Why the Best AI Won’t Help GTM Teams Win
AI is everywhere in sales. But most go-to-market teams are still stuck between two extremes: hype-fueled promises or narrow point solutions that don’t move revenue.
In 2026, the teams pulling ahead aren’t “experimenting” with AI, they’re operationalizing it across the moments that matter most: deal strategy, pipeline execution, coaching, and customer engagement. They’re using AI not to replace sellers, but to amplify judgment, focus time, and improve decision-making at scale.
In this on-demand webinar, David Ashe, Senior Director of Global Sales Development at Allego, cuts through the noise to show what practical, revenue-impacting AI usage really looks like for modern GTM organizations—and what it doesn’t.
You’ll learn:
- Where AI is already delivering measurable impact across sales, enablement, and revenue operations.
- The highest-value use cases for sellers, frontline managers, and revenue leaders in 2026.
- How top teams balance automation with human insight (and why that balance is critical).
- What a realistic AI maturity roadmap looks like for GTM teams.
If you’re responsible for driving growth and performance, this session will give you a grounded, actionable view of how to turn AI from an experiment into a competitive advantage.
Speaker:
David Ashe, Sr. Director of Global Sales Development at Allego
David is an innovative and proven leader who delivers rapid growth with exceptional results with over 9 years of experience as a sales development professional. In this role, he oversees a global sales team responsible for growing the company’s customer base, revenue, and profitability within the United States. Prior to Allego, David was a Sales Development Senior Manager at Deltek, responsible for the strategy and management of sales operations, including the business development teams.
