Research
AI in Revenue Enablement Report, 2025
AI has moved from experimentation to execution. And 100% of revenue enablement leaders now use GenAI to drive performance and growth, according to the 2025 AI in Revenue Enablement Report.
Not only that, but this year’s survey confirms AI is delivering measurable business value for B2B sales, marketing, and enablement leaders. And those leaders intend to invest even more in the technology, as advancements in practical agentic AI continue.
Get the Details in the 2025 AI in Revenue Enablement Report
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8 Ways AI Is Reshaping Revenue Enablement: The 2025 AI in Revenue Enablement Report reveals how AI is shortening sales cycles, boosting revenue, transforming onboarding, and more.
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AI in Enablement: Industry Breakdown: Discover how financial services firms, life sciences companies, manufacturers, and high-tech companies benefit from using AI in sales, marketing, and enablement, plus their challenges and future use.
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5 Recommendations for Revenue Enablement Leaders: Looking forward, the focus shifts to execution. Revenue enablement leaders must operationalize AI more effectively and scale what’s delivering value.
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The Future of AI in Revenue Enablement: AI investments will continue as the technology continues to advance, with a focus on practical agentic AI.
Practical Agentic AI Is the Next Frontier for Revenue Enablement
AI has officially arrived as a performance catalyst for revenue enablement teams. With universal adoption among survey respondents, it’s no longer a question of if companies will use AI, but how strategically they deploy it to drive outcomes.
Now in its second year, Allego’s AI in Revenue Enablement Report reflects how far the market has come in just 12 months. In 2024, AI was still largely exploratory. In 2025, it’s an embedded capability, with 100% of leaders using generative AI to support sales, marketing, and customer success. More importantly, they’re seeing real business results: 48% say AI has already boosted revenue, 51% say it has shortened sales cycles, and 44% report that they have definitely reduced onboarding time.
The findings in the 2025 AI in Revenue Enablement Report point to a clear shift. AI is improving workflows while impacting revenue, efficiency, productivity, and buyer experience. From AI-generated sales content and real-time call feedback to smarter coaching and personalized onboarding, enablement leaders are building smarter, faster, more confident teams.
And they aren’t stopping there.
Ninety-one percent of revenue enablement leaders say they will continue to invest in AI, but their teams will use more than GenAI. Practical agentic AI is the next frontier. Unlike traditional GenAI, practical agentic AI acts on behalf of the user—initiating tasks, making decisions, and taking action within defined guardrails. With this rising technology, revenue teams will gain always-on support that delivers real-time guidance, automates complex workflows, and helps sellers take the right actions at the right time—without requiring prompts or technical expertise.
For sales, marketing, and enablement leaders, the message is clear: AI is no longer just a tool, it’s a strategic advantage. The most successful teams will be those that scale what’s working, close adoption gaps, and align AI investments to business impact. The 2025 AI in Revenue Enablement Report lays out where the market stands today, where it’s headed, and what steps to take next to fully capitalize on AI’s transformative power.
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