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Digital Sales Room Cookbook: Recipes for Driving Productivity in Sales
Increasing productivity in sales means more deals closed, faster. Digital Sales Rooms make that possible by streamlining how teams engage and deliver content.
Learn how in this guide. In it, you get practical DSR “recipes” that help sales and marketing accelerate outreach, personalize at scale, and deliver content that drives action.
Learn How DSRs Drive Productivity in Sales, Plus:
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Why Traditional Selling Tactics Are No Longer Enough: In today’s self-directed, multi-stakeholder buying world, buyers want personalized, on-demand, and frictionless experiences.
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Essential Elements that Make DSRs Effective: Learn about elements such as video introductions, Smart Panels, and real-time engagement tracking that benefit buyers and sellers.
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4 Digital Sales Room “Recipes”: Get step-by-step instructions for creating high-performing DSRs for key use cases, including personal selling, product launches, and marketing campaigns.
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How to Scale DSR Success: Learn how to take the essential ingredients of a DSR and scale their use with templates, automation, and analytics.
The Value of DSRs for Boosting Productivity in Sales
Today’s B2B buyer is self-directed, digitally savvy, and in control. They research anonymously, make decisions collaboratively, and often avoid sales conversations until they’ve already narrowed their options.
In fact, Forrester found on average, buyers now conduct up to 70% of their research before ever engaging with a salesperson. McKinsey adds that 67% of buyers prefer to avoid in-person interactions entirely. The days of relying on scheduled meetings and generic email attachments to move deals forward are long gone.
This new reality creates challenges—and opportunities—for modern sales and marketing teams.
A New Buying Environment Demands a New Selling Approach
Buyers want relevant, personalized, and easily accessible content—delivered at the right time, in the right format, without unnecessary friction. They don’t want to search sprawling websites, dig through email chains, or hop between multiple content platforms. And they certainly don’t want to be pressured by a seller before they’re ready.
Accommodating buyers’ need for speed, access, and contextual information isn’t just about convenience. It’s about competitiveness. The companies that make buying easier—those that anticipate buyer needs and reduce complexity— and are highly productive are the ones that win.
This is where DSRs come in. DSRs boost productivity in sales by eliminating friction—for both sellers and buyers. Instead of chasing down content or waiting on marketing, reps can launch personalized, branded experiences in minutes. Marketing teams can scale content delivery and measure what truly moves deals forward.
The result? Faster engagement, more informed buying decisions, and fewer wasted cycles. When teams spend less time managing content and more time closing deals, productivity becomes a growth engine. This guide shows you exactly how to make that shift.
Get the Guide Now to Begin Creating Your DSRs and Drive Productivity in Sales.
