Sales Enablement for the “New Normal”: 2021 and Beyond

Sellers are working harder than ever—and effective sales enablement has never been more important than it is today.

The business of sales has been completely disrupted by COVID-19 and the resulting shutdown. At the start of the pandemic, you may have shifted overnight to virtual selling, with the expectation of returning to normal within a month or two. Yet experts now say we may never return to the way business was done before.

Given its powerful impact on the bottom line, sales enablement that’s optimized for a virtual workforce is no longer optional. It’s a crucial element for survival, growth, and success in the new economy.

In this webinar, we outline the elements of modern sales enablement, and how you can upgrade your current approach to achieve long-term success.

In it, we explore:

  • What the “next normal” means for the world of buying & selling
  • The four key elements of a modern sales enablement approach, and how to implement them on your own team
  • Why a 360 degree approach is critical to virtual sales enablement success
  • The key steps you must take to ensure your sales team is ready to hit its targets in 2021…and beyond

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