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Allego Wins Gold in the 2018 Brandon Hall Group Excellence in Technology Awards

Modern sales learning and coaching platform receives esteemed Brandon Hall award for Best Advance in Sales Training Online Application

Needham, MA, December 7, 2018  Allego today announced that its modern sales learning and coaching platform has won a coveted Brandon Hall Group Gold award for excellence in the Best Advance in Sales Training Online Application category.

Click to TweetAllego wins Gold Brandon Hall award for Best Advance in #Sales #Training Online Application #bhgawards @BrandonHallGrp 

Allego’s modern sales learning and coaching platform elevates sales performance by combining training, practice, coaching and knowledge sharing into one app. Unlike traditional sales training, which jams one-size-fits-all material into marathon sessions that are rapidly forgotten and soon out of date, Allego incorporates modern learning principles into its platform to help sales teams more easily learn, retain and most effectively use new information. With Allego, learners have easy access to streams of bite-sized learning content that are easy to create and absorb, delivered using a “just for me” approach, and reinforced over time so reps master new concepts and put them into practice.

“We’re honored to receive this prestigious award from the Brandon Hall Group,” said Yuchun Lee, CEO and co-founder of Allego. “We’re continuously updating Allego with new and innovative capabilities that engage today’s modern learner and provide them with the personalized content needed to fill competency gaps left by traditional training methods. This award is a testament to the hard work of the entire Allego team, not only in creating a unique and engaging learning platform, but also to their commitment to the success of customers through platform deployment and beyond.”

“We’re proud to honor the innovators. As human capital management continues to evolve, the creativity of the award winners is breathtaking. Organizations of all size showed that creativity and technology can create new and better work experiences for businesses and their employees,” said Rachel Cooke, Chief Operating Officer of Brandon Hall Group and head of the awards program.

“We were blown away,” said Mike Cooke, Chief Executive Officer of Brandon Hall Group. “Our research was confirmed by the entrants’ responsiveness to the needs of employers who seek to align technology to the goals of their businesses. Every Technology Award entry embodied a win-win proposition for employers and employees.”

A panel of veteran, independent senior industry experts, and Brandon Hall Group senior analysts and executives evaluated the entries based upon the following criteria:

  • Product: What was the product’s breakthrough innovation?
  • Unique differentiators: What makes the product unique and how 
does it differ from any competing products?
  • Value proposition: What problem does the product solve and/or what 
need does this product address?
  • Measurable results: What are the benefits customers can expect to experience as a result of using this product?

About Brandon Hall Group, Inc.

With more than 10,000 clients globally and 20 years of delivering world class research and advisory services, Brandon Hall Group is the most well-known and established research organization in the performance improvement industry. We conduct research that drives performance, and provides strategic insights for executives and practitioners responsible for growth and business results.

Brandon Hall Group has an extensive repository of thought leadership, research and expertise in Learning and Development, Talent Management, Leadership Development, Talent Acquisition and Human Resources. At the core of our offerings is a Membership Program that Empowers Excellence Through Content, Collaboration and Community. Our members have access to research that helps them make the right decisions about people, processes, and systems, combined with research-powered advisory services customized to their needs. (

About Allego

Allego’s modern sales learning and coaching platform ensures that reps have the skills and timely knowledge to make the most of each selling situation.  Instead of traditional onboarding and sales training marathons–which are rapidly outdated and quickly forgotten– sales enablement and training teams use Allego to deliver the fresh, bite-sized learning that reps need to close deals in today’s dynamic business environment.  Content is personalized for individual sellers as well as their selling situations, and mastered through reinforcement, on-the-job coaching, and peer collaboration. Nearly 100,000 professionals use Allego to onboard faster, deliver consistent messaging, rapidly adopt best practices, coach and practice more frequently, and collaborate more effectively.