How Great Leaders Develop Sellers Who Perform

Join us: March 26 at 3:00pm ET

Training alone doesn’t create high-performing sellers—effective leadership does.

In this Leader Talk, David Ashe, Senior Director of Global Sales Development at Allego, explores what truly drives seller performance beyond programs, playbooks, and content. He’ll cover how leaders can intentionally develop sellers who consistently deliver results by reinforcing the right skills, behaviors, and mindsets in the flow of work.

Designed for training and L&D professionals with a stake in seller outcomes, you’ll:

  • Learn how daily leadership actions either reinforce or undermine the skills sellers are expected to use in the field.
  • Walk away with practical ways you can coach in the flow of work so training actually shows up in real buyer conversations.
  • Understand what high-performing sellers do differently and how leaders develop those habits over time instead of hoping they stick.
  • How today’s enablement practices help leaders reinforce skills where work happens, without adding more programs or overhead.

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If you can’t make it, sign up, and we’ll send you the recording.

 

Speaker:

Smiling man with short gray hair and a beard, wearing a black suit jacket and black shirt, posed against a plain light gray background—an image that reflects how great leaders inspire sales performance.

 

David Ashe, Senior Director of Global Sales Development at Allego

David is an innovative and proven leader who delivers rapid growth with exceptional results with over 9 years of experience as a sales development professional. In this role, he oversees a sales team responsible for growing the company’s customer base, revenue, and profitability within the United States. Prior to Allego, David was a Sales Development Senior Manager at Deltek, responsible for the strategy and management of sales operations, including the business development teams.

 

 

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