence that combines insights with action, giving enablement and training teams deeper visibility into the impact of their efforts. By automatically importing and analyzing all recordings of reps’ conversations with prospects and customers, executives and managers now have visibility into real-world performance and the ability to act on those insights to drive targeted coaching and training, all within Allego’s learning and readiness platform. Click to Tweet: @AllegoSoftware announces the launch of Call Coaching, a new capability powered by #conversationintelligence to empower enablement and training teams: https://bit. ly/3buOVkd “In today’s increasingly remote professional world, which has only been compounded by recent events, organizations need a tool that provides an end-to-end view to their enablement process, from onboarding, to messaging launches, to everyday execution and skills coaching,” said Andre Black, VP of Products at Allego. “Built as part of Allego’s platform, our Call Coaching capability automatically provides sales and services leaders visibility into live conversations from the field, combined with the power of Allego’s full learning and readiness suite, to seamlessly act on those insights for targeted coaching, training, and enablement initiatives. ” The new capability allows sales and services leaders and front-line managers a frictionless way to access recorded calls...

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### Ventilator Manufacturers Unite to Form Ventilator Training Alliance and Create App to Help Frontline Medical Workers During COVID-19 Pandemic

> Ventilator manufacturers have formed a Ventilator Training Alliance and partnered with Allego to create an app for medical providers

- Published: 2020-04-16
- Modified: 2024-11-21
- URL: https://www.allego.com/news/ventilator-manufacturers-unite-to-form-ventilator-training-alliance-during-covid-19-pandemic/
- News Types: Press Release

Needham, MA – April 15, 2020 – Several of the world’s ventilator manufacturers have formed a Ventilator Training Alliance (VTA) and partnered with Allego to create a mobile app that frontline medical providers can use to access a centralized repository of ventilator training resources. Dräger, GE Healthcare, Getinge, Hamilton Medical, Medtronic, Nihon Kohden, and Philips have joined this humanitarian training coalition. The VTA app – powered by learning and readiness platform provider Allego – connects respiratory therapists, nurses and other medical professionals with ventilator training resources from alliance member companies, including instructional how-to videos, manuals, troubleshooting guides, and other ventilator-operation expertise critical to helping responders treat patients suffering from COVID-19-related respiratory distress. “We can help overcome this pandemic by collaborating across companies, agencies and industries to deliver smart solutions that add value and reduce stress for frontline healthcare heroes when every minute matters,” said Patrick Berges, chair of the VTA and vice president of commercial capabilities, which is part of the Minimally Invasive Therapies Group at Medtronic. “This training alliance is a great example of that collaborative spirit. Being able to share content from a variety of ventilator manufacturers all in one place ensures that hospitals can quickly access information they may need to accelerate putting life-saving ventilators to use. ” Ventilators play a critical role in the management of patients who require respiratory assistance because they cannot breathe effectively due to a severe illness, such as COVID-19. Speed and ease of access to ventilator training could have a direct...

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### Allego Wins 2020 BISA Technology Innovation Award for the Second Straight Year

> Allego awarded BISA Technology Innovation Award for 2nd straight year for leadership in financial services products, services and platforms

- Published: 2020-03-06
- Modified: 2024-12-18
- URL: https://www.allego.com/news/allego-wins-2020-bisa-technology-innovation-award-for-the-second-straight-year/
- News Types: Press Release

The learning and readiness market leader recognized at The 2020 BISA Annual Convention in Hollywood, FL Needham, MA – March 5, 2020 – Allego, provider of the market-leading learning and readiness platform for sales and other teams, announced today it has won a Bank Insurance and Securities Association (BISA) 2020 Technology Innovation Award. This award recognizes leadership in the advancement of the financial services industry's products, services and platforms through technology innovation, and highlights companies for their commitment to advancements in technology-based solutions for the industry. Click to Tweet: @AllegoSoftware’s modern #sales learning and readiness platform wins 2020 BISA Technology Innovation Award! If you’re attending the BISA Annual Convention stop by booth #111 to learn more about our award-winning platform @BISATweets: https://bit. ly/32P01wG Allego was recognized at an award ceremony that took place this morning during The 2020 BISA Annual Convention, at the Diplomat Beach Resort in Hollywood, Florida. In addition to receiving this recognition, Allego is exhibiting at the conference (booth #111) to showcase how its modern sales learning and readiness platform is enhancing adviser-client relationships, helping firms retain talent, and improving practice management efforts through video and on-demand training. Allego’s experience in the financial services industry is backed by its long standing relationships with well-known brands like Global Atlantic Financial Group, Invesco, Jackson National Life Insurance, John Hancock Investments, and JP Morgan Asset and Wealth Management. Additionally, Allego will host a live demo of its groundbreaking platform at 11:15 a. m. ET today during the inaugural BISA Technology...

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### Allego, the Learning and Readiness Market Leader, Announces Record Customer, Revenue and Platform Growth in 2019

> Allego wins a 2x increase in active users, and sustained momentum with 140% compound annual revenue growth and extensive platform growth

- Published: 2020-03-01
- Modified: 2024-12-18
- URL: https://www.allego.com/news/allego-the-learning-and-readiness-market-leader-announces-record-customer-revenue-and-platform-growth-in-2019/
- News Types: Press Release

Key achievements include multiple blue-chip customer wins, a 2x increase in active users, and sustained market momentum with 140% compound annual revenue growth rate since the company’s inception Needham, MA – February 27, 2020 – Allego, provider of the market-leading learning and readiness platform for sales and other teams, today announced strong business results as the company looks ahead to 2020. In 2019, the market leader saw record growth from existing customers as well as deployments from new customers, specifically in Q4 when Allego reported its best quarter in company history for both net-new and existing customer deals. As a result, Allego saw significant market momentum and results that sustained a 140% compound annual revenue growth rate, an achievement the company has been able to maintain since its inception. Allego also rolled out multiple enhancements to its learning and readiness platform throughout the year on top of receiving industry validation for its 2019 achievements, which came in the form of seven award recognitions and its inclusion in Gartner’s Market Guide for Sales Engagement Platforms. Click to Tweet: @AllegoSoftware hits key momentum milestones in 2019, doubling its active user base and achieving strong YoY SaaS revenue growth thanks to new product enhancements and customer wins across industries. https://bit. ly/32xlBFL “2019 was a record-breaking year for Allego in terms of platform adoption, customer wins, user engagement, and third-party validation, which proves that our investments in our technology and customers’ success continue to solidify our position as the market leader,” said Yuchun Lee,...

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### Allego, the Learning and Enablement Market Leader, Unveils the Future of Sales Team and Employee Development with Latest Platform Release

> Allego platform brings learning, content, and collaboration by empowering sales teams with the future of sales team and employee development

- Published: 2020-02-01
- Modified: 2024-12-18
- URL: https://www.allego.com/news/allego-the-learning-and-readiness-market-leader-unveils-the-future-of-sales-team-and-employee-development-with-latest-platform-release/
- News Types: Press Release

Allego platform brings learning, content, and collaboration to life by empowering sales teams and other employees in the flow of work Needham, MA – January 29, 2020 – Allego, provider of the market-leading learning and enablement platform for sales and other teams, today announced its latest release, which delivers a groundbreaking approach to employee development. Created with extensive industry experience and client feedback, Allego’s powerful learning and readiness platform addresses three critical elements that enable the modern workforce: learning, content, and collaboration—all in the flow of work. Click to Tweet: @AllegoSoftware announces latest release of the Allego platform, ushering in the future of sales team and employee development: https://bit. ly/36wLmGD “Learning and readiness in the flow of work helps Allego customers ensure their sales reps and other employees are ready for every scenario or initiative because it empowers them with content captured ‘in the wild’ by other reps and SMEs at their company. Instead of relying solely on formal learning, an agile approach to learning and readiness equips reps with the ability to learn in the flow of their daily work,” said Andre Black, VP of Products at Allego. “With Allego, sales and other teams no longer have to rely on outdated training content, strategies and tactics. Using a modern, agile approach they can effectively bridge the gap between globally distributed teams with video collaboration tools that enable reps, managers, and SMEs to work together easily and asynchronously. ” The latest updates to the Allego platform were designed with this...

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### Allego Wins 2019 Brandon Hall Group Excellence in Technology Award for “Best Advance in Sales Training Online Application” for the Second Year in a Row

> Allego has won a Brandon Hall Group Excellence in Technology award in the Best Advance in Sales Training Online Application category.

- Published: 2019-12-12
- Modified: 2024-12-18
- URL: https://www.allego.com/news/allego-wins-2019-brandon-hall-group-excellence-in-technology-award-for-best-advance-in-sales-training-online-application-for-the-second-year-in-a-row/
- News Types: Press Release

Needham, MA – December 11, 2019 – Allego, the modern sales learning and readiness platform, announced today it has won a coveted Brandon Hall Group Excellence in Technology award in the Best Advance in Sales Training Online Application category. Allego was recognized with a bronze award for its success in elevating sales readiness with its modern learning solution. This is the second year in a row that Allego has been recognized in the same category. View the complete list of winners. “The industry recognitions that Allego has received from prestigious organizations like Brandon Hall Group during the past 12 months validates our employees’ hard work and commitment to driving innovation at every level of the organization,” said Yuchun Lee, CEO and co-founder of Allego. “Since the beginning, our top priority has been to make it easier and more efficient for customers to empower their sales teams so reps are more confident during every customer conversation. We are extremely optimistic about furthering this mission as we head into 2020. ” Click to Tweet: @Allegosoftware recognized by Brandon Hall Group Excellence in Technology Awards for Best Advance in Sales Training Online Application for the second consecutive year! This recognition from Brandon Hall Group is yet another testament to Allego’s commitment to investing in technology that promotes the kind of agile learning needed to succeed in today’s fast-moving world. Earlier this month, Allego’s modern sales learning and readiness platform was recognized by Best in Biz Awards as an Enterprise Product of the Year...

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### Allego Sales Readiness Platform Wins Best in Biz Award for the Second Year in a Row

> Allego's Sales Readiness Platform named a winner in the Enterprise Product of the Year – Sales Software category by Best in Biz Awards

- Published: 2019-12-08
- Modified: 2024-12-18
- URL: https://www.allego.com/news/allego-sales-readiness-platform-wins-best-in-biz-award-for-the-second-year-in-a-row/
- News Types: Press Release

Modern sales learning and readiness platform recognized as an Enterprise Product of the Year for Sales Software Needham, MA – December 5, 2019 – Allego, the modern sales learning and readiness platform, announced today it has been named a winner in the Enterprise Product of the Year – Sales Software category by Best in Biz Awards, the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America. Click to Tweet: @Allego recognized as an Enterprise Product of the Year in Sales Software by @BestinBizAwards for the second year in a row! First launched in 2015, Allego’s modern sales learning and readiness platform combines training, practice, coaching and knowledge sharing into one app, using mobile, video, and peer collaboration to reinvent learning for the dynamic needs of sales teams. With Allego, sales teams onboard faster, deliver the right messaging, rapidly adopt best practices, coach and practice more frequently, and collaborate with peers more effectively. More than 200,000 sales professionals across financial services, technology, life sciences and other industries use Allego to ensure they have the skills and timely knowledge needed to make the most of each selling situation. Since the program’s inception in 2011, Best in Biz Awards’ entrants have spanned the spectrum, from the most innovative local companies and start-ups to some of the most recognizable global brands. With more than 700 entries, the 9th annual program attracted a record number of entries from an impressive array of public and private companies of...

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### Allego Wins 2019 Learning in Practice Award from Chief Learning Officer Magazine

> Chief Learning Officer Magazine Learning in Practice Award recognizes innovative use of sales learning technology at Finastra

- Published: 2019-10-23
- Modified: 2024-12-18
- URL: https://www.allego.com/news/allego-wins-2019-learning-in-practice-award-from-chief-learning-officer-magazine/
- News Types: Press Release

Award recognizes innovative use of sales learning technology at Finastra, who saved $170K in one year with Allego Needham, MA – October 23, 2019 – Allego, the modern sales learning and readiness platform, today announced that it has been recognized by Chief Learning Officer magazine’s Learning in Practice Awards for demonstrating Excellence In Technology Innovation. The company was recognized for its work with Finastra, a valued Allego customer and one of the largest providers of financial services software in the world today. Click to Tweet: Allego wins 2019 Learning in Practice Award from @CLOMedia for Excellence in Technology Innovation! Kudos to @FinastraFS for their innovative use of Allego in #fintech! With over 10,000 employees globally, Finastra was formed in 2017 as a result of the combination of Misys and D+H. As a result, Finastra’s workforce doubled in size, which required the company to scale all of its employee-facing services and programs. One of the executive team’s top priorities was to ensure that the newly combined sales teams were upskilled on the solutions from both legacy companies. In addition to achieving this, as a direct result of deploying Allego’s modern sales learning and readiness platform, Finastra was also able to streamline and improve its sales-specific onboarding, field coaching, and knowledge sharing processes – realizing savings of $170,000 in travel and expenses within the first year alone. “Post-merger, Finastra’s sales team faced several challenges, most notably the need to train geographically dispersed teams on multiple new solutions, internal processes and company strategies,”...

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### Allego to Present Modern Sales Learning Strategies at the 2019 Sales Enablement Society (SES) Annual Conference

> Allego CooperVision present at the Sales Enablement Society Conference sessions on evolving sales training for improved sales performance.

- Published: 2019-10-17
- Modified: 2024-11-21
- URL: https://www.allego.com/news/allego-to-present-modern-sales-learning-strategies-at-the-2019-sales-enablement-society-ses-annual-conference/
- News Types: Press Release

Attendees are invited to join Allego- and CooperVision-led sessions to learn how to evolve sales training practices for improved sales performance Needham, MA – October 16, 2019 – Allego, the modern sales learning and readiness platform, today announced it is a sponsor of this year’s Sales Enablement Society (SES) Annual Conference, taking place October 16 – 18 in San Antonio, TX. During the conference, RJ Butaney, sales executive at Allego, will present on the benefits of informal learning, and Shelly King, manager of Sales Force Development at CooperVision, a valued Allego customer, will discuss the evolution of the annual sales conference. The Sales Enablement Society acts as a global resource center to engage with the greater global Sales Enablement Community. With over 6,000 members across over 50 countries, the Sales Enablement Society is the only place for sales enablement professionals to meet, engage and network with each other. Click to Tweet: RJ Butaney, sales executive at Allego and Shelly King, manager of Sales Force Development at CooperVision will share insights on evolving sales training practices at this year’s Sales Enablement Society Annual Conference What: Every year, The SES Annual Conference gathers the best and brightest minds in the Sales Enablement profession for three days to collaborate, expand perspectives and further develop initiatives in the industry. Who: At the conference, the following sessions will be led by Allego employees and customers: Evolution of the Annual Sales Conference Shelly King, Manager, Sales Force Development, CooperVision Thursday, October 17 from 11:30am - 12:15pm...

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### Allego Adds Multiple Blue-Chip Customers; Increases Mid-Market Platform Subscriptions by 170%, and Expands Executive Team in First Half of 2019

> Allego cements leadership position through customer growth, achieving an annual growth rate of more than 140% since its inception

- Published: 2019-08-23
- Modified: 2024-12-20
- URL: https://www.allego.com/news/allego-first-half-growth-2019/
- News Types: Press Release

Company cements leadership position by continuing to produce strong results, achieving an annual growth rate of more than 140% since its inception Needham, MA – August 22, 2019 — Allego, the modern sales learning and readiness platform, today announced strong business results for the first half of 2019, continuing the company’s year-over-year track record of strong revenue growth, industry-leading customer usage and renewal rates, and exceptional customer satisfaction. So far this year, Allego has more than doubled the number of users on its platform and added many new blue-chip customers across industry segments, including Beacon Capital Management, Centrica Business Solutions, ClearFlow, DJO and HCL Software. The company also welcomed new executives to the leadership team: Joe Freitas as Chief People Officer, Faith Holway as Chief Financial Officer, and Wayne St. Amand as Chief Marketing Officer. Strong First-Half 2019 Growth Click to Tweet: Successful first half of 2019 positions Allego for continued growth; now at more than 140% CAGR since inception. Customer adoption of the Allego platform was most notable in the mid-market segment, with new SaaS subscriptions growing 170% year over year. “We continue to see strong demand for our modern sales learning and readiness solution across customer types and industry segments,” said Yuchun Lee, CEO and co-founder of Allego. “Allego is already recognized as the gold standard for sales learning and readiness among large enterprises, but in the first half of 2019, we’ve seen a strong uptick in adoption from mid-sized organizations as well, strengthening Allego’s overall leadership position....

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### Allego Named a Leader in G2’s Sales Training and Onboarding Software Summer 2019 Grid Report

> Allego’s modern sales learning and readiness platform recognized as a leader inG2 Sales Training & Onboarding Summer Grid Report

- Published: 2019-08-02
- Modified: 2024-12-20
- URL: https://www.allego.com/news/allego-named-a-leader-in-g2s-sales-training-and-onboarding-software-summer-2019-grid-report/
- News Types: Press Release

Allego’s modern sales learning and readiness platform recognized for its excellent customer satisfaction and strong market presence Needham, MA – August 1, 2019 – Allego, the modern sales learning and readiness platform, has been recognized by G2 as a leader in its G2 Grid® of the Best Sales Training and Onboarding Software solutions. The peer-to-peer review site evaluated the top sales training and onboarding tools before rating them based on a combination of G2’s real user reviews, publicly available information and third-party sources. “This recognition by G2 validates Allego’s commitment to modern learning, which prioritizes mobile video technology and brain science over traditional one-size-fits-all training methods to help sales professionals succeed,” said Yuchun Lee, CEO and co-founder at Allego. “More importantly, we pride ourselves on being a customer-centric organization, so we are especially proud that positive feedback from actual users played such a vital role in further establishing us as a market leader. ” The G2 Grid for Sales Training and Onboarding aims to help software buyers compare products based on G2’s satisfaction and usability scores, and streamlines the buying process by quickly identifying the best products based on real user experiences. Each score is calculated by a unique proprietary algorithm that analyzes multiple factors, including user satisfaction ratings, how well the product meets business requirements, quality of support, as well as ease of use, setup and admin. The majority of customers who have reviewed Allego on G2 have given the modern sales learning and readiness platform a five star-rating....

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### Modern Learning and the Age of the Employee Take Center Stage at Allego’s Third Annual Sales Success Summit

> Attendees Discuss Growing Importance of Informal Learning, Agile Content Creation and Continuous Learning at Allego Sales Success Summit

- Published: 2019-06-20
- Modified: 2024-12-20
- URL: https://www.allego.com/news/modern-learning-and-the-age-of-the-employee-take-center-stage-at-allegos-third-annual-sales-success-summit/
- News Types: Press Release

300+ Attendees Discuss Growing Importance of Informal Learning, Agile Content Creation and Continuous Learning; Honor Trailblazer Award Winner: Ash Brokerage Needham, MA – June 20, 2019 – More than 300 sales leaders, sales trainers, sales enablement, and learning and development professionals from nearly 100 leading brands attended Allego’s third annual Sales Success Summit (S3) customer conference in Boston on June 13 and 14. This year’s conference included workshops and more than 20 sessions led by Allego executives, thought leaders, partners and customers, including Dow Jones, TripAdvisor, Lincoln Financial Group, Tableau, Empower, and Workable, sharing best practices and insights to improve sales performance using Allego. Click to Tweet: It’s a wrap! @AllegoSoftware’s biggest #AllegoS3 customer conference to date brought 300 #SalesTrainers, #SalesEnablement and learning professionals to Boston to share best practices and insights last week. Among this year’s presenters, Allego CEO and Co-founder Yuchun Lee delivered the S3 opening keynote, focusing on the State of Sales Learning & Readiness. Lee discussed the growing importance of informal learning in the enterprise as well as the proliferation of “Agile Content” and the dawn of the “Age of the Employee. ” “Over 90 percent of learning takes place informally through on the job experiences and peer-to-peer interactions, yet most organizations spend less than 10 percent of their training budget facilitating this type of learning,” said Lee during his keynote. “For learning to be effective, it needs to be continuous, collaborative, and accessible when a sales rep needs it. This is why Allego exists –...

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### Allego Named a Boston Business Journal 2019 Best Places to Work Honoree

> Allego named as Boston Business Journal Best Places to Work in MA honoree based on job satisfaction, diversity, manager effectiveness,

- Published: 2019-04-26
- Modified: 2024-11-26
- URL: https://www.allego.com/news/best-places-to-work-2019/
- News Types: Press Release

Dedication to employee engagement and well-being places Allego as a top-scoring company in the Greater Boston area for the second year in a row. Needham, MA – April 25, 2019 – Allego, the modern sales learning and readiness platform, today announced it has been named as a Boston Business Journal (BBJ) Best Places to Work honoree. The BBJ’s Best Places to Work program recognizes companies that go above and beyond to create an enjoyable and meaningful work environment for employees. Winners are selected based on high scores from employee attitude and satisfaction survey results. Click to tweet: Hear the news? @allegosoftware made the @BosBizJournal’s #BestPlacestoWork list for the second year running! bit. ly/2IWrjcC “Allego’s mission is to help professionals succeed and achieve their full potential. This applies to our employees and customers alike,” said Yuchun Lee, CEO and co-founder of Allego. “Being recognized by the Boston Business Journal for the second year in a row is a testament to our commitment to personal growth, teamwork and meaningful work. ” Allego saw tremendous growth in 2018 with a record number of bookings, a customer renewal rate of 94. 8 percent, double employee headcount and exciting product enhancements. Seven of the 10 largest financial services providers, eight of the top 15 medical device makers and multiple top 10 technology firms use Allego to heighten the success of their sales teams. Allego plans continued hiring in 2019 to support its rapid growth. BBJ Best Places to Work honorees are determined from an online...

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### BISA Technology Innovation Award

> Allego earns technology innovation award from Bank Insurance & Securities Association for transforming how firms train and coach sales teams

- Published: 2019-03-08
- Modified: 2024-12-20
- URL: https://www.allego.com/news/bisa-technology-innovation-award/
- News Types: Press Release

Allego’s Modern Sales Learning and Readiness Platform Wins BISA Technology Innovation Award Allego earns esteemed award from Bank Insurance & Securities Association for transforming the way firms train, coach and inform their sales teams. Needham, MA – March 7, 2019 – Allego today announced that its modern sales learning and readiness platform has been awarded the Bank Insurance & Securities Association’s (BISA) Technology Innovation Award, which was presented at the 44th BISA Annual Convention, taking place from March 5–8 in Hollywood, Florida. Allego was recognized for providing financial services firms with the tools to ensure their sales and advisory teams have the skills, up-to-date knowledge and coaching necessary to bring value to each and every client interaction. Financial institutions using Allego include John Hancock, Pacific Life, MFS, Nuveen, Global Atlantic and Ash Brokerage. Click to tweet: @Allegosoftware wins #2019BISA Technology Innovation #Award for its modern #SalesLearning platform @BISATweets https://bit. ly/2HjZ0nN Rapidly changing markets, complex regulations, and distribution disruption make it challenging for financial service firms to keep their sales forces up to date and able to articulate compelling value. The Allego platform combines training, practice, coaching and knowledge sharing into a single app to help wholesalers, advisors and other sellers deliver confident, consistent messaging about their firm and products and be ready with timely and impactful insights from home office support teams. Allego serves eight out of the highest quality 10 wholesale teams according to advisors surveyed by Fuse Research. “Allego’s commitment to the success of customers through modern learning...

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### How Impactful is Sales Coaching Today?

> Allego survey to understand how impactful sales coaching is today uncovers deep divisions between sales managers’ and reps’ perceptions

- Published: 2019-02-27
- Modified: 2024-12-20
- URL: https://www.allego.com/news/how-impactful-is-sales-coaching-today/
- News Types: Press Release

Allego Survey Uncovers Deep Divisions Between Sales Managers’ and Reps’ Perceptions Time constraints, technology gaps, and lack of organizational support cited as key barriers to achieving greater sales coaching effectiveness Needham, MA – February 25, 2019 – Allego, the modern sales learning and readiness platform, today announced the results of a new survey that examines sales reps’, managers’ and sales enablement professionals’ perceptions and preferences when it comes to sales coaching. The study findings, which are summarized in the e-book "The State of Sales Coaching 2019," reveal that while nearly all sales managers (93 percent) think their coaching positively affects deal outcomes, far fewer sales representatives (67 percent) agree. Additionally, the research found a similar disparity between managers who believed the coaching sessions they provided are high-quality (93 percent) and reps who would agree (68 percent). Click To Tweet: Allego survey uncovers #SalesCoaching disparity between #sales reps, managers and sales enablement leaders, prescribes ways to bridge the gap https://bit. ly/2IC3GaU “Effective coaching -- which is critical to sales success -- can be complicated by many factors including lack of manager training, geographic separation, time constraints and communication gaps,” said Mark Magnacca, president and co-founder of Allego. “To overcome these challenges, sales organizations must demonstrate not only diligence and stronger communication between sales managers, reps, and sales enablement professionals, but also agreement on coaching effectiveness and best practices. By applying modern learning practices including greater peer-to-peer collaboration and personalized learning delivered continuously through mobile and video technologies, sales managers and reps...

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### Allego and JBarrows Sales Training

> Allego and JBarrows Sales Training Introduce Joint Offering to Help Sales Organizations Address Key Challenges to Hitting Sales Goals

- Published: 2019-02-23
- Modified: 2024-11-21
- URL: https://www.allego.com/news/allego-and-jbarrows-sales-training/
- News Types: Press Release

Allego and JBarrows Sales Training Introduce Exclusive Joint Offering to Help Sales Organizations Address Key Challenges to Hitting Sales Goals Allego platform elevates the JBarrows proven sales techniques and best practices to maximize impact Needham, MA and Boston – February 22, 2019 -- Allego, the modern sales learning and readiness platform, and JBarrows Sales Training today announced an exclusive joint package offering that combines JBarrows’ proven high-impact online training with the power of the Allego platform to elevate interactivity and reinforcement and ensure mastery, retention, and application on the job. The joint package offers two course options, “Filling the Funnel” and “Driving to Close,” to help teams learn easy to implement techniques and processes to build strong pipelines by driving consistent, high-quality meetings with target executives, and for handling objections, negotiating and closing deals. "We're excited to partner with Allego to offer sales organizations options to augment our sales training programs with reinforcement and practice to maximize adoption and impact,” says John Barrows, CEO of JBarrows Sales Training. “Sales teams especially benefit from 'on the go' bite-size learning at the time of need, as well as peer-to-peer experiences, hands-on practice, and manager coaching. Allego gives them anywhere, anytime access to the tools and platform to make it happen. " JBarrows Sales Training has been successfully delivered across hundreds of organizations. However, training is only effective if it is retained and executed correctly during customer conversations. By offering sales training content and courses within the Allego platform, JBarrows provides sales reps...

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### Allego Closes 2018 with Q4 SaaS Bookings Up 89 Percent

> Allego, the modern sales learning and readiness platform, today announced record business results led by SaaS customers

- Published: 2019-02-16
- Modified: 2024-12-20
- URL: https://www.allego.com/news/allego-closes-2018-with-q4-saas-bookings-up-89-percent/
- News Types: Press Release

Company achieves record growth as modern sales learning and readiness goes mainstream Needham, MA – February 14, 2019 – Allego, the modern sales learning and readiness platform, today announced record business results for the 2018 fourth quarter, with year-over-year SaaS sales up 89 percent. The company also achieved record bookings for the full year and a customer renewal rate of 94. 8 percent, as well as doubled headcount and released important product functionality. Allego welcomed a record number of new customers in 2018, including life sciences leaders Philips Oral Healthcare, Vertos Medical, Metagenics, Agendia and United Therapeutics; Flexera, Qventus, Workable, Catalant, SnapLogic, unWired, Recorded Future and Zelis from high tech; and First Commonwealth Bank, TruChoice Financial, and Leader Bank from the financial services industry. Several customers expanded their Allego deployment enterprise-wide, showing that a modern approach to learning that incorporates personalization, reinforcement, and informal learning benefits all employees, not just sales teams. “Allego’s strong performance proves that 2018 marks the year that sales learning and readiness software adoption went mainstream,” said Yuchun Lee, CEO and co-founder of Allego. “Seven of the 10 largest financial services providers, eight of the top 15 medical device makers and multiple top 10 technology firms use Allego to ensure their sales teams make the most of every customer interaction. ” Click to tweet: Allego Closes 2018 with Q4 SaaS sales up 89%, 94. 8% renewal rate for the year and 2x headcount growth @AllegoSoftware bit. ly/2Szws0b Allego also registered a record number of honors and...

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### Allego Wins Gold in the 2018 Brandon Hall Group Excellence in Technology Awards

> Allego has won Brandon Hall Group Gold award for excellence in technology in the Best Advance in Sales Training Online Application category

- Published: 2018-12-09
- Modified: 2024-12-20
- URL: https://www.allego.com/news/allego-wins-gold-in-the-2018-brandon-hall-group-excellence-in-technology-awards/
- News Types: Press Release

Modern sales learning and coaching platform receives esteemed Brandon Hall award for Best Advance in Sales Training Online Application Needham, MA, December 7, 2018 – Allego today announced that its modern sales learning and coaching platform has won a coveted Brandon Hall Group Gold award for excellence in the Best Advance in Sales Training Online Application category. Click to Tweet: Allego wins Gold Brandon Hall award for Best Advance in #Sales #Training Online Application #bhgawards @BrandonHallGrp Allego’s modern sales learning and coaching platform elevates sales performance by combining training, practice, coaching and knowledge sharing into one app. Unlike traditional sales training, which jams one-size-fits-all material into marathon sessions that are rapidly forgotten and soon out of date, Allego incorporates modern learning principles into its platform to help sales teams more easily learn, retain and most effectively use new information. With Allego, learners have easy access to streams of bite-sized learning content that are easy to create and absorb, delivered using a “just for me” approach, and reinforced over time so reps master new concepts and put them into practice. “We’re honored to receive this prestigious award from the Brandon Hall Group,” said Yuchun Lee, CEO and co-founder of Allego. “We’re continuously updating Allego with new and innovative capabilities that engage today’s modern learner and provide them with the personalized content needed to fill competency gaps left by traditional training methods. This award is a testament to the hard work of the entire Allego team, not only in creating a unique...

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### Allego’s Modern Sales Learning Platform Wins Gold in Best in Biz Awards 2018

> Allego's Sales Learning Platform named a gold winner in the Enterprise Product of the Year - Sales Software category iat Best in Biz Awards

- Published: 2018-12-01
- Modified: 2024-12-20
- URL: https://www.allego.com/news/allegos-modern-sales-learning-platform-wins-gold-in-best-in-biz-awards-2018/
- News Types: Press Release

Commitment to Customer Success and Innovative Approach to Sales Learning Distinguishes Allego Among Top Sales Software Solutions Needham, MA – November 29, 2018 – Allego today announced that it has been named a gold winner in the Enterprise Product of the Year - Sales Software category in the eighth annual Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. Click to tweet: @AllegoSoftware is thrilled to be named a gold winner for Enterprise Product of the Year - #Sales Software in the 2018 #BestinBizAwards Allego’s modern sales learning and coaching platform elevates sales performance by combining training, practice, coaching and knowledge sharing into one app. Unlike traditional sales training, which jams one-size-fits-all material into marathon sessions that are rapidly forgotten and soon out of date, Allego incorporates modern learning principles into its platform to help sales teams more easily learn, retain and most effectively use new information. With Allego, learners have easy access to streams of bite-sized learning content that are easy to create and absorb, delivered using a “just for me” approach, and reinforced over time so reps master new concepts and put them into practice. “Allego’s dedication to its customers’ success through easy-to-use, modern learning tools has changed the way sales organizations onboard, train and communicate,” said Yuchun Lee, CEO and co-founder of Allego. “Winning a gold Best in Biz Award underscores our commitment to delivering an innovative modern learning platform, while reinforcing...

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### Deloitte's 2018 Technology Fast 500 Award Winner

> Allego today announced it ranked 161st overall on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing companies in tech

- Published: 2018-11-18
- Modified: 2024-12-20
- URL: https://www.allego.com/news/deloittes-2018-technology-fast-500-award-winner/
- News Types: Press Release

Allego Ranked 3rd Fastest Growing Software Company in New England on Deloitte’s 2018 Technology Fast 500™ Attributes 646 Percent Revenue Growth to Steadfast Focus on Customer Results Needham, MA, November 16, 2018 — Allego today announced it ranked 161st overall on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Allego grew 646 percent from 2014 to 2017, earning it the designation of third fastest growing software company in New England and seventh fastest growing company overall in Massachusetts. Allego’s CEO and Co-founder Yuchun Lee credits the company’s continued growth on its laser-like focus on customers and its strategic partnerships. He said, “Our team’s relentless efforts to ensure our customers’ success and our commitment to providing easy to use modern learning tools that give sales teams fast access to content and insights at the time of need have driven growth at an incredible rate over the last few years. As more companies make the shift from traditional sales training, categorized by one-size-fits-all cram sessions, to modern learning practices, which enable sales reps to learn in a way customized to their individual needs, we’re excited to see additional growth across sales training organizations and corporate L&D. ” “Congratulations to the Deloitte 2018 Technology Fast 500 winners on this impressive achievement,” said Sandra Shirai, vice chairman, Deloitte LLP, and U. S. technology, media and telecommunications leader. “These companies are innovators who have converted their disruptive ideas into products,...

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### The Evolution of Wholesaling: The Rise of the Consultant Seller with Mark Magnacca

> Wholesalers who resist change find their careers and their livelihoods, irreversibly altered by new industry

- Published: 2018-07-30
- Modified: 2024-07-16
- URL: https://www.allego.com/news/the-evolution-of-wholesaling-the-rise-of-the-consultant-seller-with-mark-magnacca/

The distribution community is no stranger to change. Yet the winds of change are blowing harder and faster than ever before. Wholesalers who resist the change will find their careers, and their livelihoods, irreversibly altered. Mark Magnacca, President and co-founder of Allego, has spent the last 15 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. Over the last five years, Mark has been instrumental in coaching leading sales teams to deliver a consistent message in the marketplace by integrating mobile technology into their sales process. Read More on WholesaleMasterminds. com

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### Allego Closes Strong Quarter with Record Growth and New Customers

> Allego closes quarter with expansion, and industry recognition through adoption of learning platform and funding from General Catalyst

- Published: 2018-07-14
- Modified: 2024-12-20
- URL: https://www.allego.com/news/allego-closes-strong-quarter-with-record-growth-and-new-customers/
- News Types: Press Release

Customer and partner expansion and industry recognition signal rapid adoption of company’s sales and learning platform together with funding led by General Catalyst Needham, MA – July 12, 2018 -- Allego, the sales learning and coaching platform, today announced the close of a strong quarter, in which the company added key new customers, renewed 100 percent of its existing customer base and garnered solid industry recognition for its mobile-friendly sales learning platform. Allego also announced it has closed a $7. 5M investment led by General Catalyst. Click to tweet: Strong growth and 100% customer renewal for Allego and investment from General Catalyst show latest signs of modern learning transformation gaining steam “Partnering with visionary sales and training leaders and our team’s focus on ensuring their success continued to drive great results for both Allego and our customers in the first half of 2018,” said Yuchun Lee, CEO and co-founder of Allego. “We’re excited to see the modern learning paradigm -- characterized by easily created and absorbed content, provided continuously and in bite-sized pieces, with reinforcement and support for informal learning -- rapidly gaining traction across sales training and corporate L&D. ” Other highlights from the second quarter ended June 30, include: New and Renewing Customers: Notable brands adopting the Allego platform for modern learning include Brown & Brown, Inc. and Incapital LLC in the insurance and financial services category; CloudHealth Technologies, Crimson Hexagon, Liaison Technologies, Talend and TripAdvisor in high tech; and Augmenix and Wright Medical Group in the life...

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### Allego Recognized as Best Place to Work, 8th Fastest Growing Boston Company by Boston Business Journal

> Allego recognized as one of the best places to work and fastest-growing private companies in Massachusetts by the Boston Business Journal

- Published: 2018-06-22
- Modified: 2024-12-20
- URL: https://www.allego.com/news/best-place-to-work/
- News Types: Press Release

Strong commitment to employees and customers and an innovative approach to sales learning power Allego to inclusion among Massachusetts’ Best Places to Work, Fastest-Growing Private Companies Needham, MA – June 21, 2018 -- Allego, the sales learning and coaching platform, today announced that it has been named one of the Best Places to Work, as well as one of the fastest-growing private companies in Massachusetts, by the Boston Business Journal (BBJ). TheBBJ’s Best Places to Work and Fast 50 awards are designed to showcase Greater Boston’s most innovative companies, as well as those that stand out by creating an enjoyable and meaningful work environment for their employees. Allego ranked 8th on the Fast 50 list, and 15th in the Small Company category on the Best Places to Work. Click to tweet: Did you hear? @Allegosoftware is the 8th Fastest Growing Company in #Massachusetts and 15th on the Best Places to Work for small companies by @BosBizJournal! #BBJBestPlaces “As a leader in the learning and coaching space, we’ve seen time and again that the most engaged employees are also the most productive – as well as the happiest,” said Yuchun Lee, CEO and co-founder of Allego. “We strive to create a culture of accountability, customer focus, and teamwork. Being recognized by the BBJ with both of these awards is an honor, and a testament to both the workplace culture we’ve created and the level of innovation and service we provide to our customers every day. ” Allego is a sales learning...

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### Allego Customers Chart a Course Towards Improved Sales Productivity at the Sales Success Summit

> Customers gathered at Allego's S3 to celebrate improved sales productivity and select the inaugural trailblazer award winner: Nuveen

- Published: 2018-06-14
- Modified: 2024-12-20
- URL: https://www.allego.com/news/allego-customers-chart-a-course-towards-improved-sales-productivity-at-the-sales-success-summit/
- News Types: Press Release

93 Customers Gathered to Share Best Practices, Preview the Release of Allego 4. 3 and Select the Inaugural Trailblazer Award Winner: Nuveen June 26, 2017 03:21 PM Eastern Daylight Time NEEDHAM, Mass. -Allego, the leading mobile video sales learning platform, concluded its first ever customer conference, the Allego Sales Success Summit (S3), drawing 93 members of the Allego community to strategize, share best practices and get a preview of the latest additions to the Allego platform, which will be available this week in Allego version 4. 3. The S3 conference took place June 19-20 in Cambridge, MA. For its inaugural customer event, Allego brought together sales leaders from organizations across a variety of industries who share the challenge of maximizing sales productivity in an era when sales teams are further dispersed geographically and buyers are more knowledgeable and empowered than ever before. Allego is a modern sales training and enablement platform that improves sales performance by enabling teams to capture and share peer-generated video and training content that reps can consume on their mobile devices while on-the-go. Allego 4. 3 Preview During S3, Allego demonstrated the newest release of its mobile video sales learning platform, Allego 4. 3. Developed in response to customer feedback, Allego 4. 3 gives sales organizations more control over training outcomes. They’ll now have tools to measure the value of training with greater precision and target training investments more accurately. Trainers and L&D professionals looking for better participation and engagement with their learning management system (LMS)...

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### Allego Community Explores Revolutionary Techniques in Modern Sales Learning

> Allego community pros share best practices and techniques in modern sales learning during the annual sales success summit

- Published: 2018-06-07
- Modified: 2024-11-26
- URL: https://www.allego.com/news/allego-community-explores-revolutionary-techniques-in-modern-sales-learning/
- News Types: Press Release

Nearly 200 sales leaders, trainers, and enablement pros share best practices and select Trailblazer Award winner: BlackRock Needham, MA – May 15, 2018 – Allego, the sales learning and coaching platform, concluded its second annual Sales Success Summit (S3) customer conference, which drew close to 200 Allego customers, partners, and prospects. Held at the Revere Hotel in Boston, April 30 and May 1, the conference included 25 customer speakers, four Trailblazer Award presentations highlighting innovative uses of Allego, six partner sponsors, and a dedicated track of Allego-led breakout sessions offering strategies for maximizing sales performance with the platform. This year’s S3 examined the fast-paced and ever-changing world of modern sales learning and the early adopters who are championing these new training and enablement models. Attendees from across a variety of industries, including financial services, medical device, high tech and pharmaceuticals, explored strategies to transform yesterday’s broken sales training paradigm. Allego combines mobile, video, and peer collaboration to reinvent learning for the dynamic needs of sales teams. “It was gratifying to see such substantial growth, with S3 more than doubling in size this year. Our customers and partners clearly share our enthusiasm for using new technology to create a powerful learning environment in which people can share knowledge and effectively adapt to rapidly changing conditions. One of the greatest benefits of S3 is gathering so many of them in one place to share their experiences with each other,” said Yuchun Lee, president and co-founder of Allego. “Enabling sales teams to perform...

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### What Defines Sales Competency?

> Allego defines sales competency by uncovering best practices for ramping and assessing sales reps in our new ebook

- Published: 2018-06-06
- Modified: 2024-11-26
- URL: https://www.allego.com/news/what-defines-sales-competency/
- News Types: Press Release

Allego Survey Uncovers Best Practices for Ramping and Assessing Sales Reps High-performing sales teams rely on peer coaching, one-on-one mentoring, and more frequent assessment to achieve success, according to data Needham, MA – June 5, 2018 -- Allego, the sales learning and coaching platform, today announced the results of its survey on how sales leaders assess sales rep competency and popular strategies for effectively hiring and training sales reps. The study’s findings, which are summarized in the e-book “The Ultimate Guide to Assessing Sales Rep Competency” and in an infographic, reveal that ride-alongs (68%), activity tracking (61%), and peer feedback (46%) are the most common means of assessing sales rep competency. Additionally, the survey found that high-performing* sales teams not only value different skills and training practices than lower-performing teams, but that they also asses sales rep competency more frequently than sales organizations that struggle to meet their numbers. Click to tweet: What #skills define high-performance #sales teams? Allego survey discovers the #training, skills & assessment practices that put successful sellers ahead of the rest. “One of the results that stands out is that sales leaders who achieve the fastest ramp time put more emphasis on manager interaction and peer mentoring to develop reps,” said Andrew Hally, CMO of Allego. “Having an ongoing focus on coaching and mentorship supports our belief that sales training isn’t a one and done activity. To truly achieve success, top performing teams must continuously coach and assess their reps’ skills to ensure that each and...

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### Allego Closes 2017 Strong with Over 100% Quarter-Over-Quarter Bookings Growth; Doubles Customer Base for the Year

> Allgo's strong renewal bookings and revenue growth in Q4 propel Allego to record sales and customer expansion in 2017

- Published: 2018-04-15
- Modified: 2025-04-29
- URL: https://www.allego.com/news/allego-closes-2017-strong-with-over-100-quarter-over-quarter-bookings-growth-doubles-customer-base-for-the-year/
- News Types: Press Release

Strong renewal and revenue growth in Q4 propel Allego to record sales and customer expansion in 2017 Needham, MA – February 20, 2018 – Allego, the mobile video sales learning platform, today announced results for 2017, including record revenue in Q4 and a record number of new customers, nearly doubling its customer base from a year ago. Allego also recorded a customer renewal rate of above 95 percent for Q4 and the full year. Notable new brands adopting the Allego platform in 2017 include Ash Brokerage, Finastra and PrepMD LLC. Other significant achievements during the year included the company’s ranking on the Inc. 500 as America’s fifth fastest-growing private software company, as well as the debut of Allego’s first annual customer conference, the Allego Sales Success Summit (S3). These results demonstrate not only Allego’s commitment to customer success, but also highlight the industry’s growing need for a user-friendly mobile-first and video-enabled sales and enterprise learning solution. Click to tweet: Year in review: Doubled customer base, 64% YoY Bookings Growth, 5th fastest growing private software company in the US on the @Inc 500. @AllegoSoftware is charging into 2018 full steam ahead! “Our customers recognize the value of an easy-to-use mobile video platform that handles the full spectrum of sales and enterprise learning, which has helped drive our strong results in 2017,” said Yuchun Lee, CEO and co-founder of Allego. “Our rapid growth since our inception clearly shows that sales leaders, enablement pros and trainers aren’t just looking for a traditional learning...

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### Allego Named a 2016 Gartner Cool Vendor for CRM Sales

> Gartner has named Allego a 2016 Cool Vendor for CRM Sales. Allego's platform improves sales performance through just-in-time learning

- Published: 2018-04-14
- Modified: 2024-12-20
- URL: https://www.allego.com/news/allego-named-a-2016-gartner-cool-vendor-for-crm-sales/
- News Types: Press Release

Allego, the leading mobile-video just-in-time sales learning platform, today announced that it has been named a 2016 Cool Vendor for CRM Sales by analyst firm Gartner Needham, MA – April 14, 2016 – Allego, the leading mobile-video just-in-time sales learning platform, today announced that it has been named a 2016 Cool Vendor for CRM Sales by analyst firm Gartner. This year, Gartner selected four vendors. According to the report, “IT leaders supporting sales organizations should evaluate the emerging vendors and capabilities profiled in this report to improve their CRM programs. ” The Allego mobile-video platform improves sales performance by enabling organizations to better train sales teams through the creation and curating of the most relevant content and best practices from representatives in the field. Sales managers and reps use this collaborative, just-in-time learning approach to better identify and meet the needs of prospects through peer-generated video content, improving upon message absorption and cutting down the time and expenses typically associated with traditional in-field coaching or on-site training. “More organizations are recognizing that their sales enablement and training processes need improvement, and Allego is dedicated to addressing this problem,” said Yuchun Lee, CEO and co-founder, Allego. “We are honored to be recognized as a Cool Vendor by Gartner. We’ve listened to customers’ challenges and have modernized the sales training process in response. We feel this recognition is further validation that the work we are doing is making an impact and transforming how many organizations approach their sales enablement and training strategies....

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## Resources

### Digital Sales Room Cookbook: Recipes for Driving Productivity in Sales

> Get the Digital Sales Room Cookbook and explore proven recipes for driving sales productivity with digital tools that modern buyers expect.

- Published: 2025-05-27
- Modified: 2025-05-28
- URL: https://www.allego.com/resources/driving-productivity-in-sales-with-digital-sales-rooms/
- Resource Roles: Marketing, Sales Leader
- Resource Types: eBook
- Use Cases: Virtual Selling



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### Building a Top-Performing Sales Team

> Factor 8 Founder, Lauren Bailey, and Sr. AE at Allego, Devyn Blume, share the skills, tools, and strategies required to be a top performer.

- Published: 2025-04-14
- Modified: 2025-04-18
- URL: https://www.allego.com/resources/building-a-top-performing-sales-team/
- Resource Roles: Sales Enablement, Sales Leader
- Resource Types: Webinar
- Use Cases: Coaching &amp; Collaboration, Sales Enablement, Virtual Selling



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### Modernizing Analyst Relations: Win with Analyst Portals

> Discover how analyst relations and product marketing teams can transform their strategies with dedicated analyst portals.

- Published: 2025-04-04
- Modified: 2025-04-09
- URL: https://www.allego.com/resources/modernizing-analyst-relations-how-ar-product-marketing-teams-win-with-analyst-portals/
- Resource Roles: Marketing
- Resource Types: Webinar
- Use Cases: Content &amp; Messaging



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### Sales Content: The Foundation of Effective Training

> Discover actionable strategies for harnessing content engagement data to better connect marketing and sales, ensuring reps are empowered.

- Published: 2025-03-26
- Modified: 2025-04-09
- URL: https://www.allego.com/resources/sales-content-the-foundation-of-effective-training/
- Resource Roles: Sales Content Management
- Resource Types: Webinar
- Use Cases: Content &amp; Messaging, Sales Enablement



---

### Unlocking the Power of AI for Sales Coaching & Training

> Learn how AI can help you deliver consistent, meaningful coaching at scale, empowering your sales team to perform at their best.

- Published: 2025-03-14
- Modified: 2025-04-09
- URL: https://www.allego.com/resources/unlocking-the-power-of-ai-for-sales-coaching-training/
- Resource Roles: coach, Sales Enablement
- Resource Types: Webinar
- Use Cases: Coaching &amp; Collaboration, Onboarding &amp; Training



---

### High Tech Sales Growth: Content That Wins Deals

> Boost high tech sales with better content. Learn how to activate sellers, align with buyers, and close more deals with this expert guide

- Published: 2025-03-12
- Modified: 2025-03-13
- URL: https://www.allego.com/resources/high-tech-sales-growth-content-that-wins-deals/
- Resource Roles: Sales Enablement, Sales Leader
- Resource Industries: High Tech
- Resource Types: eBook
- Use Cases: Sales Enablement, Virtual Selling



---

### From Learning to Mastery: Making Sales Methodology Stick

> Learn how to empower front-line sales managers to deliver impactful feedback, drive skill mastery, and achieve long-term results.

- Published: 2025-03-05
- Modified: 2025-04-08
- URL: https://www.allego.com/resources/from-learning-to-mastery-making-sales-methodology-stick/
- Resource Roles: Learning and Development, Sales Trainer
- Resource Types: Webinar
- Use Cases: Coaching &amp; Collaboration, Onboarding &amp; Training



---

### The Sales Leader’s Handbook

> Discover proven strategies to build, coach, and lead high-performing teams with The Sales Leaders Handbook. Download your free copy today

- Published: 2025-02-28
- Modified: 2025-05-29
- URL: https://www.allego.com/resources/the-sales-leaders-handbook/
- Resource Roles: Sales Leader
- Resource Types: eBook
- Use Cases: Sales Enablement



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### Future-Proofing Sales Coaching: Emerging Trends in AI-Powered Learning

> Gain actionable strategies to blend AI with traditional coaching methods and prepare your team for the future of learning and development.

- Published: 2025-02-28
- Modified: 2025-04-08
- URL: https://www.allego.com/resources/future-proofing-sales-coaching-emerging-trends-in-ai-powered-learning/
- Resource Roles: Sales Enablement
- Resource Types: Webinar
- Use Cases: Coaching &amp; Collaboration, Onboarding &amp; Training



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### Unlocking Sales Enablement Success in 2025

> Discover the latest sales enablement data and insights for 2025 in this webinar. Explore key trends, AI-driven coaching, and the metrics high-performing teams track to drive revenue growth. Read the full breakdown.

- Published: 2025-02-21
- Modified: 2025-02-21
- URL: https://www.allego.com/resources/unlocking-sales-enablement-success-in-2025/
- Resource Roles: Sales Enablement
- Resource Types: Webinar
- Use Cases: Sales Enablement



---

### The State of Sales Enablement Report 2025

> Discover insights from The State of Sales Enablement Report 2025 & learn how sales enablement drives business performance and revenue growth

- Published: 2025-02-20
- Modified: 2025-05-29
- URL: https://www.allego.com/resources/the-state-of-sales-enablement-report-2025/
- Resource Roles: Sales Enablement, Sales Leader, Sales Trainer
- Resource Types: Report
- Use Cases: Sales Enablement



---

### From Learning to Earning: Transforming Sales Learning for Maximum Impact

> We cover transformative shifts shaping sales learning today and offers practical, innovative strategies to maximize its effectiveness.

- Published: 2025-01-31
- Modified: 2025-02-21
- URL: https://www.allego.com/resources/from-learning-to-earning-transforming-sales-learning-for-maximum-impact/
- Resource Roles: Learning and Development, Sales Trainer
- Resource Types: Webinar
- Use Cases: Sales Enablement



---

### From Boomers to Zoomers

> Learn to manage multi-generational sales teams with tailored coaching strategies. Download the eBook to unlock your team's full potential.

- Published: 2025-01-15
- Modified: 2025-01-15
- URL: https://www.allego.com/resources/how-to-manage-multi-generational-sales-teams/
- Resource Roles: Sales Leader
- Resource Types: eBook
- Use Cases: Sales Enablement, Virtual Selling



---

### Blueprint for Medical Device Sales Certification

> Discover modern strategies for medical device sales certification. Learn how to certify sales reps faster, stay compliant, and boost revenue

- Published: 2024-12-18
- Modified: 2025-03-04
- URL: https://www.allego.com/resources/blueprint-for-medical-device-sales-certification/
- Resource Roles: Sales Enablement, Sales Leader, Sales Trainer
- Resource Industries: Medical Devices
- Resource Types: eBook
- Use Cases: Launches &amp; Rollouts, Sales Enablement



---

### Discovery Call Coaching Checklist

> Help reps run better discovery calls with this discovery call coaching checklist. Evaluate key skills, spot gaps, and boost conversion rates.

- Published: 2024-11-24
- Modified: 2025-04-16
- URL: https://www.allego.com/resources/discovery-call-coaching-checklist/
- Resource Roles: coach
- Resource Types: Checklist
- Use Cases: Coaching &amp; Collaboration



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### The 365-Day SKO: Reimagining Sales Kickoffs for the Modern Buyer's Journey

> Planning a Sales Kickoff (SKO) is no small task—after all; you’re talking to the most vocal group and it's the start of a year-round journey.

- Published: 2024-11-21
- Modified: 2024-11-25
- URL: https://www.allego.com/resources/the-365-day-sko-reimagining-sales-kickoffs-for-the-modern-buyers-journey/
- Resource Roles: Learning and Development, Sales Leader
- Resource Types: Webinar
- Use Cases: Onboarding &amp; Training, Sales Enablement



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### Impact of Continuous Learning on Sales Performance | Allego

> Discover how continuous learning boosts sales performance, retention, and engagement. Learn strategies to build a culture of learning today.

- Published: 2024-11-21
- Modified: 2025-03-14
- URL: https://www.allego.com/resources/impact-of-continuous-learning-on-sales-performance/
- Resource Roles: Sales Enablement, Sales Leader, Sales Trainer
- Resource Types: Report
- Use Cases: Sales Enablement



---

### Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

> Join us for an engaging webinar exploring AI's transformative role in sales coaching and performance improvement.

- Published: 2024-11-14
- Modified: 2025-04-18
- URL: https://www.allego.com/resources/dont-let-ai-pass-you-by-the-new-era-of-personalized-sales-coaching-development/
- Resource Roles: Learning and Development, Sales Leader
- Resource Types: Webinar
- Use Cases: Coaching &amp; Collaboration, Onboarding &amp; Training



---

### AI-Driven Strategies for Peak Sales Performance in Life Sciences

> For sales & commercial leaders within the life science industry, who are seeking to advance their team’s performance and execution strategy.

- Published: 2024-11-12
- Modified: 2024-11-12
- URL: https://www.allego.com/resources/ai-driven-strategies-for-peak-sales-performance-in-life-sciences/
- Resource Roles: Sales Leader
- Resource Industries: Life Sciences
- Resource Types: Webinar
- Use Cases: Coaching &amp; Collaboration



---

### Bridging Clinical Expertise & Storytelling: A Guide to Success in Medical Device Sales

> You'll learn strategies that empower your team to turn technical knowledge into engaging stories that create stronger connections.

- Published: 2024-11-12
- Modified: 2024-11-12
- URL: https://www.allego.com/resources/bridging-clinical-expertise-storytelling-a-guide-to-success-in-medical-device-sales/
- Resource Roles: Sales Leader
- Resource Industries: Medical Devices
- Resource Types: Webinar
- Use Cases: Coaching &amp; Collaboration



---

### Revamp Your Sales Kickoff: From Boring to Brilliant

> Smith + Nephew reveal how to transform your Sales Kickoff into a dynamic, engaging experience that aligns your sales team for success.

- Published: 2024-10-31
- Modified: 2024-10-31
- URL: https://www.allego.com/resources/revamp-your-sales-kickoff-from-boring-to-brilliant/
- Resource Roles: Sales Enablement
- Resource Types: Webinar
- Use Cases: Sales Enablement



---

### Sales Kickoff Playbook | Allego

> Allego's sales kickoff playbook aligns goals, motivates your sales team, and sets the stage for a winning year ahead

- Published: 2024-10-26
- Modified: 2025-03-04
- URL: https://www.allego.com/resources/sales-kickoff-playbook/
- Resource Roles: Learning and Development, Sales Enablement, Sales Trainer
- Resource Types: eBook
- Use Cases: Launches &amp; Rollouts, Onboarding &amp; Training, Sales Enablement



---

### The Future of Sales Coaching: How AI + Human Expertise Maximize Performance

> You'll learn to balance AI-driven sales coaching, the essential human touch, and how to integrate AI into your sales coaching.

- Published: 2024-10-23
- Modified: 2024-10-24
- URL: https://www.allego.com/resources/sales-coaching-how-ai-human-expertise-maximize-performance/
- Resource Roles: coach, Sales Leader
- Resource Types: Webinar
- Use Cases: Coaching &amp; Collaboration



---

### Sales Success Playbook for Medical Devices | Allego

> Discover Allego’s guide to sales success in the medical device industry. Empower your med reps with modern sales enablement strategies

- Published: 2024-10-17
- Modified: 2025-05-21
- URL: https://www.allego.com/resources/sales-success-playbook-for-medical-devices-allego/
- Resource Roles: Sales Enablement, Sales Leader
- Resource Industries: Medical Devices
- Resource Types: eBook
- Use Cases: Sales Enablement, Virtual Selling



---

### The Great Rebuild: Restoring Employee Confidence with Enablement After Years of Uncertainty

> Enablement teams learn to identify knowledge gaps, create dynamic learning environments, and personalized career development.

- Published: 2024-10-17
- Modified: 2024-10-25
- URL: https://www.allego.com/resources/restoring-employee-confidence-with-enablement-after-years-of-uncertainty/
- Resource Roles: Learning and Development, Sales Enablement
- Resource Types: Webinar
- Use Cases: Sales Enablement



---

### Allego Stands Alone: Forrester Wave™ for Sales Readiness Solutions

> Allego recognized as the only leader in the Forrester Wave™ Sales Readiness Leaders and The Forrester Wave™: Sales Content Solutions

- Published: 2024-10-03
- Modified: 2024-11-27
- URL: https://www.allego.com/resources/allego-stands-alone-forrester-wave-for-sales-readiness-solutions/
- Resource Roles: Sales Enablement, Sales Leader, Sales Trainer
- Resource Types: Report



---

### How AI is Transforming Sales Teams – 5 Key Recommendations for Revenue Leaders

> With AI poised to become essential soon, this webinar will equip revenue leaders with actionable strategies to stay ahead of the curve

- Published: 2024-09-27
- Modified: 2025-03-05
- URL: https://www.allego.com/resources/how-ai-is-transforming-sales-teams-5-key-recommendations-for-revenue-leaders/
- Resource Roles: Conversation Intelligence, Sales Enablement
- Resource Types: Webinar



---

### Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

> Ramp employees at speed, retain the talent you’ve developed, maintain motivation and build a top performing sales team

- Published: 2024-09-22
- Modified: 2025-04-18
- URL: https://www.allego.com/resources/beyond-the-basics-how-to-develop-and-retain-a-top-performing-sales-team/
- Resource Roles: Learning and Development, Sales Enablement, Sales Leader
- Resource Types: Webinar



---

### Proving the ROI of Sales Enablement: Essential Strategies for High-Performing Sales Teams

> Proven methods for measuring the ROI of sales enablement programs and showing their contribution to overall sales success

- Published: 2024-09-16
- Modified: 2025-03-05
- URL: https://www.allego.com/resources/proving-the-roi-of-sales-enablement-essential-strategies-for-high-performing-sales-teams/
- Resource Roles: Sales Leader, Sales Trainer
- Resource Types: Webinar



---

### Unlock the Potential of AI in Life Sciences Learning

> Strategies for integrating AI into life sciences learning and development programs, ensuring they are both effective and compliant

- Published: 2024-09-13
- Modified: 2025-03-05
- URL: https://www.allego.com/resources/unlock-the-potential-of-ai-in-life-sciences-learning/
- Resource Roles: Learning and Development
- Resource Industries: Life Sciences
- Resource Types: Webinar



---

### Sales Coaching with AI Handbook | Allego

> Discover how AI is transforming sales coaching. Download our guide to unlock AI-driven coaching strategies and boost your performance

- Published: 2024-09-06
- Modified: 2025-03-04
- URL: https://www.allego.com/resources/ai-sales-coaching-handbook/
- Resource Roles: coach, Sales Enablement, Sales Leader, Sales Trainer
- Resource Types: eBook
- Use Cases: Coaching &amp; Collaboration, Sales Enablement



---

### Blueprint for Pharma Sales Certification | Allego

> Learn the blueprint for pharma sales certification for pharmaceutical sales reps and boost your sales success in the industry

- Published: 2024-08-30
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/blueprint-for-pharmaceutical-sales-certification/
- Resource Roles: Learning and Development, Sales Enablement, Sales Leader, Sales Trainer
- Resource Industries: Life Sciences, Pharma
- Resource Types: eBook
- Use Cases: Launches &amp; Rollouts, Onboarding &amp; Training, Sales Enablement



---

### Forrester Wave Report Revenue Enablement 2024 | Allego

> The Forrester Wave™ Report for Revenue Enablement to learn why Allego is a leader in sales enablement and what sets us apart

- Published: 2024-08-30
- Modified: 2025-05-21
- URL: https://www.allego.com/resources/forrester-wave-revenue-enablement-report-2024/
- Resource Roles: Sales Enablement, Sales Leader
- Resource Types: Report
- Use Cases: Sales Enablement



---

### 10+ Strategies To Show Revenue Enablement & Sales Training ROI

> Transform sales enablement into a revenue powerhouse, build a strong revenue and enablement team partnership, and show sales training ROI

- Published: 2024-08-23
- Modified: 2025-03-05
- URL: https://www.allego.com/resources/10-strategies-to-show-revenue-enablement-sales-training-roi/
- Resource Roles: Sales Enablement
- Resource Types: Webinar



---

### How to Defeat Status Quo When Selling to an Executive

> Enhance your sales leadership approach and empower your team to engage prospects when selling to executives

- Published: 2024-08-15
- Modified: 2025-03-05
- URL: https://www.allego.com/resources/how-to-defeat-status-quo-when-selling-to-an-executive/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### How MarketSource Transformed Sales Onboarding and Learning with Allego

> In this on-demand webinar we delve into MarketSource's remarkable transformation in sales onboarding and learning

- Published: 2024-08-14
- Modified: 2025-03-05
- URL: https://www.allego.com/resources/how-marketsource-transformed-sales-onboarding-and-learning-with-allego/
- Resource Roles: Learning and Development
- Resource Types: Webinar



---

### Adapter’s Advantage Podcast S01E065: Neil Patwardhan

> Neil Patwardhan, Senior Vice President of Sales at Accenture, shares his experiences navigating cultural differences in B2B sales.

- Published: 2024-08-06
- Modified: 2024-08-06
- URL: https://www.allego.com/resources/adapters-advantage-podcast-s01e065-neil-patwardhan/



---

### How Modern Sales Teams Elevate Prep to Pitch and Beyond with the C-Suite

> In this on-demand webinar, Deniz Olcay and Brandon Kim explain how their sales teams execute the art of the pitch to the c-suite

- Published: 2024-08-04
- Modified: 2025-03-05
- URL: https://www.allego.com/resources/how-modern-sales-teams-elevate-prep-to-pitch-and-beyond-with-the-c-suite/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### 9 Sales Leadership Strategies for Today’s Sales Manager

> Get sales leadership strategies for sales managers ad implement to guide your team to success and discover technologies to make it easier

- Published: 2024-07-27
- Modified: 2025-05-27
- URL: https://www.allego.com/resources/nine-sales-leadership-strategies-for-todays-sales-manager/
- Resource Roles: Learning and Development, Sales Enablement, Sales Leader, Sales Trainer
- Resource Types: eBook
- Use Cases: Coaching &amp; Collaboration, Onboarding &amp; Training



---

### Mastering Sales Skills: Strategies for Building and Evaluating Effective Development Rubrics

> We explore practical approaches and actionable insights to craft effective development rubrics, propelling your sales skills to new heights

- Published: 2024-07-24
- Modified: 2025-03-05
- URL: https://www.allego.com/resources/mastering-sales-skills-strategies-for-building-and-evaluating-effective-development-rubrics/
- Resource Roles: Learning and Development, Sales Trainer
- Resource Types: Webinar



---

### The Transformative Power of Sales Coaching

> Join Mike Kunkle and Deniz Olcay for a live session where they outline a transformative sales coaching framework and share best practices

- Published: 2024-07-24
- Modified: 2025-03-05
- URL: https://www.allego.com/resources/the-transformative-power-of-sales-coaching/
- Resource Roles: coach
- Resource Types: Webinar



---

### Develop and Retain a Top-Performing Sales Team

> David Ashe shares his top tips for developing and retaining top sales talent while maintaining motivation in our new webinar

- Published: 2024-07-24
- Modified: 2025-03-05
- URL: https://www.allego.com/resources/develop-and-retain-a-top-performing-sales-team/
- Resource Roles: Learning and Development
- Resource Types: Webinar



---

### How AI Is Shaping the Future of Revenue Enablement | Allego

> Generative AI is revolutionizing revenue enablement. Discover the benefits, challenges, and trends of AI from Allego's survey of B2B leaders.

- Published: 2024-07-22
- Modified: 2024-10-02
- URL: https://www.allego.com/resources/how-ai-is-shaping-the-future-of-revenue-enablement-allego/
- Resource Roles: Sales Enablement, Sales Leader
- Resource Types: Report
- Use Cases: Sales Enablement



---

### Unlock Consistent Sales Success by Mastering Measurement Fundamentals

> By mastering measurement fundamentals, sales enablement professionals can track and improve engagement to unlock sales success

- Published: 2024-07-13
- Modified: 2025-03-05
- URL: https://www.allego.com/resources/unlock-consistent-sales-success-by-mastering-measurement-fundamentals/
- Resource Roles: Sales Content Management
- Resource Types: Webinar



---

### The Complete Guide to Change Management

> The Allego Change Management Guide gives you the 5 principles and 12 best practices to drive user adoption for sales enablement technology

- Published: 2024-06-19
- Modified: 2024-11-12
- URL: https://www.allego.com/resources/the-complete-guide-to-change-management/
- Resource Roles: Sales Enablement, Sales Leader
- Resource Types: eBook
- Use Cases: Launches &amp; Rollouts, Onboarding &amp; Training, Sales Enablement



---

### Unlock Modern B2B Selling by Easing Buying Friction

> Today sellers must align with the evolving expectations of buyers to deliver a seamless experience and unlock modern B2B selling

- Published: 2024-06-13
- Modified: 2024-12-19
- URL: https://www.allego.com/resources/unlock-modern-b2b-selling-by-easing-buying-friction/
- Resource Roles: Learning and Development, Sales Leader
- Resource Types: Webinar



---

### Traditional Onboarding No Longer Works: Onboarding Reimagined

> Ditch stagnant, traditional onboarding methods and embrace customized everboarding to improve company performance, and engagement

- Published: 2024-06-05
- Modified: 2024-12-19
- URL: https://www.allego.com/resources/traditional-onboarding-no-longer-works-onboarding-reimagined/
- Resource Roles: Learning and Development, Sales Leader
- Resource Types: Webinar



---

### Visit the Digital Sales Revolution DSR

- Published: 2024-05-21
- Modified: 2024-05-21
- URL: https://www.allego.com/resources/26300/
- Resource Types: Digital Sales Room (DSR)



---

### How to Adapt Your Training to the Demands of Modern Learners

> David Ashe explains his strategy for adapting training to deliveri personalized, bite-sized reinforcement for modern learners

- Published: 2024-05-19
- Modified: 2024-12-19
- URL: https://www.allego.com/resources/how-to-adapt-your-training-to-the-demands-of-modern-learners/
- Resource Roles: Learning and Development, Sales Leader
- Resource Types: Webinar



---

### Strategies for Proving ROI in Revenue Enablement

> Maximize training with strategies for proving ROI in revenue enablement investments with leading and lagging indicators to watch for

- Published: 2024-05-06
- Modified: 2024-12-19
- URL: https://www.allego.com/resources/strategies-for-proving-roi-in-revenue-enablement/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### Sales Success Playbook for Financial Services

> Unlock digital sales success in financial services with our playbook, offering solutions to common challenges and best practices to thrive

- Published: 2024-05-05
- Modified: 2024-12-13
- URL: https://www.allego.com/resources/sales-success-playbook-for-financial-services/
- Resource Roles: Sales Leader
- Resource Industries: Asset Management, Banking, Financial Services, Insurance, Wealth Management
- Resource Types: Tool Kit
- Use Cases: Sales Enablement



---

### How to Sell Sales Enablement Technology to the C-Suite

> Download How to Sell Sales Enablement Technology to the C-Suite to create a business case for purchasing a modern sales enablement platform

- Published: 2024-05-02
- Modified: 2024-11-27
- URL: https://www.allego.com/resources/how-to-sell-sales-enablement-technology-to-the-c-suite/
- Resource Roles: Marketing, Sales Enablement, Sales Leader
- Resource Types: eBook
- Use Cases: Sales Enablement



---

### Sales Success Playbook for Life Sciences

> Empower sales teams in life sciences with sales enablement Overcome challenges & learn best practices for success in a digital-first era

- Published: 2024-04-28
- Modified: 2024-12-20
- URL: https://www.allego.com/resources/sales-success-playbook-for-life-sciences/
- Resource Roles: Sales Enablement, Sales Leader, Sales Trainer
- Resource Industries: Healthcare, Life Sciences, Medical Devices, Pharma
- Resource Types: eBrief
- Use Cases: Coaching &amp; Collaboration, Virtual Selling



---

### 5 Drivers of Change and What They Mean for Your Sellers

> Learn the five drivers of change your sales team need to factor in now to be successful in 2024 and beyond

- Published: 2024-04-26
- Modified: 2025-01-31
- URL: https://www.allego.com/resources/5-drivers-of-change-and-what-they-mean-for-your-sellers/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### The Strategic Advantage of an All-in-One Sales Enablement Suite

> Research revealed in our new white paper reveals how an all-in-one sales enablement suite increases sales rep productivity and reduces costs

- Published: 2024-04-09
- Modified: 2024-11-19
- URL: https://www.allego.com/resources/the-strategic-advantage-of-an-all-in-one-sales-enablement-suite/
- Resource Roles: Sales Enablement
- Resource Types: White Paper



---

### DIGITAL SALES ROOM: Allego for the Transportation Industry

> Cruise to new heights with Modern Revenue Enablement. Explore Allego's Transportation Industry Digital Sales Room

- Published: 2024-03-26
- Modified: 2024-08-05
- URL: https://www.allego.com/resources/digital-sales-room-allego-for-the-transportation-industry/
- Resource Roles: Sales Enablement
- Resource Industries: Transportation
- Resource Types: Digital Sales Room (DSR)



---

### Elevating B2B Sales: Strategic Insights for 2024 Success

> Learn ways to stand out, get replies, and get your sales team to elevate B2B sales with strategic insights for success

- Published: 2024-03-24
- Modified: 2024-12-19
- URL: https://www.allego.com/resources/elevating-b2b-sales-strategic-insights-for-2024-success/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### The Complete Guide to Sales Enablement ROI

> The Complete Guide to Sales Enablement ROI shows you how to measure and maximize the impact of your sales learning and enablement investment

- Published: 2024-03-22
- Modified: 2025-05-27
- URL: https://www.allego.com/resources/the-complete-guide-to-sales-enablement-roi/
- Resource Roles: Sales Leader
- Resource Types: eBook
- Use Cases: Virtual Selling



---

### Inspired Leadership: Empowering Teams in a Modern Era

> Learn how to implement AI effectively, empowering teams to help sellers enhance customer relationships without losing the human touch

- Published: 2024-03-20
- Modified: 2024-12-19
- URL: https://www.allego.com/resources/inspired-leadership-empowering-teams-in-a-modern-era/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### The Sales Coaching Handbook

> The Sales Coaching Handbook provides proven techniques to boost motivation, increase focus, and supercharge your teams performance

- Published: 2024-03-14
- Modified: 2024-12-19
- URL: https://www.allego.com/resources/sales-coaching-handbook/
- Resource Roles: Sales Leader
- Resource Types: eBook
- Use Cases: Coaching &amp; Collaboration



---

### How to Navigate AI in Sales Without Losing the Human Touch

> Learn how navigate AI in sales while helping sales teams enhance customer relationships while retaining the human touch

- Published: 2024-03-02
- Modified: 2024-12-19
- URL: https://www.allego.com/resources/how-to-navigate-ai-in-sales-without-losing-the-human-touch/
- Resource Roles: Conversation Intelligence, Sales Leader
- Resource Types: Webinar



---

### Mastering the Art of Modern Digital Selling

> Allego modernizes B2B sales by empowering sales teams with tools to excel in modern digital selling, engagement and performance

- Published: 2024-03-01
- Modified: 2024-11-27
- URL: https://www.allego.com/resources/mastering-the-art-of-modern-digital-selling/
- Resource Roles: Sales Leader
- Resource Types: eBook
- Use Cases: Virtual Selling



---

### Revenue Enablement Leadership in Times of Change: What You Need to Know

> Equip yourself with valuable insights to build confidence and clarity when implementing change through revenue enablement leadership

- Published: 2024-02-27
- Modified: 2024-12-19
- URL: https://www.allego.com/resources/revenue-enablement-leadership-in-times-of-change-what-you-need-to-know/
- Resource Roles: Sales Enablement, Sales Trainer
- Resource Types: Webinar



---

### The Enablement Evolution: From Sales to Revenue

> The Enablement Evolution shows how sales-focused enablement led to modern revenue enablement, enabling all customer-facing teams

- Published: 2024-02-17
- Modified: 2024-11-27
- URL: https://www.allego.com/resources/the-enablement-evolution-from-sales-to-revenue/
- Resource Types: Infographic



---

### Digital Sales Rooms Decoded: Shaping Impressions and Results

> Harness the power of digital sales rooms to craft personalized, content-rich environments increasing collaboration, productivity, and sales

- Published: 2024-02-07
- Modified: 2024-12-19
- URL: https://www.allego.com/resources/digital-sales-rooms-decoded-shaping-impressions-and-results/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### 3 Ways Marketers Bring Sales Content to Life with Digital Rooms

> Learn best practices and hands-on tips for optimizing sales content in digital sales rooms to maximize engagement and ROI

- Published: 2024-01-21
- Modified: 2024-12-19
- URL: https://www.allego.com/resources/3-ways-marketers-bring-sales-content-to-life-with-digital-rooms/
- Resource Roles: Marketing
- Resource Types: Webinar



---

### Elevate Your Sales Team: The 3 Essential Questions for 2024

> Insights on best practices for opportunity preparation, strategies for executing a winning sales call with essential questions (and answers!)

- Published: 2023-11-16
- Modified: 2024-12-20
- URL: https://www.allego.com/resources/elevate-your-sales-team-the-3-essential-questions-for-2024/
- Resource Roles: Sales Leader, Sales Trainer
- Resource Types: Webinar



---

### Revolutionize Sales Excellence with AI

> Learn how modern B2B sales and revenue teams are using sales AI to adjust to evolving experiences buyers demand

- Published: 2023-10-25
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/revolutionize-sales-excellence-with-ai/
- Resource Roles: Conversation Intelligence
- Resource Types: Webinar



---

### Accelerating Sales Cycles with Data-Driven Management Strategies

> We discuss and learn actionable insights for sales managers to accelerate sales cycles with data driven management strategies

- Published: 2023-10-21
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/accelerating-sales-cycles-with-data-driven-management-strategies/
- Resource Roles: Sales Leader, Sales Trainer
- Resource Types: Webinar



---

### Modern Revenue Enablement: A New Approach to Win Sales and Grow Revenue

> Download out free infographic that shows you how modern revenue enablement helps you close the enablement gap.

- Published: 2023-09-26
- Modified: 2024-11-22
- URL: https://www.allego.com/resources/modern-revenue-enablement-a-new-approach-to-win-sales-and-grow-revenue/
- Resource Types: Infographic



---

### The Modern Revenue Enablement eBook

> Allego's Modern Revenue Enablement eBook shows you how sales teams can reach buyers, engage them, and win deals by being buyer-centric

- Published: 2023-09-18
- Modified: 2024-12-18
- URL: https://www.allego.com/resources/the-modern-revenue-enablement-ebook/
- Resource Roles: Sales Enablement
- Resource Types: eBook



---

### Two Ways to Supercharge Objection Handling for B2B Sales Teams

> Learn best practices for coaching sellers on objection handling for B2B sales teams, as well as two key tactics to handle objections

- Published: 2023-09-16
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/two-ways-to-supercharge-objection-handling-for-b2b-sales-teams/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### Delivering AI-Powered Learning for Modern Buying Experiences Amid Shrinking Attention Spans

> Delivering role-specific, ai powered learning in bite-sized pieces, with continual reinforcement drives engagement and behavior change

- Published: 2023-09-08
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/delivering-ai-powered-learning-for-modern-buying-experiences-amid-shrinking-attention-spans/
- Resource Roles: Sales Enablement, Sales Trainer
- Resource Types: Webinar



---

### Enabling Front Line Sales Managers: From Training to Coaching to Closing

> It’s critical to make sure buyer interactions are informative and valuable,. The time has come for enabling front line sales managers

- Published: 2023-08-30
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/enabling-front-line-sales-managers-from-training-to-coaching-to-closing/
- Resource Roles: coach, Sales Leader
- Resource Types: Webinar



---

### Transform Buyer Relationships in the Era of Minimal Interaction

> With diminishing face-to-face time, sellers face challenges in earning trust, and engaging buyers. Learn how to transform buyer relationships

- Published: 2023-08-27
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/transform-buyer-relationships-in-the-era-of-minimal-interaction/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### How to Sell and Manage in Uncertain Times

> In this session, Andy Springer of RAIN Group & Craig Simons of Allego discuss how to sell and manage sales teams in uncertain times

- Published: 2023-08-20
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/how-to-sell-and-manage-in-uncertain-times/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### How Life Science Sales Teams Ensure Product Launch Success

> In this session, Life Science sales teams will learn the critical components necessary for achieving a successful product launch

- Published: 2023-08-19
- Modified: 2024-12-05
- URL: https://www.allego.com/resources/how-life-science-sales-teams-ensure-product-launch-success/
- Resource Roles: Sales Leader
- Resource Industries: Life Sciences
- Resource Types: Webinar



---

### Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Span

> Empower sellers to create customized and immersive buying experiences to overcome B2B buyers shrinking attention spans

- Published: 2023-08-06
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/gone-in-8-seconds-overcoming-buyers-shrinking-attention-span/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### Enablement’s Time to Shine: How to Coordinate a Winning Revenue Team

> Much like an orchestra, coordinating al revenue team that has the ability to perform in perfect harmony is how winning revenue teams are built

- Published: 2023-08-05
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/enablements-time-to-shine-how-to-coordinate-a-winning-revenue-team/
- Resource Roles: Sales Enablement
- Resource Types: Webinar



---

### Moments to Momentum: How to Supercharge Sales Readiness with Conversation Intelligence

> With Conversation Intelligence sales leaders gain visibility into sales conversations and can model best behaviors to build sales readiness

- Published: 2023-08-01
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/moments-to-momentum-how-to-supercharge-sales-readiness-with-conversation-intelligence/
- Resource Roles: Conversation Intelligence
- Resource Types: Webinar



---

### How to Get Sellers to Use Marketing-Generated Content

> A research-backed formula on getting sellers to use your marketing generated content, create better buyer experiences, and close more deals

- Published: 2023-07-26
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/how-to-get-sellers-to-use-marketing-generated-content/
- Resource Roles: Sales Content Management
- Resource Types: Webinar



---

### Sales-Marketing Alignment for Effective Content Creation and Adoption

> We will guide you through the process of sales-marketing alignment for effective content creation and adoption.

- Published: 2023-07-06
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/sales-marketing-alignment-for-effective-content-creation-and-adoption/
- Resource Roles: Sales Content Management
- Resource Types: Webinar



---

### How to Get Your Sellers to Adopt Marketing Content

> We share how to get your sellers to adopt marketing content, creating better buyer experiences and closing more deals

- Published: 2023-06-28
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/how-to-get-your-sellers-to-adopt-marketing-content/
- Resource Roles: Marketing
- Resource Types: Webinar



---

### Enabling the Front Line Sales Manager

> Gain insights into who should deliver content, how to make it resonate among sellers, and how to enable the front line sales manager

- Published: 2023-06-27
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/enabling-the-front-line-sales-manager/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### How to Captivate Today's Buyers by Unleashing The Potential of Your Sales Content

> Learn how modern B2B buyers are leading revenue teams are adjusting to captivate and provide the experience buyers want

- Published: 2023-06-23
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/how-to-captivate-todays-buyers-by-unleashing-the-potential-of-your-sales-content/
- Resource Roles: Sales Content Management
- Resource Types: Webinar



---

### Driving Better Learning Outcomes With AI: Tips and Strategies for Success

> In this on-demand webinar we explored the advantages of AI in learning and effective strategies to integrate AI into your training programs

- Published: 2023-06-10
- Modified: 2024-12-24
- URL: https://www.allego.com/resources/driving-better-learning-outcomes-with-ai-tips-and-strategies-for-success/
- Resource Roles: Sales Content Management
- Resource Types: Webinar



---

### The Power of Collaborative Selling: Leveraging Personality to Build Stronger Revenue Teams

> Learn the benefits of collaborative selling and the importance of personality traits in team dynamics for stronger revenue teams.

- Published: 2023-05-21
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/the-power-of-collaborative-selling-leveraging-personality-to-build-stronger-revenue-teams/
- Resource Roles: Sales Enablement
- Resource Types: Webinar



---

### From Silos to Success: How to Drive Sales Performance by Simplifying Your Enablement Tech Stack

> Watch this on-demand webinar to learn the power of simplifying your sales enablement tech stack to increase sales and close deals faster

- Published: 2023-05-13
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/from-silos-to-success-how-to-drive-sales-performance-by-simplifying-your-enablement-tech-stack/
- Resource Roles: Sales Enablement
- Resource Types: Webinar



---

### The Rise of AI-powered Learning: Strategies for Success

> Learn practical tips and strategies for leveraging AI powered learning strategies to drive better learning outcomes

- Published: 2023-05-11
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/the-rise-of-ai-powered-learning-strategies-for-success/
- Resource Roles: Sales Enablement, Sales Leader, Sales Trainer
- Resource Types: Webinar



---

### From Silos to Success: Collaboration in Revenue Enablement

> Watch this on-demand webinar to learn how leading revenue teams are adding collaboration to their revenue enablement and sales efforts

- Published: 2023-05-07
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/from-silos-to-success-collaboration-in-revenue-enablement/
- Resource Roles: Sales Enablement, Sales Leader, Sales Trainer
- Resource Types: Webinar



---

### Revenue Growth Checklist: 6 Elements to Empower Sellers and Drive Sales

> Download The Sales Growth Checklist to learn the six elements that will empower sellers to drive sales in any climate

- Published: 2023-05-05
- Modified: 2024-11-13
- URL: https://www.allego.com/resources/revenue-growth-checklist-6-elements-to-empower-sellers-and-drive-sales/
- Resource Roles: Sales Leader
- Resource Types: Checklist



---

### How To Get Your Sellers To Use Marketing-Generated Content

> Learn how to get your sellers to use marketing content and increase sales adoption of marketing content by 111%

- Published: 2023-04-22
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/how-to-get-your-sellers-to-use-marketing-generated-content/
- Resource Roles: Marketing, Sales Content Management
- Resource Types: Webinar



---

### The State of Sales Enablement in 2023

> Join Whitney Sieck and Craig Simons as they bring equal doses of sanity and insanity to the ever-shifting world of enablement

- Published: 2023-04-22
- Modified: 2024-11-21
- URL: https://www.allego.com/resources/the-state-of-sales-enablement-in-2023/
- Resource Roles: Sales Enablement
- Resource Types: Webinar



---

### Why Digital Sales Rooms Are Key to The New Age of Buyer Enablement Selling in 2023 and Beyond

> Rich Smith explains how Digital Sales Rooms deliver highly personalized experiences leading to buyer enablement selling

- Published: 2023-04-08
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/why-digital-sales-rooms-are-key-to-the-new-age-of-buyer-enablement-selling-in-2023-and-beyond/
- Resource Roles: Sales Leader
- Resource Types: Webinar



---

### Boost Sales Efficiency with this Sales Content Strategy

> Watch this on-demand webinar to learn first hand from Mark Lonzo, how how to boost sales efficiency with this sales content strategy

- Published: 2023-04-05
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/boost-sales-efficiency-with-this-sales-content-strategy/
- Resource Roles: Sales Content Management
- Resource Types: Webinar



---

### Sales Leaders as Talent Developers

> Sales leaders can operate as talent developers more effectively, coach more efficiently, and improve sales team performance

- Published: 2023-03-25
- Modified: 2024-12-18
- URL: https://www.allego.com/resources/sales-leaders-as-talent-developers/
- Resource Roles: Sales Leader
- Resource Types: eBook



---

### Building Credibility in a Virtual Sales World

> By building credibility, your prospects and customers can trust that your solution can effectively meet their business goals

- Published: 2023-03-23
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/building-credibility-in-a-virtual-sales-world/
- Resource Roles: Sales Enablement, Sales Leader
- Resource Types: Webinar



---

### The End of the Lone Wolf Seller

> Learn about the latest collaborative selling trends and get proven strategies that end the days of the lone wolf seller

- Published: 2023-03-18
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/the-end-of-the-lone-wolf-seller/
- Resource Roles: Sales Enablement, Sales Leader
- Resource Types: Webinar



---

### Collaborative Sales Enablement That Drives Adoption & Reduces Complexity

> Collaborative sales enablement programs improve technology adoption, arming them with the right content, and boosting their effectiveness

- Published: 2023-03-13
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/collaborative-sales-enablement-that-drives-adoption-reduces-complexity/
- Resource Roles: Sales Enablement
- Resource Types: Webinar



---

### The State of Sales Enablement ‘Ask Me Anything’ with Allego Co-Founders

> The Allego cofounders on the challenges facing the sales enablement industry, technology trends, and the emergence of collaborative enablement

- Published: 2023-03-09
- Modified: 2024-12-26
- URL: https://www.allego.com/resources/the-state-of-sales-enablement-ask-me-anything-with-allego-cofounders/
- Resource Roles: Learning and Development, Sales Enablement, Sales Leader
- Resource Types: Webinar



---


---


## Events

### LTEN Annual Conference

> The LTEN Annual Conference is the premier event for life sciences L&D professionals and leaders to drive change, elevate learning, demonstrate ROI, and stay ahead in the evolving healthcare landscape.

- Published: 2025-03-21
- Modified: 2025-03-21
- URL: https://www.allego.com/event/lten-annual-conference-2/



---

### AntiCon 2025

> AntiCon tackles all things marketing transformation. From AI to automation, data to DX, talent to tools.

- Published: 2025-03-20
- Modified: 2025-03-21
- URL: https://www.allego.com/event/anticon-2025/



---

### Sales Enablement Summit Amsterdam 2025

> Step into a conference that's more than an event, it’s a community where expertise flows freely, connections spark innovation and strategies evolve into impactful results

- Published: 2025-03-20
- Modified: 2025-03-20
- URL: https://www.allego.com/event/https-world-salesenablementcollective-com-location-amsterdam/



---

### Sandler Annual Sales & Leadership Summit

> Navigate the future of sales with precision and purpose at the 2025 Sandler Summit. Gain game-changing insights and actionable strategies to elevate your sales performance and equip your organization for success.

- Published: 2025-03-20
- Modified: 2025-03-20
- URL: https://www.allego.com/event/https-www-sandler-com-sandler-summit/



---

### Sales Enablement Summit Denver 2025

> Join this dynamic discussion as top enablement pros share breakthrough strategies, powerful case studies, and innovative solutions. Gain insider knowledge to elevate your data-driven enablement strategy and accelerate your sales cycle

- Published: 2025-03-20
- Modified: 2025-03-20
- URL: https://www.allego.com/event/sales-enablement-summit-denver-2025/



---

### Sales Enablement Summit Paris 2025

> Discover the latest trends and innovative strateiges to elevate your enablement programs, helping your teams stand out and deliver value in competitive markets.

- Published: 2025-02-21
- Modified: 2025-02-21
- URL: https://www.allego.com/event/sales-enablement-summit-paris-2025/



---

### Gartner CSO & Sales Leader Conference 2025

> Gartner CSO & Sales Leader Conference is the only sales conference shaped by data-driven research and thousands of conversations between Gartner experts and the sales community.

- Published: 2025-02-21
- Modified: 2025-02-21
- URL: https://www.allego.com/event/gartner-cso-sales-leader-conference-2025/



---

### Allego Sales Success Summit 2025

> Join us at the Allego Sales Success Summit 2025 to earn how to increase win rates and revenue growth while networking with industry leaders

- Published: 2025-01-30
- Modified: 2025-05-16
- URL: https://www.allego.com/event/allego-sales-success-summit-2025/



---

### BISA 2025 Annual Conference

> Allego is as a proud sponsor of the BISA Annual Conference. This premier event offers financial professionals the opportunity to engage in insightful sessions and prepare for the challenges and opportunities ahead.

- Published: 2025-01-17
- Modified: 2025-01-17
- URL: https://www.allego.com/event/bisa-2025-annual-conference/



---

### ATD Sell Conference 2024: Developing Future-Ready Sales Capability

> Join us at the European Med Tech Sales Training Conference. It brings together the top-performing sales training professionals under one roof.

- Published: 2024-09-27
- Modified: 2024-09-27
- URL: https://www.allego.com/event/atd-sell-conference-2024-developing-future-ready-sales-capability/



---

### From Mundane to Memorable: Develop and Retain a Top-Performing Sales Team

> David Ashe, director of sales development at Allego, covers his tried & tested approach to developing & retaining a top-performing sales team

- Published: 2024-06-17
- Modified: 2024-06-28
- URL: https://www.allego.com/event/from-mundane-to-memorable-develop-and-retain-a-top-performing-sales-team/



---

### Allego S3 2024

> S3 brings together Allego executives, industry insiders, and customers for two days of learning, networking, and fun.

- Published: 2023-10-19
- Modified: 2024-01-11
- URL: https://www.allego.com/event/allego-s3-2024/



---

### 8th Annual European Medical Device and Diagnostic Sales Training and Education Conference

> Join us at the European Med Tech Sales Training Conference. It brings together the top-performing sales training professionals under one roof.

- Published: 2023-10-03
- Modified: 2024-07-09
- URL: https://www.allego.com/event/8th-annual-european-medical-device-and-diagnostic-sales-training-and-education-conference/



---

### Empowering Sellers to Adapt and Win

> Learn how to scale your efforts with a comprehensive enablement tool to synergize sales content management and sales readiness.

- Published: 2023-07-07
- Modified: 2024-06-27
- URL: https://www.allego.com/event/empowering-sellers-to-adapt-and-win/



---

### CRO Summit

> The Pavilion CRO Summit is a program specifically designed for the world’s leading sales and revenue executives, June 6th in London.

- Published: 2023-06-06
- Modified: 2023-06-06
- URL: https://www.allego.com/event/cro-summit/



---

### Driving Better Learning Outcomes With AI: Tips and Strategies for Success

> In this webinar we'll explore the advantages of AI in learning and unlock effective strategies to integrate AI into your training programs.

- Published: 2023-05-24
- Modified: 2024-07-10
- URL: https://www.allego.com/event/driving-better-learning-outcomes-with-ai-tips-and-strategies-for-success/



---

### LTEN Annual Conference

> LTEN hosts training & education professionals from more than 140 pharmaceutical, biotechnology, medical device and diagnostics organizations.

- Published: 2023-05-05
- Modified: 2023-05-05
- URL: https://www.allego.com/event/lten-annual-conference/



---

### Gartner CSO & Sales Leader Conference

> Drop by booth 318 at the Gartner CSO & Sales Leader Conference. Find innovative ways to exceed revenue targets and gain actionable insights.

- Published: 2023-04-26
- Modified: 2023-04-26
- URL: https://www.allego.com/event/gartner-cso-sales-leader-conference/



---

### AA-ISP DigitalNow Revenue Summit

> Revenue professionals from all disciplines sales marketing, enablement, and customer success join forces as one team.

- Published: 2023-03-23
- Modified: 2024-07-03
- URL: https://www.allego.com/event/aa-isp-digitalnow-revenue-summit/



---

### Collaborative Sales Enablement That Drives Adoption & Reduces Complexity

> We cover enablement best practices, including how to reduce or avoid sales enablement investments that feel good but don’t yield results.

- Published: 2023-03-02
- Modified: 2024-07-09
- URL: https://www.allego.com/event/collaborative-sales-enablement-that-drives-adoption-reduces-complexity/



---

### Why Sellers Don't Use Marketing-Generated Content & What To Do About It

> In this research-backed webinar, learn to accept the inherent credibility gap marketers face and how to overcome it.

- Published: 2023-02-08
- Modified: 2024-07-09
- URL: https://www.allego.com/event/why-sellers-dont-use-marketing-generated-content-what-to-do-about-it/



---

### Is This the Year to Simplify Your Sales Enablement Tech Stack?

> Join us for this webinar, Jan. 26 at 11am ET, as we discuss how to streamlining sales enablement technology increases sales productivity.

- Published: 2023-01-17
- Modified: 2024-07-10
- URL: https://www.allego.com/event/is-this-the-year-to-simplify-your-sales-enablement-tech-stack/



---

### Effortless Enablement: Maximizing Sales Content Impact for Sellers

> Join us for this masterclass where we’ll discuss how the best sales reps employ enablement content to move deals and accelerate pipeline.

- Published: 2022-12-23
- Modified: 2024-07-09
- URL: https://www.allego.com/event/effortless-enablement-maximizing-sales-content-impact-for-sellers/



---

### New Research Reveals the Key to Motivating Sellers to Use Content

> Allego reveals what research tells us about who should deliver new content to sales and the secret recipe for sales content adoption.

- Published: 2022-12-23
- Modified: 2024-07-03
- URL: https://www.allego.com/event/new-research-reveals-the-key-to-motivating-sellers-to-use-content/



---

### Sell Smarter: How Intelligent Sales Automation Gives Teams a Competitive Edge

> Jim Lundy and Deniz Olcay to learn what Intelligent Sales Automation is all about and how you can put it to work in your company.

- Published: 2022-12-15
- Modified: 2024-07-03
- URL: https://www.allego.com/event/sell-smarter-how-intelligent-sales-automation-gives-teams-a-competitive-edge/



---

### Sales Enablement Summit London

> Allego VP of Sales, Richard Smith, will deliver a seminar titled 7 Deadly Sins of Coaching, not to be missed!

- Published: 2022-11-30
- Modified: 2024-07-01
- URL: https://www.allego.com/event/sales-enablement-summit-london/



---

### Getting Sellers Engaged: Research Reveals What Motivates Sellers to Use Your Content

> Dr. Leff Bonney, Tim Riesterer and Wayne St. Amand discuss a research-backed approach to increase your sellers’ willingness to use content.

- Published: 2022-11-11
- Modified: 2024-07-03
- URL: https://www.allego.com/event/getting-sellers-engaged/



---

### Med Tech Sales Training Conference

> Allego is proud to sponsor the 7th Annual Medical Device and Diagnostics Sales Training and Education Conference in Brussels

- Published: 2022-10-27
- Modified: 2024-07-03
- URL: https://www.allego.com/event/med-tech-sales-training-conference/



---

### Save the Date: Allego Sales Success Summit (S3)

> Save the date! The 7th Annual Allego Sales Success Summit (S3) will take place June 12-14 in Boston in 2023.

- Published: 2022-10-11
- Modified: 2023-03-27
- URL: https://www.allego.com/event/save-the-date-allego-sales-success-summit-s3/



---

### In-Person, Then Virtual, Now Hybrid: Reinventing SKO’s and Sales Training, Again.

> How does Sales Enablement deliver an engaging and impactful learning to a split audience, without doing 10x the work?

- Published: 2021-11-01
- Modified: 2024-07-09
- URL: https://www.allego.com/event/in-person-then-virtual-now-hybrid-reinventing-skos-and-sales-training-again/



---

### The Art of Combining Virtual and In-Person Sales Training

> We’re going to reveal the most common pitfalls we’re seeing right now, and explain how you can approach hybrid training successfully.

- Published: 2021-10-20
- Modified: 2021-10-20
- URL: https://www.allego.com/event/the-art-of-combining-virtual-and-in-person-sales-training/



---

### Mastering Virtual Selling: The Skills Your Team Needs for Success Today

> Join live to learn what sales leaders can do to equip their team with the skills and tools to succeed in the new normal.

- Published: 2021-09-27
- Modified: 2024-07-10
- URL: https://www.allego.com/event/mastering-virtual-selling-the-skills-your-team-needs-for-success-today/



---

### How to Fix Your Broken Virtual Onboarding and Training Programs

> How do you address the challenges of high turnover and remote learning? Use a modern sales enablement platform to engage your remote teams.

- Published: 2021-09-21
- Modified: 2024-07-09
- URL: https://www.allego.com/event/how-to-fix-your-broken-virtual-onboarding-and-training-programs/



---

### Crowdsourcing Your Sales Method: How to Mine Best Practices from your Sales Team

> Tune in live and gain insights on how you can leverage your employees to develop a bespoke sales methodology that is right for your business.

- Published: 2021-09-15
- Modified: 2024-07-10
- URL: https://www.allego.com/event/crowdsourcing-your-sales-method-how-to-mine-best-practices-from-your-sales-team/



---

### Are You Ready? Best Practices for Mastering Virtual Selling in a Hybrid World

> Only 20% of buyers say they want to return to in-person sales. To succeed in a virtual-first world, you must adapt to a new way of working.

- Published: 2021-09-08
- Modified: 2024-07-10
- URL: https://www.allego.com/event/are-you-ready-best-practices-for-mastering-virtual-selling-in-a-hybrid-world/



---

### Virtual Buying is Here to Stay: How to Adapt Your Sales Training & Technology

> 20% of buyers say they want to return to in-person sales. Tune in to learn to engage more prospects in less time, at lower costs, virtually.

- Published: 2021-09-03
- Modified: 2024-07-10
- URL: https://www.allego.com/event/virtual-buying-is-here-to-stay-how-to-adapt-your-sales-training-technology/



---

### Ensure a Fast, Seamless Virtual Product Launch: Pharma Marketer’s Guide to Success in a Hybrid World

> Learn how pharma companies can empower reps with tools, techniques and resources they need to find success in a hybrid world.

- Published: 2021-08-24
- Modified: 2024-07-09
- URL: https://www.allego.com/event/ensure-a-fast-seamless-virtual-product-launch-pharma-marketers-guide-to-success-in-a-hybrid-world/



---

### The 6 Disruptive Trends Driving the Future of Corporate Training

> Join us as we explore the 6 trends driving corporate learning today and how you can prepare for the future.

- Published: 2021-08-18
- Modified: 2024-07-10
- URL: https://www.allego.com/event/the-6-disruptive-trends-driving-the-future-of-corporate-training/



---

### Designing Virtual Sales Training to Deliver Impact and ROI

> Join us as we explore how sales and sales enablement leaders can ensure technology-based sales training will deliver desired results.

- Published: 2021-08-06
- Modified: 2021-08-06
- URL: https://www.allego.com/event/designing-virtual-sales-training-to-deliver-impact-and-roi/



---

### Sales Enablement ROI: How to Measure and Maximize Revenue, Engagement and Results

> Are your sales enablement programs impactful? Join live to hear how to prove total business value of learning and enablement initiatives.

- Published: 2021-07-30
- Modified: 2024-07-10
- URL: https://www.allego.com/event/sales-enablement-roi-how-to-measure-and-maximize-revenue-engagement-and-results-2/



---

### Customer Webinar: Enhancing Virtual Selling with Digital Sales Rooms

> Learn how Digital Sales Rooms allow reps to curate a personalized, branded, digital experience to stay top of mind with buyers.

- Published: 2021-07-30
- Modified: 2024-07-10
- URL: https://www.allego.com/event/customer-webinar-enhancing-virtual-selling-with-digital-sales-rooms/



---

### Creating Accountability Within Your Sales Team

> Key to revenue growth is a positive culture of accountability, join us to learn strategies to foster accountability with your team.

- Published: 2021-07-29
- Modified: 2021-08-05
- URL: https://www.allego.com/event/creating-accountability-within-your-sales-team/



---

### The Product Marketer's Guide to Creating Content Sales Will Love (and Actually Use!)

> Allego explores why product marketers and sellers can’t seem to get on the same page— and what you can do to buck the trend.

- Published: 2021-07-29
- Modified: 2024-07-12
- URL: https://www.allego.com/event/the-product-marketers-guide-to-creating-content-sales-will-love-and-actually-use/



---

### Sales Enablement ROI: How to Measure and Maximize Revenue, Engagement and Results

> Jonathan Carlson shares actionable advice on how to prove the total business value of essential sales learning and enablement initiatives.

- Published: 2021-07-02
- Modified: 2024-07-03
- URL: https://www.allego.com/event/sales-enablement-roi-how-to-measure-and-maximize-revenue-engagement-and-results/



---

### Enabling Virtual Sales Teams: 8 Critical Skills Your Reps Need in a Hybrid World

> Sales leaders are struggling to transform their programs. Join us to live learn how to update your sales strategy for a hybrid environment.

- Published: 2021-05-07
- Modified: 2024-07-10
- URL: https://www.allego.com/event/enabling-virtual-sales-teams-8-critical-skills-your-reps-need-in-a-hybrid-world/



---

### Sales Enablement Evolved: Why the Next Era of Sales Learning and Development Depends on a Rep-Centric Strategy

> Learning and content capabilities are merging. Explore the new sales enablement landscape and where L&D fits with Allego’s marketing leaders.

- Published: 2021-05-04
- Modified: 2024-07-10
- URL: https://www.allego.com/event/sales-enablement-evolved-why-the-next-era-of-sales-learning-and-development-depends-on-a-rep-centric-strategy/



---

### Virtual Sales Coaching 2.0: How Time-Shifted Video and AI are Changing the Game

> Leaders are struggling to adapt coaching programs, join us as we explore the state of sales coaching and the how to thrive in a remote world.

- Published: 2021-04-29
- Modified: 2024-07-10
- URL: https://www.allego.com/event/virtual-sales-coaching-2-0-how-time-shifted-video-and-ai-are-changing-the-game/



---

### How New Cognitive Technologies Will Guide Sales Training and Enablement

> AI and machine learning are impacting sales management, join us to learn what you can expect as these technologies continue to evolve.

- Published: 2021-04-28
- Modified: 2024-07-09
- URL: https://www.allego.com/event/how-new-cognitive-technologies-will-guide-sales-training-and-enablement/



---

### Closing the Great Divide - Building a Bridge Between Sales & Marketing

> Every company wants its sales and marketing teams aligned, but so few organizations are able to achieve it. Join us for this live webinar.

- Published: 2021-04-26
- Modified: 2024-07-10
- URL: https://www.allego.com/event/closing-the-great-divide-build-a-bridge-between-sales-marketing/



---

### The State of Virtual Sales Coaching: 5 Tips to Help You Adapt this Quarter

> Sales leaders are struggling to adapt coaching programs to virtual, join us to learn the changes and tactics that can help you thrive.

- Published: 2021-04-21
- Modified: 2024-07-10
- URL: https://www.allego.com/event/the-state-of-virtual-sales-coaching-5-tips-to-help-you-adapt-this-quarter/



---

### Sales Enablement Evolved: Why the Next Era of Revenue Growth Depends on a Rep-Centric Strategy

> Today's organizations must focus on making reps effective at selling in a virtual world, join us to explore the new sales enablement landscape

- Published: 2021-04-07
- Modified: 2024-07-10
- URL: https://www.allego.com/event/sales-enablement-evolved-rep-centric-strategy/



---

### Lunch & Learn: Use Allego to Be a Better Virtual Sales Coach

> Coaching is tougher today, now that many sellers are working remotely. Are you adapting your coaching to make sure reps can close deals virtually?

- Published: 2021-04-01
- Modified: 2021-04-12
- URL: https://www.allego.com/event/lunch-learn-use-allego-to-be-a-better-virtual-sales-coach/



---

### Learning in Context: How (and When) to Deliver Learning That Drives Engagement

> L&D changed overnight due to the pandemic. Learn the new best practices and tactics that will help you take advantage of this moment.

- Published: 2021-03-05
- Modified: 2024-07-10
- URL: https://www.allego.com/event/learning-in-context-how-and-when-to-deliver-learning-that-drives-engagement/



---

### Building the Dream Team: How to Create High-Performing Sellers and Accelerate Growth

> Join us and optimize your approach to sales enablement, move the needle where it matters, and drive your sales team to peak performance.

- Published: 2021-03-05
- Modified: 2024-07-10
- URL: https://www.allego.com/event/building-the-dream-team-how-to-create-high-performing-sellers-and-accelerate-growth/



---

### Beat the Brain Drain: Learn How to Clone Your Top Performers (Without a Lab)

> Join us to find out how you can prevent “brain drain” and capture critical institutional knowledge to drive seller proficiency.

- Published: 2021-02-24
- Modified: 2024-07-10
- URL: https://www.allego.com/event/beat-the-brain-drain-learn-how-to-clone-your-top-performers-without-a-lab/



---

### Post-Pandemic Sales Training for Life Sciences Professionals: How to Unlock Better Performance in Your Virtual Sales Force

> Tune in to learn how CooperVision has enabled their sales team to evolve in this ever-changing landscape in which most B2B sales are virtual.

- Published: 2021-02-11
- Modified: 2024-07-10
- URL: https://www.allego.com/event/post-pandemic-sales-training-for-life-sciences-professionals-how-to-unlock-better-performance-in-your-virtual-sales-force/



---

### Sales Content ROI: How to Measure, Prove and Optimize Your Value

> Gain actionable insights on your content and its value, while optimizing your sales content strategy for maximum ROI.

- Published: 2021-01-27
- Modified: 2024-07-10
- URL: https://www.allego.com/event/sales-content-roi-how-to-measure-prove-and-optimize-your-value/



---

### The New Future of Sales Enablement:  The Trends You Need to Know to Keep Your Sales Engine Running

> Join us for a review of the new landscape of sales enablement technology and how to take advantage of it—both today and in the future.

- Published: 2020-09-17
- Modified: 2024-07-10
- URL: https://www.allego.com/event/the-new-future-of-sales-enablement/



---

### National Sales Conference

- Published: 2020-09-01
- Modified: 2020-09-01
- URL: https://www.allego.com/event/national-sales-conference/



---

### How to Align Sales and Marketing to Maximize Virtual Sales Success

> Learn how sales and marketing veterans explore the challenges of our newly virtual world and how marketing can enable sales.

- Published: 2020-07-29
- Modified: 2024-07-10
- URL: https://www.allego.com/event/how-to-align-sales-and-marketing-to-maximize-virtual-sales-success/



---

### New Research: What You Should Know About Working From Home During the Pandemic

> New research from more than 800 respondents who told us the good, the bad, and the unexpected of their work-from-home experiences.

- Published: 2020-07-24
- Modified: 2024-07-10
- URL: https://www.allego.com/event/new-research-what-you-should-know-about-working-from-home-during-the-pandemic/



---

### Sales Enablement Soirée, Summer Virtual Event

> Attending the Sales Enablement Soirée? Don't miss the Crafting an Effective Virtual Onboarding Experience panel discussion!

- Published: 2020-06-29
- Modified: 2020-07-27
- URL: https://www.allego.com/event/sales-enablement-soiree-summer-virtual-event/



---

### S3 Virtual Showcase

- Published: 2020-05-19
- Modified: 2020-06-17
- URL: https://www.allego.com/event/s3-virtual-showcase/



---

### Mastering the Fractured State of Sales Enablement and Training

> Building a virtual training program may feel like an impossible task. Here are proven tactics to quickly and easily train remote teams

- Published: 2020-04-26
- Modified: 2024-07-25
- URL: https://www.allego.com/event/mastering-the-fractured-state-of-sales-enablement-and-training/



---

### How to Drive Performance for Remote Sales Teams

- Published: 2020-04-26
- Modified: 2020-05-12
- URL: https://www.allego.com/event/how-to-drive-performance-for-remote-sales-teams/



---


---


## Learning

### What Is a Sales Pipeline?

> What is a sales pipeline and how is it core to your sales process as it identifies key stages to boost conversion turning leads into customers

- Published: 2025-01-09
- Modified: 2025-05-22
- URL: https://www.allego.com/learning/what-is-a-sales-pipeline/
- Learning Types: Sales Management



---

### What Is Social Selling? Techniques and Benefits Explained

> Boost your sales with social selling. Engage prospects on social platforms, build relationships, and turn connections into loyal customers.

- Published: 2025-01-02
- Modified: 2025-01-03
- URL: https://www.allego.com/learning/social-selling/
- Learning Types: Sales Enablement



---

### What Is a Digital Sales Room?

> A Digital Sales Room provides a secure space for sellers to teach, interact and negotiate with buyers or groups of buyers

- Published: 2023-11-02
- Modified: 2025-01-03
- URL: https://www.allego.com/learning/what-is-a-digital-sales-room/
- Learning Types: Sales Enablement, Virtual Selling



---

### Top Questions to Ask in a Sales Interview

> Sales interview questions help evaluate a candidate based on their qualifications. Learn which questions to ask in a sales interview

- Published: 2023-05-05
- Modified: 2025-05-22
- URL: https://www.allego.com/learning/sales-interview-questions/
- Learning Types: Sales Management



---

### Tips for Creating a Sales Playbook

> A sales playbook is a complete set of guidelines and best practices for sales teams. Learn how to create an effective sales playbook

- Published: 2023-04-28
- Modified: 2024-10-01
- URL: https://www.allego.com/learning/sales-playbook/
- Learning Types: Sales Enablement



---

### Sales Enablement Glossary and FAQ

> Allego's Sales Enablement Glossary and FAQ can help you find answers to sales enablement questions along with resources and definitions

- Published: 2023-02-28
- Modified: 2024-11-01
- URL: https://www.allego.com/learning/sales-enablement-glossary/
- Learning Types: Sales Enablement



---

### What Is Revenue Enablement?

> Revenue enablement is a process that empowers every customer-facing team—from marketing, to sales, account executives, and CS

- Published: 2022-09-30
- Modified: 2024-11-01
- URL: https://www.allego.com/learning/revenue-enablement/
- Learning Types: Sales Enablement



---

### What Is Sales Objection Handling?

> What are sales objections? Learn about the different types of sales objections and how to handle sales objections effectively

- Published: 2022-09-29
- Modified: 2025-05-22
- URL: https://www.allego.com/learning/handling-sales-objections/
- Learning Types: Onboard &amp; Train Sellers



---

### What Is AI-Guided Selling?

> Artificial Intelligence (AI) has changed B2B sales. Learn about AI-guided selling and why today’s business buyers need an AI-powered sales experience.

- Published: 2022-08-02
- Modified: 2024-11-13
- URL: https://www.allego.com/learning/artificial-intelligence-guided-selling/
- Learning Types: Sales Enablement



---

### What Is Conversation Intelligence?

> Conversation intelligence for sales is an AI-powered tool designed to record, analyze, and transcribe sales calls, aiding sales coaching

- Published: 2022-06-17
- Modified: 2024-11-01
- URL: https://www.allego.com/learning/sales-conversation-intelligence/
- Learning Types: Conversation Intelligence



---

### What Is Sales Analytics? The Ultimate Guide

> Sales analytics is the practice of gathering and parsing data about your sales pipeline to form a more effective sales strategy

- Published: 2022-06-17
- Modified: 2024-11-01
- URL: https://www.allego.com/learning/sales-analytics/
- Learning Types: Sales Analytics



---

### What Is a Sales Discovery Call?

> A sales discovery call is a two-way conversation that enables a sales rep to learn more about a potential deal and see if it’s a good fit. Learn more!

- Published: 2022-06-16
- Modified: 2023-08-21
- URL: https://www.allego.com/learning/sales-discovery-call/
- Learning Types: Onboard &amp; Train Sellers



---

### Everything You Ever Wanted to Know About Sales Enablement RFPs

> Sales Enablement RFPs (request for proposal) help to find the right sales enablement solution and tools for your needs.

- Published: 2022-04-13
- Modified: 2024-11-01
- URL: https://www.allego.com/learning/sales-enablement-rfps/
- Learning Types: Sales Enablement



---

### What Is Sales Readiness?

> Sales readiness is an ongoing set of resources that include three elements: agile learning, agile content, and agile collaboration

- Published: 2022-03-15
- Modified: 2024-10-03
- URL: https://www.allego.com/learning/sales-readiness/
- Learning Types: Sales Enablement



---

### What Is Virtual Training?

> Virtual training refers to any training in which the trainer is in one location and the trainee is at another site connected by the internet

- Published: 2021-09-19
- Modified: 2024-12-20
- URL: https://www.allego.com/learning/virtual-training/
- Learning Types: Virtual Selling



---

### What Is Sales Content Management?

> Sales content management and sales content management systems improve content management providing alignment between sales and customers

- Published: 2021-09-08
- Modified: 2024-09-26
- URL: https://www.allego.com/learning/sales-content-management/
- Learning Types: Marketing



---

### What Is Virtual Selling?

> What is virtual selling and why is it essential for sales teams? Virtual selling is here to stay and its impact in the sales world

- Published: 2021-09-08
- Modified: 2024-08-01
- URL: https://www.allego.com/learning/virtual-selling/
- Learning Types: Virtual Selling



---

### What Is Sales Coaching?

> Effective sales coaches create a learning environment where salespeople feel motivated to learn and grow in their roles.

- Published: 2021-09-02
- Modified: 2024-06-28
- URL: https://www.allego.com/learning/sales-coaching/
- Learning Types: Coaching and Collaboration



---

### What Is Sales Onboarding?

> Sales onboarding is a systematic process designed to welcome, train, and engage new sellers into an organization

- Published: 2021-09-02
- Modified: 2024-10-02
- URL: https://www.allego.com/learning/sales-onboarding/
- Learning Types: Onboarding and Training



---


---


## Partners

### OpenSesame

- Published: 2024-06-27
- Modified: 2024-06-27
- URL: https://www.allego.com/partners/opensesame/
- Partner Types: Content Provider
- Partner Industries: Banking &amp; Financial Services, Government and Construction, Healthcare, Manufacturing, Professional Services, Retail, Technology



---

### Metrix

- Published: 2023-09-12
- Modified: 2023-09-12
- URL: https://www.allego.com/partners/metrix/
- Partner Industries: Banking &amp; Financial Services, Healthcare, Life Sciences



---

### Roderick Jefferson & Associates

- Published: 2023-07-18
- Modified: 2023-07-18
- URL: https://www.allego.com/partners/roderick-jefferson-associates/
- Partner Types: Sales Consulting
- Partner Industries: Banking &amp; Financial Services, Life Sciences, Manufacturing, Technology



---

### Impact Performance Group

- Published: 2023-07-11
- Modified: 2023-07-12
- URL: https://www.allego.com/partners/impact-performance-group/
- Partner Types: Sales Consulting, Sales Training
- Partner Industries: Banking &amp; Financial Services, Distribution, Healthcare, Insurance, Life Sciences, Manufacturing, Medical Device, Professional Services, Technology, Telecommunications



---

### Sendoso

- Published: 2023-05-04
- Modified: 2023-05-04
- URL: https://www.allego.com/partners/sendoso/
- Partner Types: Technology
- Partner Industries: Technology



---

### Nick Thomas & Associates

- Published: 2023-04-25
- Modified: 2023-04-25
- URL: https://www.allego.com/partners/nick-thomas-associates/
- Partner Types: Sales Training
- Partner Industries: Banking &amp; Financial Services, Insurance



---

### Lumious

- Published: 2023-04-14
- Modified: 2023-05-01
- URL: https://www.allego.com/partners/lumious/
- Partner Types: Content Provider



---

### Goats of Growth

- Published: 2023-03-28
- Modified: 2023-03-28
- URL: https://www.allego.com/partners/goats-of-growth/



---

### Kurlan & Associates

- Published: 2023-03-28
- Modified: 2023-03-28
- URL: https://www.allego.com/partners/kurlan-associates/
- Partner Types: Sales Training



---

### Boatman Learning

- Published: 2023-03-06
- Modified: 2023-03-06
- URL: https://www.allego.com/partners/boatman-learning/
- Partner Types: Content Provider, Sales Consulting, Sales Training



---

### Performance Development Group

- Published: 2023-03-06
- Modified: 2023-03-06
- URL: https://www.allego.com/partners/performance-development-group/
- Partner Types: Sales Consulting
- Partner Industries: Life Sciences



---

### Membrain

- Published: 2023-03-06
- Modified: 2023-03-06
- URL: https://www.allego.com/partners/membrain/
- Partner Types: Technology



---

### Lily Pad Resources

- Published: 2023-02-03
- Modified: 2023-02-03
- URL: https://www.allego.com/partners/lily-pad-resources/
- Partner Types: Sales Consulting, Sales Training



---

### SalesFitness Group

- Published: 2023-01-13
- Modified: 2023-01-13
- URL: https://www.allego.com/partners/salesfitness-group/
- Partner Types: Sales Consulting, Sales Training, Technology
- Partner Industries: Banking &amp; Financial Services, Distribution, Insurance, Manufacturing, Technology



---

### Springer Healthcare

- Published: 2023-01-03
- Modified: 2023-01-03
- URL: https://www.allego.com/partners/springer-healthcare/
- Partner Types: Sales Training
- Partner Industries: Healthcare, Life Sciences, Medical Device



---

### Qlarity

- Published: 2022-11-17
- Modified: 2022-11-17
- URL: https://www.allego.com/partners/qlarity/
- Partner Types: Sales Consulting, Sales Training
- Partner Industries: Technology



---

### FutureThink

- Published: 2022-11-10
- Modified: 2022-11-10
- URL: https://www.allego.com/partners/futurethink/
- Partner Types: Sales Consulting, Sales Training, Technology
- Partner Industries: Life Sciences, Technology



---

### Developing the next Leaders

- Published: 2022-11-10
- Modified: 2022-11-10
- URL: https://www.allego.com/partners/developing-the-next-leaders/
- Partner Types: Sales Training
- Partner Industries: Banking &amp; Financial Services, Professional Services



---

### Field Factor Training

- Published: 2022-11-09
- Modified: 2022-11-09
- URL: https://www.allego.com/partners/field-factor-training/
- Partner Types: Sales Training
- Partner Industries: Life Sciences



---

### Doc Wayne

- Published: 2022-07-28
- Modified: 2022-08-31
- URL: https://www.allego.com/partners/doc-wayne/
- Partner Types: Content Provider, Sales Consulting



---

### Protagonist Consulting

- Published: 2022-07-28
- Modified: 2022-07-29
- URL: https://www.allego.com/partners/protagonist-consulting/
- Partner Types: Content Provider, Sales Consulting, Sales Training



---

### SPARXiQ

- Published: 2022-07-28
- Modified: 2023-03-10
- URL: https://www.allego.com/partners/sparxiq/
- Partner Types: Content Provider, Sales Consulting, Sales Training, Technology
- Partner Industries: Distribution, Manufacturing



---

### The Valla Group

- Published: 2022-07-28
- Modified: 2022-07-29
- URL: https://www.allego.com/partners/the-valla-group/
- Partner Types: Content Provider, Sales Training



---

### Matrix Achievement Group

- Published: 2022-07-28
- Modified: 2022-07-29
- URL: https://www.allego.com/partners/matrix-achievement-group/
- Partner Types: Content Provider, Sales Consulting, Sales Training, Technology



---

### Aquinas Leadership Group

- Published: 2022-07-28
- Modified: 2023-01-13
- URL: https://www.allego.com/partners/aquinas-leadership-group/
- Partner Types: Sales Training
- Partner Industries: Healthcare, Life Sciences, Medical Device



---

### Corporate Visions

- Published: 2022-07-28
- Modified: 2022-07-29
- URL: https://www.allego.com/partners/corporate-visions-inc/
- Partner Types: Content Provider, Sales Consulting, Sales Training
- Partner Industries: Banking &amp; Financial Services, Healthcare, Life Sciences, Manufacturing, Medical Device, Professional Services, Telecommunications



---

### MarshBerry

- Published: 2022-07-28
- Modified: 2022-07-29
- URL: https://www.allego.com/partners/marshberry/
- Partner Types: Content Provider, Sales Consulting, Sales Training
- Partner Industries: Insurance



---

### RAIN Group

- Published: 2022-07-21
- Modified: 2022-07-29
- URL: https://www.allego.com/partners/rain-group/
- Partner Types: Sales Training
- Partner Industries: Banking &amp; Financial Services, Manufacturing, Professional Services, Telecommunications



---

### Teneo Results

- Published: 2022-07-21
- Modified: 2022-07-29
- URL: https://www.allego.com/partners/teneoresults/
- Partner Types: Sales Training



---

### Apple

- Published: 2022-07-21
- Modified: 2022-07-29
- URL: https://www.allego.com/partners/apple/
- Partner Types: Technology
- Partner Industries: Technology



---

### Mainspire

- Published: 2022-07-21
- Modified: 2022-07-29
- URL: https://www.allego.com/partners/the-enablement-group/
- Partner Types: Sales Consulting



---


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