Nearly 200 sales leaders, trainers, and enablement pros share best practices and select Trailblazer Award winner: BlackRock

Needham, MA – May 15, 2018 – Allego, the sales learning and coaching platform, concluded its second annual Sales Success Summit (S3) customer conference, which drew close to 200 Allego customers, partners, and prospects. Held at the Revere Hotel in Boston, April 30 and May 1, the conference included 25 customer speakers, four Trailblazer Award presentations highlighting innovative uses of Allego, six partner sponsors, and a dedicated track of Allego-led breakout sessions offering strategies for maximizing sales performance with the platform.

This year’s S3 examined the fast-paced and ever-changing world of modern sales learning and the early adopters who are championing these new training and enablement models. Attendees from across a variety of industries, including financial services, medical device, high tech and pharmaceuticals, explored strategies to transform yesterday’s broken sales training paradigm. Allego combines mobile, video, and peer collaboration to reinvent learning for the dynamic needs of sales teams.

“It was gratifying to see such substantial growth, with S3 more than doubling in size this year. Our customers and partners clearly share our enthusiasm for using new technology to create a powerful learning environment in which people can share knowledge and effectively adapt to rapidly changing conditions. One of the greatest benefits of S3 is gathering so many of them in one place to share their experiences with each other,” said Yuchun Lee, president and co-founder of Allego.  “Enabling sales teams to perform better is the reason Allego was founded and the energy and excitement we saw throughout the conference is proof that we’re on the right track.”

Lee’s keynote presentation discussed the five principles that define modern learning, which incorporates new technology and an understanding of the way the human brain best absorbs information to make professional learning more effective and enjoyable. These principles enable experiential and informal learning that is tailored to individuals.  It comprises continuous, bite-sized content that is easy to create and access. Lastly, modern learning includes the reinforcement of knowledge to ensure sales teams retain what they’ve learned.

Highlights of Lee’s keynote, focused on modern learning, are available here.

Customer Stories and Presentations

This year’s S3 presenters included Allego’s co-founders, CEO Yuchun Lee and President Mark Magnacca, as well as VP of Product Andre Black. Additionally, several Allego customers across the financial services, high tech and medical device industries participated in panel discussions and case study sessions focused on building a global community, creating engaging content, new hire onboarding, using Allego as your LMS, and using Allego data to support performance reporting. The closing keynote speech was given by Mary Shea, principal analyst at Forrester Research, who spoke about how the changing B2B buyer and seller dynamic is forcing sales organizations to rethink their training strategies.

“An underinvestment in digital tools like video, micro- and reinforcement learning, analytics and scalability is holding many organizations back,” explained Shea. “As you think about training in the 21st century, organizations must keep in mind that these modern tools provide sales reps with options when it comes to where, when, and how they learn – and that means reps are going to choose to work with an employer that provides them with the most up-to-date training and enablement tools available.”

Trailblazer Award Winner

Each year, Allego presents the Trailblazer Award to a company that embodies modern sales training and enablement with innovative strategies to keep reps engaged and informed using the Allego platform. This year’s four Trailblazer finalists, Apptio, Becton Dickinson, BlackRock, and Tableau Software, were selected by a panel of industry experts including Nancy Nardin, founder of Smart Selling Tools; Peter Ostrow, Research Director at SiriusDecisions; and Scott Santucci, founder of the Sales Enablement Society. Each finalist presented during S3, and the audience voted for the winner at the conference.

BlackRock was ultimately selected as the winner of the second annual Trailblazer Award for their ability to deliver timely insights to their sales team, build a community and culture for sharing ideas among geographically dispersed employees, and create scale for manager feedback evaluations.

About Allego

Harnessing the convenience and power of mobile, video and peer learning, Allego’s sales learning and coaching platform reinvents sales training to help teams accelerate time to competency, accurately deliver on message, confidently handle objections and effectively articulate value. Enabling better performance for tens of thousands of sales professionals across high tech, financial services, medical device/life sciences and other industries made Allego the 5th fastest-growing software company on the 2017 Inc. 500 list. Explore further at www.allego.com.

Media Contacts

Allego
Allison Rynak
+1 781-374-5846
arynak@allego.com

Matter on behalf of Allego
Alexandra Foley
978-518-4558
allego@matternow.com