Sales Content:
The Foundation of Effective Training

In sales enablement, the effectiveness of training hinges on the quality and strategic alignment of the content behind it. This session will explore how high-impact sales content—when measured, validated, and optimized—can become the engine that drives both training success and sales performance.

Watch this on-demand webinar, Brendan Ryan, Enablement Director at Entravision, to discover actionable strategies for harnessing content engagement data to better connect marketing and sales, ensuring reps are empowered with the right resources at the right time. We’ll share real-world examples of how tracking content usage can inform smarter content strategies, streamline training, and establish a single “source of truth” for your go-to-market teams.

Walk away with practical insights to build an agile enablement strategy that is fully integrated with both sales goals and marketing efforts.

Watch On-demand!

 

Speaker:

A smiling person with short dark hair and glasses stands confidently in front of a window wearing a dark shirt, embodying the foundation of effective training. The softly blurred background hints at an inviting interior scene.

 

Brendan Ryan, Enablement Director at Entravision

Brendan is results-focused enablement leader combining enterprise marketing expertise with a passion for training and development.

He has a unique background in sales enablement, marketing, and publishing with a track record of aligning customer-facing functions to sales methodologies such as Winning by Design and Challenger™, building high-performing agile B2B teams, and translating technical information into compelling, customer-oriented content. As a technologically savvy lifelong learner, Brendan brings an energetic intellectual curiosity to his work as well as an aptitude to grasp complex new products and industries.

 

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