Newsroom
How to Help Reps Become Better at the Bottom Line: Selling
In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.
This week I interview Mark Magnacca, Co-Founder & President of Allego.
Nancy: Why does the industry need your solution?
Mark: Corporations spend millions on classroom training and sales kick-offs, yet the ROI simply isn’t there – in fact, studies indicate that participants in curriculum- and lecture-based training forget more than 80 percent of the information taught within 90 days. Given the time and money invested in sales training, it’s not a question of insufficient effort or investment. Rather, the fundamental problem is the very structure of corporate training delivery: intense yet infrequent bursts, such as National Sales Meetings, or lengthy, one-size-fits-all courses.
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