Newsroom
Consistency: The Missing Piece to Sales Success
November 15, 2016
Imagine you’re looking to make a new purchase. You do your research, sign up for emails and download marketing materials. Then you get on the phone with a sales rep for the first time, and the story you hear is completely different than what you saw online. You’ve probably lost confidence in your sales rep, and the product itself by this point.
With the complexity of products on the market, and the sheer amount of information available, it’s likely you’ve experienced something similar, whether you were buying enterprise software or a new laptop or cell phone.
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