Sales Enablement’s New Role in Driving the Revenue Team

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It’s time to take the dialogue beyond what sales and marketing must do. After all, you’re the enablers! Why limit your influence to sales when you’re the perfect bridge to marketing?

In this on-demand webinar, we’ll provide real, practical tips and strategies to help you build the bridge your company needs. You’ll hear ideas you can implement now to help your organization:

  • Put more relevant and timely content in the hands of your sellers
  • Improve lead quality and readiness through smarter targeting and messaging
  • Find the right cross-functional meeting cadence to keep the engine humming
  • Avoid the most common revenue team pitfalls
  • Measure success beyond content usage with messaging intelligence (we’ll explain!)

Allego’s Mary Charles, Senior Director of Sales Enablement, and Jake Miller, Senior Manager of Product Marketing, are ready to lay down the new rules of engagement for sales enablement. It’s time to drive revenue team alignment and… yes, more pipeline, deals, and glory.

Download the webinar!



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Mary Charles, Senior Director of Sales Enablement
Mary is a successful sales enablement leader with over 20 years of experience in the software industry including roles at Salesforce, IBM, and Unica. She specializes in leveraging modern learning techniques and tools to enable and train global software sales teams to achieve revenue objectives in a fast-paced, competitive environment.




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Jake Miller, Senior Product Marketing Manager, Allego
Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.





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