sales content management

The Psychology of Persuasive Messaging: What Makes Buyers Remember?

Ever write messaging you were confident would be sticky, only for Sales to abandon it within a week? And if you’d asked buyers what they remembered, most couldn’t have told you? Us too!

It’s easy to blame adoption, but maybe that’s asking the wrong question. Did anyone ever absorb the messaging in the first place?

To find out, Allego partnered with cognitive neuroscientist Dr. Carmen Simon for a controlled neuroscience study of 102 B2B professionals. Participants read a marketing email, watched a product demo, then explained what they’d seen in their own words, and returned 48 hours later for a memory test – revealing exactly what stuck, and what quietly didn’t.

In this on-demand webinar, we reveal the messaging techniques that capture attention, drive response, and stay with buyers. Join Deniz Olcay, VP of Marketing at Allego, and Adam Drought, Senior Product Marketing Manager, as we unpack findings from this groundbreaking neuroscience study, The Psychology of Persuasive Messaging.

What You’ll Learn:

How gain- and loss-based messaging impacts attention and engagement
How a buyer’s sense of control changes the way they process your message
How factors beyond the framing influence how buyers respond
Which approaches create stronger emotional reactions and make your message more memorable

Getting attention is only half the battle. The real win is being remembered when the buyer is ready to act. Learn how to break free from predictable B2B messaging and create distinctive moments that make your solution stick.

Speakers:

Deniz Olcay, VP of Marketing at Allego

Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.

In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.

Smiling person with curly brown hair, wearing glasses, a light blue blazer, and a white collared shirt, standing in front of a plain light gray background—their confident demeanor reflecting an understanding of memorable messaging.

Adam Drought, Senior Product Marketing Manager at Allego

As a Senior Product Marketing Manager at Allego, Adam brings more than a decade of experience spanning product marketing, demand generation, go-to-market strategy, and sales enablement.

Prior to Allego, he led product marketing for the D&B Hoovers portfolio at Dun & Bradstreet, launching new products, driving revenue growth, and strengthening alignment across sales, product, and marketing teams.