Your Coaching Is Only as Good as Your Signals. Are You Using the Right Ones?
Most sales coaching is well-intentioned but aimed at the wrong things.
Call recordings and CRM data can tell you what happened in a deal. But they can’t tell you which skills your reps need to win the next one.
When you coach to bad signals, you get generic coaching interventions that sellers don’t believe they need and don’t act on. Performance stays flat, and the cycle repeats.
What’s the fix?
Smarter coaching—grounded in the right data, targeted to the competencies that predict win rates, and delivered in a way that fits how sellers work.
In this on-demand session with Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Erik Fowler, Chief Revenue & Operating Officer at Allego, you’ll learn how to build personalized, continuous learning journeys that close the coaching gap.
Watch to learn:
- How to identify the specific skill gaps holding your reps back, and why your CRM isn’t giving you the full picture
- Which sales competencies are most predictive of winning deals, and how to make them the focus of your coaching
- How to design and deliver personalized learning journeys in the flow of work, powered by agentic AI and the technology your sellers already use
Ready to stop coaching to what you think reps need and start coaching to what wins deals?
Speakers:
Erik Fowler, Chief Revenue & Operating Officer at Allego
Erik is responsible for leading, overseeing and driving the revenue-generating functions of the company, including sales, marketing, and customer success. He focuses on developing strategies to accelerate growth, optimize customer acquisition and retention, and maximize profitability. He plays a key role in driving operational efficiency, scalability, and ensuring the company’s long-term success.
Before Allego, Erik was Chief Revenue Officer at a publicly traded SaaS company, where he managed all client-facing functions—including sales, revenue operations, customer Success and sales engineering. Under his leadership, the company grew revenue from $20M to $134M. Erik holds a B.A. in Political Science from Virginia Tech and is a former U.S. Navy officer.
Tim Riesterer, Chief Strategy Officer at Corporate Visions
Tim has dedicated his career to researching and improving the conversations companies have with prospects and customers. He’s co-author four books: “The Expansion Sale,” “Three Value Conversations,” “Conversations that Win the Complex Sale” and “Customer Message Management.”
