You’re Sitting on a Content Goldmine Nobody Can Find
What if the real challenge isn’t creating content, but activating it across the buyer journey in a way that’s actually discoverable, contextual, and proven to drive pipeline and revenue?
In this on-demand session, Deniz Olcay, VP of Marketing at Allego, takes a deeper dive into how AI is reshaping the entire content lifecycle from creation and organization to distribution, adoption, and performance measurement. You’ll learn how leading teams are moving beyond one-off campaigns to build connected content ecosystems that empower sellers, engage buyers, and deliver consistent, data-driven experiences.
We’ll explore real-world strategies for using AI to surface the right content at the right moment, reinforce messaging through learning, and provide visibility into what’s actually influencing buyer decisions. You’ll also gain insight into how marketing, sales, and enablement can align around shared data to continuously optimize content performance.
You’ll learn how to:
- Connect content, learning, and buyer engagement with AI
- Deliver personalized content that drives adoption and deals
- Track content performance and revenue impact
- Identify gaps and optimize with real usage data
- Build a scalable system for ongoing activation and reinforcement
Discover how AI can go beyond efficiency gains to help marketing teams drive meaningful engagement, enable sales more effectively, and prove the true impact of content on revenue.
Speaker:
Deniz Olcay, VP of Marketing at Allego
Deniz has had a sales-centric background from the start, including working in the sales training industry at RAIN Group where he was directly responsible for creating learning programs to help sellers sell more effectively.
In his previous role at Dun & Bradstreet (D&B) he was the VP of Product Marketing, managing a portfolio of 12+ products representing over $650M in annual revenue. He played a pivotal role in training a 500+ person sales team and is intimately familiar with the challenges of arming sellers with the knowledge and tools to be successful in selling virtually.
