Why Continuous Learning is the Key to Sales Success – And How to Get it Right

Today’s sales reps are expected to master more—faster—than ever before. Traditional, one-size-fits-all training simply can’t keep pace with the needs of modern sellers. To stay competitive, organizations must shift from event-based training to personalized, continuous learning experiences that support reps throughout their entire journey.

In this webinar, David Ashe, Director of Sales Development at Allego, and Melissa Merino, Principal SDR at Allego, explore how leading sales teams are building high-impact learning environments that help reps ramp faster, build confidence, and stay sharp in the face of constant change.

When reps are supported with personalized learning, they’re not just prepared — they’re unstoppable. If you’re looking to empower your reps with the tools, training and confidence to succeed, this is the session for you.

You’ll get hands-on advice on how to:

  • Deliver just-in-time learning that’s relevant, engaging, and easy to apply
  • Use personalized coaching and role plays to reinforce skills and boost confidence
  • Embed learning into daily workflows to drive long-term retention and behavior change
  • Leverage technology to scale tailored development without overwhelming your team

 

Speakers:

 

David Ashe, Director of Sales Development at Allego

David is an innovative and proven leader who delivers rapid growth with exceptional results with over 9 years of experience as a sales development professional. In this role, he oversees a sales team responsible for growing the company’s customer base, revenue, and profitability within the United States. Prior to Allego, David was a Sales Development Senior Manager at Deltek, responsible for the strategy and management of sales operations, including the business development teams.

 

A woman with long, wavy dark hair smiles at the camera, embodying Sales Success. She wears a reddish-brown top and a necklace. Behind her, a white wall displays hanging hats and a cross above the door.

 

Melissa Merino, Principal SDR at Allego

Melissa Merino is a high-performing Principal Enterprise Sales Development Representative at Allego, where she’s earned recognition as a top SDR—named SDR of the Quarter multiple times and a Presidents Club honoree. With over three years at Allego, Melissa has consistently driven pipeline growth and excelled in SaaS sales development. Her career began in higher education enrollment and hospitality, where she developed her customer-first mindset and communication skills. Based in Denver, Melissa brings a unique blend of persistence, professionalism, and people skills to every conversation.

 

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