Adapter's Advantage Podcast Archives

September 20, 2022

The Adapter’s Advantage: Cheri Lytle on Coaching Advisor Growth

Listen as Cheri Lytle, financial planning industry veteran, discusses coaching advisor growth, how the pandemic changed financial planning, and more.

September 13, 2022

The Adapter’s Advantage: Lori Richardson on Activating Sales Strategy

Listen as Lori Richardson, sales influencer, strategist, and author, discusses technology in sales, the rise of sales enablement, coachability, and more.

August 9, 2022

The Adapter’s Advantage: Ryan Thompson on Driving Diversity & Fueling Growth

In our 50th episode, Medtronic global training executive Ryan Thompson explains how to fuel growth through training and drive diversity in an organization.

July 12, 2022

The Adapter’s Advantage: Todd Hartley on Winning Sales With Video

On this episode of The Adapter’s Advantage, CEO of Wirebuzz, Todd Hartley, explains how to use video to shorten sales cycles and improve buyer experiences.

June 21, 2022

The Adapter’s Advantage: Jon Ferrara on Building Customer Relationships

In this episode, Nimble Founder & CEO, Jon Ferrara, explains what it takes to be a successful entrepreneur and build customer relationships. Listen now.

June 7, 2022

The Adapter’s Advantage: Jennifer Stanley on Mastering the Omnichannel Sale

Listen to episode 47 of The Adapter’s Advantage, as McKinsey Partner Jennifer Stanley discusses the importance of an omnichannel experience for B2B buyers.

May 24, 2022

The Adapter’s Advantage: Brian Shortsleeve on Having a Bias for Action

Listen as growth-stage investor Brian Shortsleeve discusses what it means to have a bias for action, and how to rapidly scale and win as a founder or CEO.

May 10, 2022

The Adapter’s Advantage: Tiffani Bova on Finding Your Superpower

Listen as global growth and innovation evangelist, Tiffani Bova, shares advice on the benefits of sales technology, how to promote your brand, and more.

April 26, 2022

The Adapter’s Advantage: Michael F. Schein on Creating Hype

Listen as Michael F. Schein, founder and president of MicroFame Media, discusses how companies, sellers, and thought leaders can use hype to their benefit.

April 5, 2022

The Adapter’s Advantage: Dan Smaida on Winning the Complex Sale

In this episode, sales training consultant Dan Smaida shares insights from his 20+ years of experience on how to win long-cycle, complex sales. Learn more.

March 22, 2022

The Adapter’s Advantage: Benjamin Zander on Awakening Possibility

Listen as world-famous conductor, author, and speaker Benjamin Zander discusses the art of leadership and how all organizations can inspire their teams.

March 8, 2022

The Adapter’s Advantage: Tim Welsh on Having a Sense of Purpose

Listen as Tim Welsh discusses what it takes to be a successful leader, create safe learning environments, and help people develop their sense of purpose.

Allego Launches Allego 7 to Power Sales Enablement that Wins Sellers and Buyers

The ABCs of Digital Sales Rooms: How to Create the Virtual Sales Experience Buyers Crave

What is Sales Enablement?

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