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Designing Better Sales Training Programs

May 31, 2018

Is it possible that some sales training programs don’t measure the business outcomes that CEOs expect to see? It’s crucial when dedicating time and effort to a specific sales training platform that there is a positive outcome for both the trainers and employees. Sales training and enablement professionals can’t improve what they don’t measure. And it’s a mistake to assume that all training and enablement programs can measure all the variables in the training process, providing usable feedback leading to continuous sales success. It’s time to consider a better method.
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