Customer Case Study

Baxter Scales Global Enablement and Governance with Allego

The image displays the word Baxter in bold, italicized, dark blue letters on a white background, reminiscent of a Baxter case study presentation.
Industry: Life Sciences
Company Size: 10,000+ employees
Location: Deerfield, IL

Baxter is a global healthcare company whose products touch most stages of the hospital experience. As the organization expanded Allego usage across regions, business units, and functional teams, it needed a scalable approach to enablement, content governance, and compliance management.

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Challenge:

Baxter initially implemented Allego several years ago to quickly replace two legacy platforms and support approximately 700 sales users across the Americas. Speed was critical, and the organization prioritized rapid deployment over long-term governance and
structure.

• As adoption expanded globally, the company faced new challenges:
• Scaling Allego across regions and business units
• Managing content governance in a highly regulated environment
• Aligning sales, marketing, compliance, and IT stakeholders
• Establishing consistent user permissions, tagging standards, and content management processes
• Supporting a growing number of use cases beyond sales training alone

Over time, Baxter recognized the need to evolve from a sales-focused deployment to an enterprise-wide enablement strategy.

“We shifted from a sales-only focus to a sales enablement focus.”

Tim Kingsford Baxter

Solution:

Baxter partnered across sales enablement, marketing, IT, and compliance teams to create a more structured
and scalable Allego environment.

Allego enabled Baxter to:

• Consolidate multiple systems into a single enablement platform
• Deploy Allego across every region and business unit
• Create governance frameworks for user access, content ownership, and compliance
• Build standardized tagging and taxonomy to improve discovery and scalability
• Integrate approved marketing content from regulated source systems
• Establish a compliant process for shared content
• Support internal learning and customer-facing content experiences
• Expand Allego usage beyond Sales: Marketing, IT, Revenue Cycle Management, and other functions

Results:

With Allego’s platform and the support of the Allego Customer Success team, Baxter:

• Scaled to 33,500 global users across regions and business units
• Replaced two legacy platforms with a single enablement solution
• Created a governance model that supports enterprise-wide growth and compliance requirements
• Improved alignment between sales, marketing, compliance, and IT teams
• Established a standardized approach to content management and external content sharing
• Expanded Allego from a sales training tool into a broader enablement platform supporting multiple business functions
• Enabled teams such as Revenue Cycle Management to leverage Expert AI for real-time access to policies and procedures during customer interactions