The Sales Enablement Software Leader

About Allego

"Success at work is fundamental to human happiness.” -- Yuchun Lee, CEO and Co-Founder, Allego

Our Mission

We believe success at work is fundamental to human happiness. Allego brings content, coaching, continuous learning, and secure, practical AI into one platform — bridging marketing, sales, and enablement so go-to-market teams win more often and get to 'yes' faster.

 

The Allego Story: How Collaboration and Technology Disrupted a Market

Allego’s mission is to ensure that people have the skills and knowledge they need to succeed at work.

Allego started with an iPad and a problem.

In 2012, Mark Magnacca was running training for a client that had just handed iPads to its entire sales force. Rather than fly everyone in to practice their presentations, he asked them to record on their new devices and send the videos to their managers for certification.

“I didn’t know the obstacles,” Mark recalled. “They had a 16GB iPad and I told them to record a 30-minute presentation. I didn’t know it would burn up all the space on their device and be very difficult to upload and share.”

He pitched a fix at a brainstorming session with fellow entrepreneurs. Afterward, his friend of fifteen years, Yuchun Lee — who had co-founded Unica and led it through an IPO and $500 million sale to IBM — pulled him aside. “I think you might be onto something. It’s worth exploring.”

Mark said he knew nothing about the software business. Yuchun said, “I do.”

That was the start of Allego. The two launched the company in 2013 and, in the process, redefined an entire market. Today, hundreds of thousands of professionals across financial services, life sciences, high tech, and other industries use Allego to learn, sell, and win together.

Allego’s Operating Principles

Allego’s Operating Principles are at the heart of our business. They are the fabric of our culture and central to our approach to work, our customers and each other.