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The State of Sales Training ROI
January 31, 2018
It’s no secret that sales training practices have undergone a massive shift in recent years, with many organizations recognizing the value that modern technologies such as mobile and video can bring. However, justifying the additional spend required to implement new training regimes can be a hard sell – especially because sales training ROI can be hard to quantify. Anecdotally, we know the value is there, but how do track and measure it?
With the State of the Union address scheduled for this week, it brought to mind some questions about the current state of sales training, and how business are measuring ROI. As a sales trainer, I’ve recognized a few standard metrics that can help sales trainers champion the benefits of new tools and training techniques. Keep reading to discover the ROI insights we’ve gathered that deliver the most bang for the buck when it comes to more thoroughly capturing and measuring the business impact of sales learning investments.
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