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The Missing Ingredient To Successful Sales Training

Consider the last time you attended a company training session such as onboarding, a sales kickoff or another corporate event. Now, compare that to your high school or college learning experience. Chances are, the two are vastly different. Students don’t become subject matter experts from simply attending a lecture. When juxtaposed against traditional education, it’s easy to see what’s missing in the working world: Where is the follow up? The tests and quizzes on the material? The studying and homework? In most cases, this type of sales learning simply doesn’t exist and training programs suffer as a result.
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