[Infographic] How Marketing Uses AI to Drive Revenue

How Marketing Uses AI to Drive Revenue Through Content and Consistency

AI is transforming more than how marketing creates content. It’s also redefining how marketing drives revenue.

The data in this infographic shows exactly how marketing uses AI to drive revenue in modern organizations. Teams no longer focus only on top-of-funnel activity. Instead, they use AI to create content that supports the entire buyer journey—and contributes directly to pipeline.

In many organizations, marketing leads AI adoption. More than half say marketing plays a central role in AI initiatives, working alongside sales to embed AI into daily workflows. 

Content is where that impact becomes visible.

Today, 83% of teams use AI always or often to create personalized materials, including sales presentations, email sequences, and outreach. This shift enables faster production and greater relevance at every stage of the deal.

But the real advantage is consistency.

AI helps teams identify high-performing messaging and scale it across channels. As a result, 86% of leaders say AI improves consistency across the buyer journey, reducing friction and reinforcing value in complex sales cycles.

That consistency is translating into measurable results.

Eighty-six percent of organizations report increased marketing contribution to pipeline, showing how marketing uses AI to drive revenue through more effective, scalable content. 

Download the Full Infographic as a PDF.

Allego commissioned independent research firm TrendCandy to survey 318 revenue enablement leaders. The margin of error is +/- 5% at the 95% confidence level.