Adapter's Advantage Podcast Archives

January 17, 2023

The Adapter’s Advantage: Melissa Finnegan on Developing Virtual Sales Confidence

Listen as Melissa Finnegan, VP of Learning & Development at Lincoln Financial Distributors, discusses developing virtual sales confidence and more.

December 13, 2022

The Adapter’s Advantage: Emily Mason on Disrupting Sales Training

Listen as Emily Mason, senior learning strategist at ResMed, discusses the top skill sellers need today, how to deploy sales enablement software, and more.

November 8, 2022

The Adapter’s Advantage: Bill Harmon on Selling With Greater Purpose

Listen as Bill Harmon, chief client officer at Voya Financial, discusses selling with purpose, the importance of being customer-centric, and more.

October 18, 2022

The Adapter’s Advantage: Ken and Nick Valla on Driving Sales Effectiveness

Listen as sales leaders Ken and Nick Valla, The Valla Group co-founders, discuss sales effectiveness and how their firm helps sellers maximize performance.

September 20, 2022

The Adapter’s Advantage: Cheri Lytle on Coaching Advisor Growth

Listen as Cheri Lytle, financial planning industry veteran, discusses coaching advisor growth, how the pandemic changed financial planning, and more.

September 13, 2022

The Adapter’s Advantage: Lori Richardson on Activating Sales Strategy

Listen as Lori Richardson, sales influencer, strategist, and author, discusses technology in sales, the rise of sales enablement, coachability, and more.

August 9, 2022

The Adapter’s Advantage: Ryan Thompson on Driving Diversity & Fueling Growth

In our 50th episode, Medtronic global training executive Ryan Thompson explains how to fuel growth through training and drive diversity in an organization.

July 12, 2022

The Adapter’s Advantage: Todd Hartley on Winning Sales With Video

On this episode of The Adapter’s Advantage, CEO of Wirebuzz, Todd Hartley, explains how to use video to shorten sales cycles and improve buyer experiences.

June 21, 2022

The Adapter’s Advantage: Jon Ferrara on Building Customer Relationships

In this episode, Nimble Founder & CEO, Jon Ferrara, explains what it takes to be a successful entrepreneur and build customer relationships. Listen now.

June 7, 2022

The Adapter’s Advantage: Jennifer Stanley on Mastering the Omnichannel Sale

Listen to episode 47 of The Adapter’s Advantage, as McKinsey Partner Jennifer Stanley discusses the importance of an omnichannel experience for B2B buyers.

May 24, 2022

The Adapter’s Advantage: Brian Shortsleeve on Having a Bias for Action

Listen as growth-stage investor Brian Shortsleeve discusses what it means to have a bias for action, and how to rapidly scale and win as a founder or CEO.

May 10, 2022

The Adapter’s Advantage: Tiffani Bova on Finding Your Superpower

Listen as global growth and innovation evangelist, Tiffani Bova, shares advice on the benefits of sales technology, how to promote your brand, and more.

Allego Launches Allego 7 to Power Sales Enablement that Wins Sellers and Buyers

The ABCs of Digital Sales Rooms: How to Create the Virtual Sales Experience Buyers Crave

What is Sales Enablement?

Celebrating 10 Years!

Adapter's Advantage Podcast