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Continuous Learning and the Sales Industry: A Perfect Fit

November 24, 2017

Relying solely on annual sales kickoffs and manager ride-alongs for sales training is ineffective – not to mention expensive. Therefore, many sales organizations are changing the way they train and enable sales reps, moving to a more continuous, structured corporate learning program. For the majority of sales trainers, this shift likely doesn’t come as a surprise; research by Sales Performance International indicates that participants in curriculum- and lecture-based training forget more than 80 percent of the information they were taught within 90 days.
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