Why the Best AI Won’t Help GTM Teams Win

Join us: April 7 at 2:00pm ET

AI is everywhere in sales. But most go-to-market teams are still stuck between two extremes: hype-fueled promises or narrow point solutions that don’t move revenue.

In 2026, the teams pulling ahead aren’t “experimenting” with AI, they’re operationalizing it across the moments that matter most: deal strategy, pipeline execution, coaching, and customer engagement. They’re using AI not to replace sellers, but to amplify judgment, focus time, and improve decision-making at scale.

Join David Ashe, Senior Director of Global Sales Development at Allego, as he cuts through the noise to show what practical, revenue-impacting AI usage really looks like for modern GTM organizations—and what it doesn’t.

You’ll learn:

  • Where AI is already delivering measurable impact across sales, enablement, and revenue operations
  • The highest-value use cases for sellers, frontline managers, and revenue leaders in 2026
  • How top teams balance automation with human insight (and why that balance is critical)
  • What a realistic AI maturity roadmap looks like for GTM teams

If you’re responsible for driving growth and performance, this session will give you a grounded, actionable view of how to turn AI from an experiment into a competitive advantage.

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If you can’t make it, sign up, and we’ll send you the recording.

 

Speaker:

Smiling man with short gray hair and a beard, wearing a black suit jacket and black shirt, posed against a plain light gray background—an image that reflects how great leaders inspire sales performance.

 

David Ashe, Senior Director of Global Sales Development at Allego

David is an innovative and proven leader who delivers rapid growth with exceptional results with over 9 years of experience as a sales development professional. In this role, he oversees a sales team responsible for growing the company’s customer base, revenue, and profitability within the United States. Prior to Allego, David was a Sales Development Senior Manager at Deltek, responsible for the strategy and management of sales operations, including the business development teams.

 

 

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