How Deals Go Off Track Long Before the Forecast Changes

Join us: March 24 at 1:00pm ET

Great deals aren’t won on better pitches alone—they’re won through better coaching.

In today’s complex buying environment, sellers are navigating more stakeholders, shifting priorities, and rising customer expectations than ever before. Yet most deal coaching still focuses on surface-level tactics instead of the real obstacles holding deals back.

In this webinar, Colleen Francis, President at Engage Selling Solutions, explains why deal coaching is one of the most powerful levers sales leaders have to improve performance and where many teams go wrong. She’ll break down the two biggest roadblocks sellers face today and how leaders can coach through them effectively:

  • Stakeholder engagement: How to identify who truly matters in the deal, spot stakeholders early, adjust engagement as deals evolve, and recognize when key dynamics change.
  • Expanding value without risking satisfaction: How to coach sellers to grow deal size and influence while keeping customers confident, aligned, and satisfied throughout the buying journey.

You’ll walk away with practical coaching approaches you can immediately apply to help your sales team win more deals, reduce risk, and perform more consistently even in complex, multi-stakeholder sales cycles.

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Speaker:

A woman with short blonde hair, wearing a light blue blazer over a white top, smiles at the camera against a plain gray background—ready to discuss deals and refine your sales process.

 

Colleen Francis, Founder and President, Engage Selling Solutions

Colleen is driven by a passion for sales – and results. A successful sales leader for over 20 years, she understands the challenges of selling in today’s market. Clients note her frank, no-nonsense approach to solving problems and addressing opportunities – an approach that delivers sales results. Colleen is an award-winning writer, consultant and bestselling author of popular sales books including the recent Right on the Money. A recognized thought leader in sales leadership, she is an inductee in the Professional Speaker Hall of Fame and has been named the #1 sales influencer to follow on LinkedIn.

 

 

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