Is Your Sales Enablement Ready To Level Up?
The history of business is littered with successful companies that ultimately failed because they did not adapt to the changing needs of their buyers.
B2B buyers have new demands. According to Forrester, 55% of sales professionals report that their buyers prefer to interact with them remotely.
Sales enablement must evolve to keep pace. It’s no longer defined by isolated initiatives such as content distribution, new rep onboarding, and product launch training.
If you’re still thinking of sales enablement in silos, you’re going to be left behind. Instead, modern enablement leaders can significantly impact enterprise-wide success with a holistic, integrated approach driven by customer needs and revenue goals.
This recent Forrester report, Is Your Sales Enablement Ready To Level Up?, reveals how sales enablement has evolved and how business leaders must adapt.
Download your copy today to see how business pressures are changing sales enablement and how organizations must redefine their approach to overcome them.
- 4 key market drivers impacting B2B sales enablement teams
- The 3 C’s that every customer-facing professional needs to maximize buyer interactions
- Forrester’s Sales Enablement Success Pathway
- Sales enablement’s core responsibilities and how to optimize outcomes
Download your copy of Is Your Sales Enablement Ready To Level Up? From Forrester Research today.