sales content management

The Neuroscience of Effective Messaging: Is Your Messaging Memorable?

Product marketers spend countless hours refining positioning, crafting value propositions, and building content for sales teams. Yet most messaging is forgotten within days, leaving sellers struggling to recall and deliver the stories that actually influence buyers.

What if the problem isn’t the message itself, but how the human brain processes and retains it?

In this on-demand webinar, we’ll explore findings from a new study, The Neuroscience of Effective Messaging, and uncover what makes messaging memorable, repeatable, and persuasive. You’ll learn how top product marketing teams are applying neuroscience-backed principles to create messaging that sticks with sellers, gets used in customer conversations, and drives greater consistency in the field.

Watch us to discover:

Why some messaging is remembered while most is forgotten
The neuroscience behind recall, retention, and buyer influence
How to structure messaging and content for maximum seller adoption
Practical ways to reinforce messaging through coaching, practice, and real-world application
Strategies for helping sellers confidently deliver the right message at the right time

If you’re responsible for positioning, messaging, content, or sales enablement, this session will provide actionable insights to ensure your messaging isn’t just created—it’s remembered, used, and driving results.

Speakers:

Deniz Olcay, VP of Marketing at Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

Smiling person with curly brown hair, wearing glasses, a light blue blazer, and a white collared shirt, standing in front of a plain light gray background—their confident demeanor reflecting an understanding of memorable messaging.

Adam Drought, Senior Product Marketing Manager at Allego

As a Senior Product Marketing Manager at Allego, Adam brings more than a decade of experience spanning product marketing, demand generation, go-to-market strategy, and sales enablement.

Prior to Allego, he led product marketing for the D&B Hoovers portfolio at Dun & Bradstreet, launching new products, driving revenue growth, and strengthening alignment across sales, product, and marketing teams.