Gartner®
Navigate GenAI in Sales Tech: Balance Opportunities and Risks
“By 2027, 95% of sellers will initiate their research workflows with AI, whether by choice or necessity, up from less than 20% in 2024,” according to Gartner.
That’s a dramatic increase, driven in part by the rapid introduction of GenAI and agentic AI into sales tech. GenAI offers significant opportunities for organizations, but it also introduces new risks. The challenge is balancing the two.
We believe this complimentary Gartner® report (available for a limited time) can help sales leaders like you navigate this “GenAI revolution” and make the best decisions for your team.
Inside the Gartner® Report: Our Key Insights for Sales Leaders
-
Understand the GenAI for Sales Market: Learn the market segments and dynamics, plus how sales tech helps B2B organizations implement GenAI.
-
Discover the Benefits of GenAI for Sales: See how GenAI can perform a wide range of tasks, driven by five primary business objectives: revenue growth, efficiency, employee productivity, advanced insights, and skills enhancement.
-
Manage the Risks of AI for Sales: Learn the top risks associated with using GenAI for sales and how to mitigate them.
-
See How Sales AI Will Evolve: Learn about the continued development of agentic AI in sales tech.
-
Learn How to Evaluate GenAI Sales Tech: Get advice on how to assess GenAI sales tech, including 10 questions to ask vendors.
Get the Complimentary Gartner® Report Now
Gartner, Navigate GenAI in Sales Tech: Balance Opportunities and Risks, Dan Gottlieb, Guy Wood, Melissa Hilbert, and Adnan Zijadic, 23 May 2025. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
