How to Drive Sales Adoption Across Tools, Training, and Teams
Sales organizations invest heavily in tools, training, and rollout efforts, yet too often adoption stalls, leaving enablement struggling to prove impact and revenue leaders questioning the return.
Sellers revert to old habits. Managers move on to the next priority. New tools get underused. Training loses momentum. And initiatives meant to improve performance never fully take hold.
The problem usually isn’t the strategy, the technology, or even the training itself.
It’s adoption.
In this on-demand session, Factor 8’s Lauren Bailey and Allego’s Erik Fowler will break down why adoption falters across sales tools, skill development, and cross-functional rollouts, and what leading organizations do differently to turn initiatives into measurable performance gains.
We’ll cover:
- How to identify early signs of an adoption problem
- Why executive alignment has to continue long after kickoff
- Which cross-functional stakeholders need to be involved for adoption to scale
- How quick wins create momentum and build seller buy-in
- Why managers are the multiplier for reinforcing both tools and skills
- How to connect adoption efforts to KPIs, ROI, and revenue outcomes
- Why hands-on practice, reinforcement, and embedded workflows drive stronger long-term usage
- How top teams pace rollouts so change sticks instead of fading
Whether you’re launching a new platform, rolling out training, or trying to increase adoption of what you already have, you’ll leave with practical ways to strengthen alignment, improve adoption, and get more return from every enablement investment.
Speakers:
Erik Fowler, Chief Revenue & Operating Officer at Allego
Erik is responsible for leading, overseeing and driving the revenue-generating functions of the company, including sales, marketing, and customer success. He focuses on developing strategies to accelerate growth, optimize customer acquisition and retention, and maximize profitability. He plays a key role in driving operational efficiency, scalability, and ensuring the company’s long-term success.
Before Allego, Erik was Chief Revenue Officer at a publicly traded SaaS company, where he managed all client-facing functions—including sales, revenue operations, customer Success and sales engineering. Under his leadership, the company grew revenue from $20M to $134M. Erik holds a B.A. in Political Science from Virginia Tech and is a former U.S. Navy officer.
Lauren Bailey, Founder at Factor 8
A twenty-year veteran of the Inside Sales industry, Lauren has worked as both the Director of Sales and Director of Training while traveling the world to launch Inside Sales teams. Lauren has worked with in-house and outsourced sales teams selling outbound, inbound, via chat, direct, field-teamed, & channel. Her primary industry experience is in IT, Software, and Distribution. Corporate experience & clients include SAP, Sony, Waste Management, Ingram Micro, Grainger, Microsoft & Google. Lauren founded Factor 8 in 2007 and now also Founder of #GirlsClub, an organization committed to getting more women in Sales Management and Leadership.
