2022 Gartner® Market Guide for Revenue Enablement Platforms
“By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.”
Companies around the world face digital transformation, slimmer budgets, and growing customer expectations. It’s more crucial than ever to prioritize and support sales teams.
According to Gartner, “The sales enablement market has broadened beyond sellers to include the enablement of people in revenue-generating roles such as customer success, presales, and marketing.”
Revenue enablement platforms, formerly sales enablement, provide key functionality enabling resources that generate revenue via content, training, and coaching.
In the 2022 Market Guide for Revenue Enablement Platforms, Gartner identifies transformative capabilities and provides three key recommendations for buyers evaluating enablement platforms.
- Gartner’s view of the enablement market and sellers’ future needs
- The value of a holistic approach to revenue enablement
- How to evaluate conversational intelligence capabilities of vendors
- Key uses of digital sales rooms for buyer engagement
- The importance of strong partner ecosystems to support additional capabilities
Download your complimentary copy of this valuable Gartner report to learn how to evaluate enablement technology.
Gartner, Market Guide for Revenue Enablement Platforms, Melissa Hilbert, Elizabeth Beard, Rahim Kaba, Doug Bushée, 8 August 2022
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