Customer Case Study
From Platform Overlap to Strategic Consolidation: How Ares Management Unified Enablement with Allego
Ares Management is a global alternative investment manager that provides clients with access to credit, private equity, real estate, and infrastructure investment strategies. The firm serves institutional and individual investors worldwide through a broad range of investment solutions.
Challenge:
Ares Management used Allego for learning and development for several years while maintaining Seismic as a separate content enablement platform. As the organization evaluated its enablement strategy, leaders recognized overlap between the solutions and
an opportunity to simplify the technology landscape.
Key challenges included:
• Overlapping Platforms: Learning and development were managed in Allego while content enablement was supported through Seismic, creating redundancy across the technology stack.
• Underutilized Investments: Teams were not fully leveraging either platform, making it difficult to maximize value from enablement technology investments.
• Fragmented User Experience: Content, learning, and enablement activities existed across multiple systems, limiting a more connected seller experience.
• Cost and ROI Pressures: Maintaining multiple platforms increased licensing costs and administrative complexity while making investments harder to justify.
• Future Enablement Needs: The organization wanted a scalable foundation for digital sales rooms, content automation, AI-driven workflows, and expanded learning without adding tools.
“We looked at it and said, ‘Wait a second, there’s some overlap here. Can we do some rationalization?’ We wanted to think about how we could make the most out of it.”
Solution:
After evaluating its technology stack, Ares Management selected Allego to replace a fragmented content experience with one platform for enablement, content distribution, and engagement insights. The team was drawn to Allego’s digital sales rooms, enhanced content tracking, and streamlined content management, which addressed previous system limitations. Equally important
was Allego’s hands-on migration partnership, helping Ares rethink content organization, improve adoption, and maximize platform value from day one.
Ares Management leveraged Allego to:
• Consolidate Learning and Content Enablement: Moved toward a single platform strategy that reduced redundancy and simplified the user experience.
• Improve Technology ROI: Eliminated unnecessary platform overlap and created a more cost-effective enablement ecosystem.
• Expand Digital Selling Capabilities: Began leveraging Digital Sales Rooms (DSRs) and other engagement tools to support client-facing teams.
• Create a Scalable Foundation for Growth: Positioned the organization to take advantage of content automation, AI-powered workflows, smart documents, and future enablement innovations.
• Partner with Allego for Long-Term Success: Worked closely with Allego’s implementation and customer success teams to ensure a smooth transition and maximize value realization.
Results:
By consolidating enablement capabilities within Allego, Ares Management streamlined its technology environment while creating new opportunities to scale learning, content, and digital selling initiatives.
Key outcomes included:
• Reduced Platform Redundancy: Consolidated capabilities previously spread across multiple systems into a single enablement platform.
• Improved Return on Technology Investments: Eliminated overlapping functionality and increased utilization of existing enablement resources.
• Expanded Enablement Roadmap: Accelerated adoption of Digital Sales Rooms, content automation, microlearning, and AI-powered experiences.
• Greater Organizational Agility: Created a foundation for future innovation without introducing additional applications or administrative complexity.
• Stronger Strategic Partnership: Leveraged Allego’s guidance and expertise throughout the migration process, helping ensure successful adoption and long-term enablement growth.
