Receiving Feedback From Humans Vs. AI: Who Do We Prefer And Who Do We Remember?

Join us: October 7 at 1:00pm ET

Sales performance only improves with practice. And practice only pays off with feedback that sticks. As more organizations turn to AI tools for coaching, one key question emerges: Does it matter if feedback comes from a human or from AI?

In this interactive session, neuroscientist Dr. Carmen Simon shares findings from a new study that used brain-based measures of 40 participants (not just surveys or guesswork) to uncover how sellers learn, remember, and react when they expect and receive feedback from humans vs. machines. Specifically, you will learn:

• A surprising twist in how sellers react to feedback, even before it’s delivered
• Unexpected effects of AI tools on memory, motivation, and attention
• Whether men/women and younger/older people react differently to human vs. AI feedback
• A practical lens to decide when human coaching matters and when it might not

You’ll leave with practical, science-backed guidelines to design more effective coaching experiences, whether you’re building AI-powered tools or running human-led enablement programs. This is important because what sellers remember impacts what they change.

 

Watch it live!

If you can’t make it, sign up, and we’ll send you the recording.

 

Our Speaker:

 

Dr. Carmen Simon, Chief Science Officer at Corporate Visions & Founder of Enhancive

Dr. Carmen Simon is a cognitive neuroscientist, Chief Science Officer at Corporate Visions, and founder of Enhancive, an agency that helps customers create memorable communication based on how the brain works. Her most popular books on customers’ attention and memory are called Impossible to Ignore and Made You Look. Dr. Simon also teaches several courses at Stanford University on how to create messages on memory and decision science. After all, what’s the use of memory if people do nothing with it?