Beyond the Role Play: How AI is Transforming Sales Coaching at Scale
Great sales coaching doesn’t happen once a quarter. It happens every day.
Yet most managers struggle to provide consistent, personalized coaching while balancing the demands of leading their teams. At the same time, sellers need more than one-time training. They need continuous opportunities to practice, receive feedback, and improve in the flow of work.
David Ashe, Senior Director of Global Sales Development at Allego, explores how leading sales organizations are using AI to scale coaching without losing the human element. Learn how AI-powered role plays, personalized feedback, and manager coaching work together to reinforce skills, improve message consistency, and accelerate seller performance.
In this on-demand session, you’ll learn how to:
- Scale coaching across every seller without increasing manager workload.
- Use AI to deliver instant, objective feedback after every practice session.
- Identify skill gaps and coach with data-driven insights.
- Reinforce learning through continuous practice, not one-time events.
- Combine AI coaching with manager expertise to build confident, high-performing sales teams.
Whether you’re leading sales enablement, coaching frontline managers, or driving revenue performance, you’ll leave with practical strategies for creating a coaching culture that develops sellers continuously and delivers measurable business results.
Speaker:
David Ashe, Sr. Director of Global Sales Development at Allego
David is an innovative and proven leader who delivers rapid growth with exceptional results with over 9 years of experience as a sales development professional. In this role, he oversees a global sales team responsible for growing the company’s customer base, revenue, and profitability within the United States. Prior to Allego, David was a Sales Development Senior Manager at Deltek, responsible for the strategy and management of sales operations, including the business development teams.
